Ph.D. (Management) - Statement of Purpose (S.O.

P)

I am Mr.Girish Santosh Bagale; fulltime & permanent faculty at Mukesh Patel

School of Technology Management & Engineering (MPSTME) of SVKM’S NMIMS
University since July 2006.

After completing Diploma in Mechanical Engineering (D.M.E.) with first class in

2001 at Government Polytechnic, Ahmadnagar ; I got admission in second year of
Bachelor of Engineering(B.E.) in Automobile Engineering. In last year of B.E., I got 245
All India Rank in Graduate Aptitude Test in Engineering (GATE) as well as distinction in
my B.E. exam. On the basis of my GATE examination score I got admission in Master of
Technology (M.Tech.) in Production engineering at Veermata Jijabai Technological
Institute (V.J.T.I.), Mumbai. I completed my M.Tech. with first class & during my
M.Tech. ; I realized that teaching is my passion so I decided to make my career in
academics. I joined SVKM’S NMIMS University which one of the leading university in
our country.

Along with teaching; I also have passion for writing & research, so that from July
2006; I had presented eight research papers in International Conferences. In which one of
them was E (Online) - International Conference which was organized jointly by IEEE,
CSI & Bridgeport University, USA. I also presented two research papers in national
conferences.

One of my research paper in international conference is selected for 25 best papers

& published in the form book, tiled “Globalization: Opportunities & Challenges” by
Wisdom publications & IBS, Ahmedabad. My online presented paper will get published
by Springer very soon. My internal voice always prompted me to do such type of
activities which gives me satisfaction as well as pleasure.

Through Ph.D. program; I want to gain the necessary knowledge, tools & skills
required to become world class researcher, teacher & academician. I believe that I have
the qualities to be a good researcher and teacher; but training is needed. I am a creative
person and often think in a contemplative way about various issues of practical
importance. Being able to identify patterns and relationships that are not obvious to
others is perhaps my greatest strength. This will prove very valuable because an integral
part of being a researcher and teacher is to perceive the balance between theory and
practice, analytical rigor and intuition. My communication skills are good and I like
expressing ideas and concepts both in oral and written form - an ideal platform for the
dissemination of knowledge in my chosen field of specialization.

I would like to take this teaching and academic career forward by pursuing a
Ph.D. program in Marketing. The area of research which has brought me to pursue the
Ph.D. program has been on the following subject matter. To study
 “Network Marketing: Opportunities & challenges in India”

Network Marketing is a scientific, organized, proven way of doing business

worldwide. Network Marketing is 80 billon Dollar Industry Worldwide. World over net-
working marketing has become a successful concept that empowers ordinary people to
turn into successful entrepreneurs. Basically, this concept is about distributing products
directly from the manufacturers to the end consumers, thereby doing away with the
traditional channel of distributors, wholesalers and retailers. Thus, the consumers get the
entire benefit of direct selling. Over decades Network Marketing has proven to be a very
powerful way to distribute goods and services in the US and Europe.

However, in India, Network Marketing is still at a nascent stage. But, it is

expanding at a phenomenal growth rate. The concept, which took roots around 16 years
back, India, due to its population and largest independent consumer market in the world,
is the most attractive proposition for Network Marketing, provided that it is customized
to suit Indian culture as well as requirement. To grab a bigger pie of this lucrative market
reputed MNC companies have entered the Indian market since 1998. It is believed that
more than 80 lakh consumers are involved in the industry locally, and the number is
getting multiplied at the rate of 5000 people a day. Industry observers, who are highly
optimistic about the growth of this industry, estimate the size of the industry to cross US
$ 1,000-billion mark by the year 2010.

For India, it will be a boon for the people in our country, which faces tremendous
levels of unemployment and business opportunity for the middle class. It is the best and
the safest method to create an additional income in the house without having to give up
the present form of creating income.

In this research I want to study Opportunities & challenges of network marketing

in India in following perspective
A) From Company perspective (Network Marketing co.)
B) From Distributor (Network Marketer) perspective.

The final outcome of this research could be used as guide not only by the companies
which are interested to enter into Network Marketing business but also Network Marketer
to create & develop their network successfully in India.

The School of Business Management (SBM) of SVKM’S NMIMS University is one

of the best schools of management in our country with a strong orientation towards
research. The eminent faculty and the individualized nature & structure of the doctoral
program will definitely bring out the best in me. I would like to reiterate that I possess the
ability and the motivation to make a significant contribution to Ph.D. program. I hope
you will take a favorable decision regarding my admission to the Ph.D. program and I
look forward to joining the SBM of SVKM’S NMIMS University.

Thank you.
-By Mr.Girish Santosh Bagale.