Republic of the Philippines

Laguna State Polytechnic University

Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

Course PURPOSIVE COMMUNICATION (GEC 105)

Sem/AY First Semester/2021-2022

LSPU COURSE GUIDE

COURSE OBJECTIVES
At the end of the course, you should be able to

● Identify the various communication modes;

● Show the importance of face-to-face, audio, virtual, text-based, and other forms of
communication;
● Distinguish the differences between and among the communication modes; and
● Use these communication modes appropriately
● Identify the positive and negative dimensions of the use of technology in communication;
● Demonstrate knowledge about the use of social media in; and
● Convey an ideas using technological tool.
● Demonstrate knowledge and understanding about globalization on communication
● Demonstrate an awareness of the reality of cultural diversity;
● Demonstrate an understanding of how cultural diversity affects communication;
● Appreciate the benefits and challenges of cross-cultural communication.
● Demonstrate understanding of the concept of the varieties of English in Asian contexts;
● Discuss the importance of the varieties of English in both oral and written contexts;
● Identify some grammatical, lexical, and syntactic features of post-colonial varieties of
English in Asian context;
● Distinguish the lexicon of some Asian varieties of English;
● Demonstrate knowledge about the concept of registers of English in spoken and written
language;
● Use the appropriate register depending on the communication situation; and
● Display an ability to adjust and cope with communication to breakdown.
● Demonstrate an understanding of the importance of cultural contexts in the
communication process;
● Analyze texts that reflect varied cultures and practices; and
● Appreciate various cultural identities and differences
● Recognize the challenges of intercultural communication;
● Determine the sources of misunderstanding;
● Identify the approaches to studying intercultural communication;
● Appreciate learning about other cultures and identities; and
● Appreciate the value of co-existing with individuals of different cultural backgrounds.
● Demonstrate an understanding of the conventions of the explanation essay;
● Appreciate the value of clearly explaining a phenomenon; and
● Write an explanation essay of at least 500 words on a topic of your choice.
● Know the meaning, history and purpose of blog;
● Appreciate the benefits and challenges of writing a blog; and
● Write a blog of at least 500 words on any topic of your choice
● Differentiate the research-based argumentative essay from the explanation essay and the

LSPU COURSEGUIDE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
blog;
● Appreciate the benefits of doing research;
● Demonstrate the ability to transform research into sound arguments; and
● Write a research-based argumentative essay of at least 1,000 words on any topic of your
choice
● Deliver effectively the introduction and conclusion of your oral presentation to create
lasting impressions;
● Employ vocal and physical factors, eye contact, and presentation aids for effective delivery;
and
● Critique an oral presentation.
● Discuss the importance of debate in everyday life;
● Identify and exhibit the different skills involved in being a good debater; and
● Recognize the different types of debate and structures.
● Identify the various genres used across professions;
● Show understanding of the structure of various genres used across professions; and
● Evaluate critically a business proposal, a genre used across professions
● Identify the steps involved in the job application process;
● Recognize the importance of job interviews in the job application process; and
● Demonstrate communication skills in a mock interview.

COURSE CONTENT/OUTLINE

Unit I. Language and Module 1: The Nature of Language

Communication in the
21st Century Learners
Unit II. Impact of
Technology,
Globalization, and
Cultural Diversity in
Communication
Module 2: Types of Communication According to Mode, Context, and
Purpose
Module 3: Communication Principles, Processes, and Ethics
Module 4: Modes of Communication
Module 5: Communication and Globalization
Module 6: Intercultural Communication
Module 7: Varieties and Registers of Spoken and Written Language
Module 8: Exploring Texts Reflecting Different Cultures
Module 9: Coping with the Challenges of Intercultural
Communication

Unit III. Module 10: Understanding the Convention of Explanation Essay,

Communication for Blog, and Argumentative Essay
Various Purposes
Module 11: Speaker Roles in Oral Presentation and Debate

Unit IV. Module 12: Written Modes of Professional Communication

Communication Module 13: Job Interview
Across Professions

LSPU COURSEGUIDE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

COURSE MATERIALS/READINGS/RESOURCES

The main references of this course are the following:

