McDonald's

Type Public (NYSE: MCD)

May 15, 1940 in San Bernardino,

California;
Founded
McDonald's Corporation, 1955 in
Des Plaines, Illinois

Dick and Mac McDonald

McDonald's restaurant concept;
Founder(s)
Ray Kroc, McDonald's
Corporation founder.

Headquarters Oak Brook, Illinois, USA

Number of
31,000+ worldwide[1]
locations

Area served Worldwide

James A. Skinner
Key people
(Chairman) & (CEO)

Industry Restaurants

Fast food
(hamburgers • chicken • french
Products fries • soft drinks • coffee •
milkshakes • salads • desserts •
breakfast)
 Revenue ▲ US$ 22.6 billion (FY 2008)[2]

Operating
▲ US$ 6.51 billion (FY 2008)[2]
income

Net income ▲ US$ 4.31 billion (FY 2008)[2]

Total assets ▲ US$ 29.2 billion (Q2 2009)[2]

Total equity ▲ US$ 13.2 billion (Q2 2009)[2]

Employees 400,000 (2008)[3]

McDonalds.com
Website
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McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast

food restaurants, serving nearly 47 million customers daily.[4] At one time it was the largest
global restaurant chain, but it has since been surpassed by multi-brand operator Yum! Brands
(KFC, Taco Bell and others) and sandwich chain Subway.

In addition to its signature restaurant chain, McDonald’s Corporation held a minority

interest in Pret A Manger until 2008, and owned the Chipotle Mexican Grill until 2006 and
the restaurant chain Boston Market until 2007.[5] The company has also expanded the
McDonald's menu in recent decades to include alternative meal options, such as salads and
snack wraps, in order to capitalize on growing consumer interest in health and wellness.

Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.

The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as
well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three
years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[6]

McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries,

breakfast items, soft drinks, milkshakes, and desserts. In response to obesity trends in western
nations and in the face of criticism over the healthiness of its products, the company has
modified its menu to include such healthier alternatives as salads, wraps and fruit.
History

"Speedee"
Main article: History of McDonald's

The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald
in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948
established the principles of the modern fast-food restaurant. The original mascot of
McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was
"Speedee." Speedee was eventually replaced with Ronald McDonald in 1963.

The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Japan, the
Netherlands, Germany, Australia, France, El Salvador and Sweden in order of openings.

The present corporation dates its founding to the opening of a franchised restaurant by Ray
Kroc, in Des Plaines, Illinois on April 15, 1955[7] , the ninth McDonald's restaurant overall.
Kroc later purchased the McDonald brothers' equity in the company and led its worldwide
expansion and the company became listed on the public stock markets in 1965.[8] Kroc was
also noted for aggressive business practices, compelling the McDonald brothers to leave the
fast food industry. The McDonald brothers and Kroc feuded over control of the business, as
documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The
site of the McDonald brothers' original restaurant is now a monument.[9]

With the expansion of McDonald's into many international markets, the company has become
a symbol of globalization and the spread of the American way of life. Its prominence has also
made it a frequent topic of public debates about obesity, corporate ethics and consumer
responsibility.

Corporate overview

Facts and figures

McDonald's restaurants are found in 119 countries[10] and territories around the world and
serve nearly 47 million customers each day. McDonald's operates over 31,000 restaurants
worldwide, employing more than 1.5 million people.[10] The company also operates other
restaurant brands, such as Piles Café.

Focusing on its core brand, McDonald's began divesting itself of other chains it had acquired
during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until
October 2006, when McDonald's fully divested from Chipotle through a stock exchange.[11][12]
Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald's sold
Boston Market to Sun Capital Partners.[13]

Types of restaurants

Most standalone McDonald's restaurants offer both counter service and drive-through service,
with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or
McDrive as it is known in many countries, often has separate stations for placing, paying for,
and picking up orders, though the latter two steps are frequently combined; it was first
introduced in Arizona in 1975, following the lead of other fast-food chains. In some countries
"McDrive" locations near highways offer no counter service or seating. In contrast, locations
in high-density city neighborhoods often omit drive-through service. There are also a few
locations, located mostly in downtown districts, that offer Walk-Thru service in place of
Drive-Thru.

