Example of Feasibility Chapters 1 7

Maryhill College, Inc.
Chapter I
DESCRIPTION OF THE PROJECT
The description of the project focused on creating a clear and precise understanding on the
minds of the people and organizations involved in the planning and development process. The project
team used the documents in getting general ideas, determined to the amount of work required and
other pertinent requirements, and are planned as needed for completion.
GENERAL INFORMATION
Pastillas, also known as pastillas de Leche originated in the town of San Miguel, in Bulacan,
Philippines. It is a Filipino delicacy made from milk and is characterized by its softness and
sweetness. From there, they spread out all over the other Philippine regions (Bateman, 2017).
El Dulces Puffstillas is under food industry specialized in making pastillas which the
organization offers to its target population in Quezon province. The business structured was
partnership, operating and located in Lucena City, Quezon. El Dulces Puffstillas provided new and
improved pastillas innovated from the traditional one.
Basically from the gained experience, El Dulces Puffstillas came into its existence. The
pastillas offered by the organization has a unique quality and budget friendly product suited for the
rapid change in the market trends. El Dulces Puffstillas has the health benefits which could be
enjoyed, a product that is sweet and creamy yet delightful.
MISSION AND VISION STATEMENT

MISSION
This provides the best tasting pastillas and be recognized as the leading distinctive brand of
homemade sweets.
VISION
Synergistically honed to becoming the leading distributor of best quality pastillas in Quezon
and soon in other region.
CORE VALUES
Optimistic – The organization is looked forward for future success and continues innovation of the
product, service and technology to be used in preparing EL Dulces Puffstillas.
Maryhill College, Inc. 2
Price competitiveness – Price range that is competitive enough to compete in the changing market is
the key to sustain consumers for purchasing EL Dulces Puffstillas.
Unique – Price competitiveness alone will not determine the sustainability of consumers from
purchasing. Product uniqueness and innovation are also important in determining sustainability.
Forward – EL Dulces Puffstillas is looking forward to deliver better products for our customers and
better returns for the organizations.
Feedback – Customers feedback is much important for the researchers to easily distinguish if El
Dulces Puffstillas is suitable for the changing market demand.
General Objectives
To give the traditional pastillas a twist by adding different flavors and provide affordable yet
scrumptious version of pastillas.
The main objectives of the feasibility study are to determine the feasibility of selling El
Dulces Puffstillas in Padre Burgos, Pagbilao and Lucena City. It aimed to achieve the following:
Specific Objectives
 To produce different flavors of El Dulces Puffstillas.
 To sell 185 boxes El Dulces Puffstillas in the entire selling period.
 To determine the profitability and to maintain cash flow of El Dulces Puffstillas.
 To determine if El Dulces Puffstillas is feasible in the market.
ORGANIZATIONAL AND ADMINISTRATIVE OF THE PROPOSAL

JM² O’Puffstillas was owned by Mr. Rafael De Los Santos, Mr. Gabriel Espiritu and Ms.
Miguela Sta. Ana, students from Maryhill College taking up Bachelor of Science in Business
Administration major in Financial Management. As a result, El Dulces Puffstillas gave confidence to
achieve great success. The strong connection between partners will helped to handle disagreements.
The operation and innovative actions fitted in the supplied market.
PROJECT LOCATION
The location of El Dulces Puffstillas is at 9 Basilio Street Shortcut Barangay 5 Lucena City.
The researchers had chosen this location because there are a large number of potential buyers. It is
near the schools, business establishments, retail outlets and easy to access raw materials in making
pastillas.
TIMES DURATION OF THE PROPOSAL

1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th
Activity Jul Jul Jul Jul Aug Aug Aug Sept Sept Oct Oct Oct Oct
y6 y y y .3 . 10 . 17 . . . . . .
13 20 27 21 28 5 12 19 26
Formation of
Partnership
Product
Conceptualizatio
n
Preparation of
Project
Operational
Feasibility
Choosing Target
Market
Start of Normal
Operation
FORMATION OF PARTNERSHIP
The formation of a partnership requires a voluntary association of persons who would co-own
the business and intended to conduct the business for profit. Originally, based from the orientation
given on the conduct of feasibility study, the researchers were the partners. They made the decision
final; share their experiences and took the risk in making investments on this business. However, the
help of the other people was considered to self-growth and development. Finally, the decision came
into reality after a week from July 06 to July 12, 2020.
PRODUCT CONCEPTUALIZATION
The researchers came up with the idea of making the existence of El Dulces Puffstillas in the
market. It is sweet, made up of milk products that can boost individual brain power and alertness.
This decision making took 2 weeks from July 13 to July 26, 2020.
PREPARATION OF THE PROJECT FEASIBILITY STUDY

The researchers conducted a group meeting through video calls and chats. The proposal was
about the project goal and activities. Mainly it consists of overall coordination, preparation and
moderating working group meetings, brain-storming meetings, communication among partners,
gathering additional information and its analysis. The product preparation of the business took 1 week
from July 27 to August 2, 2020.
OPERATIONAL FEASIBILITY
The researchers focused on the product creativity and development to know if it fits in with
the existing business environment with regards to development goals. A goal to overcome
opportunities and the willingness of the partners was needed to support the proposed system.
Implementing innovation toEl Dulces Puffstillas was one of the factors that seen as stepping stone to
success. The researchers were planning to produce and develop new variants of pastillas to meet the
existing cravings of consumers. In the long run the researchers/partnerships wanted to grow the
business and branch out in the market to spread the name of a new variation of flavored pastillas. It
took 2 weeks from August 03 to August 16, 2020.
CHOOSING TARGET MARKET

A target market is the people that a business wanted to sell the product. It is not just in one
area like for instance, Maryhill College. This could go beyond other markets. Due to the covid-19
pandemic, our movements and socializing with others are limited. The researchers chose target
market based on the place they lived in. The areas were Lucena City, Pagbilao and Sariaya all from
Quezon Province. To be more flexible and competitive they needed to pursue selling El Dulces
Puffstillas in nearby places, in their respective places of residence, not with one another. This
challenged the proponents. As entrepreneurs they needed to take the risk for the attainment of goals.
The identification of the target market took 1 week from August 17 to August 23, 2020.
START OF NORMAL OPERATION

The starting day of operation that a business included activities conducted for the purpose of
generating profit in 6 weeks, starting September 1 st and ended on October 16, 2020. This operation
showed the selling period of the business El Dulces ’Puffstillas. This activity helped the researchers
determined the number of sold products at the end of operation.
Chapter II
MARKET FEASIBILITY
Market feasibility determines the depth and condition of a particular real estate market and its
ability to support its particular development. It determines whether a product or service can sustain
specific market or not.
BUSINESS DESCRIPTION
El Dulces Puffstillas is a partnership type of business. The researchers acted as a team and
used knowledge to gain more ideas to innovate business. The researchers looked forward with the
success that El Dulces ’Puffstillas would bring. The business wanted to provide good service towards
customers, giving efforts to meet customer satisfaction and deliver them the health benefits that are
present from El Dulces Puffstillas.
SIZE, SCOPE AND NATURE OF THE BUSINESS

