ASSIGMENT

OF
MICE
Chennai- event management destination

SUBMITTED TO:- SUBMITTED BY:-

Mr. Rohan Sharma Preetika Kashyap

3020070158
 Introduction to Chennai

Chennai, one of the four major metropolitan cities of India, is the capital of the southeastern state
of Tamilnadu-the exotic state famous for its cutworks in the temples, coconut fringes, and silk
saris. The city of Chennai was earlier known as Madras. The city of Chennai was once a village
of the fishing community. In 1639, the British took over the place and made it the capital of the
British presidency. It used to be the center of conflict for the supremacy of the British and the
French.

Stretched out at the coastline of the country, it has number of sites for the tourists to visit. The
Marina beach, where the blue waters of the Bay of Bengal mingle with the golden sands or the
forts and palaces, which remind one of the bygone eras, make Chennai a preferred destination of
the tourists. This thirteen kilometers long marvelous Marina beach adds more beauty to the city.

Major event planners in Chennai

• Impetus Ventures
• IMI Promos & Eventz
• Silversand Event Management
• Precision Pro Events
• Qommunicate
• Buysell Interactions Pvt. Ltd.
• IMI Eventz
• B. R. Event Makers
• Fair Design India Private Limited
Event management services
This service is further divided into two parts which are two major types of events. They are :-
• Conference management

A conference is prearranged meeting for consultation or exchange of information or discussion

(especially one with a formal agenda), they facilitate those conferences by providing them all
the facilities required like conference hall, sound system, stationary. It is the responsibility of
event management team to arrange from a pin to hall which will be used in the conference.
• Theme parties

A party at which a particular subject or idea, e.g. Hollywood movies or the 1960s, determines
the way the guests dress and what food, decorations, or games are provided. In this the client
gives the theme of the party and his requirements rest everything is with Event management
team.

Roadshows service
A series of presentations to investors describing an upcoming issue of securities. A road show is
designed to drum up interest in the issue among potential investors.

Venue finding service

To have a joyful party or any celebration, a perfect venue is the first thing to choose. They are
engaged in providing the most suitable venue according to the need and demand of the client.

Celebrity management

The celebrity management Industry today, manages the professional lives of their Bollywood stars.
They manage for their taste, their choice and their profession and for that they get paid. The job
usually here is, to manage the professional lives of the star and build their Brand Image into the
market. The return for the work is high and no doubt offers an array of employment opportunities
to young aspirants, young comers.

Fashion show

An event at which models show new styles of clothes. In this the duty is to finalize the venue,
transportation, invitations, sound and the process goes on till the show ends and the company gets
the feedback.

Product launch management

The debut of a product into the market. The product launch signifies the point at which consumers
first have access to a new product. This event is very important because the success and failure of
the product depends a lot on this event. So the company has huge responsibility as well as
accountability.

Corporate event management

Organizing an event is not a job of single person it requires collective efforts of professionals who
make event systematically managed. They solve the problem related to organizing corporate
events. Event such as corporate meetings, inauguration ceremony, annual meetings etc. after hiring
event management team for this it is the time to be tension free as these companies present a
portfolio of myriads of corporate event management consisting of corporate group outings,
corporate annual meetings, annual customer meet and official inauguration ceremony.

Party organizer

They your special moment memorable forever as they offer intriguing services to organize
different sorts of parties. These event planners provide exceptional services for various occasions
such as birthday party, theme party and many more events. While providing the exotic chain of
organizing services, they keep providing all services including food, music system or DJ, sound
and lighting and many more services that are just to make the clients cheerful.

Advertisements
Their attempt to use varied means of influencing the client’s target audiences, using the following
methods :

• Hoardings & Neon Signs

• Pole Kiosks
• Bus Shelters
• Bus Panels (Interior and exterior)
• Train Panels (Interior & exterior)
• Complete Bus Exterior Branding
• Metro Train Advertising
• Airport Advertising
• Cinema Theatre Displays
• Mobile Hoardings
• Auto Rickshaw - Panels & Hood
• Wall Paintings
• 3-D Displays (Balloons, Replicas)
• Dealer Boards, Exhibition Displays

Other facilities which are provided are:-

• Vendor management

• Project plan creation

• Event itinerary creation

• Risk and issue management

• Artist management

• Exhibition and fair organizing

Why Chennai as event destination

To answer this lets see which facilities are required for a good event and compare to to its
availability in Chennai to accommodate any event

Hotels and resorts

Chennai hotels in the splendid capital city of Tamil Nadu, welcomes a huge influx of tourists all
through the year. These Chennai hotels exemplify the spirited hospitality that Tamil Nadu is
known for. Offering world class accommodation facilities, sumptuous culinary delights and
recreational options in profusion, these hotels of Chennai leave everlasting impressions on tourists.

