Objective Questions

Multiple Choice Ouestions 7. Marketing plays a very inportant role

in the economy by
following functions of
1. Which of the (a) Rasing livingstar dard f tre
marketing helps in making product
(b) Ensuring smooth fiowof god n r
more attractive and improving its efficient distribution system
pertormance? (c) accelerating economic actit
(a) Marketing planning (d) All of the above
(b) Product designing and development
8. The package of KRM Rawa Idli Mix
(c) Branding (d) Promotion
describes the procedure of cooking idlis
2. Name the philosophy of marketing in three easy steps. It also specifies its
which is an extension of marketing ingredients, instructicns for storage and
concept. serving.
The function performed by the label in
(a) Product concept
(b) Societal marketing concept the above case is
(c) Production concept (d) Selling concept (a) Describing the product and specifies s

contents
3. Which of the following is the function (b) ldentification of the product or brand
of marketing? (c) Helping in promotion of products
information
(a) Gathering and analysing market (d) Providing information required by law
(b) Marketing planning
(c) Standardisation and grading 9. Societal marketing concept emphasises
that in the long run profits can be
(d) All of the above
maximised by identifying and satisfying
4. The main focus of marketing is to the needs of present and potential
transfer the title and possession of customers.
goods from sellers to users.
(a) True (b) False
(a) True (b) False (c) Can't say (d) Partially true
(c) Can't say (d) Partially true
10. Marketing mix consists of various
5. ... is the process of planning, elements, which are classified into three
organising, directing and controlling categories, also known as 3 Ps of
the activities to exchange of
relating marketing.
goods and services. (a) True
(a) Marketing Management (b) False
(b) Sales Management (c) Can't say (d) Partially true
(c) Personal Management 11. ......... refers to the important
(d) Financial Management decisions related to the product such as
6. Large scale production done to reduce quality, design, branding, product
the average cost of production is the packaging, labelling, etc.
essence of which concept of marketing (a) Marketing Mix
management? (b) Product Mix
(a) Product (b) Selling (c) Promotion Mix
(c) Production (d) Marketing (d) Marketing
IE
avapeanoaaa

analysis
of the busin ss. She
detailed e
a
important decisions
made
the offer of sale
in then
deciding
bout the fear
about featu
12. ... refers to
installments including labelling
return of payment in easy packaging, and
charges thereon. quality, dress material.
without any interest branding
of the
(a) Full finance @ 0%
(b) Sampling the element of Marketing
Mix
(d) Ouantity gift Identify
(c) Usable benefit discussed above.

13. Match the following. (a) Promotion

Column I (b) Market

Column I
(c) Product
) Market
A. Social process (d) Place
B. Set of potential (ii) Marketing
which are purchased by the
customers 17. Products
c o n s u m e r s , for the direct
ii) Function of ultimate
C. Controllable
satisfaction fo their needs and wants
variables marketing
are consumers products.
D. Marketing (iv) Marketing
mix (a) True
activities
(b) False
Codes (c) Can't say
A BC D A BC D (d) Partially true

(a) (i) (ii) (iv) (ii) (b) (ii) (i) (iv)(ii)

(c) fiv) (ii) (i) (i) (d) (ii) (i) (iv) (i) 18. Match the following.
ColumnI Column I
14. "Firms believe that aggressive selling
and promotional efforts will convince a A. Finding wants and ) Production
customer to buy product". Which filling them concept
concept of marketing management is
this?
B. Supremacy of the (i) Selling
a) Selling Concept
product quality concept
(b) Product Concept C. Aggressive sales (i Product
(c) Production Concept promotion concept
(d) Societal Marketing Concept
D. Easy availability and (iv) Marketing
15. The process of classification of products affordability of concept
into different groups on the basis of products
their important characteristics refers to
which of the following marketing Codes
functions? AB C D A BC D
(a) Grading (a) (iv) (ii) (i) (i) (b) (i) (ii) ) (iv)
(b) Standardisation (c) (ii) i) (i) (iv) (d) (iv) (i) (i) ()
(c) Product designing
(d) Marketing planning
19 . refers to producing goods o
pre-determined specification, which
16. Samuya decided to start a business of neips in achieving uniformity and
selling dress material from her house. consisting in the
She did various online surveys to find (a) Standardisation output.
out about the preference of prospective (b) Greediing
customers. Based on this, she prepared (c) Assorting
(d) Sorting
 Ltd., a food
delivery service
2 0 .T o m
Codes
90. has recently faced criticism for the
app
npering of their product, by their A 8 C
(a) (i) (in) (u)
ta
boys.
Tomato Ltd. decide to put a
(c) (ii) () ()
hologra seal on the food packets in
rder to rotect the contents from 25. Packaging act as a silent salesman
oilage, leakage, pilferage,
spoilage, mage, (a) True (b)False
along with
along with a tag with a safety warning (c) Can't say (diNone f
consumers to check the seal,
for the 26. Pepsi offers 7 5 to the customer on
which concept of marketing discussed
return of empty bottle". Identify which
important the
above is pertorming technique is used by Pepsi.
function of communicating with the (a) Rebate (5) Pefnd
Dotential buyer and promoting the sale? (c) Usable benefit () Discour
(a) Branding
and development
27. Which of the following does not come
(b) Product designing under the category of non-controllable
(c) Labelling (d) Packaging
factors?
refers to that
21. Which of the following (a) Rate of inflation
assigning a distinctive name
process of (b) Competition
product by which it can (c) Packaging decision
or symbol to a