Studying the size of a business is important this could significantly affect the efficiency and
profitability of the business partnership. El dulces Puffstillas was a combination of two elements,
retailing and manufacturing. Manufacturing El Dulces Puffstillas; offers it to customers and retailing
stores. With that, feedbacks were expected, the researchers accepted them positively and used in
expanding and innovating the product in a way expected by the costumers according to feedback/s.
Microbusiness refers to a small business that employs a small number of people. A
microenterprise usually operates with fewer than 10 people and is started with a small amount of
capital advanced from a bank or other organization. Most microenterprises specialize in providing
goods or services for their local areas (Kenton, 2019).
El Dulces uffstillas is a microenterprise type of business. It is composed of three (3) persons
forming a partnership. Using a small amount of capital, the proponents successfully started the
business.
Businesses vary in size, as measured by the number of employees or by sales volume. The
nature of business refers to the type or general category of business or commerce you are describing.
The intention is to gain profit from a business and to expand its activity (Pune, 2018). El Dulces
Puffstillas nature of business is in food category especially snacks and dessert.
SIZE, SCOPE AND NATURE OF PRODUCT

EL Dulces Puffstillas is a delicious snack that varies in three (3) different flavors. The flavors
are chocolate, macha and mango. These three (3) different flavors would surely bed loved and
enjoyed by the customers. It is not like the traditional pastillas; it is a pastillas with a twist.
SIZE, SCOPE AND NATURE OF MARKET or MARKET SEGMENTS

According to Kotler (2017), market consists of all the potential customers sharing a particular
need or want who might be willing and able to engage in exchange to satisfy their need or want.
Demographic Segmentation – In identifying the target customer of El Dulces Puffstillas,
first: understand its target population especially the individuals’ income and age. It is important to
know and understand. It would help El Dulces Puffstillas to determine the price and number of
pastillas to be produced based on the individuals’ income and willingness to purchase.
Psychographic Segmentation – Knowing the numbers of potential buyers, El Dulces
Puffstillas
Needs to classify the population groups, understanding their attributes, values and beliefs. These
psychological variables provided narrow information about the target customers of El Dulces
Puffstillas. However, it helped the product to move closer to its right customers who were likely to
buy pastillas.
Geographic Segmentation – This played a very important role in business. A customer
varies in different locations. EL Dulces Puffstillas has the broad understanding about its customers’
needs and wants. JM² O’Puffstillas offered a product that could adapted to any mood or lifestyle of
any individuals that were going to purchase the product.
Behavioral Segmentation – Segmenting the customers allowed EL Dulces Puffstillas to
develop and see what motivated the individuals to purchase. This type of segmentation allowed El
Dulces Puffstillas to spend more wisely for customers who aren’t ready to buy, have low loyalty and
not a fan of sweet products.
LIFE CYCLE OF THE BUSINESS

As part of the creative minds of the researchers they came up with the idea of introducing El
Dulces Puffstillas business in the market.
Introduction – El Dulces Puffstillas was officially launched in the market. For the first and
second week of selling the product the profits generated are considerably high.
Growth Stage – From the previous weeks of selling JM² O’Puffstillas, the relationship of the
business to its customers strengthens. The customer from day 1 still supported El Dulces Puffstillas
by continuously purchasing the product On the third week of selling, the sales decreased due to a
health related situation.
Maturity – El Dulces Puffstillas sales started increase again. On the fourth up to the sixth
week of selling the sales back to its high peak. The number of consumers had increase and they kept
on looking for the available product of El Dulces Puffstillas.
Decline - Due to the high demands of customers, El Dulces Puffstillas was far from stoppage.
El Dulces Puffstillas continued its operation because it has high potential in the market.
FUTURE DIRECTION OF THE BUSINESS, MARKET OR MARKET SEGMENTS

Setting the future direction of business will guide entrepreneurs and its employees towards
their goal. The listed goal/s of JM²Puffstillas or its future direction guided the organization
accordingly throughout the process of achieving its success. From releasing other food product to
meet the changing needs and wants of individuals to branching out to reach more potential consumers
and continuously satisfy them. This would help the organization to achieve its goal, for El Dulces
Puffstillas to be recognized; with this, the organization could contribute in the development of the
economy.
BUSINESS COMPETITIVENESS
El Dulces Puffstillas business is competitive in a way because it differs among other brands
of pastillas. Knowing the uniqueness of El Dulces Puffstillas, it stands out from others, an innovated
one, and a pastillas with a twist.
BUSINESS ANALYSIS
It is a part of all businesses big or small, to always face a problem. Though there are a large
number of ventures that offers the same variant of products, El Dulces Puffstillas was also considered
competitive even if the available flavors were few. , so the researchers, the manufacturers and
manpower of the business waited for the stock of the certain product to be available. This affects the
business because it causes a delay, also a delay in earning profit. At first, accepting of orders are only
three days a week, but due to high demands El Dulces uffstillas changed it and make it five days a
week. However, through the effort of the team with only three available manpower, El Dulces
’Puffstillas smoothly continued its operation.
MAJOR COMPETITORS
PASTILLAS DE ABASTILLAS
Pastillas de Abastillas is considered as the first major competitor of El Dulces Puffstillas in
online selling
Robi’s Pasillas is a second competitor located in Lucena City. They offered two flavors of
pastillas original and chocolate. Amounting to ₱ 45.00 per tub.
LA PASTILLAS
La Pastillas is considered the last competitor offering two variations of pastillas, Ube Langka
and assorted. This cost ₱ 150.00 per box located at Lucena City.
SWOT ANALYSIS
A SWOT analysis is a strategic planning technique that provides assessment tools. It is the
compilation of the company's strengths, weaknesses, opportunities and threats. The primary objective
of a SWOT analysis is to help organizations develop a full awareness of all the factors involved in
making a business decision.
STRENGTH WEAKNESSES
 Uniqueness of the product  Many competitors

 Less capital expense  Lack of labor force
 Easy to sell  Hard to buy raw materials
THREATS
OPPORTUNITIES
 Shortage of raw materials
 Growing demand
 Rising of new innovated pastillas
 Expansion of business
stores
 Opportunity for the wholesaler and
 The competitors having a large
re-seller
number of customers.
PRICE COMPETITIVENESS ANALYSIS OF PRODUCT

El Dulces Puffstillas is a pastillas with a twist. Its uniqueness helps to determine the pricing
of El Dulces Puffstillas. Pricing of the product is ₱ 50.00 and ₱ 100.00. For this unique kind of
product, the pricing will be based on its quality and expenses. Price range of El Dulces Puffstillas is
based with the competitor’s price. El DulcesPuffstillas is much more competitive than other brands of
pastillas because of its key features. The product presentation, packaging and its flavors. Continues
innovation guides the business towards success.
FACTORS THAT WILL AFFECT THE MARKET OF THE BUSINESS

