ON

Marketing Strategy Of Dabur

In Partial Fulfillment of Degree of Bachelor of

Business Administration
MJPRU, BAREILLY
(Session: 20010-2011)

INVERTIS INSTITUTE OF MANAGEMENT STUDIES

BAREILLY
Submitted To:- Submitted By:-

Mr.Vaibhav Sharma SHIVANSH TANDON

IIMS, BREILLY BBA VI th sem

Roll No:-915664
 INTRODUCTION

Dabur Foods a 100% subsidiary of US $ 3 billion Dabur Group realized the

potential of the processed & packaged food industry (4th largest in the world),
began operations as a separate division in the year 1999. It established brands in a
market where the barrier to accept packaged food is high, and the fledging
processed food industry was in a nascent stage in India. Today, Dabur Foods has
kept its promise not only to the Indian consumers but to the world by providing
them the very best products .

Dabur Foods through its sister concern has set up the state-of-the art facility in
Birganj, Nepal in 1, 00,000 Sq ft of area. Dabur Food produces around 50
million litres of juice annually. The plant’s manufacturing system meets the
stringent requirements of the Codex Alimentarius Commission Guidelines, The
recommended International Code of Practices and the General Principles of
Food Hygiene.

In the year 2004 (August), the company added another feather to its cap by
forming Pasadensa Foods Limited, a 100% subsidiary of Dabur Foods. It was
the commissioning of the Siliguri multi fruit processing facility, the largest in
West Bengal, the fruit-growing bowl in India. Spread over 11 acres and geared
to process 150 tonnes of fruit per day, it has the capacity of 192 metric tones of
pulp/concentrate (estimated). Annually the plant procures fruit worth Rs. 6
Crores from states like West Bengal, North-east, Bihar, Uttar Pradesh,
Maharashtra, and Andhra Pradesh. It has the highest capacity utilization by
processing Pineapple, Litchi, Guava, Mango and Grape round the year. The
plant even serves as an R&D center for difficult to process fruits like
Watermelon and Pomegranate. This state-of-the-art plant also minimizes the
wastage and renders high yield.
OBJECTIVES OF THE SURVEY:-

 To Study about Dabur

 To analyze the market of Dabur

 To study about the marketing strategy of dabur .

 To study Advertisement and Sales Promotion activities adopted

by Dabur

 To find solution of problem relating to marketing of goods and

services.
 RESEARCH METHODOLOGY

SOURCES OF DATA -

A source of data collection is secondary data. Secondary data

is collected through newspapers and websites of Dabur.

RESEARCH DESIGN -

Descriptive research design technique is used to analyse

research design.

SAMPLE AREA -

Bareilly region.