Business Planning

The Background
A. Name of Product: Na-na Meat Shop
B. Types of Business: Trading
C. Address: Poblacion, Dalaguete
D. State of Business: New
E. Capitalization: Owner`s Equity
F. Short Description of how the product is run: The product will be
G. Profile of Owner:
Name: Gamboa, Flora Mae M. Age: 24 Sex:
Female
Name: Molina, Eugenio Age: 21 Sex: Male
Address: Poblacion, Dalaguete
Cell#: 09058181496
Skill: Got an idea from the people who buys meat.
Business Experience: Informal Knowledge

Executive Summary:
Na-na Meat Shop, is a startup in any kinds of meat like, ground pork, meat,
ribs, porkchop, liempo(belly),hotdog, chorizo, longganiza and etc. to be
launched in the coming year. It will sell a wide menu meats customers
including medium and high-income, as well as high-income residents of
neighboring towns, and high-end caterers.

Vision:
We visualize that can hold its own in a very competitive market, by
optimizing all available resources in an honest, ethical way to ensure
customers satisfaction through excellent service and excellent products
contributing to the community and being kind to the environment. Providing
consumer and industrial markets with value-laden quality products and
services.
Mission:
We will continually develop and offer products and services that anticipate
and meet the markets and customers.
We will act as responsible citizen and contribute our share in improving the
quality of community and work life.
To develop all employees to their full potential in order to secure a high level
of productivity and efficiency and to produce a pleasant environment.
To achieve a high level of client satisfaction through excellent service,
competitive prices, good honest business ethics and personal service.

SWOT Analysis:

Strength Weakness Opportunity Threat

-we are able to -our business -our business is -Developments
respond very has a little expanding in in technology
quickly to market the future may change
customer`s reputation this market
need beyond our
ability to adapt

-we offer -we do not -our -A small change

goods/services have complete competitors in the focus of a
at a low price set of products may be slow to large
-we assure the and services adapt to new competitor
quality of our technology might wipe out
products any market
position we
achieve
The Product and Services:
The products will be purchased from suppliers or customers to have minimal
impact on the environment and to maintain product freshness. Products will
be purchased as whole animals in store. The sales staff will offer suggestions
of substitutions or help customers fulfill their orders through special orders
in order to make sure all customers leave satisfaction. We offer a wide range
of services including, specialty cuts, custom cutting of pork, chicken, beef,
hotdogs, chorizo, longganiza and etc.

Marketing Strategy:
Na-na Meat Shop is sold through retail establishments including restaurants,
grocery stores, and individual customers. However, this has created an
opportunity for specialty meat shop in markets which provide only basic
options through these smaller retailers. Sells best on hotdogs but has other
processed meat products. Purchased via direct selling, dealership or local
markets\groceries. Aims to expand market share by being a low cost
producer or meat products without sacrificing taste and quality.

We believe that success of our business will be doing the best that serving
the great fresh meat and being friendly to customers. We will be competitive
to have more customers by being proactive on how to outwit the existing
competitor.
Target market:
Market segmentation for Na-na Meat Shop is based on the specific market
opportunity in our town area. While low-income households are perfectly
content with purchasing the meat options at local grocery stores and big box
retailers, households with greater level of disposable income are interested
in expanding their options for home cooked meats. Furthermore, these
customers entertain in their homes to a greater extent than low-income
households and prefer to offer high quality or rarer meat option at these
events.

General partnership:
A general partnership is composed of 2 or more persons who agree to
contribute money, labor, or skills to a business. Each partners shares the
profits, losses, and management of the business, and each partner is
personally and equally liable for debts of the partnership. Formal terms of
the partnership are usually contained in a written partnership agreement.

Location for the Business:

Get an ideal location. The best location for a meat shop is usually an area
where there is a high density of residences. Locations inside wet markets are
a good choice but the rights are very costly, if it will be a stand-alone shop,
make sure it is far from competitors that sell meat on the cheap. And since
you are selling a food item, it is crucial that not only the store space and its
immediate surroundings have nothing that will affect the hygienic image of
your shop.
Marketing Plan

A. Brief description of product based on:

1. Name of Product: Na-na Meat Shop
2. Purpose/Use: Income
3. Other competitive advantage/features: More lesser than fish during
rainy season

B. Target customer/client:

1. All buyers
2. Reason for their patronage: Giving our best quality of product
3. How often: Everyday

C. Competitive
1. Lot of meat competitors
2. Apply good relationship with the customers
3. Affordability of the product
D. Market share within five years
1. Year 1 30%
2. Year 2 40%
3. Year 3 70%
4. Year 4 75%
5. Year 5 85%
E. Selling Methods and Terms
1. Cash Basis
2. Look for improvement in competitors
F. Sales Forecast
1. Selling Price:
Ground Pork- 200/kilo
Meat- 200/kilo
Ribs- 160/kilo
Porkchop- 160/kilo
Liempo(belly)- 180/kilo
Basis: Selling price=raw materials+direct labor+factory overhead
G. Projected Sales