For determining the factors that would affect the market of the business, researchers used
PESTLE analysis. It is a strategic management tool used to identify, analyze, organize, and monitor
factors that could have an impact on the business now and in the future. The framework examined
opportunities and threats due to Political, Economic, Social, Technological, Legal and Environmental
forces, to inform planning and decision.
PESTLE ANALYSIS
Political factors affect business when the government imposed a law.
They can raise the tax on business establishments also with the value
POLITICAL added tax, this will impact El Dulces Puffstillas profits and pricing of
product.
Consumer behavior, employment and inflation are one of the
economic factors that affect businesses. If these three factors are
ECONOMIC present, it will be challenging for El Dulces Puffstillas to grow in the
market. But in the first place as a business owner they need to
continuously innovate product to determine marketability of El Dulces
Puffstillas in the market.
Social factors could be family, friends, neighbors and colleagues.
Their feedbacks affect El DulcesPuffstillas. They may recommend it if
satisfaction occurred or they may warn them not to purchase El Dulces
SOCIAL Puffstillas if they were not satisfied. As entrepreneur they should focus
on the development on the appearance and taste of El Dulces
Puffstillas so that business continue to satisfy consumer.
Technology helps to communicate and reach potential consumer’s way

more easy. Most of the potential consumers are using social media
TECHNOLOGICAL platforms to devour time, so it is an opportunity to offer them El
Dulces Puffstillas.
Legal factors like organizational, employment and consumer laws.
This factor directly affects business. El Dulces Puffstillas was formed
because of general partnership, being liable up to the extent.
LEGAL Employment law with regards to the wages of future employees and
consumer laws to create a legal relationship with costumers. These
factors determined and built the loyalty of future employees and
consumers.
In pestle analysis this factor focused on enhancing and preserving the
environment. This factor affects El Dulces Puffstillas in a good way
because it helps in thinking how to help the environment from proper
ENVIRONMENTAL waste disposal, being aware with the situation of the ecosystem and
green agenda which planting trees by using some funds from JM2 El
Dulces Puffstillas profits. Business helps the environment through
using recyclable materials such as paper box.
POPULATION GROWTH
Population growth is determined by the combination of mortality, fertility, and migration, so
all three processes must be measured if we are to understand what kind of demographic change is
occurring in a given region (Weeks, 2005).
Population growth is one of the key factors to determine business location strategies; since
the location is Padre Burgos, Pagbilao and Lucena City all from Quezon Province, researchers have a
higher target and potential buyers for El Dulces Puffstillas. A greater population means greater
demand but it also means greater supply. Also, as the population increases competitors are more
aggressive in developing their products.
INCOME CHANGES
The income effect may have positive or negative consequences on a small business,
depending on many factors. The income effect relates to how a consumer spends money based on an
increase or decrease in his income. An increase in income results in demanding more services and
goods, thus spending more money. A decrease in income results in the exact opposite. In general,
when incomes are lower, less spending occurs, and businesses are hurt by the effect (Investopedia,
2018).
El Dulces Puffstillas is a very affordable product. When income has increased possibly El
Dulces Puffstillas may not be the best choice but, it is an opportunity if the income has decreased
because this product is very affordable yet delicious. In addition, the substitute effect will rise. Instead
of purchasing something expensive, consumers might choose El Dulces Puffstillas because some
customer prefers lower-priced items.
INCREASE AND DECREASE

Economic changes are the reason why there is an increase and decrease in income for El
Dulces Puffstillas. If economy changes the job opportunities may lessen and with that an individual’s
income may change. The opportunities for El Dulces ’Puffstillas business is a risk because there’s a
chance of decline in the market. To survive, businesses offer promos so that the future surplus of
goods may lessen. Just like for the service, they use different marketing strategies to attract more
potentials consumers resulting with the stable income of the business. The market may change
because of demands and supply; if the economy is not ready and there is a sudden decrease in supply
it may also affect the income and purchasing power of every consumer.
MARKET POTENTIAL
Market potential is the entire size of the market for a product at a specific time. It represents
the upper limits of the market for a product. Market potential is usually measured either by sales
value or sales volume (Grimsley, 2013).
El Dulces ’Puffstillas has the market potential because of its uniqueness. It has this unique
taste; it’s just simple but not that ordinary pastillas. There is a filling that really compliments with the
pastillas. That’s the reason why this product is a pastillas with a twist.
PRODUCT
El Dulces Puffstillas can compete in the market. The traditional pastillas has evolved to
flavored pastillas. From plain flavor, researchers decided to innovate and add flavors on it. Aside
from that, the shape is also innovated from classic to circle. The reason why El Dulces Puffstillas
was shaped as round because circle represent totality and wholeness. Believing that El Dulces
Puffstillas reached its original perfection which in no time can be known in the market. Focusing not
only with innovation but also making sure that El Dulces Puffstillas is very affordable that many
customers can consume it.
DEMANDS AND USAGE OF TREND IN THE MARKET

To make a feasible product, business entities should first check what the trend is and demand
in the market. Identifying what is the current trend and demand for a product is a great help. Like JM²
O’Puffstillas, with this existing situation consumers demands for a cheaper product. Also, online
selling is a trend. This is an opportunity to share the product through online because most people are
at home and using their gadgets to consume their time.
ESTIMATED MARKET USAGE AND POTENTIAL SHARE OF THE MARKET
El Dulces Puffstillas
Estimated Demand and Sales Projection
Unit Sales Week 1 and 2 Week 3 and 4 Week 5 and 6
Estimated Demand and Sales 15 Boxes (small) 20 Boxes (small) 25 Boxes (small)
Projection 15 Boxes (big) 20 Boxes (big) 30 Boxes (big)
Actual Sales 21 boxes (small) 16 Boxes (small) 18 Boxes (small)
55 boxes (big) 35 Boxes (big) 40 Boxes (big)
For Six Weeks
Sale Week 1 and 2 Week 3 and 4 Week 5 and 6
El Dulces Puffstillas ₱ 50.00 ₱ 50.00 ₱ 50.00

₱ 100.00 ₱ 100.00 ₱ 100.00
Total Unit Sale ₱ 1,050.00 ₱ 800.00 ₱ 900.00
₱ 5,500.00 ₱ 3,500.00 ₱ 4,000.00
The total Unit sales for six weeks is ₱ 15,750.00

Formula: Total demand in six weeks × Selling price = Total Unit Sales
The six (6) weeks forecast determined target sales; this helped to be more competitive
because of the business goal. Taking into account the marketing strategies, staffing plans and
especially operational plans are the ways to achieve those.
POTENTIAL BUYERS OF THE PRODUCT