Specially themed restaurants also exist, such as the "Solid Gold McDonald's," a 1950s rock-
and-roll themed restaurant.[14] In Victoria, British Columbia, there is also a McDonald's with a
24 carat (100%) gold chandelier and similar light fixtures.

To accommodate the current trend for high quality coffee and the popularity of coffee shops
in general, McDonald's introduced McCafé, a café-style accompaniment to McDonald's
restaurants in the style of Starbucks. McCafé is a concept created by McDonald's Australia,
starting with Melbourne in 1993. Today, most McDonald's in Australia have McCafés
located within the existing McDonald's restaurant. In Tasmania there are McCafés in every
store, with the rest of the states quickly following suit. After upgrading to the new McCafe
look and feel, some Australian stores have noticed up to a 60% increase in sales. As of the
end of 2003 there were over 600 McCafés worldwide.
Some locations are connected to gas stations/convenience stores,[15] while others called
McExpress have limited seating and/or menu or may be located in a shopping mall. Other
McDonald's are located in Wal-Mart stores. McStop is a location targeted at truckers and
travelers which may have services found at truck stops.[16]

Playgrounds

Some McDonald's in suburban areas and certain cities feature large indoor or outdoor
playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides
was introduced in 1987 in the USA, with many more being constructed soon after. Some
PlayPlace playgrounds have been renovated into "R Gym" areas.

"R Gyms" are in-restaurant play area that features interactive game zones designed for
children aged 4 to 11. They are equipped with stationary bicycles attached to video games,
dance pads, basketball hoops, monkey bars, an obstacle course, and other games which
emphasize physical activity.[17]

The "R Gym" features the Toddler Zone, an active play environment with age appropriate
games that develop physical coordination and social skills; the Active Zone, designed for
children aged four-to-eight that promotes physical fitness through fun play; the Sports Zone
which features a series of sport oriented activities to promote aerobic exercise for children
aged 9-to-11; the Parent Zone which features seating and provides a monitoring area for their
children; and the Dining Area which allows families to eat.

Redesign

In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their
restaurants, the first major redesign since the 1970s.[18][19]

The design includes the traditional McDonald's yellow and red colors, but the red is muted to
terra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage green
were also added. To warm up their look, the restaurants have less plastic and more brick and
wood, with modern hanging lights to produce a softer glow. Contemporary art or framed
photographs hang on the walls.
The exterior has golden awnings and a "swish brow" instead of the traditional double-slanted
mansard roof.

The restaurants feature areas:

 The "linger" zone offers armchairs, sofas, and Wi-Fi connections.

 The "grab and go" zone features tall counters with bar stools for customers who eat
alone; Plasma TVs offer them news and weather reports.
 The "flexible" zone is targeted toward families and have booths featuring fabric
cushions with colorful patterns and flexible seating.
 Different music targeted to each zone.

Branches in the United Kingdom have an even more contemporary look and feel to the stores,
replacing the red with a deep British racing green and overall making the stores look more
casual, similar to a Starbucks branch. Branches in Germany have also been redesigned to
have a more contemporary style and green exterior. Additionally, in Germany, the traditional
"golden arches" over red sign is being changed to "golden arches" over green. [20]

Business model

McDonald's Corporation earns revenue as an investor in properties, a franchiser of

restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are
owned and operated by McDonald's Corporation directly. The remainder are operated by
others through a variety of franchise agreements and joint ventures. The McDonald's
Corporation's business model is slightly different from that of most other fast-food chains. In
addition to ordinary franchise fees and marketing fees, which are calculated as a percentage
of sales, McDonald's may also collect rent, which may also be calculated on the basis of
sales. As a condition of many franchise agreements, which vary by contract, age, country,
and location, the Corporation may own or lease the properties on which McDonald's
franchises are located. In most, if not all cases, the franchisee does not own the location of its
restaurants.

The UK business model is different, in that fewer than 30% of restaurants are franchised,
with the majority under the ownership of the company. McDonald's trains its franchisees and
others at Hamburger University in Oak Brook, Illinois.
In other countries, McDonald's restaurants are operated by joint ventures of McDonald's
Corporation and other, local entities or governments.

