Purple Cow

m
er as
co
eH w
o.
rs e
ou urc
o
aC s
vi y re
ed d
ar stu
is
Th
sh

1
This study source was downloaded by 100000833811629 from CourseHero.com on 10-07-2021 15:33:55 GMT -05:00

https://www.coursehero.com/file/30533301/purple-cowdocx/
 This book was very interesting for anyone wanting to make their product or business noticeable

to the public. The most important information the author stated was obvious, the Ps of marketing

aren't enough anymore. Those Ps are the product, pricing, promotion, positioning, publicity,

packaging, pass-along, and permission. Marketing for a business is not remarkable, it was just a

part of the product cycle.

Godin describes that the Purple Cow will first attract the early adopters, who will then take it

through to the masses. Ten years ago, Godin's understanding was leap and bounds beyond the

m
er as
majority of marketers today. He reasons the madness in spending in mass advertising, is instead

co
eH w
better spent in creating a much better product which will promote/sell itself. He knew that more

o.
rs e
and more people were demanding transparency. They no longer listened to the outbound
ou urc
advertising strategies that dominated marketing budgets in the second half of the twentieth
o

century.
aC s
vi y re
ed d

Marketing isn't as effective as it was ten years ago. Marketing doesn't guarantee you'll get
ar stu

noticed. All of the normal avenues of marketing are no longer the powerhouses. It’s not even

print vs. digital. It's remarkable vs. the unremarkable. In today’s crowded marketplace, there’s no
is

room for “ordinary” products or services anymore. It's either you be remarkable or your time,
Th

and product will be wasted.

sh

Godin wants to make it clear to his readers that Purple Cow is mostly about being remarkable.

Remarkable products are the only thing worth talking about. They’re exceptional, new, and

2
This study source was downloaded by 100000833811629 from CourseHero.com on 10-07-2021 15:33:55 GMT -05:00

https://www.coursehero.com/file/30533301/purple-cowdocx/
 interesting to consumers that need them. Being remarkable in marketing means that the product

or service is beyond expectations. Godin emphasizes that if it isn’t remarkable, it’s invisible. It’s

basically a brown cow. His Purple Cow is about three pertinent ideas: the why, the what, and the

how of being remarkable.

Consumers are hard to reach and they ignore mass advertising. Being remarkable is the insight

to realize that there is no other choice to grow a business, or launch a product. Having a passion

is not important, and neither is an extreme amount of creativity. For an example, Godin gives the

m
er as
reader an interestingly non-marketing example of remarkable: kiteboarding. It is one of the

co
eH w
fastest growing sports today. “Strap a surfboard to your feet, hold onto a huge kite, and start

o.
rs e
racing across the water at thirty miles per hour. Unless, of course, you get dragged across the
ou urc
beach” (Godin 131). The sport is dangerous, but it’s something new worth talking about.
o
aC s
vi y re

To become remarkable, you need to boldly take risks and not worry about criticism. Then when
ed d

you start spreading the word of your remarkable product or service you need to target the people
ar stu

who are both willing to try new things. Your customers should be eager to spread the word to

others. Society today has over-saturated the minds of our youth. They have so many outlets,
is

apps, people, and communities pulling for their attention that it is almost beyond absurd. As
Th

social media changes so do the way companies advertise their products.

sh

Godin is more than right when he explains how business owners have to change the way people

think about business and advertising. In this Generation, you have to go beyond just advertising,

3
This study source was downloaded by 100000833811629 from CourseHero.com on 10-07-2021 15:33:55 GMT -05:00

https://www.coursehero.com/file/30533301/purple-cowdocx/
 you have to connect with people. If you really want your business to thrive, you must discover

your own Purple Cow, or better yet create your own Purple Cow. Get people to notice your

product, and give them a reason why it should matter them.

One comment Godin made, was that we have to stop advertising and start innovating. As an

owner of a product or business, we have to make changes and be established. It’s not simple but

you have to think about new methods, ideas, or products that people want to pay for.

m
er as
co
eH w
When selling a product that other companies have, first you need people who want to buy it.

o.
rs e
Then you need people who want to buy a new kind. Finally, you need to find people willing to
ou urc
listen to you talk about your new product. There are four types of customers, (prospects,

customers, loyal customers, and former customers). For an example, Peppers and Rogers, in The
o
aC s

One to One Future, took a simple truth that it’s cheaper to keep an old customer than it is to get a
vi y re

new one. Loyal customers are often happy to spend more money with you.
ed d
ar stu

Purple Cow is necessary because the author implemented the idea that your consumers already
is

have what they need, so what product or business will provide them with more. The aspect of the
Th

business involves, how much your product cost, how you reach the public, and how can your

product or business help them with their daily lives. The Main message is that, in order to win
sh

clients and enjoy success, you have to learn how to be essential to make your business prosper.

You have to be more than creative, it’s all about being remarkable and how your product will

survive the public.

4
This study source was downloaded by 100000833811629 from CourseHero.com on 10-07-2021 15:33:55 GMT -05:00

https://www.coursehero.com/file/30533301/purple-cowdocx/
Powered by TCPDF (www.tcpdf.org)