Potential buyer refers to a person who may have a reason or benefit to purchase the product.
El Dulces ’Puffstillas is a sweet tasting snack. Everyone can purchase it. The product is very
affordable. El Dulces Puffstillas is suited for everyone. Adult, children and youths can purchase it. No
gender identity or age limits. El Dulces Puffstillas is a product made for everyone to satisfy their
cravings. The target market location is based on the places where researchers lived.
PRODUCT DISTRIBUTION SYSTEM
El Dulces ’Puffstillas
Consumer
Retailer
Mikee’s Store Elijah’s Store
The researchers as manufacturers/producers of El Dulces Puffstillas used the method of direct

selling. Marketing and selling of products were direct to consumers, or producer to retailer to
consumer. As per advised by the government, researchers are not allowed to go outside for safety
purposes, so JM² partnership used the modern direct selling which include one-on-one demonstration,
personal contact arrangement and online selling. This distribution gave control over relationships
with the customers. Using channel of distribution defined as the most efficient and effective way to
place a product into the hands of the customer. The purpose of direct method, channel of
distribution is to bridge the gap between the producer of a product and the user of it. Since El Dulces
Puffstillas are in the beginning of business cycle, researchers avoided sharing profits with a third
party distributor. It really helps to lessen other expenses.
MARKETING STRATEGIES OF THE PROPOSED BUSINESS

El Dulces Puffstillas is considered new in the market. Considering that El Dulces Puffstillas
is the best, offering it to target population and wanting to build relationship with JM² potential
consumers are ways to gain their loyalty. In consonance with that, the researchers utilized the
marketing strategy listed below.
 Offering seasonal promos, buy 3 boxes for ₱100 and get 1 free box of ₱ 50 El Dulces
Puffstillas during holiday seasons especially Christmas, New Year and Valentine’s Day.
 Recommendation, thru word of mouth El Dulces Puffstillas can be known if it successfully
meets customer’s satisfaction.
 Social media platforms especially in Facebook. Using Facebook El Dulces Puffstillas could
be easily advertised, it is an inexpensive and an effective way to market the product virtually
to client.
 Offer discounts to wholesalers.
Chapter III
TECHNICAL FEASIBILITY
A technical feasibility study assesses the details of how you intend to deliver a product or
service to customers. Think materials, labor, transportation, where your business will be located, and
the technology that will be necessary to bring all this together. It’s the logistical or tactical plan of
how your business will produce, store, deliver, and track its products or services (Wolfe, 2019)
PRODUCTION PROCESS AND FLOWCHART

PRODUCTION SCHEDULE
The researchers agreed that production schedule is three (3) times a week, Monday,
Wednesday, and Friday. The remaining days were for selling the product and rest day. The schedule
of production was designed to lessen the stocks of pastillas and to maintain El Dulces Puffstillas
freshness prior to its distribution to the consumers.
Days Schedule Activity
Monday  Pre-order of product (online)

Wednesday and Friday  Production Schedule
Tuesday  Preparation and purchasing of all ingredients
Thursday and Saturday  Delivery of orders (El Dulces Puffstillas)
Sunday  Inventory
PRODUCTION PROCESS
The process in making this product is easy as follows:
Step 1. Prepare the ingredients
Step 2. Pour condensed milk into

powdered milk.
Step 3. Shape pastillas into circle and

put a filling. After that roll the
pastillas from sugar, chocolate
powder or Crushed graham.
Step 4. Put pastillas on the packaging
FLOWCHART OF THE
PRODUCTION PROCESS
Purchase raw materials for El Dulces Puffstillas

production from the market.
Check and prepare the raw materials to start

production.
Sanitation, making sure the surrounding is

clean.
Prepare tools and utensils for making El

Dulces Puffstillas
Start the process in making El Dulces

Puffstillas
Packaging of finished product.
Delivery of the product and receiving

payments.
LOCATION AND FACILITY NEEDS

Facility Location is the right location for the manufacturing facility; it will have sufficient
access to the customers, workers, transportation, etc. for commercial success, and competitive
advantage.
For the researchers, they had chosen the location where they lived because of the factors like
costing, availability of the infrastructure or the houses, labor skills, environment and lastly the target
market. The huge number of potential consumers is one of the great steps to determine the success of
El Dulces Puffstillas.
ACCESS TO MARKET
The main location of El Dulces Puffstillas is Lucena City. Considering the chosen location,
all the raw materials and tools used in processing pastillas were accessible. On the other hand, in that
area, there is a large number of potential buyers.
VICINITY MAP
The location of El Dulces Puffstillas is in Barangay 5, Basillo St. Lucena City.
ACTUAL PHOTO OF THE PROPOSED BUSINESS
JM2 O’Puffstillas location

PROJECT LAYOUT
Sink
Area El Dulces Puffstillas Freezer
Cashier 1 Cashier 2 Stall

Door
Counter 1 Counter 2
PROPOSED LAY OUT OF THE BUSINESS AFTER RENNOVATION
El
Dulces Puffstillas House
LIST OF EQUIPMENT FURNITURE AND FIXTURE WITH PRICE
Measuring Spoon - ₱ 55.00 Bowl - ₱ 45.00
Tray - ₱ 55.00 Plastic Gloves - ₱ 33.00

Spoon - ₱ 85.00 Knife - ₱120.00

RAW MATERIALS / SUPPLY
Powdered Milk - ₱ 390.00 Condensed Milk - ₱ 35.00
Mallow - ₱ 25.00 Sugar - ₱ 16.00

Chocolate Powder - ₱ 15.00 Crushed Graham - ₱ 49.00

SERVICE VEHICLE
Service vehicle was one of the most important assets in delivering the goods. With that,
product can easily reach customers and let them savior El Dulces Puffstillas even in the comfort of
their home. The researchers don’t have any private service vehicle; they went on commuting to
deliver El Dulces ’Puffstillas. They used jeepney’s and tricycles.
PACKAGING
LOGO
A logo is much more than just an image. It is a point of recognition for clients and an
important foundation for the branding of a business.
The researchers created a simple yet elegant design of a logo. With its simple design, it would
be easy for the customers to recognize El Dulces Puffstillas. The details of the logo like the circles are
colored with brown, green and yellow which represented the product and its flavors.
Circles are round and soft. It is different than most other shapes. Choosing circle as a logo it
symbolizes continuity. Continues growth would lead to success. There is also a mini rectangular
shape in each side of the logo design which represented rest. Heading towards success is tiring and
challenging so rest is important to comeback stronger for the business goal.
SUSTAINABILITY OF PRODUCTION TECHNOLOGY

SUPPLIERS AND PROVIDED OF NEEDED FACILITIES
The researchers purchased supplies from La Suerte Pagbilao, Shoprite, Mayao, and Lucena
Public Market. The items were not that expensive and in good quality. The facilities used are located
in Padre Burgos, Pagbilao and Lucena City all from Quezon Province. The reason why they have
three (3) different facilities is due to the current situation, the Global Pandemic (Covid 19). The
researchers can't stay for long outside the residence area following the rules implemented by LGU’s
and the National Government.
La Suerte Pagbilao Shoprite, Mayao

