E – BUSINESS

COURSE OBJECTIVES

Students will provide overview of e-business and their related issues. It covers many
topics in e-business, including basic knowledge of e-business and the related information
technology.

Unit 1: Introduction to E-Business

Definition of e-Business, e-commerce; Difference between e-business and e-commerce; Types

of e-commerce business models; Elements of e-Business Models.

Unit 2: E-Marketplaces & Infrastructure

E-Marketplace – Definition, functions, and types; Auctions – Types; Characteristics; benefits,

and impacts. E-commerce Infrastructure – The Internet, Web, and Mobile Platform.

Unit 3: E-Commerce Security & E-Payment System

The E-commerce Security Environment; Security Threats in the E-commerce Environment;

Technology Solutions; E-Payment System.

Unit 4: E-Business in various industries

Internet Marketing and Electronic Retailing – Tourism and Hospitality, Healthcare,

Employment, Logistics and product delivery, Banking and finance, Entertainment, E-
Government.

Unit 5: Issues in E-commerce

Understanding Ethical, Social, and Political Issues in E-commerce; Privacy and Information
Rights; Intellectual Property Rights; Governance.

OUTCOME

Students should understand the basic definition and knowledge hierarchy to e-

Business, and understand the related operation processes, marketing techniques and
technological issues of e-Business systems.

SUGGESTED READINGS

• Keneth C. Laudon, Carol Guercio Traver: E-Commerce 2013, Business, Technology,

Society. 9th edition. Prentice Hall, 2012.
• Jain, Hemant. "Web Commerce Technology Handbook." (1999)
• Daniel Minoli, Emma Minoli, Web Commerce Technology Handbook, McGraw-Hill.
• E-Commerce fundamentals and applications Hendry Chan, Raymond Lee, Tharam
Dillon, Ellizabeth Chang, John Wiley