CASE STUDY

Dear,  Mr. CEO of Instep Company

I’m writing as Vice President of Instep parent company to inquire about your opinion on the
relocation to Beauchamp. Before state it to you, I with the Head office had carefully considered this
important suggestion.

Beauchamp is a small industrial town owning a population of 25,000 people, with a significant
concentration of youth. Relocating our factory to the town has been expected to create advantages
for our business and the town itself, therefore the Beauchamp authority has given us tax breaks as
well as financial supports to bring Insteps factory to there. If the move goes forward, it will benefit
both our firm and the municipality of Beauchamp in a variety of ways:

First of all, relocating the headquarters will create a large number of job opportunities for the local
citizen, especially young people willing to learn and improve themselves. Young employees have a
higher rating to bring new and creative ideas which will be able to be applied in job and attract new
customers to our doors

Additionally, in the same town, we do have a factory, warehouse, distribution center and office that
will lead to better, quicker, and more dependable production and business. This will contribute a
huge part to a better working environment, greater communication, and more satisfaction and
confidence in the workplace

Conclusively, our target is to be a company that has great products and happy personnel. In this
manner, in my point of view, both parties are Mutually beneficial

I’m looking forward to hearing from you!

Best regard, 

WRITTING

A. A large travel agency called Free Horizon has recently been reorganized and the
new manager, Olivia Anderson, is very keen on staff training.Complete her e-mail
with from the box
To: All staff
From : O.Anderson
Subject: Staff training
In order to keep our competitive edge, we at Free Horizons must continue to provide
unique travel services and remain totally customer-focused. Our staff training programmes
contribute a great deal to making us so dynamic and efficient.
I am very pleased to announce that we will be able to organise another training seminar in
the autumn, on one of the following topics:
. Developing computer skills
. Intermediate French, Spanish, or Arabic
. Customer service
 . Favourite destinations: geography and politics.
Please select one topic, and explain in detail the reasons for your choice.
Replies by Thursday please
Remain Annouce Contribute Explain Organise
Select

B. Write a reply ( 40 -55 words) in which you:

. state your preferred topic
. give reasons for your choice
To : O . Anderson
From : Le Hoang Nguyen
Subject:
I’m an accountant trainee so I would love to participate in the
training seminar about developing computer skills. As I am aware
of my shortage in Microsoft Office: Word, Excel, Powerpoint. I
expect that I can gain useful IT skills after this course in order to
be more productive.

C. Read the passage below about customer relationship management.

. In most of the line 1-10 there is one extra word which does not fit. Some lines, however,
are correct
. If a line is correct, put a tick ( ü) in the space provided.
. If there is an extra work in the line, write that word in the space.

Many organisations talk about doing more business electronically,as implementing. 1.as
cost-cutting measures and improving efficiency. Despite all this talk, some inspired. 2.ü
business leaders have understood what the key of any business connection is: people. 3.ü
Customers do of course they ecpect to deal with people who have been a positive 4.they
Attitude, who aare enthusiastic about the business if they are in, and who care for them. 5.been
Therefore, a growing number of companies have come to relies so that any transaction. 6.if
can potentially mark the start of a lifelong and relationship. They are now aware that a. 7. so
large part of the success of any company depends on the quality of customer services and. 8. and
CRM. Which is the short for ‘customer relationship management’ 9.ü
10. the