Lucena Public Market
COMPETITIVENESS AND LIMITATION OF THE TECHNOLOGY AND EQUIPMENT

According to Sarokin (2019), the downside of technology is distraction, high risk for security,
expensive obsolescence and the creator and destroyer of social boundaries.
Technology and equipment sets an advantage for a business and makes it competitive. Being
equipped with the right technology and equipment business can enter the competitive market. El
Dulces Puffstillas as a microenterprise does not need a high tech equipment, a little manpower is
enough to continue the whole operation. As for technology, El Dulces Puffstillas used the available
and easy used social media platforms. This helped a lot in reaching target consumers and promoted El
dulces Puffstillas. As for its limitation, the relationship of the consumer to the manufacturer was not
that strong.
CHAPTER IV
ORGANIZATION FEASIBILITY
Organizational feasibility is defined as legal and corporate structure of a business. An
organizational feasibility study may also include professional background information about the
founders and principals of the business and what skills they can contribute to the business. The
organizational feasibility study should include: description of business structure, organizational
structure, internal and external principles and practices of the business and professional skills and
resumes.
BUSINESS STRUCTURE
In the article “Start your own business, fifth edition”, partnerships come in two varieties:
general partnerships and limited partnerships. In a general partnership, the partners manage the
company and assume responsibility for the partnership's debts and other obligations. A limited
partnership has both general and limited partners. The general partners own and operate the business
and assume liability for the partnership, while the limited partners serve as investors only; they have
no control over the company and are not subject to the same liabilities as the general partners.
El Dulces Puffstillas business structure is classified as general partnership being responsible

for all the liabilities and assets that are shared together. As owners of El Dulces Puffstillas, it was
needed to complete all the requirements to officially start the business to make it a legal entity. By
managing the business, researchers took responsibility for the partnership's debts and other
obligations.
FORM OF THE PROPOSED BUSINESS

Partnership is a formal arrangement by two or more parties to manage and operate a business
and share its profits. There are several types of partnership arrangements. In particular, in a
partnership business, all partners share liabilities and profits equally, while in others, partners have
limited liability (Kopp, 2019).
Through general partnership, researchers agreed to bind themselves together and share all
assets, profits, financial and legal liabilities of the business. With partners that are sharing the
responsibilities and workloads, the members were given an opportunity to have more time for the
other activities of their own.
Advantage of partnership:
 Fairly easy to set up and maintain over time.
 Partners can pool their resources to fund the company’s start-up.
 Partners can share the workload and the rewards of the business’s success.
 Being able to offer key employees the potential to one day become a partner in the business
can be a big carrot that encourages them to stay long-term.
 Tax advantages. The profits of a partnership pass through to its owners, who report their
share on their individual tax returns. Therefore, the profits are only taxed once (at the
personal level of its owners) rather than twice, as is the case with corporations, which are
taxed at the corporate level and then again at the personal level when dividends are
distributed to the shareholders.
AVAILABILITY OF MANPOWER
El Dulces Puffstillas has just started, the researchers acting as the capitalist and industrialist.
Just the three of them is the available manpower, they cannot afford to hire employee/s, but the
support of their family and friends were a great help. As partnership and acting as team they were
capable of creating El Dulces Puffstillas. They can have sustained and provided the needs of their
valued customers. Giving physical effort to meet customer satisfaction and knowing their feed backs
helped to grow them, and developed El Dulces Puffstillas.
GOVERNANCE AND DECISION MAKING STRUCTURE

We have three areas in the business structure:
Operational manager - the duties of operational manager is to handle the operation team to have a
better result of day to day operation. We chose Mr. Rafael as the operational manager of the El
dulces Puffstillas because of his knowledge and experience to manage a business.
Marketing manager - the duties of marketing manager is to encourage and provide a lot of
information to the customer for the product. He has the capability of making decisions and abilities to
do a marketing strategy making the business grow in the market. Mr. Gabriel as the marketing
manager, he performed the task given to him and finished it with success.
Financial Manager – the one who handles and liable for all the cash flows in the company. Making
the statement of accounts, the expense, profit and financial decisions. We choose Ms. Miguela for
this task. She is capable of maximizing the capital invested.
ORGANIZATIONAL STRUCTURE
An organizational structure is a system that outlines how certain activities are directed in
order to achieve the goals of an organization. These activities can include rules, roles, and
responsibilities (Kenton, 2020).
El Dulces Puffstillas is a small business managed by three partners namely: Mr. De Los
Santos . , the Operation Manager, manages the overall operation of the business; Mr. Espiritu, the
Marketing Manager, specializes on the marketing strategies of the business; and Ms. Sta. Ana
handles financial aspect of the business.
PERSONNEL OF THE PROPOSED BUSINESS
Operations Manger
Marketing Manager Financial Manager

JOB DESCRIPTION AND JOB
SPECIFICATION OF EACH POSITION
Operation Manager
An operation manager is responsible for managing activities that are part of the production of
goods and services. An operation manager is responsible for planning, controlling and improvement
of the business operation. Operation manager shouldered the customer satisfaction.
Duties and responsibilities include:
 Managing both the operations process.
 Embracing design for development.
 Planning and control of the business
 Performance improvement
 Developing business operations strategy.
Marketing Manager
Marketing manager plays a crucial role in helping a business to promote and sell its products
to its customers. They can lead and influence the way a brand looks and feels in the market and
marketing manager duties can cover the entire spectrum of how a company communicates.

 Developing a pricing strategy that maximizes profits and market share but considers customer
satisfaction.
 Identifying new customers.
 Supporting sales and lead generation efforts.
 Creating promotions with advertising managers.
 Understanding and developing budgets, including expenditures, research and development
appropriations, and return-on-investment and profit-loss projections.
 Compiling lists describing our organization's offerings.
 Developing and managing advertising campaigns
 Organizing company conferences, trade shows, and major events.
 Building brand awareness and positioning.
 Evaluating and maintaining a marketing strategy.
Financial Manager
Financial manager is responsible for the financial health of organization. Financial managers’
main responsibility used to be monitoring a company’s finances, but they now do more data analysis
and advice senior managers on ideas to maximize profits.
 Prepare business activity reports, financial statements, and forecasts.
 Make sure financial legal requirements are met.
 Developing financial reporting systems.
 Find ways to reduce or maintain costs by studying financial reports and business process
 Analyze market trends to discover business opportunities and maximize profits.
 Aid management in financial decisions.
 Maintain up to date financial system knowledge.
NUMBER OF EMPLOYEES WITH CORRESPONDING SALARY