be known, remembered and identified? (d) Credit policy of banks

(b) Product mix
la) Trademark
28. Which function of channels of
(c) Branding (d) Packaging distribution refers to the process of
combinations of
22. A labell may be a small slip attachedH
or creating desired
productsto fulfill varied needs of
placed to the product to complex customers such as cricket kit?
graphics that are the part package
of
etc. (a) Sorting
which denote its nature, contents,
(b) Accumulation
(a) True (b) False
(d) Partially true (c) Allocation
(c) Can't say (d) Assorting
2 all the activities required sales
29. A departmental store adoptüng
is a
. covers
from
to physically m o v e the goods in which scratch
promotion technique
manufacturers to customers. this technique
cards a r e used. Name
(b) Price mix
a) Place mix (a) Refunds
(d) Promotion mix
c) Product mix assigned gitt
(b) Instant draw and
24. (c) Ouantity gift
Match the following. (d) Usable benefit
Column I
Column I and m o v e m e n t
30. The physical handling to
Conduct from place of production
A. Gathering market (i) SWOT analysis of goods
distribution, is called
information ********** the place of
physical distribution.
B. Promotion (ii To persuade
customers (b) False
(a) True
(d) Partially true
C. Product (iii) Competitive (c) Cant'say
advantage
designing
 31. Ltd is a school
Advertising refers to the face 36. Thirthankar Pvt
communication between a seller face
to
or his manufacturing company. For the
representative and the buver. of profit maximisation.
(a) True
purpose
added a laptop pocket to the
Nish
(c) Cant say
(b) False
(d) Partially true
bag design. ich marketing man existing
ment philosophy is adopted by
32. Utilitv and demand is an
important (a) Production concept
Nisha
factor for determining
price of a (b) Product concept
commoditv. If the demand is elastic.
(c) Selling conceppt
price should be set a ...... level and if
(d) Marketing concept
the demand is less elastic or inelastic,
price should be set at a ..... level 37. Harish bought a
pain relieving
(a)Higher Lowe (b) Lower, Higher ointment after seeing it being
(c Lover Minimum (d) Minimum, Lower in the chemist's shop. The
ointment
displaye
33. The focus of tube has packet in a cardboard box
concept
. .
is 'attracting
consumers' while the focus The tubes were received byt he chermi
of
from the wholeseller in corrugated
.......

concept is 'consumers's satisfaction.

(a) Product. selling boxes containing 30 units.
(Selling. production Identify the level of packaging invoived
(c) Marketing. selling in the above mentioned case.
(d) Selling. marketing (a) Primary packaging
34. (b) Secondary packing
Transportation helps in creating
and
.....
(c) Transportation packagingg
warehousing helps in creating (d) All of the above

