Marketing Management

December 2021 Examination

Q1. Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing

consultant explain the steps that you will suggest for the New Product Launch? (10 Marks)

Answer 1.
Introduction
The Tesla Model 3 allegedly appeared along Pune's roads ahead of its official introduction in India,
according to reports. An entry-level Tesla model in blue has been observed on the street in Pune,
reports claim. Model 3's dual-motor all-wheel-drive system, high acceleration, long-range, and fast
charging are designed for electric-powered performance. Various publications have reported that
the Tesla Model 3 is anticipated to arrive in India in December 2021 for a price of about Rs 60
lakh.

India's auto sector has grown by leaps and bounds in the last decade as a result of major
international companies investing in the country. Every year, manufacturers release new models
from the ground up, as well as facelifts, new-generation models, and special editions, to capitalise
on changing customer buying trends. Considering how far the luxury market has progressed and
how we now have almost all well-known brands in India, despite the difficult circumstances, the
expansion has been astounding.

India is one of the fastest-growing automotive marketplaces globally, with new businesses entering
the market every year. We shall see the launch of several more brilliant products in the coming
years.

As outlined below, we will discuss each of the steps in detail:

Concept and application

Identify your target user in the following manner: Measurable looking over is a critical part of
cultivating any new issue. Observe the company's clients' maximum everyday help questions and
grumblings to kind out what your current commitments need. Examine your more extraordinary
settled things' critiques to peer what clients have and haven't thrilled about beyond releases. Upload
audits to organize insistence messages or marks of appearance to amass additional analysis
approximately your matters. The affiliation has to take into account that the modern-day customers
are the high-quality wellsprings of facts.

In my opinion, it is so appropriate that this specific investigation is carried out regardless of

whether the company is focusing on present customers or new clients. It is as a creative technique
that you will be able to inspire two or three consumers as a creative technique that enables
promoting, customer service, and sales personnel to supervise a component dispatch correctly with
these encounters.

Validation of the product: Once you've conducted a few statistical studies, you're likely to have
the ability to affirm your item's concept once all is said in done. There are a number of things that
an extraordinary object must respond to in order to be extraordinary:

Who's it for?
What problem(s) does it address?
For what purpose might somebody pick out this item over a contender's?

The present customers of Tesla are possibly just like the destiny ones (i.e., Tesla model 3), so
realizing what they want and what troubles they want an object would address will give the
corporation thought of what the market needs.

Making your product stand out from the competition is essential: minimum within the car
business is duplicate, especially for first-hand motors. Everything is not in any respect wholly
bundled, which implies that your objective ought to be to attend to a selected issue for a selected
crowd higher compared to some other man or woman.
Exploring your competitors ruins their informing and target crowds and understands how they
brand themselves in a selected space. If they may be, which means to tackle similar troubles, your
clients need to be settled. You are in an incorrect shape but do not allow them to beat you to market
and take your customers. In case they're doing matters every other way, inquire as to why.

Set the Pre-launch degree: begin your go-to-publicize framework before your authentic thing
dispatch. This is the way you create publicity. Pre-bargains are extraordinary, yet for a thing
corresponding, you may want some new clients, also.

A large part of a month before element dispatch, start conveying the substance you made during
the orchestrating level. Accounts, web diaries, show pages, and online media classified ads are
dreary to give, yet much less to convey and develop. With a bounty of content made in the course
of the component headway stage, you could hit the marketplace difficult before thing dispatch.

As you are working on your pre-dispatch marketing campaign, make sure to provide your
customers with limited pre-orders, free goods, and rewards, as well as countless benefits. Let us
shake hands and welcome forces that are solid to ensure that your component is tested and that an
assessment is made. It is essential that auto companies are able to obtain social affirmation from
their clients ahead of dispatch, since this can be of enormous benefit. There should be some buzz
behind your event if you want to achieve the desired effect.

Conclusion

I believe that the impact Tesla has in the vehicle business is unique, which is confirmed by their
Triple Bottom Line which shows how crucial this is to the sustainability of the company in a give
situation. They take care of their client's security and give extraordinary medical service to their
agents even as working in secure satellites work environments. This development calls for posing
a few profound inquiries about your crowd, business, and corporation targets. Who might you like
to serve, and how would possibly your item assist them? An approved item has a thorough but
particular reaction to this inquiry. Their organic blessings diminish the nursery sway, zero-release,
innocent to the environment electricity sources. Despite how Tesla hasn't made many benefits, its
indignant industry hugely influenced people who have extended their slice of the pie. In addition,
other automobile manufacturers have sprung into action, making complete cars, most notably
through Tesla's patent.

Q2. Parle Agro makes its entry into the dairy segment with a premium and high-quality
range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's
philosophy, SMOODH becomes the only flavored milk beverage in the global market to be
available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for
the new launch. (10 Marks)

Answer 2.

