Scribd Logo
Upload

Welcome to Scribd!

  • 9 views

    Marketing Management: Ifb Microwave Oven

    Uploaded by

    Shromona Chakraborty
    The document outlines a marketing strategy for a premium microwave oven brand. It discusses segmenting customers into upper and middle class individuals like newly married couples and working professionals. The brand aims to target health-conscious customers in the premium restaurant and hospitality industries. The positioning focuses on branding, high-quality physical attributes, and strong customer service with a 10-year warranty. The marketing mix involves premium-priced, high-performance products promoted through a multi-level strategy across India and abroad using a robust distribution network.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Marketing Management: Ifb Microwave Oven

    Uploaded by

    Shromona Chakraborty
    9 views9 pages
    The document outlines a marketing strategy for a premium microwave oven brand. It discusses segmenting customers into upper and middle class individuals like newly married couples and working professionals. The brand aims to target health-conscious customers in the premium restaurant and hospitality industries. The positioning focuses on branding, high-quality physical attributes, and strong customer service with a 10-year warranty. The marketing mix involves premium-priced, high-performance products promoted through a multi-level strategy across India and abroad using a robust distribution network.

    Original Description:

    Original Title

    SecD_Grp10

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines a marketing strategy for a premium microwave oven brand. It discusses segmenting customers into upper and middle class individuals like newly married couples and working professionals. The brand aims to target health-conscious customers in the premium restaurant and hospitality industries. The positioning focuses on branding, high-quality physical attributes, and strong customer service with a 10-year warranty. The marketing mix involves premium-priced, high-performance products promoted through a multi-level strategy across India and abroad using a robust distribution network.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    9 views9 pages

    Marketing Management: Ifb Microwave Oven

    Uploaded by

    Shromona Chakraborty
    The document outlines a marketing strategy for a premium microwave oven brand. It discusses segmenting customers into upper and middle class individuals like newly married couples and working professionals. The brand aims to target health-conscious customers in the premium restaurant and hospitality industries. The positioning focuses on branding, high-quality physical attributes, and strong customer service with a 10-year warranty. The marketing mix involves premium-priced, high-performance products promoted through a multi-level strategy across India and abroad using a robust distribution network.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    MARKETING

    MANAGEMENT
    IFB MICROWAVE OVEN
    ABOUT THE
    COMPANY
    OUR STORY
    STP FRAMEWORK

    SEGMENTATION TARGETING
    • Upper and Middle class • Health
    • Newly married couples and • Premium
    working couples • Restaurant/hospitality industry
    • Foodies

    POSITIONING
    • Brand name
    • Physical attributes
    • Customer Services
    Perceptual mapping

    This is a premium product with


    premium pricing.
    Demand would be low as we are
    targeting Upper middle and Upper
    class.
    The quality and customer support
    would be the best in market.
    We would provide 10 years warranty.
    Product Differentiation Strategy
    Product Differentiation Strategy
    Marketing Mix 4Ps
    • Offers premium products • Adopted premium pricing
    having beautiful blend of system
    performance and style • Trust on loyal customers
    • Has special onus who would prefer quality
    on qualitative and eco- over price.
    friendly products.

    Product Price

    Promotion
    • Realised the impact of a
    Place
    good and strong • Network in most parts of
    marketing policy India as well as abroad
    • Adopted multi-level • Robust distribution
    marketing to promote its channel.
    products

    Marketing Mix
    Free
    Resources THANK YOU!

    You might also like