(a) Time utility, Place utility 38. Kalash Dairy Products Ltd is a successil
(b) Place utility. Time utility business of making milk.
(c) Product utility, Place utility to
They decidec
put hologram seal on the packet
a
to
(d) Time utility, Product ensure that
utility product is not
tampered
with. Which decision is taken
35. Ishita here?
was
suffering from hair loss
(a) Labelling
problem. She wanted hair oil which (b) Branding
would help her with this (c) Standardising (d) Packaging
went to
problem. She
a
departmental store and 39. In order to get feedback about itS
picked up Sun's hair grow oil with a
tagline Bhulo Balon Ka Girna'. Then recently launched immunity boosan
she read the price, read the Ayurvedic medicine, Atulya Limited
instructions conducted online survey using *
an
for use, its expiry date and other details.
Identify the elements of products mix questionnaire, to gather customer vie
and options. Identify
performed by oil selling company. the marketing
lunction being used by
(a) Branding
(a) Standerdisation
Atulya Limite
(b) Labelling
(b) Product designing
(c) Promotion
(c) Customer
(d) Packaging support service
(d) formatio
Gathering and analvsina marketinfori ation
 Samsu.
is a leading manufacturer of Identify the marketing function which
40 electron goods across the globe. It is the Marketing Manager was discussing
planni to intro a high end smart with Kumar.
in the Asian markets and is anticip- (a) Marketing planning
ating
noderate
demand for
it. Based on (b) Customer support services

these assumptions, it fixed the

price of (c) Pricing of product
TV. Which of the (d) Gathering and analysing market information
TV@ $ 1500 per
factors affected the price of 90°
following 44. 'Ultra Television Ltd.' is offering its
the TV?
TV sets at discount of 7 15,000 for a
a

period of one month starting from Ist

demand
(a) Utility and
(b) Product cost
March, 2019.
in the market
(c) Extent of competition Identify the sales promotion activity
None of the above used by Ultra Television Ltd'.
(d)
(a) Discount
1, Mr. Raj wants to buy a LCD for his (b) Rebate
family. When he visited Anand (c) Refunds
Electronics to make the purchase, he (d) Lucky Draw
got confused.
Which promotional tool
make,
brought him to the shop and nwhich 45. "They don't sell what they can
sell".
promotional tool is o w to
required but they make what they can
remove his confusion? Which marketing concept is being
statement?
(a) Advertising, personal selling highlighted in the given
b) Personal selling, advertising (a) Selling concept
(b) Production concept
c) Sales promotion, personal selling
(c) Product concept
d) Public relations, advertising
(d) Marketing concept
of
42. Abhinav Mehta, Marketing Manager effective
the problem 46. "Personal selling creates
Roop Cosmetics, is facing demand which results in
increases in
of poor sales. What mode of in income, there
Communication he can adopt to target income, with increase
services,
will be products and
more
the large population? economic growth".
which in turn brings
(b) Television
(a) Newspaper This statement signifies
the importance
(c) Radio (d) All of these to
of personal selling
fuel
43. Kumar wanted to purchase a (a) businessman

eicient car having the latest standards (b) customers

He
minimisation of pollution. (c) soceity
garding such a
None of these
Saw an advertisement offering (d)
of the the door
and visited the showroom
on
47. When Earita opened
ar

car was was

company wherein the a
hearing the doorbell, person
Britannica
isplayed. In his discussion, the
that the standing who
was selling
Britanica is
Here
Marketing Manager told him
facilities,
credit
World 'encyclopedia'.
which element of promotion
mix?
maintenance providing
is services and many other
mpany in using
(a) Public relation
in
effective services (b) Sales promotion

bringing repeat sales

wnicdeyeloping
and developing (c) Advertising
(d) Personal Selling

brands loyalty.
 CBSE

98 lollowing does not come

of the
54.
Which
u n d e r C o n t r o l l a b .
ollable Factors?
break
48. If a manufacturer achieves a ( a ) P r i c e d e c i s i o n s

through by developing
a engine,
car (b) Packaging decisions

which can run on both petrol and diese or

d i s t r i b u t i o n
decision
1Ons
television Physical
and this news in covered by (c)
news (d) Taxation

radio or newspaper in
the form of
item, it would be temed
as
Brooke
Bond's Red label, Green i
(b) Advertising 55. and Yellow label is the best example
(a) Publicity
(c) Sales promotion
(d) Personal selling
(a) Labelling
(b)Branding
(d) None of these
49. Maintaining good public relations help (c) Grading

with the
inachieving which of the following gift of trolley purchase of
56. A is an
marketing objectives? inverter by Okaya Company
credibility
aBuildingawareness (b) Building which sales promotion
(c) Stimulates sales force example of
technique?
(d) All of the above
(a) Rebate
(b) Discount
50. A garment showroom wants to promote combination (d) Refund
its sales. It has introduced a scheme of (c) Product
of a promotiona
50%+40% off. Its is an example 57. XYZ Co. is adopting
which sales promotion technique? tool, which plays persuasive, service
a