Africa, Augusto C. (2018).Purposive Communication in the Now, Books Atbp. Publishing Corp.
Barrot,
Jessie S. &Sipaco, Philippe John F., Purposive Communication in the 21st Century, C & E
Publishing, 2018
Bautista, M.L. S. (2000). Defining Standard Philippine English: Its States and Grammatical
Features.Manila: De La Salle University Press, Inc.
Bautista, M.L.S., & Bolton, K. (Eds). (2008). Philippine English: Linguistic and Literary
Perspectives. Hongkong: Hong Kong University Press
Blog. (n.d.) Dictionary.com. 21st Century Lexicon. Retrieved April 26, 2017 from Dictionary.com
website https://www.dictionary.com/browse/blog
Camus, M.R. (2017). Pinoy Top Social Media Cases, According To Study. Inquirer.net. Retrieved
from https://technology.inquirer.net/58117/pinoy-top-socialmedia-users-according-
study
Crystal, D. (1964). A Liturgical Language in a Linguistic Perspective. New Blackfriars, 46, 148-
156. doi:10.1111/,j.1741-2005.1964.tb07472.x
Crystal, D. (2008). Dictionary of Linguistics and Phonetics (6thed.). Oxford: Blackwell Publishing
Fedrizzi, M.,& Ellis, R. (2011). Debate. Boston, MA: South-Western Cengage Learning Freeley, A.
J., & Steinberg, D.L. (2014).
Argumentation and Debate: Critical Thinking for Reasoned Decision Making (13th Ed.). Boston,
MA: Wadsworth, Cengage Learning
Goman, C. K. (2011). CommunicatingAcross Cultures. Retrieved from https://www.asme.
org/engineering-topics/articles/business-communication.communicatingacross-
cultures
Goodnight, L. (1993). Getting Started in Debate. (2nd Ed.). Lincolnwood, II: National Textbook
Company
http://www.americandebateleague.org/what-is-debate.html
http://www.csun.edu/~ds56723/phil338/hout338rubric.htm
http://www4.caes.hku.hk/epc/presentation/
https://bizfluent.com/info-8232542-effects-globalization-global-communication.html
https://blog.bidsketch.com/articles/how-to-write-a-business-proposal/
https://blog.bidsketch.com/articles/how-to-write-a-business-proposal/
https://makeawebsitehub.com/what-is-a-blog/

LSPU COURSEGUIDE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
https://targetstudy.com/letters/business-letter/
Purposive Communication for 21st Century Learners 246
https://targetstudy.com/letters/business-letter/
https://twp.duke.edu/sites/twp.duke.edu/files/file-attachments/oral-presentation
handout.original.pdf
https://versatilely.blogspot.com/2014/11/the-three-concentric-circles-of-english.html
https://wawanoutsider.wordpress.com/2012/10/24/definition-business-letter/
https://wawanoutsider.wordpress.com/2012/10/24/definition-business-letter/
https://www.mbaworld.com/-/media/Blogs-and-articles/Influence-social-media
https://www.mbaworld.com/-/media/Blogs-and-articles/Influence-social-media
https://www.mbaworld.com/blogs-and-articles/www.mbaworld.com/blogs-andarticles/the-
art-of-using-social-media-channels-in-business#ugCLGhoQeLesdkZB.99
https://www.mbaworld.com/blogs-and-articles/www.mbaworld.com/blogs-andarticles/the-
art-of-using-social-media-channels-in-business#ugCLGhoQeLesdkZB.99
https://www.opodo.co.uk/blog/greetings-around-the-world/
https://www.speechanddebate.org/wp-content/uploads/Textbook-Debate-101.pdf
https://www.thebalancecareers.com/top-skills-employers-want-2062481
https://www.toppr.com/guides/business-communication-and-ethics/interdepartmental-
communication/memorandum/
https://www.toppr.com/guides/business-communication-and-ethics/interdepartmental-
communication/memorandum/
https://twp.duke.edu/sites/twp.duke.edu/files/file-attachments/oral-
presentationhandout.original.pdf
https://www.weforum.org/agenda/2017/01/what-is-globalization-explainer/
Kachru, B. Kachru, Y., & Nelson, C. (Eds.). (2006). The Handbook of World Englishes. Oxford:
Blackwell Publishing
Kachru, Y., & Nelson, C. (2006) World Englishes in Asian Contexts. Hong Kong: Hong Kong
University Press
Kaur, J. (2016). Intercultural Misunderstanding Revisited: Cultural Differences as a Source of
Misunderstanding in EFL Communication. In P. Holmes & R. Dervin, F. (Eds).,The
Cultural and Intercultural Dimensions of Englishes as a Lingua Franca. Bristol, UK:
Multilingual Matters
Labastilla, S.R., Rana, V., Solmerano, E.T., Vitasa, Z. (2020), Purposive Communication for 21 st
Century Learners, 1st Edition, Fastbook Educational Supply Inc.
Lee, D. (2001). Genres, Registers, Text Types, Domains, and Styles: Clarifying the Concepts and
Navigating a Path through the BNC Jungle. Language Learning & Technology, 5(3), 37-
72
Madrunio, Marilu R. & Martin, Isabel P. (2018).Purposive Communication: Using English in
Multilingual Contexts, C & B Publishing, Inc.