As a matter of policy, McDonald's does not make direct sales of food or materials to
franchisees, instead organizing the supply of food and materials to restaurants through
approved third party logistics operators.

According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the
U.S. have at some time been employed by McDonald's. (According to a news piece on Fox
News this figure is one in ten). The book also states that McDonald's is the largest private
operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork,
potatoes, and apples. The selection of meats McDonald's uses varies with the culture of the
host country.

Shareholder Dividends

McDonald's has increased shareholder dividends for 25 consecutive years[21] making it one of
the S&P 500 Dividend Aristocrats[22][23] with the highest annual dividends of publicly traded
companies in the fast food industry[24]

Controversies

As a prominent example of the rapid globalization of American fast food industry,

McDonald's is often the target of criticism for its menu, its expansion, and its business
practices.

The McLibel Trial, also known as McDonald's Restaurants v Morris & Steel, is an example
of this criticism. In 1990, activists from a small group known as London Greenpeace (no
connection to the international pressure group Greenpeace) distributed leaflets entitled
What's wrong with McDonald's?, criticizing its environmental, health, and labor record. The
corporation wrote to the group demanding they desist and apologize, and, when two of the
activists refused to back down, sued them for libel in one of the longest cases in British civil
law. A documentary film of the McLibel Trial has been shown in several countries.

The term "McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003,[25] over
the objections of McDonald's. In an open letter to Merriam-Webster, Jim Cantalupo, former
CEO of McDonald's, denounced the definition as a "slap in the face" to all restaurant
employees, and stated that "a more appropriate definition of a 'McJob' might be 'teaches
responsibility.'" Merriam-Webster responded that "we stand by the accuracy and
appropriateness of our definition." [26] McJob is defined by Merriam-Webster's Online
Dictionary as "a low-paying job that requires little skill and provides little opportunity for
advancement". [27]

In 1999, French anti-globalisation activist José Bové vandalized a half-built McDonald's to

protest against the introduction of fast food in the region.[28]

In 2001, Eric Schlosser's book Fast Food Nation included criticism of the business practices
of McDonald's. Among the critiques were allegations that McDonald's (along with other
companies within the fast food industry) uses its political influence to increase its profits at
the expense of people's health and the social conditions of its workers. The book also brought
into question McDonald's advertisement techniques in which it targets children. While the
book did mention other fast-food chains, it focused primarily on McDonald's.

In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting
their French fries as vegetarian.[29]

Morgan Spurlock's 2004 documentary film Super Size Me said that McDonald's food was
contributing to the epidemic of obesity in society, and that the company was failing to
provide nutritional information about its food for its customers. Six weeks after the film
premiered, McDonald's announced that it was eliminating the super size option, and was
creating the adult happy meal.

The soya that is fed to McDonald’s chickens is supplied by agricultural giant Cargill and
comes directly from Brazil. Greenpeace alleges that not only is soya destroying the Amazon
rain forest in Brazil, but soya farmers are guilty of further crimes including slavery and the
invasion of indigenous peoples’ lands. The allegation is that McDonald's, as a client of
Cargill's, is complicit in these activities.[30]

Arguments in defense of McDonald's

In response to public pressure, McDonald's has sought to include more healthy choices in its
menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob".[31]
(The word McJob, first attested in the mid-1980s[32] and later popularized by Canadian
novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid,
unskilled work with few prospects or benefits and little security.) McDonald's disputes the
idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started
working at the company as a regular restaurant employee, and that 20 of its top 50 managers
began work as regular crew members.[33] In 2007, the company launched an advertising
campaign with the slogan "Would you like a career with that?" on Irish television, outlining
that their jobs have many prospects.

