Christ the King College

College of Business Education

Calbayog City

SYLLABUS

BASIC INFORMATION

Course Title : ENTREPRENEURIAL MANAGEMENT

Course Designator and

Course Number : MANAGEMENT 105

Number of Credits : 3

Prerequisite :

Term and Year : First Semester, SY 2021-2022

Day, Time, and Place

of Class Meetings : Modular via on-line/Google Classroom

Instructor’s Name : Mr. Jose Ma. P. Santos

A. Vision/Mission

Vision:

Christ the King College, a Catholic Franciscan institution in Calbayog City, envisions itself as a center of
the development of human resources and of excellence in education, with the special focus on Christian
formation and preferential option of the poor, thereby contributing to the local, national and global progress.

Mission:

Christ the King College commits to the integral formation of the students, the promotion of excellence
among the members of the school community, and the relevant research and projects for the transformation
of society.

B. Course Description:

The course aims to teach the approaches entrepreneurs use in identifying opportunity and creating new
ventures; the analytic skills that are needed to practice this approach; and the background knowledge and
managerial skills that are necessary for dealing with the recurring issues involved in starting, growing, and
harnessing the value of new ventures.

C. General Objectives:
A student of Management 105 should be able to:
Understand the main principles of modern knowledge management and business. Understand the theory and
practice of business management of domestic and foreign companies (in context of case studies and
management stories). Train practical business-management habits. Creation and launch of a fictitious
company in accordance with actual legislative and laws.
D. Course Topics:
Chapter Chapter Title
1 Entrepreneurs: Energizers of
Small Business
2 Small Business: Vital Component of
the Economy
3 Startup & Buyout Opportunities
4 Franchising Opportunities
5 Family Business Opportunities
6 The Role of a Business Plan
For a New Venture
7 Creating a Competitive Advantage
8 Analyzing the Market &
Formulating the Marketing Plan
9 Selecting the Management Team and
Forms of Organization
10 Choosing the Location and
Physical Facilities
E. Times and Places of the Examinations
The above will be announced in the class at least one week in advance. The final examination will be held at
a place and time based on the dates stated in the institutional calendar.
Learning Contents
Opportunities for Entrepreneurial Energizers
Rewards and Drawbacks of Entrepreneurship
Characteristics of Entrepreneurship
Readiness for Entrepreneurship
Diversity in Entrepreneurship
Definition of Small Business
Small Business as Producer of Goods and Services
Special Contributions of Small Business
The Small Business Failure Record
Causes of Business Failure
The Startup
Buying an Existing Business
Increasing the Chances of a Successful Startup
Understanding the Franchise Option
Advantages and Disadvantages of Franchising
Evaluating Franchise Opportunities
Selling a Franchise
Understanding the Franchisor/Franchisee
Relationship
The Family Business: A Unique Institution
The Culture of a Family Business
Family Roles and Relationships
Special Features of Family Firm Management
The Process of Leadership Succession
Transfer of Ownership
What is a Business Plan?
The Need for a Business Plan
How Much Business Plan is Needed?
Preparing a Business Plan
Where to Go for More Information
The Business Plan
Competitive Advantage
Market Segmentation Strategies
Niche Marketing
Customer Service Management
The Business Plan
Small Business Marketing
Marketing Research for the New Venture
Estimating Market Potential
Components of the Formal Marketing Plan
The Business Plan
The Management Team
Legal Forms of Organization
The Board of Directors
The Business Plan
The Location Decision
Site Selection
Home-Based Businesses
The Building and Its Layout
Equipment and Tools
The Business Plan
F. Strategies

Students will be assessed on comprehending course content via: class participation, oral and written
presentations of entrepreneurial management theories, concepts, quizzes, exercises, case studies and final
exam

Submission Deadlines. Students in this course are advised to submit their class work
(modules/assignments, quizzes, activities, etc) on time. This is an online class, but it does not mean that
you can submit your class work anytime you please. Be reminded that this is a class, not a 24/7
convenience store. All submissions are time-stamped by Google Classroom. Simply stated, you need to
submit class works within specified deadlines

G. Grading System

Class Standing:
Quizzes
40%
Oral Recitation
Assignment
Enrichment Activity 10%
Pre-Examination 20%
Term Test 30%

H. References

Small Business Management Justin G. Longenecker, Carlos W. Moore

An Entrepreneurial Emphasis and J. William Petty

Introduction to Entrepreneurship Melito S. Salazar, Sonia Tiong-Aquino,

And Paz H. Diaz