ICON DESIGN

Name: Rutuja Kolekar

PRN: 19080121059
Faculty: Dr. Pranita Ranade
Content
Design solution Keyline shape & light
Brainstorm Scaling
Concept Sketches App screen
Logo construction Monochrome version (b&w)
Tagline construction
Spacing

2
Design solution
“To design a mobile application for elderly people in this
covid-19 pandemic situation who live alone, away from
their kids and family, are facing issues regarding the
medication and the daily essentials to be delivered at
doorstep."

3
Brand name brainstorm

Brand name – Beyond

( to do more than what users want
in terms of services and features of
the brand) easy to pronounce and
understand

Tagline – exceeding expectations

( Providing services which are
expectational and fulfilling users
needs )
Logo concept
sketches
Logo type selected-
monogram (represent
initial letter of brand
name)
Different cart, abstract
and bag logos were
explored in order to
create a symbol which
shows that the brand is
related to shopping.
More explorations in
terms of overlapping
objects, opacity and
folding logos.
Final logo concept

Final logo sketch and

the and the main
services of the brand
Brand personality
• Friendly
• Happy
• Reliable
• User friendly
• Safe
• Fast
Logo meaning

Logo is made up b denoting the brand Curve denoting Stick to show the Cart wheels to
of 4 parts name - beyond happiness of the target audience – recognize at a first
users senior citizen glance that the brand is
related to shopping.
Logo construction

The logo is constructed

using the golden ratio
circles, it consists of
lines and circles, and
has rounded edges.

10
Logo grid

4 px

The logo will have 2 color-

one dark and other light.

A pixel grid of 4 x 4 is used to

construct the logo 11
Logo service explorations
The three main categories of the brand and its combination with the logo.

Grocery Explore Pharmacy

PHARMACY

GROCERY

EXPLORE
 Logo spacing- horizontal

3.3 x
10 x
2.7 x
6x
x
vertical

10 x

6x

3.3 x

2.7 x
x
Keyline shape

The keyline shape The foreground color has a soft

used is Square light effect in diagonal direction
from bottom left
Scaling

180 px 120 px 72 px 48 px 36 px 16 px
App screen
THANK YOU