Introduction

Parle G biscuits can be eaten for teatime or anytime. Nutritional value and delicious taste combine
to make the biscuits. Every manufacturing facility maintains high hygiene standards and purchases
raw materials with care. Individuals consider the biscuits to be excellent because of their
worldwide success.

Business has introduced a premium variant of Parle G glucose biscuits. It's a chocolate and cashew
flavor premium quality cookie that was introduced in 2002.

Retail sales of 5,000 crores have been achieved by Parle G. A well-developed distribution network,
encompassing over six million retail outlets, accounts for its success. For the creation of its
biscuits, Parle G has a large number of manufacturing facilities.

The fifteen hundred wholesalers take over from here. They are in charge of ensuring that products
reach the market or retailers on schedule. Extreme sanitary conditions exist in the manufacturing
plants.
Parle Agro has reliably been linked with desirable sentiments and has combined merits like sharing
and being careful. Parle had the opportunity to attach with the young people utilizing assisting
indicates like Shaktimaan, in which Parle began giving out inventory for something equal.
Moreover, it commenced progressions on a public stage scale via enjoyable the goals of unique
young people. Parle Agro has been dynamic regarding advancements, or tv takes observe.

Concept and application

COVID brought a remarkable amount of revitalization and new opportunities as in the case of print
and outdoor whereby the lockdown a small amount of stimulation was experienced, but many new
platforms emerged, for instance, the electronic, mobile and video market, which got broad traction.
Accordingly, we saw the development of unique SKUs for the home and the adjustments that
accompanied those modifications.

In addition, since there have been so many changes post pandemic, it has made it more difficult
for you to maintain them. Despite the fact that the market is transforming, we still require ordinary
decisions to keep pace with the brand new and upcoming market requirements. As a nation that's
incredibly fluid, we find ourselves in this position, and that's why we have to work and
communicate closely.

It can also be argued that the environment in the reward enterprise similarly impacts business, and
therefore that joining with the COVID-19 situation will help us be better prepared.

As a result, we've seen a notable increase in our development strength as clients are revising their
best-use plans, which really enhances our development strength. In light of the above, we are
making sure that we are advertising throughout all tiers, which includes outside advertising as well.
In these threatening times, the employer has sent lockdown dispatches to its dairy factor, B-Fizz
as well.

Promotional Objectives
As mentioned previously, the progression blend is one of the components of the advancing mix.
This includes a variety of activities such as promoting, advertising, setting up appointments, and
advancing preparations. In order to make progress, nowadays we use a number of different
intermediaries such as the internet, television, advanced technologies, novel activities, radio,
newspapers, and magazines. It is essential to follow specific procedures for each intermediary in
order to ensure the success of the intermediary.

A unique mix of the following factors have simple focuses:

Addition interest: these processes are used during the element life cycle to construct deals.
Eventually, an aspect will display up at its inundation factor, at which time placing property into
arrangements will lower as the affiliation focuses on a different element.

Current information about the thing: In demand for customers and clients to require the issue
they want to get what the element is and how it reimburses them. Facts about the topic will vary
dependent upon the specific target marketplace.

Parle has thoroughly been related to print and press media. Furthermore, all of the things have
fascinating and precise wrapping, which draws the purpose gathering. Besides Parle G, any
leftover aftereffects of the association are in like manner stepped forward extensively with
innovative publicizing endeavors. Along these lines, this shuts the Parle displaying blend.

Promotion

SMOOTH will allow Pearl Agro to expand into the dairy area which is a venture they are keen to
take on. I believe that we are perhaps too early to make any changes until the proper time has
passed for us to make further improvements.

Even so despite the fact that we have separated with a complex aspect out of the gate and a
characterization far from being easy for a large variety of people to comprehend, and without doubt
for the not unusual buyer. With the blend of an expense at Rs 10 and a % size of 85 ml, we are
presenting a significant component that has an unbelievably excessive motivator for cash and by
and via extraordinarily open to altogether more incredible people.

Conclusion
In summary, Parle Agro is an Indian company engaged in the business of supplying beverages to
the market. This company manages many brands from the natural products category including
Frooti, the best-selling natural product brand in India, Appy, Appy Fizz, and the bundle consuming
water brand Bailey. A pioneer inside the Indian business, Parle Agro is associated with numerous
firsts. They have been quick to present natural product drinks in tetra bundling, the first to offer
apple nectar and show natural product liquids in quite some time. Parle Agro forayed into food
sources with dessert save manufacturers, Mintrox mints, and Buttercup confections. Formerly,
customers in country regions have now not gotten the opportunity to look and revel in stepped
forward milk as an arrangement because it was 3 to various occasions the expense. By making it
sensible, we've opened up a unique element characterization for the natural customer. With
SMOOTH, we have a wonderful thing with very excellent venture support, great flavor, and
uncommon impetus for cash.

3. Read the case & answer the questions based on the case:

Kia Motors announced that it has opened its first digital showroom in India, moving
towards providing digitized services to its customers.

The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is
equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec
Boards and a media wall.