Selling Price Daily Monthly Yearly

Ground 200 P 6,000.00 P P
Pork (30kls) 180,000.00 2,160,000.00
Meat 200 (50 P P P
kls) 10,000.00 300,000.00 3,600,000.00
Ribs 160 P 4,000.00 P P
(25kls) 120,000.00 1,440,000.00
Porkchop 160 P 4,000.00 P P
(25kls) 120,000.00 1,440,000.00
Liempo 180 P 2,700.00 P P
(belly) (15kls) 81,000.00 972,000.00

H. Selling Price

Item Expected Daily Monthly Yearly

Soldout
Ground Pork 20kls P 4,000 P 120,000 P
P200 1,440,000
Meat P200 40kls P 8,000 P 240,000 P
2,880,000
Ribs P160 15kls P 2,400 P 72,000 P 864,000
Porkchop 15kls P 2,400 P 72,000 P 864,000
P160
Liempo(belly 10kls P 1,800 P 54,000 P 648,000
) P180
I. Raw Materials Requirements

Item Daily Monthly Yearly

Ground Pork 30kls 900kls 10,800kls
Meat 50kls 1,500kls 18,000kls
Ribs 25kls 750kls 9,000kls
Porkchop 25kls 750kls 9,000kls
Liempo(belly) 15kls 450kls 5,400kls

A. Fixed Assets

Item Cash Life Depreciation

Cooler P 2,500.00 10 years P 250.00
Grinder P 7,500.00 7 years P 1,071.43
Calculator P 250.00 3 years P 83.33
Weighing Scale P 3,500.00 5 years P 700.00
Knife (set) P 1,500.00 8 years P 188.00
Fan P 250.00 3 years P 83.33
To P 2,376.09
tal:
B. Manufacturing Overhead Expense

Expenses Amount Daily Monthly Yearly

Salaries(2workers) P P P P
150/da 300.0 9000.00 108,000.0
y 0 0
Transportation(gasoline) P P P P
50/L(3) 150.0 4,500.0 54,000.00
0 0
Utilities(electricity&wate
r)
Electricity P P P P
150.00 150.0 4,500.0 54,000.00
0 0
Water P P P P
200.00 200.0 6000.00 72,000.00
0

C. Organizational and Management Plan

Form of Ownership: Partnership
Organizational Chart Salary
Pre-operating expense

Expense Amount
1. Mayor`s Permit P 200.00
2. Sanitary Permit P 150.00
3. Business Permit P 250.00
4. Barangay Clearance P 100.00
5. Transportation P 150.00
Total: P 850.00
Administration Cost

Expense Monthly Yearly

Salary:
Manager (2) P 8000.00 P 96,000.00
Office Supplies P 300.00 P 3,600.00
Transportation P 200.00 P 2,400.00
Miscellaneous P 200.00 P 2,400.00
Total: P 104,400.00

FINANCIAL PLAN

A. Total Project Cost

1.

Monthly Yearly
Working Capital ( 1 P P 558,000.00
month operation ) 46,500.00
Raw Materials P 4,800.00
Direct Labor P 9,000.00
Overhead P24,000.00
Administrative P 8,700.00
P46,500.00
Total:

2.

Fixed Assets
Monthly Yearly
Cooler P 2,500.00
Grinder P 7,500.00
Calculator P 250.00
Weighing Scale P 3,500.00
Knife (set) P 1,500.00
Fan P 250.00
P 15,500.00
Total:

3. Pre-Operating
Owner`s equity (70%of TPC)

B. Amortization Schedule
Loan None
Interest None
Term None
Mode of Payment None

C. Projected Income Statement

Yearly
Item
Sales: P 10,260.00
Less:
Raw Materials P 57,600.00
Direct Labor P 108,000.00
Overhead P 288,000.00
Pre-operating P 850,000.00
Administrative P 104,400.00
Interest ----
Depreciation P 2,376.09
P 561,226.09
Total:
P 550,966.09
Profit:
P 1,112,192.18
D. Projected Cash Flow

Cash Inflow Pre-operating Yearly

Cash Bal. P 50,000.00
Beginning
Loan ----------------------
--
Cash Counter Part P 558,000.00
(equity)
Sales P 10,260.00
Total Cash Inflow P 558,000.00
Cash Outflow ----------------------
--
Pre-Operating P 850.00
Fixed Assets P 186,000.00
UNIVERSITY OF THE VISAYAS-DALAGUETE CAMPUS

(BUSINESS PLANNING)

SUBMITTED BY:
GAMBOA FLORA MAE
MARISCAL EUGENIO
BSBA-4

SUBMMITTED TO:
MS. JULIE ANN MERCADO