4.

If Musk were to take Tesla to China, what could he learn from

Tesla's experiences elsewhere to make China a success?
While it is true that Tesla's social objective was to accelerate the
global transition to sustainable energy, the market focus was on an
upscale audience and this is demonstrated with the first launched
models of electric vehicles and, with the Model 3 at a lower market
price than the others, it aimed to reach more consumers on a
massive scale.
Differentiation: Tesla's vehicle models show the difference with other
brands by their quality as it seeks to make customers perceive its
model superior to the competition, giving it status.
Growth: seek success with maximum customer satisfaction, be
ambitious with the proposed purposes by developing actions to
strengthen the brand.
3. How could you deal with some of the unknowns the company
faced in China?
Faced with the case of electric charging infrastructure, which
prevents a large part of the Chinese population in charging green
vehicles because many live-in shared apartments. This leads us to
Tesla, not only cause the transition to sustainable energy, because
over time the main energy sources such as oil will be exhausted, but
also accelerate the speed with which the change to opt for electric
charging stations for yes, consumers can recharge the battery, as
well as they would be throwing gas, gasoline or oil.

Improving Tesla's weak point that is in the process of being

improved is the range for Tesla's electric vehicle. Since this product
is designed for short distances and there are consumers who tend to
make long routes since there are few electric charging points
compared to service stations.
Another factor is to take into account the current situation of the
country, in the case of China as it is a country that has suffered air
pollution and the government's need to reduce emissions. Tesla
must focus on what would be the target market and the conditions of
the same to be able to market the product, also seek information on
the conditions of demand and thus be able to educate and
communicate to customers about the manufacturing, vision and
design of the business.

4. According to Musk, what were the two main disadvantages of

the traditional dealer-based franchise model?
The main disadvantages to the traditional franchise are based on
the lack of acceptance of the electric vehicle concept by many
consumers and the drop in fuel prices that same year, forcing Tesla
to develop ideas for selling its vehicles to consumers.
Musk, saw two major disadvantages. The first was that by selling
electric vehicles in dealerships where gasoline-dependent vehicles
have been sold all their lives, it generates a conflict at the time of
sale because they will not be able to give details about the
advantages of using an electric vehicle.
Another disadvantage is that, in dealerships, consumers go with a
clear idea of what they want to buy, which reduces the possibility of
being able to nudge the customer to try an electric vehicle by
offering the respective advantages and thus not being able to
educate them. This forces Tesla to continue with its own
dealerships.
8. Give an example about a Peruvian entrepreneur who is
taking part of internationalization with his/her company. Give
general information about this person, his/her career in the
business, the product or service offered and the entry
countries.
Luis Piñas Caysahuana, a native of Huancayo who began his story
with a handmade roasting machine, with less than 10 soles of
capital and all the desire to get ahead. Luis arrived in the Peruvian
market with his product Samyel Coffe ten years ago, leaving his
career as a social communicator halfway through in order to
dedicate his life to the coffee beans that he got to know through his
wife Lucy Rodriguez, who together pay for their studies with the sale
of this coffee in Chanchamayo.
Samyel's trajectory has not been easy, as he had to go from store to
store, coffee shop to coffee shop, from Abancay Avenue to
Miraflores offering his product. The doors were closed many times,
but he did not give up and continued on his own path.
Samyle Coffe was born in Huatziroki in Chanchamayo, a magical
place where nature manifests 100% organic crops produced in
complete balance. They offer a variety of products such as caturra,
pache, típica and geisha; they offer a coffee with lasting flavors and
great aroma awakened by the aromatic notes of chocolate, walnut
and floran within the coffee.
Luis, in many interviews expresses that the main characteristic of his
product is the passion that he puts into the process of manufacturing
and elaborating the coffee since, for Luis "the product expresses the
feeling of the person who makes it", with these products he seeks to
bring back the romanticism that is being lost at the moment of
preparing the coffee drop by drop. He describes his product as a
high altitude coffee from the Chanchamayo valley at 1,850 meters
above sea level, a place where nature manifests itself giving the
coffee an intense aroma.
The business idea began with the need to be able to get ahead
because his family depended on him and his wife today was
dedicated to it so that she could pay for her studies, which motivated
them to undertake and grow the business. Samyel Coffe was the
coffee that made it to the World Cup in Russia, obtaining a score of
85 points.
Luis' efforts in his company reached the international market in 2017
through the Sierra y Selva exporting program, which has a sales
center called Tienda Andina Amazónica located in Russia. To that
project they managed to bring four tons. Luis sent roasted coffee
beans and offers his coffee in various parts of the world. After that
he was summoned after registering with PromPerú and Adex,
seeing that his project was turning out significantly.
After conquering Russia, he plans to send his product to Italy and
England. He comments that the main registrations for the
international market are organic certifications, trademark registration
and sanitary registration.