Adoption of E-Banking in Bangladesh: Evolution, Status and Prospects

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Adoption of e-banking in Bangladesh: Evolution, status and prospects

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16th Int'l Conf. Computer and Information Technology, 8-10 March 2014, Khulna, Bangladesh

Adoption of E-Banking in Bangladesh: Evolution,


Status and Prospects
Salekul Islam, ASM Mahfuz
United International University, Dhaka, Bangladesh
Email: salekul@cse.uiu.ac.bd, asm.mahfuz@gmail.com

Abstract—Electronic banking (e-banking) is the next- typical customer transaction costs about $1 in a traditional
generation banking that electronically delivers a wide range of brick-and-mortar bank branch, while the same transaction
banking services where the physical presence of the customer at costs $0.60 through a phone call and only about $0.02 through
the bank premises is not required. With the advent of Internet
connectivity and a number of security tools of e-commerce, the Internet banking [4]. Therefore, there exists vast demand of e-
penetration of e-banking is increasing most of the developing banking, specially Internet banking from both parties of the
countries, e.g., Bangladesh. Although there are different forms of stakeholders (i.e., the customers and the banks).
e-banking, including Internet banking, telephone banking, mobile E-banking has been successfully commenced in the devel-
phone or Short Message Service (SMS) banking and Automatic oped countries many years ago: the first ATM machine started
Teller Machine (ATM) banking; Internet banking is the most
cost-effective form of e-banking. The number of Internet users to operate in the USA in 1959 and the first home online
is geometrically increasing in Bangladesh. Moreover, the banks banking services was set up in 1983 in the UK. However,
have started to invest in e-banking, specially in Internet banking. in the developing countries the spread of e-banking is much
Although, Internet banking has immense potential in Bangladesh, limited due to many socioeconomic and technological factors
it fails to attract the customers in general. In this paper, by including: lower penetration of information and telecommu-
carrying out an on-line survey, we study the existing e-banking
facilities of Bangladesh, the use of this e-banking services and the nication technology, the lower computer literacy, the ‘digital
challenges that need to be addressed for full-scale deployment of divide’ between the rich and poor, the different operational
e-banking. By analyzing survey data we have identified the key environments for public and private sector banks, problems of
reasons behind the slow spread out of e-banking services, and security and authentication, unfriendly law and regulation [5].
also prepared a number of recommendations to overcome the Note that not all these factors are equally manifested in every
present hindrances.
Index terms–E-banking, e-commerce, customer satisfaction, developing country and thus, for a specific region/country, the
survey data analysis, e-banking adoption. obstacles in the growth of e-banking need to be identified first.
In connection to this fact, the three research objectives of this
I. I NTRODUCTION paper are:
Electronic banking (e-banking) is the way of delivering any 1) Summarize all the e-banking services provided by differ-
banking services through electronically [1]. It encompasses ent banks in Bangladesh and also identify which services
a wide range of banking services including all the services– are being frequently used by the customers.
traditional brick-and-mortar bank–can provide. Depending on 2) Analyze the usage pattern and identify the hindrances
the delivery channels [2], e-banking can be categorized in responsible for under utilization of some services.
different groups, such as Internet banking, telephone banking, 3) Finally, provide some recommendations for the rapid
mobile phone or Short Message Service (SMS) banking, growth of the overall e-banking services in Bangladesh.
Automatic Teller Machine (ATM) banking, etc. The rapid To determine which e-banking services are being used
growth of the usage of the Internet and the declining cost of frequently and also why customers prefer those services over
the Internet bandwidth have emerged the Internet banking [3] other available services, we carry out a comprehensive, online
the most popular and promising way of e-banking. Although, survey. More than 80 participants, both male and female from a
the Internet banking is a subset of e-banking [1], among the diverse age groups and educational background take part in the
general users, there is a common misconception of considering survey. By analyzing the survey data, we successfully identify
it the only way of e-banking and thus, using it interchangeably the frequently used e-banking services and also determine why
with e-banking. some other services failed to attract customers. The evaluations
Although, e-banking has been around for many years of the existing e-banking services will guide the administrators
through ATMs and telephone banking, more recently it gets of the banks to re-engineer their services and also assist them
the momentum due to the wide spread use of the Internet. to decide which services should be given more attention in
Both customers and financial institutions could be benefitted future.
through e-banking. Customers can access fast and convenient
services around the clock, even from a remote place. On II. R ELATED WORK
the other hand, banks and financial institutions can provide The development, adoption and prospects of e-banking in
services more economically and efficiently. For example, a Bangladesh has been investigated by a number of researchers.