(a) Discount (b) Lucky draw

and informational roles, thereby link
(d) Usable benefit
(c) Ouantity gift business firm to its costumers.
tool.
51. Name the function of marketing which Identify the promotional
is concerned with the cost and location (a) Advertising
of target market. (b) Personal selling
(a) Physical distribution (b) Transportation (c) Sales promotion
(c) Promotion (d) Advertising (d) Public relations

52. As soon as Coca Cola reduced its 58. Sharvan is very particular to get his ba
sellingprice on 2 ltr to 75, soon Pepsi cut from ABC saloon of South Delhi.
followed with a price reduction in its Which type of service is it?
selling price and priced its 2 Itr per (a) Speciality Service (b) General Servic:
bottle at 74.50. Which factor of (c) Common Service (d) All of these
pricing is being discussed here? 59. The time period between receiving o
a) Utility and demand
(D) Extent of competition in the market older and delivery of goods and
(c) Marketing methods used services is called
(d) Pricing objectives a) 0lder processing time
(b) Inventory
53. Hindustan Unilever Ltd (HUL) (c) Warehousing
differentiates its three types of red with (d) Transportation
three different coloured labels |Green,
Red and Yellowl. Which function of 60. Which of the following is the
labelling is highlighted here? of packaging? funcuo
(a) Describe the Product (a) Product identification
(b) ldentification of Product (b) Product protection
(c) Grading ot Products (c) Product promotion
(d) Helps in Fromotion of Products
(d) All of the above
f t .T h e oublic reaction department is liable
public
Name the objective of
maintain healthy relationship with discussed in the above adversiting
case. being
ernment
officials, ministersof (a) Advertising undermines social values
industry and finance, associations of
(b) Avertising confuses the buyers
erce and industry, etc. Which
Which (c) Advertising encourages sale of inferior goods
function
is performed here (d) None of the above
(a) Counselling (b) Lobbying
(c)Building
corporat image and brand equity Assertion-Reasoning MCOs
d) Smooth Tunctioningof business Direction (Q.Nos. 65 to 70) There are
a Dopular advertisement on radio two statements marked as Assertion (A)
and Reason (R). Read the statements and
and television,
and Bollywood actress Vidya
about cleanliness and choose the appropriate option from the
Balan talks
hygiene. The idea behind is to create options given below
(a) Both Assertion (A) and Reason (R) are true
awareness regarding having a toilet in and Reason (R) is the correct explanation of
each house instead ot going out in the Assertion (A)
apen. She included the advertisement Both Assertion (A) and Reason (R) are true
(b)
with a punchline Jahan Soch Vahan but Reason (R) is not the correct
Shauchalaya. explanation of Assertion (A)
ldentify what is being marketed by the (c) Assertion(A) is true but Reason (R) is false
famous actress in the above case. (d) Assertion (A) is false but Reason (R)
(6) Information is true
(a) ldea
(d) Services
c) Experiences 65. Assertion (A) Selling is important not
of
63. Mansi took her niece, Riddhima,
for merely for increasing the profits
businessmen, but also for making goods
her a bag
shopping Mega Stores' to by when
to
and services available to the consumers

for her birthday. She was delighted

on payment of the bag she got a pencil in society.
Reason (R) It is the process whereby
box along with the bag free of cost. flow to the
the technique of sales goods and services finally
Identify consumers who need them and the firm
promotion used by the company.
performs its functions of distributing
to
(A)
a) Ouality gift products among consumers.

(b) Sampling
c) Product combinations 66. Assertion (A) Low initial price isfor
means
d) Usable benefits regarded as the principal for some new
market
entering into mass

4. Beena has been using 'Klean' a famous

products.
detergent available in the market. On Reason (R) Firms generally enter into
advertisements in with having
ing numerous
production of new products
to try a new (A)
tne television, she decided she excess capacity of the plant.
When went to
and of detergent. should
the same, 67. Assertion (A) Companies
e nearby store to purchase
she saw detergents of other producers measure the profitability of their
customer groups,
and products, territories,
making
Stain
similar claims of
whiteness

Hence, she segments,

trade channels and
order

removing abilities. which

her mind as s1zes.
Ould not make up
detergent to purchase.
 expand, reduce or eliminate any mixers were packed in a
transparent these

