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New Digital

Technology and
Global
Communication
Ethics
Clifford G. Christians
In the emerging digital era electronic
networking and massive databases,
the first challenge for communication
ethics is to establish the agenda for the
new media system.
New Information Age

- 31 billion searches on Baidou and

Google every month

- 350, 000 years of online video

watched everyday

- more than 500 websites are

created every second


New Information Age

"
The explosive growth of digital media

gives us communication abundance but

the complications and contradictions

"
are cooling our enthusiasm.
Standard Categories of

Agenda Setting :
Ethical Issues
1. continue ethical concerns

and Concerns
of the past
in Digital Era

2. new issues

3. create levels of complexity

therefore unknown
ETHICAL CONCERNS AND ISSUES

SOCIAL JUSTICE

Justice is the defining norm for all social ,


institution

including the policies and practices of media

organizations .
Media access must be available to everyone

according to essential needs , regardless of

income or geographical location .


ETHICAL CONCERNS AND ISSUES

SOCIAL JUSTICE

Information technology confronts the injustice of the

digital divide - between the rich and poor Norris ( , 2001).


According to Debatin (2008), " the internet media

do not just perpetuate social inequalities, but often

multiply them . in ,
reality the global village is a

gated community ."


ETHICAL CONCERNS AND ISSUES

POLITICAL EMPIRE

- State surveillance in unprecedented terms

- September 11, 2001 '


attacks on New York s World Trade

Center , led to a shift in the Department of Justice s goal '


from prosecuting terrorists to preventing terrorism

Fearful rhetoric about the dangerous world has

allowed secret information - gathering not for

probable cause but for any alleged reason .


ETHICAL CONCERNS AND ISSUES

POLITICAL EMPIRE

. .
The U S National Security Agency is abusively intrusive into

private affairs at home and into government affairs

internationally .
'
India s Home Ministry now has the right to monitor

and decrypt digital messages whenever it considers

eavesdropping vital to national security

- war on terrorism
ETHICAL CONCERNS AND ISSUES

"ONLINE CREATOR"

blogging , video blogger, podcaster, micro

,
blogger online journalist

"
Each and every increase in complexity causes

a loss of transparency ." - Paradox of Media

(
Complexity Bernhard Debatin )
ETHICAL CONCERNS AND ISSUES

"ONLINE CREATOR"

"
With anonymity where is accountability and

without transparency where is responsibility ?"


Digital Dilemmas: Ethical Issues for Online

Professionals uses code of ethics as a framework

for resolving online dilemmas such as internet

, ,
sources privacy and speed versus accuracy .
ETHICAL CONCERNS AND ISSUES

GLOBAL CITIZENSHIP

In a world of networked digital media that

"
interconnects our lives in ever - expanding webs of

relationships with others throughout the diverse

cultures of the globe , like it or not , we are all

increasingly cosmopolitan , citizens of the world , not

simply citizens of a given nation .- Charles Ess (2014)


ETHICAL CONCERNS AND ISSUES

GLOBAL CITIZENSHIP

"
citizen of the cosmos "- Kwame Anthony Appiah

- our ways of knowing in the era of digital

media need to be redirected from our

immediate and national circles to a respect for

'
humanity s moral capacity as a whole .
ETHICAL CONCERNS AND ISSUES

VIOLENCE
- special concern about the sexual violence in video

games and in music media and sadistic torture of

slasher films

- new dimension of violence through hate speech on

the internet

- media ethics promotes the common good

while violent cinema illuminates evil


ETHICAL CONCERNS AND ISSUES

VIOLENCE

Raphael Cohen - Almagor is undoubtedly

'
correct that the public s most strategic

action is to engage and reform ISPs

(
Internet Service Provider ) and WHSs

( -
Web Hosting Services ).
ETHICAL CONCERNS AND ISSUES

PRIVACY

Privacy is defined as the rights of humans to control

the ,
time ,
place and circumstances of information

about themselves .
In totalitarian societies , the absence of privacy led to

product a servile population .


ETHICAL CONCERNS AND ISSUES

PRIVACY

Micromedia are increasingly used to publicize personal

and intimate information within the anonymity of the

digital environment .
Privacy as a moral good in the digital age needs

new theorizing and application beyond national

boundaries.
ETHICAL CONCERNS AND ISSUES

PORNOGRAPHY

- technological blurring of the once clear linens between

the actual or the real and the virtual ( as grounded in

diverse computational technologies )


- mediated sex online is typically bizarre and oppressive

Sexting - the proliferating exchange of sexual

images via smart and cell phones


ETHICAL CONCERNS AND ISSUES

PORNOGRAPHY

Does online pornography presume that real

persons are communicating or does it represent

this argument :" What happens is all just pixels on a

screen, radically divorced from real persons in the

real world, and hence nothing to be concerned

about "(Ess, 2012).


ETHICAL CONCERNS AND ISSUES

MULTICULTURALISM

The ethics of representation faces the demand to

specify how gender , ,


ethnicity and class are symbolized

in networked cyberspace .
Multiculturalism in the digital era is complicated by

the contradictory trends of cultural homogenity and

resistance to it.
ETHICAL CONCERNS AND ISSUES

MULTICULTURALISM

In communication ethics, the integration of globalization

and multiculturalism is the extraordinary challenge.

For multiculturalism, communication ethics that is

legitimate is not rigid and formal, but respects the

diversity of the human race even while seeking

commoness among peoples everywhere.


Ethical Issues and
Concerns in Digital Era

social justice, empire, blogging, global citizenship,

violence, privacy, pornography, multiculturalism

Issues in Media Ethics

truth, human dignity, nonviolence


Collaborating on a credible agenda
will help ensure that we emphasize
the major issues in global
communication ethics and not be
distracted by the secondary and
superficial.

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