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16th Int'l Conf. Computer and Information Technology, 8-10 March 2014, Khulna, Bangladesh

ATM Router ATM Link


Provider
Core ATM Switching
Branch Router Service Provider’s Router
Data Link Router
Provider - 2
ATM Internet Link
Provider -1
Internet
Router
ATM Data Link Internet Link
Provider - 4 Core Provider -2
Branch Router Firewall Internet
Firewall

Core
Switch

Mail Proxy Internet Swift


Banking

ATM ATM Storage Main-


App Server Database Storage DNS
Middle Middle SMS
tenance PC
ware-1 ware-2

DMZ
HRD Backup DB SNAP

Server Zone

Fig. 1. The architecture of the banking network of Bangladesh

Here, we present the summary of some studies. Since, most 3) Since e-commerce and e-banking were not widely de-
of the developing countries have similar situations, in some ployed before, new legislations and regulations need
studies, the scenario of Bangladesh has been considered as to be established and government policies need to be
a case study. In [6], the researchers have found that the revised.
lack of infrastructure is the major issues for Internet bank- 4) Due to lack of awareness, customers are not well in-
ing. An empirical study to investigate the recent trend and formed about the benefits of e-banking.
development of the application of e-banking in Bangladesh 5) The e-commerce and e-banking services should be free
has been presented in [7]. In the marketing point of view of any security breaches.
a survey-based study has been presented in [8]. The study
demonstrates that the Bangladeshi customers have not enough Access
network
knowledge in e-banking and the benefits they may receive
through it. Small and medium enterprise (SMEs) might be
benefitted through e-banking by reducing transaction costs and Web service
establishing greater control over bank accounts. A study to provider

determine the relationship between the service quality and the Web
Internet server
customer satisfaction in the area of e-banking in Bangladesh Customer
has been carried out in [9].
The present banking situation and the scope and benefits Internet
banking
of e-banking with compared to the existing system have been server

explained in [2]. Lack of secured communication is a major Point-to-Point Transaction, account


secured link balance, etc.
drawback of SMS-based mobile banking. In [10], an SMS-
Core
based banking scheme has been proposed that leverages the router
Core
existing Internet based banking facility. A two-level security firewall
scheme–voice verification and digital watermarking–has been
introduced. Bank’s internal network

Different e-banking services have not adequately flourished Fig. 2. The Internet banking architecture
in Bangladesh. Researchers have identified some causes that
are responsible for this slow deployment of e-banking. In the
following we summarize the key findings identified in the III. BANKING NETWORK ARCHITECTURE
existing work: Similar to other networked institutions, a banking network
1) A reliable telecommunication infrastructure has not been should be equipped for communications in two frontiers:
built nation-wide. Specially, high-speed Internet connec- communications that is needed between internal nodes and
tion is not available in every corner of the country. interactions with external nodes. Figure 1 shows the architec-
2) Bangladesh need many IT professionals with experience ture of a typical banking network that deploys different nodes
in building and deploying e-banking services. that are needed to provide e-banking services.

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16th Int'l Conf. Computer and Information Technology, 8-10 March 2014, Khulna, Bangladesh