(C)
product or marketing activities to and
and then they were in
kept a olouredpolyba
ensure profitability control. cardboard box. All the packages of all
68. Assertion products of the company has following
(A) Selling is the heart of
Price
marketing.
lowing detaik

(A)
Method of use
Reason (R) Marketing is wider in
scope than selling which includes Caution
selling as its essential Manufacturer's address
part. AA yellow square with a blue circle outsid
69. Assertion (A) Marketing adds value to it
is
the product by 71. Which element of marketing mix
sorting it from the time

(A)
of its manufacture to the time it
is highlighted in the lines. "Shah Ltd
needed. started the product
which
offering
They have now started to sell otherAC
Reason (R) It is a In order
place utility. appliances as well including audio
to have an
value, item must be in the
systems. TVs, washing machines, water
right place purifiers, etc. The company also
70. Assertion (A) Technological advance- handles complaints and offer after sale
ment in the service"?
has

(A)
transportation (a) Product
closer.
helped in bringing marketsindustry (b) Place
Reason (R) With the advancement in (c) Price (d) Promotion
technology, manufacturers can deliver 72. Which element of
promotion mix is
in
their products to retailers and
highlighted the line, "The top
wholesalers more quickly and in cost
effective manner. management quickly took the rectifying
measures and
protected as well as
Case Based MCOs promoted the favourable image in
of public"?
eves
Direction Read the following text and (a) Advertising
answe question numbers 71-75 on the (b) Sales Promotion
basis of the same. (c) Public Relation
Shah Ltd. started the product offering with (d) Both (b) and (c)
ACs. They have now started to sell the T3. of
is an
Colour cardboard box
appliances as well including audio systems. exampie
TVs, washing machines, water purifiers, etc. packaging.
(a) Primary
The company also handles complaints and (b) Secondary
offer after sale services. (c) Transportation
But later on it somehow ignored after sales (d) Both (b) and (c)
services leading to a tamished image of is
74. Blue circle
company. The top management quickly took encircling a yellow square
an example of
the rectifying measures and protected as well
as promoted the favourable image in the eyes
(a) Trademark (b) Brandmark
(c) Brand name (d) Warning
of public.
 101
LBSE.

. Which
which of
of the following refers to that
through sponsoring cultural and sporting
process of assigning a distinctive name events, maintenance of public parks, etc
Pmbol of a product, by which it can (CRSE SOP 2020-21)
be known, remembered and icdentified?
(al Labelling 76. His second generation expanded the
(b) Product mix business and got 'Yamuna Ki Bhujja'
(c) Packaging requested with concerned authorities.
(d) Branding With reference to the given text
Yamuna Ki Bhujia' is a..... giving it a
legal protection against its use by
nirection Read
D i r e c t i o n
the following text ana
anyone else.
nswer
question numbers 76-80 on the
the same. (a) Brand value (b) Trademark
hasis of (c) Trait mark (d) Brand mark
amuna Prasad, a small shopkeeper in
Rajasthan used to sell the
famouus 77. Yamuna Ki Bhujiya' offered its products
Bikaner,
quick selling product at competitive prices even while offering
Bhujia Shev. lt was
a

tourists. His second customers services like gift packaging

ior locals and foreign
eration expanded the business and got and free home delivery to become a
enera

household name.
Summan Ki Bujiya" registered with
oncerned authorities. Gradually, the brand Identify the factor affecting the element
of marketing mix begin discussed above
ofered a wide range of products to its
custoners like Namkin, Sweets, Bakery items, (a) Marketing methods used
remained the (b) Objectives
atc. However, Bhujiya-Sev
most popular product of the brand creating (c) Extent of competition int the market
(d) Product cost
maximum revenue.
78. Yamuna Ki Bhujiya' has developed a
"Yamuna Ki Bhujiya' offered its products as in India and
Competitive prices even while offering strong distribution network
and free abroad by setting up retail outlets and
stomer services like gift packaging name. reaching out to the customer through
ome delivery to become a household internet selling.
for the
decision related to
Now, it has virtually become a synonym Identify the
that element of marketing mix being
nujiya-sev in the market, so much so,
discussed above.
people asked for "Yumuna Ki Bhujiya" in order to
ead of bhujiya-sev. "Yamuna Ki Bhujiya" (a) Storing and assorting products
network create time utility
eveloped a strong distribution the channels of using
India and aborad by setting up retail (b) Regarding
intermediaries

ets and reaching out to the customer Both (a) and (b)
(c)
rough internet selling (d) One regarding branding. packaging
and