As of now, the available manpower is three (3) and those are the proponents of the business
El Dulces Puffstillas. The salary will be based on the profit. The employee will work 8 hours a day
for 13 days with a startup salary of ₱ 250 a day. Soon when the business expands the availability of
the manpower will increase together with the development of the business.
BUSINESS POLICES
Business policy is a set of rules defined by the owner or leadership of the company. Some
policies are defined by regulations, such as federal privacy laws, while others are designed by
corporate leadership to make sure that things are done by certain standards. (Leonard, 2018).
El Dulces Business Policy are as follow:
 Must follow proper wearing of uniform and PPE's before starting the production.
 Discrimination and harassment are not allowed. Be friendly, a good working environment
creates best products.
 Cellphones are not permitted during working hours unless there's an emergency.
General Policies
General policies are set to be an efficient owner/stakeholder of El Dulces Puffstillas. Safety
and quality is the priority.
Hiring Policies
This partnership is committed to equal opportunity policy at every selection stage. Hiring
teams aimed for a well-planned and discrimination-free hiring process. Everyone interested is
encouraged to apply provided however that:
The standards for hiring are followed:
 One should be healthy
 Knows the importance of hygiene
 Flexible
 Good at communication and interaction with others
 Loyal
Personnel Policies
Punctuality and dedication to work. Personnel policies are intended to primarily ensure that
everyone is treated fairly and equitably regardless of their race, creed, color or sexual orientation.
Working Policies
 At-will employment. This statement reiterates that either you or the employee can terminate
the employment relationship at any time and for any reason, as long as the reason is a lawful
one.
 Anti-harassment and non-discrimination. These policies prohibit harassment and
discrimination in the workplace.
 Meal and break periods. A policy on meal and break periods informs employees of the
frequency and duration of such breaks as well as any rules or restrictions related to break
periods.
 Timekeeping and pay. A timekeeping policy informs employees of the method for recording
time worked and the importance of accurately recording their time.
 Safety and health. Safety policies describe safety and emergency procedures and require
employees to report work-related injuries immediately.
 Employee conduct, attendance and punctuality. Attendance policies make it clear that
employees must be ready to work at their scheduled start time each day and provide
procedures for informing the company of an unscheduled absence or late arrival.
Operating Policies
For employees, it is important to follow the proper procedures in preparing and making El
Dulces Puffstillas. Following the operating policies will protect the employees at the same time
decreased liabilities. Instead of using the old style of canned milk, JM 2 O’Puffstillas used easy opened
cans so that there is no need to use a knife.
For customer, El Dulces Puffstillas provides the best quality pastillas by following its
operating policies, the proper procedures and measures to avoid defects on the products provided to
consumers.
Safety Measures
For employees, El Dulces Puffstillas as a competitive business entity prioritizing its
employees condition, making sure that they are fit to work and can perfectly do their tasks. Also, the
working environment is comfortable so that employees can perform their best.
For customers, El Dulces Puffstillas makes sure that the pastillas produced and are all in
good quality. JM2 aims to provide the best tasting pastillas.
Quality Standards
El Dulces Puffstillas is a high quality product. Making sure that El Dulces Puffstillas have
high quality by using quality raw materials. Making sure about the quality of raw materials would
result a high quality pastillas. Before the researchers proceeded in the process of making pastillas,
they considered first the cleanliness of the area of operation. Second, using PPE’s like plastic gloves
maintained the quality of the product. They made sure that El Dulces Puffstillas followed the rules
and regulations of FDA for the standard quality that a product must have. For customer’s assurance,
the product underwent the quality inspection from the team before launching in the market.
Waste Management
Entrepreneurs, having huge contributions in producing waste must be responsible for
managing it. Producing goods and servicing the public are both good. El Dulces Puffstillas follows
the rules and regulation of waste management from proper segregation to recycling. Having waste
management plan helps businesses to lessen the expense and avoid future troubles like harming the
environment. For El Dulces ’Puffstillas in reducing waste, the organization used cartons for
packaging instead of plastic. El Dulces Puffstillas packaging could be reused and recycled, a good
situation for the organization, the consumers and the environment.
Chapter V
FINANCIAL FEASIBILITY
A financial study projected how much start-up capital would be needed, sources of capital,
returns on investment, and other financial considerations. It looked at how much cash would be,
where it would come from, and how it would be spent.
CAPITAL REQUIREMENTS AND PROJECT COST
FINANCIAL STATEMENT
1. Initial Capital is ₱ 2,400.00 shares by the partnership.
De los Santos ₱ 800.00
Espiritu ₱ 800.00
Sta. Ana ₱ 800.00
₱ 2,400.00
2. The products of the business:

Selling Price
El Dulces ’Puffstillas ₱ 50.00 and ₱ 100.00
3. Cost of Sale is composed of production expense including the printing expense and
transportation expense.
BREAKDOWN OF INITIAL CAPITAL
Initial Capital ₱ 2,400.00
Cash ₱ 2,400.00
Total Capital ₱2,400.00
(1st and 2nd Weeks)
September 14–27, 2020
SCHEDULE OF OPERATING EXPENSE

Raw Materials Quantity Unit Price Cost for 2 weeks
Powdered Milk 3kls ₱ 780.00 ₱ 780.00
Condensed Milk 5 pcs ₱ 54.00 ₱ 270.00
Sugar 1 pack ₱ 15.00 ₱ 15.00
Chocolate Powder 3 packs ₱ 10.00 ₱ 30.00

Crushed Graham 1 pack ₱ 35.00 ₱ 35.00
Mallows 3 packs ₱ 120.00 ₱ 360.00
Packaging (₱ 100.00) 55 pcs. ₱ 9.00 ₱ 495.00
Packaging (₱ 50.00) 21 pcs. ₱ 8.00 ₱ 168.00
Ribbon 1 pc. ₱ 35.00 ₱ 35.00
Macaroon liner 2 pcs ₱ 8.00 ₱ 16.00
Logo printing 4 ₱ 10.00 ₱ 40.00
Transportation 2 ₱ 80.00 ₱ 160.00

Expense
Total ₱ 2,404.00
SCHEDULE OF SALES
Beginning 0
Add: Produce / 2 weeks 21 pcs (₱ 50.00)

55 pcs (₱ 100.00)
Less: Ending Inventory 0
Sold / 2 weeks 21 Boxes (₱ 50.00)

55 Boxes (₱ 100.00)
Multiplied by Selling Price 21 Boxes x ₱ 50 = ₱ 1,050.00

55 Boxes x ₱ 100.00 = ₱ 5,500.00
Total Sales ₱ 6,550.00
Statement of Comprehensive Income
(1st and 2nd Weeks)
Sales ₱ 6,550.00
Less: Supplies Expense ₱ 2,204.00
Printing Expense ₱ 40.00
Transportation Expense ₱ 160.00
Cost of Goods Sold ₱ 2,404.00
Net Income ₱ 4,146.00
Statement of Changes in Equity
(1st and 2nd Weeks)
Beginning Capital ₱ 2,400.00

Add: Net Income ₱ 4,146.00
Ending Capital ₱ 6,546.00
Statement of Cash flow
(1st and 2nd Weeks)
Cash, Beginning Balance
Cash: Investment ₱ 2,400.00
Cash: Sales ₱ 6,550.00 ₱ 8,950.00
Less: Expenses
Supplies Expense ₱ 2,204.00

