+1 212-854-3395

execed@gsb.columbia.edu
gsb.columbia.edu/execed

STRATEGY

STRATEGY IN UNCERTAIN TIMES (LIVE ONLINE)

▶ WWW8.GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/3514/SUTO

Proactive Response Strategies for Uncertain Times.

Learn how to find opportunities, launch new ventures, and lead necessary
organizational changes to revitalize and transform your organization in times of
uncertainty.

HOW YOU WILL ADVANCE

The tools you need now.

Develop strategy tools and techniques designed to help you succeed in times of
uncertainty, complexity, and velocity.

A new look at your portfolio.

Decide which initiatives to stop, how to disengage from them, and how to create an
opportunity portfolio.

Discovery-driven planning.
Explore a technique for learning quickly, managing risk, and bringing down costs when
operating under high levels of uncertainty.

Informed strategy.
Drive strategic decision making from the perspective of deep insight and differentiation
rather than going along with the crowd.

WHO SHOULD
ATTEND
2020
! LIVE ONLINE ALL
EXECS
FEE $4,950

DATES OCT 12–16

In-person programs include breakfast and lunch.
Dates, fees, and locations are subject to change. ALL
YEARS
EXPERIENCE

COVID-19 Advisory In light of the current pandemic, our in-person executive education programs have been postponed or moved to virtual
! formats in the near future. Our online programs continue to run as scheduled. Please check our website for the most up-to-date information.
 +1 212-854-3395
execed@gsb.columbia.edu
gsb.columbia.edu/execed

STRATEGY

STRATEGY IN UNCERTAIN TIMES (LIVE ONLINE)

▶ WWW8.GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/3514/SUTO

PROGRAM STRUCTURE PROGRAM FACULTY

The program consists of five days of live virtual Rita McGrath, Faculty Co-Director
sessions taking place from 8:30 a.m. to 1 p.m. ET. Faculty, Columbia Business School Executive
A select set of additional readings and materials are Education
also included, and each participant receives copies of
relevant books.
Rita McGrath is a globally recognized expert on strategy,
innovation, and growth. Her work and ideas help CEO’s and
KEY TAKEAWAYS
senior executives succeed in rapidly changing and volatile
environments, and she is valued for her rare ability to connect
• Understand and describe the six elements of your
research to business problems. Recognized as one of the top 10
new strategy playbook
management thinkers by global management award Thinkers50
• Rapidly evaluate and prioritize the activities currently
in 2017 and winning the award for outstanding achievement in
in your portfolio
the strategy category, McGrath regularly speaks at corporate
• Explore how to lead through change and uncertainty
events, such as the Microsoft CEO Summit and the World
• Reframe problems to spark novel solutions
Economic Forum meeting in Davos. She appears regularly on
• Smartly plan your digital transformation strategy
television and radio and is often cited in the press, including The
• Understand the political and implementation
Wall Street Journal, The New York Times, Financial Times, and
challenges of growth
Businessweek and has published several articles in the Harvard
• Identify opportunities to create a ‘platform’ business
Business Review.
model
• Understand how to create important relationships
Along with Rita McGrath, additional Columbia Business School
with ecosystem partners
faculty may contribute to and teach in the program.
• Gain deep customer insight

WHY COLUMBIA BUSINESS SCHOOL?

Columbia Business School is the only Ivy League institution that delivers
a learning experience where academic excellence meets real-time exposure to
the pulse of business in New York City.