In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain
recently switched its supplier of both coffee beans and milk. UK chief executive Steve
Easterbrook said: "British consumers are increasingly interested in the quality, sourcing and
ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken
from stocks that have been certified by the Rainforest Alliance, a conservation group.
Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic
sources which could account for 5% of the UK's organic milk output.[34]

McDonald's announced on May 22, 2008 that, in the U.S. and Canada, it will be introducing
cooking oil for its french fries that contains no trans fats. The company will use canola-based
oil with corn and soy oils by year's end for its baked items, pies and cookies.[35][36]

Environmental record

Discarded fast food packaging contributes to the urban litter problem in cities worldwide

In April 2008, McDonald's announced that 11 of its Sheffield restaurants have been using a
biomass trial that had cut its waste and carbon footprint by half in the area. In this trial, waste
from the restaurants were collected by Veolia Environmental Services and used to produce
energy at a power plant. McDonald's plans to expand this project, although the lack of
biomass power plants in the U.S. will prevent this plan from becoming a national standard
anytime soon.[37] In addition, in Europe, McDonald's has been recycling vegetable grease by
converting it to fuel for their diesel trucks.[38]

Furthermore, McDonald's has been using a corn-based bioplastic to produce containers for
some of their products. Although industries who use this product claim a carbon savings of
30% to 80%, a Guardian study shows otherwise. The results show that this type of plastic
does not break down in landfills as efficiently as other conventional plastics. The extra
energy it takes to recycle this plastic results in a higher output of greenhouse gases. Also, the
plastics can contaminate waste streams, causing other recycled plastics to become unsaleable.
[39]

The U.S. Environmental Protection Agency has recognized McDonald's continuous effort to
reduce solid waste by designing more efficient packaging and by promoting the use of
recycled-content materials.[40] McDonald's reports that they are committed towards
environmental leadership by effectively managing electric energy, by conserving natural
resources through recycling and reusing materials, and by addressing water management
issues within the restaurant.[41]

In an effort to reduce energy usage by 25% in its restaurants, McDonald's opened a prototype
restaurant in Chicago in 2009 with the intention of using the model in its other restaurants
throughout the world. Building on past efforts, specifically a restaurant it opened in Sweden
in 2000 that was the first to intentionally incorporate green ideas, McDonald's designed the
Chicago site to save energy by incorporating old and new ideas such as managing storm
water, using skylights for more natural lighting and installing some partitions and tabletops
made from recycled goods.[42]

When McDonald’s received criticism for its environmental policies in the 1970s, it began to
make substantial progress towards source reductions efforts.[43] For instance, an “average
meal” in the 1970s—a Big Mac, fries, and a drink—required 46 grams of packaging; today, it
requires only 25 grams, allowing a 46% reduction.[44] In addition, McDonald’s eliminated the
need for intermediate containers for cola by having a delivery system that pumps syrup
directly from the delivery truck into storage containers, saving two million pounds of
packaging annually.[45] Overall, weight reductions in packaging and products, as well as the
increased usage of bulk packaging ultimately decreased packaging by 24 million pounds
annually.[46]

Legal cases

Main article: McDonald's legal cases

McDonald's has been involved in a number of lawsuits and other legal cases, most of which
involved trademark disputes. The company has threatened many food businesses with legal
action unless they drop the Mc or Mac from their trading name. In one noteworthy case,
McDonald's sued a Scottish café owner called McDonald, even though the business in
question dated back over a century (Sheriff Court Glasgow and Strathkelvin, November 21,
1952).

It has also filed numerous defamation suits. For example, in the McLibel case, McDonald's
sued two activists for distributing pamphlets attacking its environmental, labor and health
records. After the longest trial in UK legal history, McDonald's won a technical victory for
showing that some allegations were untrue. But it was a massive public relations disaster,
since the judge also found that more than half of what was on the pamphlet was truthful, or
were simply the opinions of the activists and therefore non-prosecutable.

McDonald's has defended itself in several cases involving workers' rights. In 2001 the
company was fined £12,400 by British magistrates for illegally employing and over-working
child labor in one of its London restaurants. This is thought to be one of the largest fines
imposed on a company for breaking laws relating to child working conditions (R v 2002
EWCA Crim 1094). In April 2007 in Perth, Western Australia, McDonald's pleaded guilty to
five charges relating to the employment of children under 15 in one of its outlets and was
fined AU$8,000.[47]

Possibly the most infamous legal case involving McDonald's was the 1994 decision in The
McDonald's Coffee Case.

