SYNOPSIS OF RESEARCH PROJECT REPORT ON THE TOPIC

“SERVICE QUALITY OF PEPSICO SUPPLY CHAIN SYSTEM”

SUBMITTED TO:

Uttar Pradesh Technical University, Lucknow

For completing the degree of
MASTER OF BUSINESS ADMINISTRATION
2009-11

Submitted By: Internal Guide:

ANURODH SINGH Mr. ASHISH KUMAR SINGH
ROLL NO.0903370017 FACULTY, RKGIT
MBA-4th SEMESTER
2009-2011

Raj Kumar Goel Institute of Technology

(Department of management)
5th -km, Stone Delhi-Meerut Road, Ghaziabad (UP-201003)
 
Introduction:
Consumer buying behavior is the study of human responses to p r o d u c t s o r
services and the marketing of products/services.The study of consumer
b e h a v i o r f o c u s e s o n h o w i n d i v i d u a l s make their decisions to spend their
available resources
(time,m o n e y ,   e f f o r t )   o n   c o n s u m p t i o n   r e l a t e d   i t e m s o r   c o n s u m p t i o n r e l a t e
d aspects (What they buy? When they buy? How
theybuy?).It also study of individuals, or organisations and thep
rocesses consumers use to search, select, use and dispose of  products, services,
experience, or ideas to satisfy needs and itsimpact on the consumer and society. Buyer
behaviour is deeplyrooted in psychology with dashes of sociology thrown in just
tomake things more interesting. Since every person in the world i s d i f f e r e n t , i t
is impossible to have simple rules that explain h o w b u y i n g d e c i s i o n s
a r e m a d e . B u t t h o s e w h o h a v e s p e n t many years analysing customer activity
have presented us withuseful “guidelines” in how someone decides whether or not
tom a k e a p u r c h a s e . T h e e v a l u a t i o n o f m a r k e t i n g c o n c e p t f r o m mere selling
concept to consumerorientedmarketing
hasr e s u l t e d   i n   b u y e r   b e h a v i o u r   b e c o m i n g   a n indep
endentdiscipline. The growth of consumerism and consumer legislation emphasizes
theimportance that is given
tot h e   c o n s u m e r . S o m e   c o n s u m e r s   a r e   c h a r a c t e r i z e d   a s   b e i n g more
involved in products andshopping than others.
Ac o n s u m e r   w h o   i s   h i g h l y   i n v o l v e d   w i t h   a   p r o d u c t   w o u l d b e i
nterested in knowing a lot about it before purchasing. Hence h e r e a d s b r o c h u r e s
thoroughly, compares brands and
modelsa v a i l a b l e   a t   d i f f e r e n t   o u t l e t s ,   a s k s   q u e s t i o n s ,   a n d   l o o k s   f o
r r e c o m m e n d a t i o n s .   T h u s   c o n s u m e r   b u y i n g   b e h a v i o u r   c a n   b e defined as
heightened state of awareness that
motivatesc o n s u m e r ’ s   t o   s e e k   o u t ,   a t t e n d   t o ,   a n d   t h i n k   a b o u t   p r o d u c
t information prior to purchase.

OBJECTIVE OF THE STUDY

The study has the following objectives:

1. To measure the service quality of the Pepsi Co on the dimensions of “RATER”.

2. To find whether the service quality of the Pepsi Co is good or not.

RESEARCH METHEDOLOGY
The following research methodology is designed to conduct the research:

Area of Study
The research would be carried out in the Old bus stand and Kavi nagar area of Ghaziabad,
India.

Sources of data
Primary data would be collected by means of schedule. Secondary data has also been
collected from various books, articles and literature.

Sampling technique
Simple random sampling technique has been used to generate a sample of customers, i.e.
retailers of PepsiCo.

Sample size
Though the selected area for the study is rich in beverages retailers therefore for detailed data
the sample size of 100 retailers is chosen.

Tools for the study

The study would be conducted and the data would be analysed by applying the following
tools:
1. Pie Chart
2. Tables
3. SPSS software for data analysis.
HYPOTHESES OF THE STUDY

The hypotheses that can be derived for the study are as follows:

NULL HYPOTHESES-
The service quality of PepsiCo supply chain system is not good.

ALTERNATE HYPOTHESES-
The service quality of PepsiCo supply chain system is good.
CHAPTER PLAN

1. Introduction
1.1- Objective of the study
1.2- Research Methodology
1.3- Hypotheses
1.4- Limitations of the study
2. Review of Literature
3. Data presentation
4. Data analysis
5. Findings
6. Conclusion and Solutions
Bibliography
Annexure
Bibliography

This synopsis is prepared by taking the help of following web sites and books:

BOOKS:

1. Tripathi, P.C, (2008), Research Methodology, New Delhi, S. Chand & Sons,
Pp.3.1,6.1.
2. Sharma, S.M, (2007), Marketing Research, New Delhi, S. Chand & Sons, Pp.91,124.

WEBSITES:

1. www.PepsiCoidindia.co.in
2. www.scm2011.com
3. www.wikipedia.org/wiki/Supply_chain