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Google Visual Assets Guidelines - Part 1

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Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.

In January 2012, expanding on the new iconography style started by Creative Lab, we began creating this solid, yet flexible, set of guidelines that have
been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.

What you see here is a visual summary of the guidelines, divided into two Behance projects:

Part 1: Product icons and logo lockups

Part 2: User interface icons and Illustrations

Art Director / Team Manager: Christopher Bettig

Senior Graphic Designer / Project lead: Roger Oddone
Designers: Alex Griendling, Christopher Bettig, Jefferson Cheng, Roger Oddone, Yan Yan, Zachary Gibson

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 View part two of the guidelines to see user interface icons and illustrations.

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Google Visual Assets Guidelines - Part 1

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Published: June 6th 2013

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MUNNA AREAN • 2 months ago

Amazing work, well done.

Israfil Molla • 4 months ago

I like it

Dream Arts • 6 months ago

Amazing work!

Leo Wu • 9 months ago

to be honest, this is way better than the new icons...

Ninna Ponomareva • 10 months ago

Stylish, thoughtful, chic!!!!!!!!!!!!!!!!!!!!

Viktoriia Voroncova • a year ago

Great work!

Emma Roshan • a year ago

Good job, love the attention to detail!

Carine Teyrouz • a year ago

Brilliant Documentation

Motiur Rahman • 2 years ago

nice work

sxpy Yl • 2 years ago

Really nice!

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OWNERS CREATIVE FIELDS

Oddone Brand Studio

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B San Francisco, CA, USA

Christopher Bettig Graphic Design

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B San Francisco, CA, USA

Yan Yan Icon Design

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B Mountain View, CA, USA

Zachary Gibson
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B San Francisco, CA, USA

google visual assets guidelines

Google Visual Assets Guidelines - Part 1 Alex Griendling Jefferson Cheng

Google’s brand is shaped in many ways; one of which is

through maintaining the visual coherence of our visual Zachary Gibson Christopher Bettig
assets. In January 2012, expanding Read More
yan yan Style Guide Roger ddone
? 34k @ 713.7k > 720

Published: June 6th 2013

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