The showroom is designed to display Kia’s current product portfolio with 3D

configuration. The 3D configurator zone in the facility enables the customers to customize
and design their favorite Kia cars and witness their intricate details. All the showcased
vehicles will be equipped with digital spec boards to share all the relevant information about
the product. The content displayed in the showroom is controlled directly by Kia India,
providing greater transparency, a sense of security and reliability to the customers.

a. ‘The 3D configurator zone in the facility enables the customers to customize and design
their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is
initiated by Kia Motors. Justify your reason. (5 Marks)

Answer 3A.

Introduction

A colloquialization used by Kia Motors Company is "The strength to surprise." People in standard
found it attractive because it became a concise, targeted, and purposeful explanation that
unquestionably drives all of the company's initiatives. In this report, we show you the pinpoint of
the association, highlighting its commitment to making fine surprises for its customers, which
surpasses their expectations.

Concept and application

Right away, you notice the scene stacked with studies in which a resilient lady played crafted by
the legend. She took element in the ocean course, fights for saving nature, with the aid of rising on
the most vital sign of the tree to moreover foster the consideration clarification "store the trees."
another one became "keep the ice covers." The picture immediately changed over to another, where
a rhino changed into running behind the lady. Vehicles of this brand serve individuals as they are
required and try to perform more than turned into satisfactory. Moreover, the last one became the
chilly temperature and profoundly covered tempest. The woman unobtrusively discovered some
technique to reach her vehicle not to get flat-out contamination.

The whole thing of the spots of the business showed changed into associated with defying
challenges and proceeding with a step by step presence spilling over with attempts and joy. The
Kia automobile became the Kia automobile, the one factor that progressed on the undertakings and
wound up being palatable for the legend. Because of it, the lady got a chance to participate in every
portrayal of experiences and sense the impression of idiosyncrasy and trade. As beguilements are
the significant hobby achievements, they'll perceive general solicitations by using and massive.

Considering the objective destination direction, the business was expected to accomplish
something unequivocal about the decision process they made. According to the sense that they
picked the piece of the Sharer when it comes to the words and displays to the degree of human
credits that every day Kia automobiles company is showing to its goal market.

It is more than crucial for Sharers to have a little by little presence spilling over with fascinating
recollections from their volatile sports. They're utilized to understand irritating undertakings and
entire them moderately, thinking of them as their responsibilities. The goal piece will, in preferred,
change their widespread regular presence to avoid weariness from repeating activities and
considers.

Conclusion

Shops are popular spaces for sharers to go via and purchase products consistently since it provides
them with the feeling of pride and autonomy. They have limits to dealing with money, such as not
wasting it at any rate deliberately using it, so that they have a relatively low expenditure. A share
holder respects quality and organizes for buying top notch items, primarily for their own use. In
this way, they respect the quality of the product, as well.

b. In your opinion, which segmentation strategy is adopted by Kia Motors? (5 Marks)

Answer 3B.

Introduction

Despite the fact that so many European associations have pulled out of the engraving of India, it
has always been perceived as a complicated role. However, some companies, such as Maruti and
Toyota, have found a way to overcome this challenge and retain their market share in the Indian
market. There have been lots of client observations regarding the way that brands are being
advanced when it comes to their position.

Concept and application

Kia motors moreover prepare to go into the Indian market in the year 2019. Kia motors have
exposed its rhythm and set up its strong point inside the standard marketplace. In a continuing
market like the UK, they have taken care of how to penetrate it and do so productively. Hyundai
has 33.88% a part of Kia motors. The legitimization of their achievement may be altogether
inferable from the quality variety of traders the affiliation has set up. Hyundai KIA has 12
collecting plants spread to additional than 165 international locations. . An association of
components inclusive of and no longer just confined to design, cultural position picture, and
advancing accept a crucial part in a client's shopping for conclusions. Associations with a muscular
vision figure muscular publicizing frameworks and have been upheld in the Indian marketplace.
The photograph immediately changed over to every other, wherein a rhino changed into walking
in the back of the lady. Cars of this brand serve people as they may be required and attempt to
accomplish extra than become satisfactory.

Moreover, the remaining one was the chilly temperature. It profoundly included tempest that the
lady unobtrusively found some method to reach to her car no longer to get a flat out contamination.
They're the fourth-best vehicle OEM on earth, crossing over 166 agencies. Each association has
an exceptional selling point. That's a vital piece of logo confirmation. Kia motors' USP changed
into their reasonable expenses stood out from diverse players maintaining watch. During the long
haul, the association has wanted to regulate this illustration in their image to one with extraordinary
superiority and plan. This changed into carried out mainly via sports backing offers. The following
element will conclude this discussion.

Conclusion

We have placed our focus for the time being on fulfilling the demand for the Sonet, followed
shortly by the new demand for the Seltos and the Carnival. Our main objective methodology is
based on what we expect to happen in the Indian market in the coming years, and our center is to
think about and destroy the feelings inside the post-Covid-19 world in order to prepare for the
upcoming years.