LSPU COURSEGUIDE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
Martin, J.N., & Nakayama, T.K. (2011). Experiencing Intercultural Communication: An
Introduction (4th Ed.) New York, NY: McGraw-Hill Purposive Communication for 21st
Century Learners 247
Mohan, T., McGregor, H., Saunders, S., & Archer, R. (2008). Communicating as Professionals
(2nd Ed.). Australia: Cengage Learning
Samovar, L., Porter, R., McDaniel, E., & Roy, C. (2015). Intercultural Communication: A Reader
(14th Ed.). Boston, MA:Wadsworth, Cengage Learning
Santos, Maria L. &Uychoco, Marikit Tara A. (2018).Communication for Society Purposive
Communication, Rex Book Store
Sy Gaco, Sonia B. (2018).Principles and Competencies in Purposive Communication, GBT Great
Books Trading
COURSE CALENDAR/SCHEDULE

Week Date/Period Activity

1 October 4 – 8 Self-Introduction
Course Orientation
Discussion of House Rules and Course Syllabus
2 October 11-15 Module 1: The Nature of Language
Module 2: Types of Communication According to
Mode, Context, and Purpose

3 October 18-22 Module 3: Communication Principles, Processes, and

Ethics

4 October 25-29 Module 4: Modes of Communication

5 November 1-5 Module 5: Communication and Globalization

6 November 8-12 Module 6: Intercultural Communication

Module 7: Varieties and Registers of Spoken and
7 November 15-19 Written Language
8 November 22-26 Module 8: Exploring Texts Reflecting Different
Cultures
9 November 29- December 3 Module 9: Coping with the Challenges of Intercultural
10 December 6-10 Communication

11 December 13-17 Module 10: Understanding the Convention of

Explanation Essay, Blog, and Argumentative Essay
12 January 3-7

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 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited

13 January 10-14 Module 11: Speaker Roles in Oral Presentation and

Debate
14 January 17-21

15 January 24-28 Module 12: Written Modes of Professional

Communication
16 January 31 – February 4
Module 13: Job Interview
17 February 7-11
18 February 14-18 Finals

COURSE REQUIREMENTS

As LSPU students, you know that for the most part you will be studying on your own. Do
read/view the resources, guided by the Course Syllabus. This way you will be able to keep
up with the discussion, assignments and other requirements.

A. Participation in the Discussion

Purposive Communication is a flexible learning course. Class discussions will be online

through the discussion forums in the Google classroom platform using the Learning
Management System.
Please participate in the online discussion since this is an opportunity for you to clarify what
you have learned on your own not only with your tutor but also with other members of the
class. It is also a good way to learn from one another. Depending on the size of the class, a
tutor other than myself, may facilitate online discussions.
Your contribution to the discussion boards will be graded. Your postings should answer
the discussion questions in a concise way and with as much insight and reflection as
possible. There are usually no right or wrong answers to the questions, only honest and well
thought out ones. And please be guided by the following marking scheme (middle values
may be given).

