Questionnaire

Consumer Buying Behaviour in Organized Retailing in

Pune

Name of the respondent:

Phone No.:

Sex: Male □ Female □

Age:

18-29 yrs 30 -49 yrs 50-59yrs 60yrs and

above

Occupation: Tick 1

Retire Self- Unemploy

Stud Part- Fullti d employe ed
ent time me d

Marital status: Married □ Single □

Annual income

<1 3 -6 LPA 6-9LPA 9LPA and

LPA 1 -3 LPA above

Q1. I usually like to shop in

Sl. Parameters Strongl Disagre Neutra Agree Stron

No y e l gly
. Disagre Agree
e

1
 1 An unorganised
retail outlet
2 An organised retail
outlet

Q2. What attracts you to buy in a Retail Outlet?

Sl. Parameters Strongl Disagre Neutra Agree Stron

No y e l gly
. Disagre Agree
e
1 Reasonable Price
2 Credit Facility
3 Quality of product
4 Accessibility
5 Billing
6 Familiarity with
Retailer
7 Ambience
8 After Sales Service
9 Parking Space
10 Good Collection of
products
11 Leisure/Spending
time
12 Branded products
13 Product range
14 Unique product
range
15 Retail Store image
16 Attractive
offers/schemes
17 Discounts
18 Good behaviour of
the Retailer

Q3. Number of visits to an Organised or Unorganised Retail outlet over

a month.

No. of Organised Unorganised

Visits outlet outlet
0 to 5
6 to 10
More tha
10 times

Q4. Who is the key decision maker for your purchases ?

2
 Key
Decision Please Tick
Maker
Self
Family
Parents
Children
Friends
Peer Group
Others
Q5. Shopping Time

Sl. Parameters Strongl Disagre Neutra Agree Stron

No y e l gly
. Disagre Agree
e
1 I prefer to shop in
morning
2 I prefer to shop in
the afternoon
3 I prefer to shop at
night

Q6. Brand Preference

Sl. Parameters Strong Disagre Neutral Agr Stron

No ly e ee gly
. Disagr Agree
ee
1 I stick to a particular
brand
2 I usually like to go
shopping to a number
of shops
3 I seek variety while
shopping
4 I prefer a private label
Brand when my brand
is not available on the
store
5 I am a regular visitor
to a specific store

Q7. Atmospherics

Sl. Parameters Strong Disagre Neutral Agr Stron

No ly e ee gly
. Disagr Agree
ee

3
 1 Lighting plays a great
role in increasing
footfall
2 Music plays a great
role in increasing
footfall
3 Aroma plays a great
role in increasing
footfall
4 Aesthetics plays a
great role in increasing
footfall
5 Store layout plays a
great role in increasing
footfall

Q8. Impulsive buying

Sl. Parameters Strong Disagre Neutral Agr Stron

No ly e ee gly
. Disagr Agree
ee
1 I usually make a list
before buying
2 I am very price
conscious
3 I buy things other than
what is there in the list
4 I always go to check
out what’s new and
buy instantly

Q9. Which is your favourite shopping outlet.

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