Transportation Expense ₱ 160.00 ₱ 2,404.00
Cash Ending Balance ₱ 6,546.00
Statement of Financial Position
(1st and 2nd Weeks)
Current Assets
Cash ₱ 6,550.00
Inventory ₱ 0.00
Total Assets ₱ 6,550.00
(3rd and 4th Weeks)
September 28-11, 2020

Raw Materials Quantity Unit Price Cost / 2 Weeks
Condensed Milk 3pcs ₱ 54.00 ₱ 162.00
Sugar 1 pack ₱ 15.00 ₱ 15.00

Crushed Graham 1 pack ₱ 35.00 ₱ 35.00
Mallows 2 packs ₱ 120.00 ₱ 240.00
Packaging (₱ 50.00) 16 pcs ₱ 8.00 ₱ 128.00
Packaging (₱ 100.00) 35 pcs ₱ 9.00 ₱ 315.00
Ribbon 1 pc ₱ 35.00 ₱ 35.00
Logo printing 2 ₱ 10.00 ₱ 20.00
Transportation Expense 2 ₱ 80.00 ₱ 160.00
Total ₱ 1,679.00
SCHEDULE OF SALE
Beginning 0
Add: Produce / 2 weeks 16 Boxes (₱ 50.00)

35 Boxes (₱ 100.00)

35 Boxes (₱ 100.00)
Multiplied by Selling Price 16 Boxes x ₱ 50.00 = ₱ 800.00

35 Boxes x ₱ 100.00 = ₱ 3,500
(3rd and 4th Weeks)
Sales ₱ 4,300.00
Less: Supplies Expense ₱1,499.00
Net Income: ₱ 2,621.00
(3rd and 4th Weeks)

Statement of Cash Flows
(3rd and 4th Weeks)
Cash Beginning Balance


Cash: Sales ₱ 4,300.00 ₱ 10,846.00
Less: Expenses
(3rd and 4th Weeks)
Current Assets
Cash ₱ 4,300.00

Raw Materials Quantity Unit Price Cost for 2 weeks
Sugar 1 pack ₱ 15.00 ₱ 15.00
Condensed Milk 4pcs ₱ 54.00 ₱ 216.00
Mallows 3 packs ₱ 120.00 ₱ 120.00

Packaging (₱ 50.00) 18 pcs. ₱ 8.00 ₱ 144.00
Packaging (₱ 100.00) 40 pcs. ₱ 9.00 ₱ 360.00
Logo printing 4 ₱ 10.00 ₱ 40.00
Transportation Expense 2 ₱ 80.00 ₱ 160.00
Total ₱ 1,897.00
SCHEDULE OF SALE
Beginning 0
Add: Produce / 2 weeks 18 Boxes (₱ 50.00)

40 Boxes (₱ 100.00)

40 Boxes (₱ 100.00)
Multiplied by Selling Price 18 Boxes x ₱ 50.00 = ₱ 900.00

40 Boxes x 100.00 = ₱ 4,000.00
(5th and 6th Weeks)
Sales ₱ 4,900.00
Less: Supplies Expense ₱ 1,697.00
(5th and 6th Weeks)

Statement of Cash flow
(5th and 6th Weeks)
Cash, Beginning Balance

Cash: Sales ₱ 4,900.00 ₱ 14,067.00
Less: Expenses
(5th and 6th Weeks)
Current Assets
Cash ₱ 4,900.00
FINANCIAL SUMMARY

Return on Investment ₱ 407.08% (Net profit / Initial Investment x 100)
Total Sale ₱ 15,750.00
Total Expense ₱ 5,980.00
Gross Profit Margin ₱ 62.03% (Total Sale – Total Expense x 100 / Total Sale)
The net income that El Dulcers Puffstillas showed was the profits from the entire selling
period. The overall sales less all the expenses resulted to (El Dulces Puffstillas) profits. Net income is
important. It is the basis for investors to clearly see if the business is profitable. The return on
investment measures profitability. El Dulces Puffstillas ROI is 407.08%, indicated that the business
doubled its investments from the amount of ₱ 2,400. The total expenses showed that El Dulces
Puffstillas successfully minimized its expenses and maximized its capital resulting to overall sales of
₱ 15,750. Gross profit margin showed the efficiency of the business and its feasibility to still operate
and sell goods after all the expenses were deducted. El Dulces Puffstillas GPM was 62.03%, indicated
that the business covers up all the cost and can continue its operation.
CONCLUSION
From day one of brainstorming of what certain product should the researchers release in the
market up to the last day of selling El Dulces Puffstillas, the business reached its success. For the
short period of time selling El Dulces Puffstillas the researchers determined high potential from the
business. Also, the objectives were achieved in the specified period of time, the researcher’s
feasibility study was a success.
Chapter VI
SOCIO ECONOMIC ASPECTS
Social economics is primarily concerned with the interplay between social processes and
economic activity within a society. Social economics may attempt to explain how a particular social
group or socioeconomic class behaves within a society, including their actions as consumers.
OBJECTIVES
El Dulces Puffstillas have the same goal as other businesses, it isn’t only generating profit but
also meeting customer’s satisfaction. El Dulces Puffstillas as a business wanted to reach more
consumers by expanding the range of target population. El Dulces Puffstillas socio economic
objectives were something that the researchers wanted to achieve. El Dulces Puffstillas objectives
were providing job opportunities, increase the business efficiency, profitability and lastly, meet the
customer’s satisfaction.
If El Dulces Puffstillas would be given a chance to continue its operation, it can provide job
opportunities to the community. Then, with the sufficient number of employees, the organization can
now increase its efficiency. It would be easy for El DulcesPuffstillas to meet its customer’s
satisfaction resulting an increase in profitability. El Dulces Puffstillas can also contribute to the
government by paying business taxes in the future.
SOCIAL RESPONSIBILITY OF THE BUSINESS