In a McDonald's American Idol figurine promotion, the figurine that represents "New Wave
Nigel" wears something that closely resembles Devo’s Energy Dome, which was featured on
the band's album cover, Freedom of Choice. In addition to the figurine's image, it also plays a
tune that appears to be an altered version of Devo's song "Doctor Detroit." Devo copyrighted
and trademarked the Energy Dome and is taking legal action against McDonald's.[48]

Products

A McDonald's Big Mac combo meal served with French fries and Coca-Cola.
Main article: McDonald's products

See also: McDonald's products (international)

McDonald's predominantly sells hamburgers, various types of chicken sandwiches and

products, French fries, soft drinks, breakfast items, and desserts. In most markets,
McDonald's offers salads and vegetarian items, wraps and other localized fare. Portugal is the
only country with McDonald's restaurants serving soup. This local deviation from the
standard menu is a characteristic for which the chain is particularly known, and one which is
employed either to abide by regional food taboos (such as the religious prohibition of beef
consumption in India) or to make available foods with which the regional market is more
familiar (such as the sale of McRice in Indonesia).

Headquarters

McDonald's Plaza, the headquarters of McDonald's

The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois.
It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of
Oak Brook.[49] McDonald's moved into the Oak Brook facility from an office within the
Chicago Loop in 1971.[50]

Advertising

Main article: McDonald's advertising

McDonald's has for decades maintained an extensive advertising campaign. In addition to the
usual media (television, radio, and newspaper), the company makes significant use of
billboards and signage, sponsors sporting events ranging from Little League to the Olympic
Games, and makes coolers of orange drink with their logo available for local events of all
kinds. Nonetheless, television has always played a central role in the company's advertising
strategy.

To date, McDonald's has used 23 different slogans in United States advertising, as well as a
few other slogans for select countries and regions. At times, it has run into trouble with its
campaigns.

Children's advertising

Main articles: Ronald McDonald and McDonaldland

Gallery

McDonalds stores worldwide

A McDonald's store Non-traditional

front in Times Square. storefront of the the Rock N Roll
A store in Stratford-
McDonald's in Times McDonald's in
upon-Avon,
Square. Chicago, Illinois where
conforming to the
 historic ethos of the company
Shakespeare's celebrated its 50th
birthplace anniversary.

The site of the first

A McDonald's in
McDonald's to be
Shenango Township,
franchised by Ray
Pennsylvania just McDonald's over
Kroc is now a museum
outside of New Castle Interstate 44 in Vinita,
in Des Plaines, Illinois.
McDonald's in Riyadh was rebuilt in 2007 Oklahoma
The building is a
with the new "Forever
replica of the original,
Young" look.
which was the ninth
McDonald's restaurant.

Mcdonlds.jpg

McDonald's in Giza,
McDonald's Canada in
Egypt in Arab League
McDonald's Canada
McDonald's in Toronto, Ontario,
Street.
with a Playplace in
Seminole, Florida on Canada on Dundas
Moncton, New
Park Blvd Street & Bathurst
Brunswick, Canada
Street.

McDonald's Canada McDonald's Canada at

McDonald's Canada at McDonald's Canada in
with a Playplace in a Station Mall in Sault
a Wal-Mart Canada in Kitchener, Ontario,
Sault Ste. Marie, Ste. Marie, Ontario,
Toronto, Ontario,
Canada Ontario, Canada. Canada.
Canada.

A refurbished stand-
alone McDonald's in McDonald's in
The interior of a Portsmouth, England. Newcastle upon Tyne,
McCafé concept Unlike international another example of McDonald's in

located in Dublin, McDonald's, British current McDonald's Bratislava, Slovakia.

Ireland. McDonald's are simply restaurants being

being refurbished refurbished in Britain.
rather than rebuilt.

McDonald's in Riga, A McDonald's in

McDonald's in Corfu, Islamabad, Pakistan.
Latvia. Meknes, Morocco.
Greece.

A McDonald's delivery McDonald's in

McDonald's in
vehicle in Seoul, South Angeles City, McDonald's in Bergen,
Karlshamn, Sweden.
Korea. Philippines. Norway.
McDonald's in
Helsinki, Finland.

