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BASIC BALANCED SCORECARD TEMPLATE

COMPANY A
ADDRESS [Insert text CITY Miami STATE Florida ZIP

TARGETS INITIATIVES
STRATEGIC OBJECTIVES KEY PERFORMANCE INDICATORS
YEAR 1 YEAR 2 YEAR 3 PROGRAMS/INITIATIVES BUDGETS
Increase company's protitability % Net profit margin 10.00% 5.00% 10.00%
FINANCIAL

To increase revenue % Gross profit margin 50.00% 40.00% 52.00%


>Optimize plane routes.
N/A
>Standardize planes.

Maintain high level of customer


% return customers 70% 75% 80%
satisfaction.
CUSTOMER

On-time flights. >Begin customer loyalty programs. $5000.00 initiative.


>Increase customer service training 15 minutes per
Build and improve the customer hours. employee.
% new customers 30% 35% 40%
network.

Reduce employee turnover. % Average turnover rate 10% 8% 6%


INTERNAL PROCESSES

Improve on baggage handling


Reduce average fleet age. >Increase employee salaries and retirement plan.
Implement cloud-based systems. >Delivering 15 minutes per ground operation
Reduce on-ground aircraft correct and standardized ground support equipment employee.
Turnaround time 1.2 hours 1 hour 45 minutes training
turnaround time

% Employees meeting
continually learn and adopt current professional
80% 85% 92%
best practices. development
requirements
Digitize Customer check-in and
ticketing
LEARNING

Nurture leadership abilities of the >Make Quality Control Through Six Sigma mandatory
team. for middle management. >Dropping 0.25 hour per manager
criminal charges against union members.

Improve relationship with labor


Attrition rate 2% <1% 0%
unions.
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