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Industry Analysis - Coursera - 100%
Industry Analysis - Coursera - 100%
Knowledge conditions
Industry structure
2. What knowledge do you possess that can contribute to serving a market need within your industry of interest? 1 point
Please respond in one paragraph.
Based on my education and personal interest and experience(know-how), I believe I can serve the needs of
education systems that want a fully integrated digital learning environment that draws on scientific
research(cognitive neuroscience) and game-based learning(experience, social capital of having a lot of ITers
in my network).
3. What are the demand conditions in the market need discussed in prior question? Please respond in one paragraph. 1 point
and curriculum that is obligatory. Second of all, the rate of growth this also very big due to exponentially
evolving technologies and accessibility of those technologies. And thirdly, the heterogeneity of this demand
across segments is rather big as well due to the different demographics in education(teachers, kids, young
adults, parents, etc).
4. What is the lifecycle stage of industry and market that you are interested in entering? Please respond in one 1 point
paragraph.
Young adult-like, because the lifecycle stage of the education industry is always evolving(K-12 or 21 century
education is a hot topic), and the game-based learning market is only just starting due to new technologies.
5. What complimentary assets are most critical in the above industry and market of interest? Please respond in one 1 point
paragraph.
In education and IT, it is all about knowledge. Having relations in both these worlds helps to test out a
hypothesis for a product, so the financial complementary asset is the least important one I believe.
Knowledge and having a social capital that can get you this knowledge are the two most important
complementary assets in both the market/industry of education and IT as described above.
6. What are the four characteristics of industry structure? Choose the four that apply. 1 point
Regulatory issues
Psychographics
Demographics
Advertising intensity
Capital intensity
Firm concentration
Firm size
7. Sustainable competitive advantage can only be maintained until competitors are able to duplicate or develop a 1 point
compelling substitute.
True
False
I, Phuong Minh Vu, understand that submitting work that isn’t my own may result in permanent failure of this course or
deactivation of my Coursera account.