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  • Digital Marketing & Service Design: A Che Punto Siamo?

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    The document is a presentation by Marco Galvagno on digital marketing and service design. It discusses design thinking, service design, and service design thinking. The bulk of the presentation focuses on customer journeys, outlining each step in a customer's journey with a company from initial awareness to post-purchase support.

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    The document is a presentation by Marco Galvagno on digital marketing and service design. It discusses design thinking, service design, and service design thinking. The bulk of the presentation focuses on customer journeys, outlining each step in a customer's journey with a company from initial awareness to post-purchase support.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views50 pages

    Digital Marketing & Service Design: A Che Punto Siamo?

    Uploaded by

    fffff
    The document is a presentation by Marco Galvagno on digital marketing and service design. It discusses design thinking, service design, and service design thinking. The bulk of the presentation focuses on customer journeys, outlining each step in a customer's journey with a company from initial awareness to post-purchase support.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 50

    11/03/19

    Digital Marketing
    & Service Design
    Marco Galvagno
    mgalvagno@unict.it

    Direzione Aziendale
    2019

    Digital Marketing & Service Design 2019 Marco Galvagno

    A che punto siamo?


    • Design thinking
    • Service Design
    • Service Design Thinking

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    Service Design Thinking

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    QUANTITATIVA QUALITATIVA

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    L’ESPERIENZA È INFLUENZATA DA
    TANTI FATTORI/ATTORI
    • Actor map
    – Mappa degli attori e delle loro relazioni

    Digital Marketing & Service Design 2019 Marco Galvagno

    ACTOR MAP
    • Per iniziare:

    – Domanda 1: chi sono gli attori coinvolti?


    – Domanda 2: come sono collegati?
    – Domanda 3: quanto sono influenti?
    – Domanda 4: quali sono I loro obiettivi?

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    ACTOR MAP

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    ACTOR MAP

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    ACTOR MAP

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    ACTOR MAP

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    ACTOR MAP

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    ACTOR MAP

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    ACTOR MAP

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    Service Ecosystem

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    Service Ecosystem

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    Service Ecosystem

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    Service Ecosystem

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    Service Ecosystem

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