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A Report Submitted To Sri Venkateshwara College of Engineering, Bangalore As A Partial Fulfillment For The Degree of Master of Business Administration
A Report Submitted To Sri Venkateshwara College of Engineering, Bangalore As A Partial Fulfillment For The Degree of Master of Business Administration
All students learn theoretical subjects in their classroom, but as we are the management students,
apart from theoretical studies we need to get a deeper insight into the practical aspects of those
theories by working as a part of organization during our project training. Training is a period in
which a student can apply his theoretical knowledge in practical field. Basically practical
To achieve the purpose I have done my project training from “EUREKA FORBES”,
EUREKA FORBES”.
Knowledge attains maturity and perfection through application in practical field. Application of
Management Principles in all branches whether product Personnel, Finance, Marketing etc. Results
This report has been compiled primarily in partial fulfillment of the requirement for MBA
Secondary to share the practical knowledge and experience gained as result of continued association
with company’s marketing branch. The details mentioned in this report are based on real situations.
Since the reader would like to know the general detail of two cola giants. Therefore a chapter
includes a discussion on market share study also include. Further to help the reader in understanding
the findings, graphical representation, conclusions and suggestions are also includes, which very
much helps at eurekha forbes in bangalore to know where he stands in the water purifier market.
I hope that this project report would be considerable and definitely help the management for
This is to certify that the project work done on “THE STUDY OF CONSUMER
partial fulfillment of the requirement for the award of degree of Master of Business Administration,
is a bonafied work carried out by him under my supervision and guidance. This Project report is the
original One and has not been submitted anywhere else for any other Degree/Diploma.
DATE: NAME
DECLARATION
in “eurekha forbes pvt ltd”at bangalore is the original work done by me. This is the property of
the Institute and use of this report without prior permission of the institute will be considered illegal
and actionable.
Date: Signature:
It is the great pleasure to have this opportunity for the preparation of this project. We have highly
obliged by Sri Venkateshwara College of Engineering ,Bangalore for giving the opportunity of this
dissertation. I take the opportunity to express our gratitude to all of them, who in some or the other
way helped us to accomplish this project. A large number of individuals have contributed directly or
indirectly in this project. I am thankful to all of them for their help and encouragement.
I take an opportunity to acknowledge my indebted to Mr.krishna Suman (Faculty,MBA ), and all the
staff of the MBA department for making available all facilities in fulfilling the requirement for the
reasonable work.
I wish to acknowledge my thanks to my guide for their valuable co-operation and efforts for the
preparation of this project. Finally, I want to express my gratitude to all the executives and other
persons related to eurekha forbes for my work. Who gave me their time, views, knowledge, problems,
Last but not least, I also very much thankful to our parents, for their continuous encouragement and
moral support during this project and other people who helped us in preparing this project knowingly
and unknowingly.
In comparative world, the company has faced many problems from within and outside the
organization. The problems have to be solved by marketing policies, rules, regulations and
procedures. An organization cannot survive in a comparative market unless it has good marketing
policies and practices. As a result of globalization marketing give more emphasis on implementing
Today everything is new and bigger as compared to the past. Marketing played a very important
role for any company consumer is the king for selecting the product. A number of factors like
quality of product; its brand name, price, promotion, culture etc. are responsible for buying
behavior. Apart from these we will get to know the customer satisfaction from the water purifier
In the market.