PC usage and purchase journey in Vietnam

Q&Me is an online market research service provided by Asia Plus Inc. Asia Plus Inc.
 Overview
Computer are a major part of our
lifestyle. This survey aims to
understand what types of computers
desktop and laptop users use in
Vietnam and their purchasing
location .

This survey was conducted to 538

age 18-39 male and females residing
in HCM and Hanoi
 Device Ownership
Device ownership (Total) Device ownership (Detail)

Laptop 66% 13% 21%

32%
41%
Desktop 27% 33% 40%

6%

21% Smartphone 91% 2%

7%

Laptop Only Laptop and desktop Desktop Only Other I own for myself I share it with my family I do not own it

68% of the respondents owns either PC or notebook. Those who own

both account for 21%
Q. What of the following do you have? – Desktop, Laptop, Smartphone N=538
 Device ownership by profile
Desktop Notebook
16% 11%
21% 19% 22% 22% 20%
26% 29%
38% 38% 32% 11%
40% 42% 42% 39% 42% 47% 19% 12% 14%
13% 7% 13% 12%
14%

29% 30% 38%

33% 30% 36%
37% 35% 28% 77%
66% 67% 66% 69% 65% 67% 67%
56%

27% 33% 32% 28% 30%

21% 23% 26% 24%

I own for myself I share it with my family I do not own it I own for myself I share it with my family I do not own it

Male owns desktop higher. Notebook is owned more by youth group, while desktop
penetration is higher among 30 and above

Q. What of the following do you have? – Desktop, Laptop, Smartphone, Tablet, N=538
 Years used

25%
24%
21% 21%
20%
17%
15%
13%
12% 12% 12%

8%

Less than a year 1-2 years 2-3 years 3-4 years 4-5 years More than 5 years

In average, desktop is used for 3.2 years and notebook for 2.9 years.
Q. How long have you used this computer? – Desktop N=322, Laptop=424
 New or old devices
Desktop Notebook
10% 9%
19% 17%
29% 27%

90% 91%
81% 83%
71% 73%

Total Low income High income Total Low income High income

New Old New Old

Lower income group (HHI less than 14M VND) tends to buy used machine
Q. What are the reason you chose this brand? – Notebook users N=322, Latptop=424
 Owned brand
Desktop Notebook

Sam Micr Appl Leno Othe Sam Appl Othe Leno Micr
Dell HP Asus Acer Sony MSI Dell HP Asus Acer Sony MSI
sung osoft e vo r sung e r vo osoft
Total 29% 14% 14% 9% 8% 7% 6% 2% 2% 2% 8% Total 25% 17% 15% 14% 10% 9% 8% 2% 2% 2% 2%
HCM 32% 13% 14% 9% 7% 5% 7% 2% 1% 2% 8% HCM 27% 14% 15% 14% 10% 11% 8% 2% 1% 1% 2%
HN 26% 16% 13% 10% 9% 7% 5% 2% 4% 1% 8% HN 23% 19% 15% 13% 11% 6% 8% 2% 4% 3% 1%

Dell dominates the market. HP is strong in north while Dell is strong in south
Q. What is the brand of the computer you use?
(For people who have more than one, the desktop they use the most) – Desktop users N=322, Notebook users=424
 Reasons to choose the brand
55% 54%
48% 47%
44%
40%41% 39% 38%
32%32%
24% 23%
20%19%
16%
13% 12% 14%
11% 11%
8% 7%
2% 2% 3%

Desktop Notebook

Pricing and spec are the two main things. Design is more considered in
choosing notebook
Q. What are the reason you chose this brand? - Desktop users N=332, Laptop=424
 Reasons to choose the brand (by brand)
Desktop Notebook

60% 53% 54%

51% 51%

49% 44% 42% 42%

47% 45% 40%41%
43% 37% 38%
40% 40% 40%
34%
33%
31% 30%
24%

Brand Operating Usability Design Pricing PC spec Operating Brand Design PC spec Usability Pricing
system (CPU, system (CPU,
Memory) Memory)
Apple All Apple All

Apple users choose because of brand and design more, less concern
on pricing
Q. What are the reason you chose this brand?
 Brand wish to buy in the future
51%
All 20-29 30-39

44%

37%

22%
21%20%

10% 10%
8% 7% 8%
6% 6% 5% 5% 5% 6%
4% 3% 3% 4% 3% 3%
2% 2% 2% 2% 1% 0% 2%

Apple Dell Samsung HP Sony Acer Microsoft Toshiba IBM Others

Apple popularity is extremely high, especially among the youth

Q. What are the computer brand that you wish to buy the next the most? (N=538)
 Purchasing channels
HCM Hanoi
31%
29%
26%
25%
22%
21%
19% 21% 21%
17%
13%
10% 11%10%
8%
7% 6%
4% 5% 5% 4% 5% 6%
5% 4% 6% 5%
4% 3% 4% 4% 4%
3% 3% 3% 3% 3% 3%
2% 2% 1% 1% 2% 2% 1% 1%
1% 1% 1% 1%
1% 0% 0% %

Desktop Laptop Desktop Laptop

Phong Vu is strong in HCM, Tran Anh is strong in Hanoi. FTP has a

good share nationwide.
Q. Where did you buy it (For people who have more than one, the computer they use the most)? –HCMC=226, Hanoi=194
Channel profile
Phong Vu (HCM) Tran Anh (Hanoi) FTP Shop

18% 17% 19% 18%

14% 14% 14% 14%
11%
18-29 7% 18-29 8% 18-29
7%
30-39 30-39 30-39

Desktop User Laptop User Desktop User Laptop User Desktop User Laptop User
21% 18%
19% 15% 16%
14% 15%
12% 12% 13%
11%
Low income Low income
Low income
5%
High income High income High income

Laptop Desktop
Laptop Desktop Laptop Desktop
 Respondent Profile (N=538)

Gender Age Group City Household Income

Above 20,00,000 24%

14,000,001-
20,000,000 23%
Fema
30-39 18-29 HN
le Male HCM
51% 51% 49% 46% 9,000,001-14,000,000 22%
49% 54%

4,000,000-9,000,000 22%

Under 4,000,000 9%

* In the report, we put low income for those who earn less than 14M and high income as those who earn more than 14M
Q&Me – About Online Market Research Services
Our Solution
Survey is conducted via mobile phone and the data is processed real-time

Affordable Quick High quality

1/3 of the competitor Takes 24 - 48 hours for Superb real-time
pricing most surveys, proving analysis for flexible and
real-time analysis accurate data collection
Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 250,000 members as of Aug, 2017
Age Gender City
31%

22% 19%
18%
44% 47%
14%
56% 18%

7%
6%
3% 3%
1% 1%
0% 3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 250,000 members as of Aug, 2017
Married Status Household income Smartphone ownership

Others, Do not own 18%

<40M 4%
3%
Others 15%
30-40M 3%
Sony 6%
20M-30M 5%
Married
, 25% 15 - 20M VND 9% Asus 8%

10 - 15M VND 15% LG 8%

Single, 7.5 - 10M VND 14% Nokia 18%

72%
5 - 7.5M VND 24% Samsung 25%

< 5M VND 26% Apple 27%

Contact Us

URL: http://www.qandme.net
Contact: info@qandme.net

Q&Me is operated by Asia Plus Inc.

Asia Plus Inc.

Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043