Promotion of the brand had always been

otion
low labelling
profile,
it to
till the increase in competition pushed 79. On the advice of Vigyapan
Pvt. Ltd.
hiretthe services of a professional Yamuna Ki Bhujia' has also worked
advert
POmoi isi
omoting
ng agency, Vigyapan
the product. On the advise of
the
Pvt. Ltd. for
upon managing public opinion
by
developing relation with the
masses
ng
5yapan Pvt. Ltd, "Yamuna Ki Bhujiya" has through sponsoring cultural
and sporting
also worked upon managing public opinion events, maintenance of public parks,
etc.
by
by
developi relations with the masses
 Which department of the compan
82. showed poor ustomers
Name the department in the organisation support
Ior
which is generally responsible
task of
services
(a) Marketing department
performing the above important
relations department
managing public opinion. (b) Public
(c) Production department
(a) Marketing department
in the firm
(b) A separate department created
(d) Sales department

for the purpose

(d) Any of the above 83. To meet
the increased demand
(c) An outside agency the
ne
company employed people to
80. Yamuna Ki Bhujiya' has also
worked
the products to each distributor
Ton
romoe
upon........ maintenance of public
parks, etc. Which role of public the nearby villages". Which elem
promotion mix is highlighted here
relations is discussed in above case?
(a) Smooth functioning of business
(a) Advertisement (b) Personal seling
(b) Building corporate image and brand equity
(c) Public relations (d) Sales promotion
(c) Corporate communication
(d) Counselling 84. Which combination of marketing
philosophies have been adopted by
Direction Read the following text and
answer question numbers 81-85 on the
ABC Crackers Limited and A2Z
basis of the same. Crackers Limited respectively?
ABC Crackers Limited, a fire cracker (a) Product and production
(b) Product and sellinng
manutacturing company, launched some new
products on the eve of Diwali in the market, (c) Marketing and production
which attracted many buyers. To meet the (d) Selling and product
increased demand, the company employed 85. 'ABC Crackers Ltd', a fire cracker
people to promote the products to each
distributor, from the nearby villages. As the manufacturing company... Diwai
in the market which attracted
products were in great demand in the market, many
buyers.
a
competitor, A2Z Crackers Limited, imitated Which of the following things is
the products. The products of the
competitor marketed here in above case.
were not
accepted by the consumers due to
(a) services
inferior quality, lack of relevant (b) places
information, (c) product (d) ideas
poor response from the customer support
services wherever it was a status symbol to
Direction Read the follouwing text an
buy the products of ABC Crackers Limited
answer question numbers 86-90 on tne
because of their quality and responsible basis of the same.
management. Good Life Lid is a
81. Identify the product related decisions manufacturing pany
dealing in pain relive tablets. It is a Over
because of which consumers preferred Counter (OTC) drug. These
the products of ARC Crackers Limited. tablets are
available in strips of 10
(a) Branding and labelling tablets. These st
are packed in cardboard box and these boxes
(b) Labelling and packaging are
(c) Branding and packaging
placed in corrugated box also led
retailers for sale. The company bOO
and
out
delivered

(d) Branding, labelling and packaging

advertisement
the
on major TV channels tol
boos

sales of the
drug
 has
pany
h ec o m p a n y
come-up with a new muscle 90. It refers to
designing a slip to be put on
n t ointment with no chemicals and just the
2laxant.

plant-based materials as its

package which
placed to the product
erbs
and to
complex graphics that are part of
nents. It helps in satisfaction of package which denote its nature.
stomers a n d does not leave any industrial contents, ownership, destinations.
te after manufactur Which of the following functions of
etc.
hen
However, whe the company released this, it product mix is referred here?
wever,
the right method of using it (a) Packaging
notprovide (b) Branding
rebv leading to many customers
er
(c) Labelling
nplaining about as inetfectiveness.
(d) None of the above

S6. Which packaging is highlighted in the

packed in Direction Read the following text and
lines, "These strips are

box and these boxes answer question numbers 91-95 on the

cardboard are

placed in corrugated box and delivered basis of the same.