RUBRICS FOR DISCUSSION POSTINGS

Answer to Guide Question Score

LSPU COURSEGUIDE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
The answer shows a deep understanding of the ideas in 5 7 10
the course materials.
They reflect an incisive analysis of theory, practice and 5 7 10
personal experience.
They are well supported by valid arguments, appropriate 5 7 10
examples/illustrations/details and relevant personal
experiences.
Reaction/Comments
The reactions/comments reflect understanding and 1 3 5
analysis of the DB postings concerned.
They are reasonable and well supported by 1 3 5
theory/practice/ personal experience/logical
examples/illustrations.

Timeliness
The postings are timely/up-to-date (i.e., contributed 1 3 5
within the assigned schedule/time frame).

Organization and Mechanics

The postings are organized, clear, concise, and 1 3 5
grammatically correct.
TOTAL /
50

B. Performance Tasks Accomplishment

This course requires performance tasks assigned in each of the modules. For Online
Activities, you may refer to the assigned Google Classroom intended for this course. For
Offline Activities, you can accomplish your tasks either saved in a flash drives or writing on
the printed modules.
Submission Guidelines. Activity Sheets may be submitted online to
camillekhimberly.elcano@lspu.edu.ph

Online submissions: Activity sheets submitted online as email attachments to

camillekhimberly.elcano@lspu.edu.ph should carry this file name:
Examples: PURCOMGEC105_Week1_DelosSantosR.doc
PURCOMGEC105_Week1_DelosSantosR.pdf
C. Final Exam/Major Performance Task

LSPU COURSEGUIDE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
There will be online quizzes and final examination in PURCOMGEC105. This will cover the
major concepts and organizing principles of the course. The final exam is scheduled on
the seventeenth week of the course, as per the LSPU Academic Calendar for AY 2021-
2022. Please mark this early in your calendar so you free this date for the exam.

PURCOMGEC105 final exam is given ONLINE, with the permission and scheduled given by
your facilitator, either Moodle-based or through any other online software formats, if LMS is
not feasible.

GRADING SCHEME

Following are the allotted points for each course requirement. The table shows the
transmutation values for the final course grade.
Course Discussion 20%
Activity Sheets 40%
Quizzes/Exam/ Outputs 40%

TOTAL 100 %

HOUSE RULES

1. Participate actively in each discussion to maximize your learning

2. Try hard to follow the Course Syllabus.
3. Submit activity sheets on or before their due dates. You will be duly informed and
reminded about the deadline for each activity sheet. Late activity sheets will be
accepted, provided there is a valid reason for the delay. However, they cannot be
awarded the highest possible score.
4. Activity sheets should be written in English. Be grammatical. Write as effectively as
possible (i.e., with clarity and coherence, organization, as well as conciseness).
5. Do your activity sheet assignments yourself and observe the ethics of scholarship. You
may discuss your work with each other (for example during online study sessions or in a
study group off schedule).
If you “borrow” or use an idea from another source (meaning someone other than
yourself), be sure to cite that source (or sources). Enclose quoted material in quotation
marks or use italics and write the source. But as much as possible, paraphrase, do not
lift. Be reminded that as per LSPU policy, plagiarism can be grounds for
suspension or expulsion.

LSPU COURSEGUIDE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
ISO 9001:2015 Certified
Level I Institutionally Accredited
Acknowledge sources and make a bibliography of them at the end of the assignment
following APA (American Psychological Association) guidelines. You can consult
http://owl.english.purdue.edu/owl/resource/560/01/ for the APA formats.
6. Always keep a duplicate copy of your activity sheets in your files just in case you need to
resubmit them (e.g., they are lost in transit; or there is a technological glitch).
7. SMS and phone calls should be kept to a minimum, should be sent/made only
when necessary, and only between 10am and 7pm, Monday to Friday.

CONTACT INFORMATION

I am your Faculty-in-Charge. There is more information about me in our course website in LMS.
You may reach me at:

CAMILLE KHIMBERLY J. ELCANO

Laguna State Polytechnic University
Santa Cruz, Main Campus
Barangay Bubukal, Santa Cruz, Laguna
Email: camillekhimberly.elcano@lspu.edu.ph
Mobile: 09994594523

Technical support contact information:

Student support contact information (Dean’s Office):
Dean/Associate Dean: JONNEL K. PABICO, MSEE
College of Engineering
Laguna State Polytechnic University
Santa Cruz, Main Campus
Barangay Bubukal, Santa Cruz, Laguna
Email:
Mobile:

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