I.

Introduction

1) Company’s name

Itadakimasu Kitchenware Manufacturing Company, itadakimasu is an essential phrase

in Japanese vocabulary; the term is used to show gratefulness upon receiving meals in every
day, it is translated as “thanks for the food” in English and is compared to “Bon appetite”.
The term is quite famous now to millennial and z generation as Japanese culture continuously
spreading all over the world.

2) Objectives

Itadakimasu Kitchenware is committed to provide quality kitchen equipment and

utensils at affordable price for restaurant owners, bake shops and cooking enthusiasts. We
will provide our consumers and business owners all over the Philippines kitchen equipment:
pans, pots, double boiler, kettles; and utensils: spoons, knives, cutting board, etc. These
products will create opportunities for success in developing markets for exceptionally quality
commercial equipments and utensils with life time guarantee. Itadakimasu lifetime guarantee
ensures a good competitive advantage over existing Kitchenware companies. The success
across the nation will be brought by this advantage as well as utilizing our highly experienced
staff, and effective marketing approach.

3) Mission

Itadakimasu Kitchenware will maintain its operation in accordance with the law and
the standards set by International Organization for Standardization that: advanced engineered
materials that offer the prospect of better life-cycle performance and other gains; equipment
reliability and maintenance practices for better returns on capital investment; rapid product
realization techniques to speed delivery to the marketplace; intelligent manufacturing control
for improved reliability and greater precision; and building a workforce with the
multidisciplinary skills needed for competitiveness.

Itadakimasu Kitchenware will offer continual focus on the personal development and
growth of the employees. We will offer benefits and big opportunities with significant
advancement potential to anyone who made himself top of the other employees, has strong
will to serve others, embraces innovation and endless variety and has a strong commitment
and loyalty to his work.
 We also take consider in taking care of our communities and make them feel safe, and
take both social and environmental responsibilities as we assure that all wastes are properly
disposed in accordance with the law. We will work with different charitable organizations to
provide assistance through special funds and volunteers supports

II) Flagship Products

1) DiaPan

It is a mono crystalline diamond coated pan. The diamond-reinforced coating prevents

the food from sticking and makes cooking without oil easy. The construction is made of
pressure-cast aluminium sturdy enough to prevent warping. Its great heat conduction also
ensures that there are no hot spots and provides an even cooking surface to perfectly prepare
foods.

2) DiaPots

It is a set of pots (small, medium and large) that is also coated with mono crystalline
diamond to prevent foods from sticking, make cooking without oil easy, eliminate hot spots
and make cleaning fast without using much dishwashing soap. This can be bought by piece
and by set to avail discounts.

3) NonCoro Knives

It is a set of kitchen knives (chef knife, paring knife, carving knife, butcher knife and
boning knife) that is made of stainless steel. These stainless steel knives are great for rust or
corrosion resistance and ease maintenance. These are made of advanced technology high
quality stainless steel that combines high carbon and other high performance alloys for the
consumers to get both rust resistance and longer edge retention.

4) NonCoro Spoons, forks and Spatula

It is a set of spoons, forks, spatula and ladles that are also made of stainless steel for
longer lifetime. These scooping tools are made ergonomically for the advantage of the user
and more easy way of cooking. These set of tools are very handy and complete for any
cooking purposes.
 5) DuraBoard

It is a cutting board made of Teak wood. Teak is known for its hard build, durability
and ease maintenance. It is unique among wood, it maintains its natural, water-repelling oils
after it has been processed. This combined with its tight grain means it is best for sanitation
and prevents bacterial growth.

III) Suppliers

1) Orion Industries

This is the industry we will choose to supply our needs of non-stick and Teflon metals
and mono crystalline diamond coating. Orion is a US based industry that has many branches
all over the world, including Philippines, which is located in Quezon City, Metro Manila.
Orion has been serving the needs of engineers and manufacturers for over 54 years. They
maintain an in-house laboratory to develop specialized materials and application methods,
which are often required for new products in need of quality coating. Their in-house ability to
design and build equipment and specialized processes reinforces our engineering approach to
precision coating application. Their unique standards demand that products are checked,
checked again, and checked another time, and they measure coating consistency down to the
micron. Orion is AS9100:2016, ISO 9001:2015 registered and serves as the sole coating
supply source for many OEM's.

