APP 002:PERFORMANCE TASK AND PERIODICAL TEST

GROUP 2:PROJECT PROPOSAL

(BACKGROUND OF THE STUDY)

MEMBERS:
 VALDE,CHASTEN KYLAH
 ALAMBATIN,RIZAMIE
 LABORA,EDMARIE LYN
 SIDAYON,WILLYN GRACE
 MACAUBOS,SHAIRAH
 CARLOS,JOHANA NICOLE
 LASPUÑA,ISRAH TWAIN
 QUILANG,HONEYJEAN
 GULFAN,GWYNETH JEAN
 SUGANG,DOROTHY
 ABSIN,JADE KYLA
 TOSLOC,KIMBERLY
 RODRIGUEZ,RENEL JOHN
 RIANO,RHEA MIKAELA
 BALACUIT,JENELYN

BACKGROUND OF THE STUDY

Nowadays, the simple and fastest way to sell goods is via

social media. Social Media has the potential to reach a vast
number of individuals in any part of the world, which is why
business-oriented individuals in any part of the world. Social
Media Marketing is the use of social media platforms and websites
to promote a product or service. Most of these social media
platforms have their own built-in data analytics tools, which
enable online sellers to track the progress and success of their
online selling. We already know that Facebook has a huge audience
and one of the most used social media platform where a lot of
people sell their own product.
 Facebook has around 2,320 million users and is ranked
worldwide as the most popular social media platform. This social
network has evolved exponentially ever since its inception in
2004. Membership is free, with the platform receiving much of its
revenue from paying marketers who, in a highly targeted and
engaging manner, can meet prospects and consumers. In just about
every niche or sector, Facebook acts as a valuable platform to
generate leads and improve product and service sales. With so
many individuals on the web, regardless of your market or niche,
you have an audience. Also, you can't avoid marketing on Facebook
in any way if you're in business today, especially online.
According to Facebook Company Figures, Facebook is used by
90 million small businesses. Through Facebook, companies can join
one of the world's largest communities. By creating a Facebook
page for your business, you can build an audience and connect
with people who are interested in what your company has to offer.
Your Facebook Business Page also helps to make it easier for
people to find out more about your business or get in touch with
you. It provides a platform where people can engage with your
products or services and enhance customer relationships with
them. Facebook, regardless of your company's size, is a great
place to launch your social media marketing activities.
Advertising and promotion on Facebook enables advertisers to use
the data they need in a more cost-effective and time-efficient
way to refine their campaigns and meet their consumers. You can
reach your audience at a time when they are prepared to purchase,
or at least raise awareness of your company, product, and
services with a good Facebook marketing campaign, so you are top
of mind when they are ready to buy.