Pertains to people and organizations having and conducting business ethically and with
sensitivity towards employees, customers, government and community.
EMPLOYEES
The success of El Dulces Puffstillas business depends on the team effort. The researchers
acting as capitalist and industrialist made valuable contribution to the activities of a business
organization.
To be productive, the researchers needed to provide a good working environment, strong
relationship with the employees, communicate with them, be a motivation for each other, be fair in
dividing profits and giving wages and lastly secure the working environment.
CUSTOMERS
The customer is the foundation of a business and keeps its existence. It is very important for
every business because without customer a business will never become successful.
The following are the CSR of El Dulces Puffstillas:
Transparency. Openness and honesty, the researchers believe that the products provided
were not perfect but guaranteed to satisfy consumers. The researchers were ready for feedbacks given
by consumers and were happy to receive such to develop and improve El Dulces ’Puffstillas.
Labor. As an ethical act, El Dulces Puffstillas was not abusive with its employees which
were the researchers. The researchers provide enough rest and work of hours so that pushing in to the
limit of work performance would be decreased.
GOVERNMENT
Government plays a big role for a business entity. Before a new business operates they need
to meet the legal requirements. One of the most important parts is to register its name as a legal
entity, a name that can be easily recalled by everyone and related to products that are offered likeP El
Dulces uffstillas. Other important things are permits and licenses. Permits regulated safety and
structure of the business, it acted as a proof that business followed certain acts and ordinances that a
failure to comply would result to a fine or shut down. If El Dulces Puffstillas successfully gets its
license, then the owners and employees are protected in any case of lawsuit.
COMMUNITY
Target consumers and the community. Community impacts the overall performance of the
business. That’s why El Dulces Puffstillas conducted a feasibility study to determine the needs and
wants of the target customers. El Dulces Puffstillas aimed to provide job opportunities, improved the
community by promoting reuse, recycle and giving broad knowledge about waste management.
SOME SOCIAL and ECONOMIC CONTRIBUTION

Business creates prosperity, and a healthy business needs a healthy community. The
government can’t stand alone without its lifeblood, the taxes. The government lacks sufficient
resources and capabilities in meeting challenges, businesses as one of the contributors of taxes helps
the government to face social and economic challenges. Businesses have their corporate social
responsibility that’s why El Dulces Puffstillas complies with the community standard and have its
good relationship with its consumers. El Dulces Puffstillas meets the social needs and wants of
consumers by providing them the best tasting pastillas. In no time if the business will continue it will
help in developing local cluster which are the employees. Job opportunity and training to those who
are willing. A win-win situation for the localities. The suppliers and other businesses.
Businesses being valued would help in economic growth. The way of innovation and increase
in productivity.
Chapter VII
APPENDICES
BIOGRAPHICAL SKETCH
Name:
Birth Date:
Birth Place: Lucena City
Permanent Address:
Contact Number:
Email Address
SCHOOLS ATTENDED INCLUSIVE

Maryhill College, Lucena City 2017 – 2021
Quezon National High School 2010 – 2014
Lucena West 1 Elementary School 2004 – 2010
ACADEMIC AFFILIATION
Serbisyong Suarez Scholarship Program – Scholar 2018 – 2021
College of Business Administration – Officer 2018 – 2019
SEMINARS ATTENDED
Women’s March: HER GLORY
Maryhill College Multimedia Center, Lucena City
March 25, 2018
13th BUSINESS STUDENT SUMMIT: “The 21st Century Business Students: Inspired,
Collaborative, Enterprising”
Quezon Convention Center, Lucena City, Quezon
November 22, 2019
BIOGRAPHICAL SKETCH
Name:
Birth Date:
Birth Place:
Permanent Address:
Contact Number
Email Address:

Holy Cross Academy 2007 – 2011
Hinguiwin Elementary School 2001 – 2007

CHED - Tertiary Education Scholar - Scholar 2018 – 2021

College of Business Administration Officer 2017 – 2018
SEMINAR ATTENDED

March 25, 2018
November 22, 2019
BIOGRAPHICAL SKETCH
Name:
Birth Date:
Birth Place:
Permanent Address:
Contact Number:
Email Address:

Pagbilao National High School 2012 – 2016
Bukal Elementary School 2006 - 2012

SEMINARS ATTENDED

March 25, 2018
November 22, 2019
RECEIPTS
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Maryhill College, Inc.

MISSION AND VISION STATEMENT

ORGANIZATIONAL AND ADMINISTRATIVE OF THE PROPOSAL

TIMES DURATION OF THE PROPOSAL

PREPARATION OF THE PROJECT FEASIBILITY STUDY

CHOOSING TARGET MARKET

START OF NORMAL OPERATION

SIZE, SCOPE AND NATURE OF THE BUSINESS

SIZE, SCOPE AND NATURE OF PRODUCT

SIZE, SCOPE AND NATURE OF MARKET or MARKET SEGMENTS

LIFE CYCLE OF THE BUSINESS

FUTURE DIRECTION OF THE BUSINESS, MARKET OR MARKET SEGMENTS

 Uniqueness of the product  Many competitors

PRICE COMPETITIVENESS ANALYSIS OF PRODUCT

FACTORS THAT WILL AFFECT THE MARKET OF THE BUSINESS

Technology helps to communicate and reach potential consumer’s way

INCREASE AND DECREASE

DEMANDS AND USAGE OF TREND IN THE MARKET

ESTIMATED MARKET USAGE AND POTENTIAL SHARE OF THE MARKET

Sale Week 1 and 2 Week 3 and 4 Week 5 and 6

El Dulces Puffstillas ₱ 50.00 ₱ 50.00 ₱ 50.00

The total Unit sales for six weeks is ₱ 15,750.00

POTENTIAL BUYERS OF THE PRODUCT

PRODUCT DISTRIBUTION SYSTEM

Mikee’s Store Elijah’s Store

The researchers as manufacturers/producers of El Dulces Puffstillas used the method of direct

MARKETING STRATEGIES OF THE PROPOSED BUSINESS

PRODUCTION PROCESS AND FLOWCHART

Days Schedule Activity

Monday  Pre-order of product (online)

Step 1. Prepare the ingredients

Step 2. Pour condensed milk into

Step 3. Shape pastillas into circle and

Step 4. Put pastillas on the packaging

Purchase raw materials for El Dulces Puffstillas

Check and prepare the raw materials to start

Sanitation, making sure the surrounding is

Prepare tools and utensils for making El

Start the process in making El Dulces

Packaging of finished product.

Delivery of the product and receiving

LOCATION AND FACILITY NEEDS

ACTUAL PHOTO OF THE PROPOSED BUSINESS

JM2 O’Puffstillas location

Cashier 1 Cashier 2 Stall

PROPOSED LAY OUT OF THE BUSINESS AFTER RENNOVATION

LIST OF EQUIPMENT FURNITURE AND FIXTURE WITH PRICE

Measuring Spoon - ₱ 55.00 Bowl - ₱ 45.00

Tray - ₱ 55.00 Plastic Gloves - ₱ 33.00

Spoon - ₱ 85.00 Knife - ₱120.00

Powdered Milk - ₱ 390.00 Condensed Milk - ₱ 35.00

Mallow - ₱ 25.00 Sugar - ₱ 16.00

Chocolate Powder - ₱ 15.00 Crushed Graham - ₱ 49.00

SUSTAINABILITY OF PRODUCTION TECHNOLOGY

La Suerte Pagbilao Shoprite, Mayao

Lucena Public Market

COMPETITIVENESS AND LIMITATION OF THE TECHNOLOGY AND EQUIPMENT

El Dulces Puffstillas business structure is classified as general partnership being responsible

FORM OF THE PROPOSED BUSINESS

GOVERNANCE AND DECISION MAKING STRUCTURE

PERSONNEL OF THE PROPOSED BUSINESS

Marketing Manager Financial Manager