2) Maldive Trading Corp.

This industry will supply us for the cover top glasses for our pans and pots; Maldive
Trading Corporation is a vibrant, relatively new player in the importation and distribution
industry in the Philippines. Born in 2005, Maldive Trading Corporation has come a long way
in innovating and constantly improving their services to provide the best products in the
world to the Filipino consumer. They are the authorized distributor in the Philippines of
Pasabahce Glassware from Turkey, Igloo Coolers from the US, Glasslock Foodkeepers from
Korea, and our house brand of fine porcelain, Maldive Fine Porcelain, made in China. Having
ISO 9000 certificates, all Pasabahce products are subject to stringent quality controls through
all stages of manufacturing.
 3) Power Steel Corp.

This industry will supply us quality stainless steel for the manufacturing of knives.
Power Steel Corp. is the leading steel supplier in the Philippines since 1974. They strive to
provide steel products for over 40 years with the finest quality being offered at very cost-
effective prices. Leaving each and every customer to be satisfied and for continuously
trusting our products and services. Power Steel’s product availability is always certain. They
offer even the hardest item to find or various sizes required. They aim to provide their
customers a one-stop experience with their complete line of construction materials used for
excavation up to finishing touches. All our products underwent strict quality control to ensure
its credibility. Fully traceable mill test certifications are provided with your orders.

4) Trinks Corp.

This industries will supply us plastics for handles of pots and pans. The Trinks Inc.
Plasticator is a screw type pre-plasticating unit that was designed and built to preheat and
preform thermoset materials such as BMC, Epoxy, and Phenolic for transfer or compression
molding. The preheater combine two steps, preforming and preheating the material into one
step and delivers very accurate shot sizes. Plasticating the material results in molding cycles
that are more consistent and produces molded parts with higher quality. With a full line of
standard hydraulic press machinery and the in-house ability to customize any molding
machine, Trinks Inc. can develop a solution to meet our company's specific needs.

5) Ide Wood Corp.

This industry will supply us teak and other woods for our wooden kitchen tool
products. They have sustainable wood production partnered with their sister company Filtra
Timber. They reach standardization in the field of the wood and wood-based industries,
including but not limited to sustainability and renewability aspects, chain of custody, timber
tracking and timber measurement, across the entire supply chain from biomass production to
the finished wood and wood-based products.

IV) Target Market

There are big opportunities to reach markets with our new products, Philippines is one
of the ASEAN countries that are expanding into favourite tourist location, the emerging
businesses in food products and services are highly potential market. The products can also
be sold to big food corporations that are operating here in the Philippines such as Jollibee,
McDonalds, Mang Inasal and other quick-service restaurants. We will also offer this to public
and normal citizen that are cooking enthusiasts.

We will also create a marketing strategy that includes advertisement. Advertisement

will provide product knowledge to the consumers that will highlight the key value
propositions which are critical for distinguishing a cookware and cooking utensils retail
business in the marketplace. The advertisement will be broadcasted on television, radio and
different social networking sites.

V) Itadakimasu Kitchenware as Technical-Manufacturing Company

Itadakimasu Kitchenware is classified as Technical Manufacturing Company that

involves transformation and assembling of raw materials such as polytetrafluoroethylene,
mono crystalline diamond, glasses, stainless steel, carbon steel, thermosetting resin plastics
and woods to make products such as pans, pots, knives, spoons, forks, spatulas, cutting
boards, etc. The transformation process involves molding and casting with the use of foundry
machines and casting machines.

