Your Ultimate Social Media Checklist

Daily tasks Weekly tasks

{{ Reply to comments & questions {{ Track ongoing campaign results
{{ Monitor & respond to brand mentions {{ Synchronize with other teams’ goals
{{ Identify trending hashtags {{ Engage with influencers
{{ Monitor keywords & phrases {{ Hold a strategy meeting
{{ Check competitors {{ Join events – chats, hangouts, etc.
{{ Track influencers {{ Identify competitors top posts
{{ Monitor industry news {{ Engage with partners
{{ Check Twitter lists {{ Update/modify social media ads
{{ Curate content to share {{ Schedule next weeks’ posts
{{ Team advocacy {{ Find content to share
{{ Follow new followers
{{ Connect & chat with new users

• According to Sprout Social, 5 out of 6 messages that
need responses aren’t answered by brands. Meaning
only 1 in 6 get a response. That’s 17%, guys. Only
17%!!!
• Set up email and push notifications. Get down and
dirty with TweetDeck.
• Set up Talkwalker Alerts to track your mentions,
industry hashtags, brand, products, competitors, and
industry news.
• Use Quick Search to find trending hashtags & topics,
and to run comparisons with the competition.
• Collaborate with other teams – sales, product, IT, HR,
PR – to achieve your business goals.
• Chat online with influencers. Encourage shares,
comments, retweets, to increase engagement and
future ROI.
• Sit down with your marketing team & discuss short
& long term objectives – increase followers, leads,
engagement, etc.
• Create & schedule future posts, using Hootsuite.
Remain flexible to allow for unexpected events –
crises, competitor announcements, new partnerships.
Monthly tasks
{{ Perform social media audit - KPIs, leads,
engagement, follower growth, response time,
website traffic.
{{ Analyze competitors’ performance, and
compare.
{{ Run tests – best channels, times to post.
{{ Set new goals for the upcoming month
{{ Determine next months’ content balance –
educational, company announcement, SEO,
fun.
{{ Identify upcoming trends, events, industry
news.
• Use automated social media reporting to find what
didn’t work last month. Adjust - ads, content, images,
etc., accordingly.
• Identify your wins. Replicate or be inspired for future
campaigns.
• What are your competitors doing that’s awesome –
videos, tone of voice, new locations? Are you doing it
too? Copy!
• Are you posting at the most optimum time of day for
your followers? Perform tests.
Talkwalker Europe Talkwalker US
+352 20 33 35 3 43 +1 646 712 9441
contact@talkwalker.com
Quarterly tasks
{{ Review & evaluate performance results.
{{ Ensure consistent brand identity across
channels.
{{ Confirm your audience demographics.
{{ Determine goals for next quarter.
{{ Define your KPIs for next quarter.
• Did you meet your SMART goals? If not, where did it go
wrong? How can you adjust to improve results?
• Has your brand image been consistent online? Does it
need updating to incorporate a new core message? Is
your tone of voice still being heard?
• Has your customer base shifted? Are you targeting the
right audience? On the right channel?
• Determine your KPIs for the next quarter. How are you
going to meet your targets?
Talkwalker APAC
+65 3165 0692
@talkwalker talkwalker.com