Assessed According To Criterion: A - Analysing

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MYP 2 – ENGLISH LANGUAGE AND LITERATURE

SUMMATIVE TASK - Advertisement Unit


INSTRUCTIONS: Examine the print advertisement below and respond to questions 1 – 7. This task will be
assessed according to criterion A – Analysing.

*Welcome
aboard Pizza
Hut to
experience a
culinary
journey of
delightful
flavours
from around
the world!
Enjoy 5 NEW
exotic
flavours
from
America,
Italy, France,
Mexico, and
India.
Available in
both Pan
and Stuffed
crusts. So TASTE SO OUT OF THIS WORLD IT
fasten your IS LIKELY TO BLOW YOUR
MIND!!!!
seatbelt, get
ready to Your food is not a game so why settle for less than the best? NO OTHER Pizza house gives this
taste the variety with the same great taste!!!!! BUY 2 LARGE PIZZAS AND GET A MEDIUM 50% OFF.
world.

*Note: I included the bubble above with the information from the advertisement in case you are unable to read the original
print.

1. Identify three propaganda techniques used in the advertisement.


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3 marks

2. Outline (state briefly) the purpose of the advertisement.

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2 marks
3. Identify the heading in this advertisement.
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2 marks
4. Describe the product’s / company’s logo.
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2 marks
5. Comment on what makes the advertisement appealing.
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4 marks
6. Examine the copy and identify what Pizza Hut is being compared to. Select two details from the copy to
justify your response.
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4 marks
7. “The advertisement targets families.” Do you agree or disagree with this statement? Justify your
response with relevant details from the text.
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3 marks
TOTAL 20 MARKS

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