VI) Itadakimasu Kitchenware as Secondary Industry

Itadakimasu Kitchenware is classified as secondary industry that provides its market

with variety of kitchen tools, utensils and equipment, and the manufacturing is often done at
scale in large, with the use of heavy duty machines and produces low cost per unit. The
company produces physical products that made out of raw materials from companies that are
classified as primary industries. The products we produced are quickly consumed such as that
people need to buy regularly, and are delivered fast to the market with the use of tertiary
industries such as transportation and trading industries.
VII) Product Realization

1) Problem and Possible Modification

There are consumers that demand for glass cookware for some of its key advantages.
It does not react with acidic foods, safely stores all foods in it, and most importantly it is
healthy as there are no adverse side effects from cooking in it. Many people like to watch the
food cook in glass cookware, as there is no need to remove the lid to see what is happening.

However, the major disadvantage of glass cookware is that it breaks. This cookware
crack if the glass is too brittle or if there is a weakness in the glass, or if there are rapid
changes in the temperature, and of course, like all glassware, it shatters if involved in any
serious collision or impact. Adding liquid to hot, dry glass cookware splits the glass and even
a simple chip on the rim prevents a good seal, allowing the steam to escape. Although glass is
a good conductor of heat, it fails to disburse it evenly, and therefore glass utensils are not at
all efficient for stovetop cooking, as they easily form hot spots causing the glass to crack.
Additionally, glass vessels are totally incompetent when it comes to deep-frying, as the food
necessitates constant stirring and longer cooking times.

These disadvantages pose a huge risk for the company to manufacture glass cookware
because glass products cannot provide high qualities such durability and efficiency. If the
glass products fail to comply with the safety and consumers’ need, the company will suffer
from losing credibility and trust.

2) Considerations for Alternatives

A) Safety Considerations

Instead of glass, we can manufacture cookware that are made of ceramic, ceramic
cookware is clay cookware that’s kiln-baked to high heat, rendering the quartz sand surface
effectively non-stick. It provides the same non toxicity level because it is naturally non-stick
and does not leach or emit potentially harmful fumes.

B) Durability and Eco-friendly considerations

Ceramic cookware is not manufactured with chemicals and is made of durable,

inorganic materials. It’s an eco-friendly choice that will last for decades if maintained
properly.
 C) Easy sanitation Considerations

Because the ceramic surface of each pan and pot offers a non-stick feature,
consumers don’t need to worry about an extensive clean-up process. Even if consumers burn
food in the pan, cleaning it requires a quick wipe of soap and warm water. Anything that does
get crusty can boil off with a little bit of water on the stove.

D) Affordability Considerations

You can purchase high-quality ceramic frying pots and pans for under $100 at most
retailers. It is not unusual for an entire set to be priced as low as $50 if you’re willing to work
with an off-brand manufacturer. Individual cooking items might be in the $10 to $20 range if
you need a replacement item.

E) Efficiency Considerations

Consumers can use ceramic cookware as food containers and do not worry about
any unwanted metals, minerals, or materials leeching into their food when storing it
overnight. That means they can avoid having plastics around their favourite items while
saving some on their kitchen needs.

3) Planning Process

Another product means another project, and needed another set of employees that
specialized manufacturing of ceramic based products. New equipment and additional staff are
also needed to sustain all the processes. This includes new budget guides, strategic plans,
tactical plans, operating plans and project plans for future activities.

4) Design Process

After identifying the problem and possible modifications, the company needs to
research, establish criteria and constraint, select an approach, develop a design proposal,
make a model or prototype, test, evaluate, refine the design then implement it.
 5) Procurement Process

Manufacturing new products will need new suppliers and services or works from an
external source. The company will conduct tendering or competitive bidding process. It
involves making buying decisions under conditions of scarcity.

6) Control Process

The company will establish standards for employees to measure performance and
actual performance, and compare it with the standards and if any has performed below
average, the managers will take corrective actions.

7) Reviews Assessment

Record every feedback from the consumers and evaluate them to create future
considerations for modification. Assessing feedbacks is important for continuous
improvement of the designs of the product and future projects of the company.