For the electronic transactions that are limited within the B. Tele-banking
bank, the internal network is protected by a core firewall that To access tele-banking services, customers have to dial a
is connected with the core router. The server zone deploys dif- particular telephone number provided by the bank. A cus-
ferent application servers, database servers, storages, network tomer’s identity is verified by checking a PIN or security
analysis tools (e.g., SNAP). The DMZ (demilitarized zone) questions. The full service might be automated although an
deploys a number of servers that are being invoked by external operator might be reached sometimes. A number of banking
entities through the Internet. In general practice, sensitive services could be realized through tele-banking including de-
information and bank’s internal data are never deployed inside tailed account information, balance inquiry, information about
the DMZ. products or services, ATM card activation, cheque book related
ATM machines are established inside the branch offices services, bill payment, credit card services, etc.
and also at external premises. A branch office and the server
zone is connected through a private, secured point-to-point C. SMS-based banking
connection, which is shown as the data link provider network
SMS banking is a type of mobile banking, a technology-
between the branch router and the core router in Figure 1. The
enabled service offering from banks to its customers, permit-
ATMs established inside a branch is connected with the server
ting them to operate selected banking services over their mo-
zone through this secured point-to-point connection.
bile phones using SMS messaging. SMS banking services are
The Internet banking architecture is shown in Figure 2. operated using both push and pull messages. Push messages
Internet banking customer may access the bank’s Web site are those that the bank chooses to send out to a customer’s
using any device that is able to connect to the Internet through mobile phone, without the customer initiating a request for
the access network. At the Web service provider’s network a the information. Typically push messages could be either
Web server hosts the Web site of the bank. The customer Mobile marketing messages or messages alerting an event
access the Web site using one of the Web browsers. The which happens in the customer’s bank account, such as a large
Web service provider’s network is connected with the bank’s withdrawal of funds from the ATM or a large payment using
network through a secured, point-to-point connection. A third- the customer’s credit card, etc.
party may provide this connection. Through this secured,
private connection the Internet banking server (that resides D. Internet banking
between the Web server and the bank’s internal network)
Internet banking started by launching Web sites of the
transfer sensitive information that perform transaction, account
banks to provide different banking related information (e.g.,
balance, bill payment, etc. Hence, the customer’s account
different types of accounts, deposit schemes, interest rate,
related information is never being transferred through the
foreign exchange rate, location of nearest branches, etc.) to the
public Internet and the security of the customer’s account is
customers. Soon after its inception, the customers’ accounts
being maintained.
were integrated and thus could be operated after proper
identity authentication of the customers. Internet banking if
IV. P RESENT E - BANKING SERVICES IN BANGLADESH implemented in full scale would be highly appreciated by
both customers and bank authorities. It would provide hassle
E-banking might be implemented in the three main cate- free, 24 hours, secured e-banking services from anywhere
gories of e-commerce business models: Business-to-Consumer with minimum cost. A number of banking services including
(B2C) (e.g., a customer is withdrawing cash from her bank), account balance enquiry, fund transfer, opening or modifying
Business-to-Business (B2B) (e.g., funds being transferred from term deposit account, cheque book or pay order request,
one bank to another) and Consumer-to-Consumer (B2C) (e.g., exchange rate or interest rate enquiry, bill payment, etc. could
funds being transferred between two customers’ account). In be realized through Internet banking. In Bangladesh, Dutch-
this paper, we mainly focus four types of e-banking services Bangla Bank Limited first started Internet banking in 2003.
from the B2C business model category: ATM-based banking,
tele-banking, SMS-based banking and Internet banking. E. Available services
At present around 50 public and private banks are operating
A. ATM-based banking in Bangladesh. Not all of them provide wide range of e-
banking services. Table I summarizes the popular e-banking
ATM is a virtual teller point of a bank that performs services offered by the major banks of Bangladesh. Note that
most of the tasks of a teller, including cash deposit/withdraw, the information provided in this table have been collected from
balance inquiry, show statement, etc. In Bangladesh, some various sources: yearly reports published by different banks,
multinational private banks incepted the ATM booth in Dhaka browsing the Web site of the banks and through personal
in 1992. In Bangladesh, for six years from 2004 to 2010, communications with the employees of the banks. Due to
the indicator number of ATMs (per 100,000 adults) increased limitation of space, in our list, we have included 15 banks that
from 0.14 to 1.93, which implies that the number of ATMs is have large establishment. Here, A, T, S and I represent ATM,
growing significantly [11]. tele-banking, SMS-banking and Internet banking respectively.

