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  • Your Ultimate Social Media Checklist: Daily Tasks Weekly Tasks

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    Madhukar Chopra
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    The document provides a checklist of daily, weekly, monthly, and quarterly social media tasks. It includes responding to comments, monitoring brand mentions and keywords, engaging with influencers, tracking campaign results, holding strategy meetings, scheduling posts, performing audits, and setting goals. The ultimate goal is to increase engagement, followers, and business objectives through consistent monitoring and optimization of social media strategies and content.

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    The document provides a checklist of daily, weekly, monthly, and quarterly social media tasks. It includes responding to comments, monitoring brand mentions and keywords, engaging with influencers, tracking campaign results, holding strategy meetings, scheduling posts, performing audits, and setting goals. The ultimate goal is to increase engagement, followers, and business objectives through consistent monitoring and optimization of social media strategies and content.

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    72 views2 pages

    Your Ultimate Social Media Checklist: Daily Tasks Weekly Tasks

    Uploaded by

    Madhukar Chopra
    The document provides a checklist of daily, weekly, monthly, and quarterly social media tasks. It includes responding to comments, monitoring brand mentions and keywords, engaging with influencers, tracking campaign results, holding strategy meetings, scheduling posts, performing audits, and setting goals. The ultimate goal is to increase engagement, followers, and business objectives through consistent monitoring and optimization of social media strategies and content.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Your Ultimate Social Media Checklist

    Daily tasks Weekly tasks


    {{ Reply to comments & questions {{ Track ongoing campaign results
    {{ Monitor & respond to brand mentions {{ Synchronize with other teams’ goals
    {{ Identify trending hashtags {{ Engage with influencers
    {{ Monitor keywords & phrases {{ Hold a strategy meeting
    {{ Check competitors {{ Join events – chats, hangouts, etc.
    {{ Track influencers {{ Identify competitors top posts
    {{ Monitor industry news {{ Engage with partners
    {{ Check Twitter lists {{ Update/modify social media ads
    {{ Curate content to share {{ Schedule next weeks’ posts
    {{ Team advocacy {{ Find content to share
    {{ Follow new followers
    {{ Connect & chat with new users

    • According to Sprout Social, 5 out of 6 messages that • Collaborate with other teams – sales, product, IT, HR,
    need responses aren’t answered by brands. Meaning PR – to achieve your business goals.
    only 1 in 6 get a response. That’s 17%, guys. Only
    • Chat online with influencers. Encourage shares,
    17%!!!
    comments, retweets, to increase engagement and
    • Set up email and push notifications. Get down and future ROI.
    dirty with TweetDeck.
    • Sit down with your marketing team & discuss short
    • Set up Talkwalker Alerts to track your mentions, & long term objectives – increase followers, leads,
    industry hashtags, brand, products, competitors, and engagement, etc.
    industry news.
    • Create & schedule future posts, using Hootsuite.
    • Use Quick Search to find trending hashtags & topics, Remain flexible to allow for unexpected events –
    crises, competitor announcements, new partnerships.
    and to run comparisons with the competition.
    Monthly tasks Quarterly tasks
    {{ Perform social media audit - KPIs, leads, {{ Review & evaluate performance results.
    engagement, follower growth, response time,
    website traffic. {{ Ensure consistent brand identity across
    channels.
    {{ Analyze competitors’ performance, and
    compare. {{ Confirm your audience demographics.

    {{ Run tests – best channels, times to post. {{ Determine goals for next quarter.

    {{ Set new goals for the upcoming month {{ Define your KPIs for next quarter.

    {{ Determine next months’ content balance –


    educational, company announcement, SEO,
    fun.
    {{ Identify upcoming trends, events, industry
    news.

    • Use automated social media reporting to find what • Did you meet your SMART goals? If not, where did it go
    didn’t work last month. Adjust - ads, content, images, wrong? How can you adjust to improve results?
    etc., accordingly.
    • Has your brand image been consistent online? Does it
    • Identify your wins. Replicate or be inspired for future need updating to incorporate a new core message? Is
    campaigns. your tone of voice still being heard?

    • What are your competitors doing that’s awesome – • Has your customer base shifted? Are you targeting the
    videos, tone of voice, new locations? Are you doing it right audience? On the right channel?
    too? Copy!
    • Determine your KPIs for the next quarter. How are you
    • Are you posting at the most optimum time of day for going to meet your targets?
    your followers? Perform tests.

    Talkwalker Europe Talkwalker US Talkwalker APAC


    +352 20 33 35 3 43 +1 646 712 9441 +65 3165 0692

    contact@talkwalker.com @talkwalker talkwalker.com

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