Hotels in Chennai are available in a variety of ranges and locations. Whether you are a business or
leisure traveler, with or without a fixed budget, hotels in Chennai will cater to your specific needs.
Available in categories like

• five-stars,

• four-stars,

• beach resorts, budget hotels and

• Government lodges.

Manpower

The manpower present in Chennai is literate, educated and skilled. According to census of 2001
81.18% of the population is literate so the manpower availability is according to need and demand
of the business.
Transportation

ChennaiRailwayLink

Chennai city is well connected to the rest of the state and country by the railway network. Chennai
Central and serve as important railway termini for broad gauge and meter gauge trains. There are
direct train services to other important cities such as New Delhi, Mumbai, Kolkata, as well as
distant destinations such as Jammu, Lucknow, Chandigarh and Guwahati. Madras city has an
extensive suburban railway system that is well patronized.

The MRTS (Mass Rapid Transport System) is the new addition to the transport options in the
Chennai. Commuters can take the route from Chennai Beach to Thiruvanmiyur in South Chennai
or the Tambaram line. This system is aimed at relieving the congestion on the bus system, which
is already under severe strain, especially during peak hours.

ChennaiBusTransport

Thiruvalluvar Transport Corporation Limited is the bus company that serves the needs of the
people of Tamil Nadu. This bus company has been bifurcated into other sub-divisions for ease of
administration. The Central Mofussil Bus Terminus (CMBT) at Koyambedu is the largest bus
terminus in South Asia.

Other than the State run buses, there are various private bus fleet services that operate to cities.

ChennaiAirTransport

With its vantage location in the south of the country and proximity to economical hubs of South-
East Asia, Chennai airport is a vital link in the air routes of the region. The domestic and
international airports at Meenambakkam are host to several flights within the country as well as
international destinations.

ChennaiCityTransport

The ubiquitous auto rickshaw is a popular form of transport within Madras city. Prepaid taxis can
be hired from the railway station or airport. The newer entrants on the scene are the 'call taxis'.
They are just a phone call away, and can be relied upon for prompt service, albeit at a slightly
higher cost. Private cars can be hired for trips within the city and outlying places
Convention centers

There are many convention centres available in the chennai where events can be done some of
them are :-

• Mrc Convention Center And Marriage Hall

• Msn Business Centre
• Seminar Hall
• Chennai Trade Center

Event management companies

As discussed in above section of the report there are many event management companies in
Chennai providing various types of services according to requirements of the customers, so
different kind of customers can visit Chennai for events.
Media
There are various media services available in chennai like broadcast, print media, etc.
Administration services

Because it is a metropolitan city so the security over there is quite strong, police have control over
illegal activities and the area is safe.

Economy

Chennai is an emerging powerhouse and is one of the fastest growing cities in the world. The city
has so far this year created over 100,000 jobs—more than any other Indian city outside of the
much larger Delhi and Mumbai.

Chennai has a diversified economic base anchored by the automobile, software services, hardware
manufacturing, healthcare and financial services industries. So it can attract various events because
various business, social communities, etc. are present in the city.
Tourist places

There are various tourist attractions in chennai like

• Parthsarthy Temple

• Kapaleeshwar Temple

• Santhome Cathedral

• Fort St. George

• Marina Beach

• National Art Gallery

These places adds to the beauty of the city and indirectly to decision of the client that where the
event should be done.
Bibliography:
• http://www.frommers.com/destinations/chennai/3488010001.html

• http://chennai.bsnl.co.in/chennai/intro.html

• http://www.indiatravelite.com/chennai/aboutchennai.htm

• http://www.indobase.com/events/city/chennai-india.php

• http://www.go-nxg.com/?p=6697

• http://www.worldsquash.org/worldcup/?p=134
• http://www.majorplayers.co.uk/
• http://www.cemsglobal.com/
• http://www.eventschennai.in/
• http://events.frommers.com/sisp/frommers2/index.htm?fx=guide&frommers_id=3488
• http://www.extramarks.com/events/?event_name=Destination+Chennai&event_id=49
• http://destinationevents.net/