to retailers for sale"? Suresh was watching television. He saw manv
(a) Primary (b) Secondary advertisements, within a span of five hours he
c) Transportation (d) Both (b)and (c) saw advertisements of five toothpastes selling
companies. He found that every toothpaste
87. Which element of marketing mix is selling company was claiming its toothpaste top
highlighted in the lines, "The companny recommended bv
be the best toothpaste
also rolled out advertisement on major dentists. He decided to go to his friend who
TV channels to boost the sales of the was a personal selling agent
of an FMCG.
drug"? After meeting him he got assured of the best
(a) Product (b) Price toothpaste available in the market. However.
of
(c) Physical distribution (d) Promotion he also liked the quality of the toothpaste
him
his friend's company as his friend gave
88. Which concept of marketing is some very logical
r e a s o n s for it.
in
highlighted in the lines, "It helps not After returning home Ramesh
couldn't sleep
satisfaction of customers and does as he could see his friend's struggle in
leave any industrial waste after
an hour and
convincing him for half
manufacturing"? compared it with the of an
mass reach
off
a) Product advertisement. Next day the w a s o n an

(b) Production shop and

to a mobile
from his ottice. He went
c) Selling mobile worth 40,000.
a
decided to purchase n which
d) Societal Marketing ofered him a scheme iin
The o
company
pany oltered free
89. "Whenthe it
this, 1t did
ala ehe could the nnobile in interest
purchase
Company
released
released this, of 7 4,000 to be paid every
not . about its ineffectiveness." ten installments

Which product-related decision has month.

release or was asked to
fill a form, a
18nored by company in However, when he from hinn
was the taken
new product? file charge of 7 2,000
because of the good
a) Branding He purchased the phone continuous efforts
and the
b) Packaging quality of the phone
c) Labelling of the salesman the in mobile shop.
d) Both (b) and
(c)
 of p r o d u e :
for the
amount
on it wil
it will "i
blueprint
efforts
behind promotion " Ppt
91. Which objection to advertising has do, the it will
dertake
actions
major
in above case? and all other
been highlighted However, the
F1owever, the
(a) Undermines social values achieve its
weak
objectives.

area which it would compa

like ty
(b) Adds to cost has
movement ffor
one
movement
(c) Confuses the buyers The physical
improve.
prepared garments was not proper last
goods
(d) Encourages sale of inferior yea
w a n t s to ensure it
did
thecompany
is done
92. Which limitation of personal sclling and
For this thing to be e
Suresh find in comparison to properly
it has
this year.
created a
separate depart
lone
advertisement? properly
does better in future
(a) To reach only a limited number people Hope the company
of
and
(b) Enhancing customer's satisfaction
confidence 96. Which of the following concept is
(d) Inflexibility discussed in above case?
(c) Mass reach
(a) Selling concept (b) Marketing
93. Which sales promotion technique Product
duct o
(c) Production concept (d)
highlighted in above case?
(a) Lucky draw (b) Refund 97. "A garment manutacturing comta
(c) Full finance @ 0% (d) Usable benefit * * *
. .. SWOT, analysis."
Which function of marketing is
94. Which quality do you think existed in
the salesman in the mobile performed in above case?
shop?
(a) Persistence (the fact of continuing in an opinion) (a) Marketing planning
(b) Capacity to inspire trust (b) Transportation
c) Communication skills (c) Customer support services
(d) Honesty (d) Gathering and analysing market informa
95. Which quality of a good salesman do 98. "It has decided to make a
blueprint
you think his friend possessed? achieve its objectives."
...

(a) Technical quality Which function of marketing is

(b) Psychological quality highlighted in given case.
(c) Physical quality (a) Standardistation and grading
(d) Capacity to inspire trust (b) Marketing planning
c) Product designing
Direction Read the following text and (d) Packaging and labelling
answer question numbers 96-100 on the
99. "The
basis of the same. physical movement of its
A garment manufacturing company has prepared garment........ this year.
Which function of
decided to identify the needs of the customers marketing 1s
to start
successful marketing of the garment highlight in above case?
(a) Grading
produced by it and for this marketing of the c) Packaging
(b) Product desi
garment produced by it and for this the (d) Transportati
company is doing SWOT analysis (Strength, 100. Which of the
of marketing? following
is not a
iu
WeaknesS, Opportunity and Threat
This company is pursue its analysis). (a) Promotion
efforts.
efforts. Athas decided
At objective with full
to make a its objective (b) Physical distribution
with full fforts. It has
decided to make a
(c) Storage and warehousing
(d) Sales management