Global Operations

Countries with McDonald's stores

McDonald's has become emblematic of globalization, sometimes referred to as the

"McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the
comparison of a Big Mac's cost in various world currencies can be used to informally judge
these currencies' purchasing power parity. Scandinavian countries lead the Big Mac Index
with four of the five most expensive Big Mac's. Norway has the most expensive Big Mac in
the world as of July 2008, whilst the cheapest country is Malaysia.

Thomas Friedman once said that no country with a McDonald's had gone to war with
another.[51] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true.
Exceptions are the 1989 United States invasion of Panama, NATO's bombing of Serbia in
1999, the 2006 Lebanon War, and the 2008 South Ossetia War.

Some observers have suggested that the company should be given credit for increasing the
standard of service in markets that it enters. A group of anthropologists in a study entitled
Golden Arches East[52] looked at the impact McDonald's had on East Asia, and Hong Kong in
particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to
consistently offer clean restrooms, driving customers to demand the same of other restaurants
and institutions. McDonald's have recently taken to partnering up with Sinopec, China's
second largest oil company, in the People's Republic of China, as it begins to take advantage
of China's growing use of personal vehicles by opening numerous drive-thru restaurants.[53]
McDonald's reached a deal with the French fine arts museum, the Louvre, to open a
McDonald's restaurant and McCafé on its premises,by their underground entrance, in
November 2009.[54]

See also: List of countries with McDonald's franchises

Global locations

  Algeria   Ecuador   Macau   Serbia

  Argenti   Egypt   Macedonia   Singapore
na   El   Malaysia   Suriname[55]
  AustraliSalvador   Malta   Slovakia
a   Estonia   Mauritius   Slovenia
  Austria   Fiji   Mexico   South Africa
  Azerbai   Finland   Moldova   South Korea
jan   France   Morocco   Spain
  Baham   Georgia   Netherlands   Sri Lanka
as   German o  Aruba   Sweden
  Bahrain y
  New Zealand   Switzerland
  Bangla   Greece   Nicaragua   Taiwan
desh   Gibraltar   Norway   Thailand
  Belarus   Guatema   Oman   Turkey
  Belgiu la
  Pakistan   Ukraine
m   Guyana
  Panama   United Arab
  Bosnia   Hondura
  Peru Emirates
and Herzegovina s
  Paraguay   United
  Botswa   Hong
  Philippines Kingdom
na Kong
  Poland   United States
  Brazil   Hungary
  Portugal o  America
  Bulgari   Italy
a   India   Qatar n Samoa
  Canada   Indonesi   Romania o  Puerto
  Chile a   Russia Rico
  People'   Iraq   Samoa o  Guam
s Republic of   Ireland   Saint Lucia o  United
China   Israel   Saudi Arabia States Virgin Islands
  Colomb  Japan   Uruguay
ia   Jordan   Venezuela
  Costa   Kuwait   Yemen
Rica   Zimbabwe
  Latvia
  Croatia
  Lebanon
  Cuba
  Liechten
(Guantanamo Bay
stein
Naval Base)
  Lithuani
  Cayma
a
n Islands
  Luxemb
  Cyprus
ourg
  Czech
Republic
  Denmar
k
  Domini
ca
  Domini
can Republic

 Fast Food Nation, book by Eric Schlosser

 MaDonal, a restaurant knock-off operating in Northern Iraq .
 Maxime, McDuff & McDo, documentary film about the unionizing of a McDonald's in
Montreal, Quebec, Canada.
 McDonaldization, term used by sociologist George Ritzer to describe the process by
which a society takes on the characteristics of a fast-food restaurant.
 McDonald's Video Game, a satirical game placing the player in the role of
McDonald's management.
 Don Gorske, a McDonald's enthusiast, has consumed over 20,000 Big Mac
hamburgers. He appeared on Super Size Me, is listed in the Guinness Book of World Records,
and has a movie called MacDaddy.
 Super Size Me, a documentary by Morgan Spurlock.
 "Big Mac's Makeover: McDonald's Turned Around". The Economist. 2004-10-14.
http://www.economist.com/business/displaystory.cfm?story_id=E1_PNRVRJR. Retrieved
2008-04-08.

Competitors

 Burger King - Second largest burger chain

 Subway (restaurant) - Largest single brand restaurant chain
 Yum! - Largest multi-brand restaurant chain