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16th Int'l Conf. Computer and Information Technology, 8-10 March 2014, Khulna, Bangladesh

TABLE I
AVAILABLE E - BANKING SERVICES OFFERED BY BANKS OF BANGLADESH

Bank Account Cash Mini Full Utility Fund Other services


balance withdraw statement statement payment transfer
AB Bank [A][S][I] [A] [A][S] [I] [I] [I] [I]
Bank Asia [A][S][T][I] [A] [S] [I] [I] [I] [I][T]
Brac Bank [A][S][T][I] [A] [A][S] [I] [I] [I] [I]
Dhaka Bank [A][S][T][I] [A] [A] [I] [I] [I] [I]
Dutch Bangla [A][S][T][I] [A] [A][S] [I] [I][T] [I] [I][S][T]
Bank
Eastern Bank [A][S][T][I] [A] [A][S] [I] [I] [I] [I][T]
HSBC Bank [A][S][T][I] [A] [A][S] [I] [I][T] [I] [I][S][T]
Islamic Bank [A][I] [A] [A][S] [I] [I] [I] [I][S]
*Janata Bank [A] [A] [X] [X] [X] [X] [X]
Mercantile Bank [A][S][I] [A] [A][S] [I] [I] [I] [I][S]
Prime Bank [A][S][I] [A] [A][S] [I] [I] [I] [I]
*Sonali Bank [A] [A] [X] [X] [X] [X] [X]
Standard Cha- [[A][S][T][I] [A] [A][S] [I] [I][T] [I] [I][S][T]
rtered Bank
Trust Bank [A][S][I] [A] [A][S] [I] [I] [I] [I][S]
*Uttara Bank [A] [A] [X] [X] [X] [X] [X]
* Public banks operated by Bangladesh Government.

A ”X” sign represents the bank has not started that service 7%
4%
through e-banking at this moment.
9% Everyday(2+ hours)
Table I clearly shows that the government owned and
Everyday(1 - 2 hours)
operated public banks are far behind with compared to the
Every week(Frequently)
private banks in implementing different e-banking services 53%
Every week (3 - 4 times)
for their customers. Another important observation is Internet 27% Hardly use the internet
based banking has been implemented most among different
types of e-banking services.
V. S URVEY DATA ANALYSIS
Using Google Docs [12] the present study carried out an Fig. 3. Frequency of the use of the Internet by the respondents
online survey that was designed to find out the answers of the
following two questions:
B. Adoption of existing e-banking services
1) Adoption of existing e-banking services.
2) Reasons behind the present trends. In this section of the survey, since the responders were
allowed to chose more than one answers if they prefer, (in
Around 75 responders participated in the survey who use
some questions) total number of responses might be higher
Dhaka based different public and private banks. The survey
than the number of responders (which is 70).
was composed of two sections: the first section collects the re-
sponders’ background information (e.g., gender, age, education 70
ATM
level, etc.) and the next section accumulates the adoption of 60 Internet
e-banking services in Bangladesh. In the following we present Telephone
50
the survey results with our analysis. SMS
40
A. Background information of the responders
30
Among the responders who completed the survey on-line,
more than 70% were male. This is quite understandable while 20
the number of female Internet users are much less than male
10
users in Bangladesh. Moreover, it has been observed that
young people from the age group 30-40 adopt the use of 0
Most Less Never
Internet more rapidly. The survey also gathered information
about how frequently and for how long the responders use Fig. 4. Relative popularity of different types of e-banking technologies
the Internet. Figure 3 reveals that more than 50% responders
spend in the Internet more than 2 hours everyday. Only 4% Figure 4 summarizes the relative popularity of the four
responders hardly use the Internet in their daily life. e-banking technologies that we are focusing in our study.

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16th Int'l Conf. Computer and Information Technology, 8-10 March 2014, Khulna, Bangladesh

At present, ATM the oldest e-banking technology is the by the customers. Figure 7 shows that some of the reasons
most popular among the users. After ATM Internet banking why ATM is being used widely are availability, no additional
is mostly used although the difference between the usage training is required and easy to use. Many ATM booths have
frequency of ATM and Internet is significant. The other been established all over Dhaka city and thus the banks have
two technologies–tele-banking and mobile banking–could not brought the ATM service very close to the users. People are
attract many customers and are hardly used by them. using these machines for many years while the user interface is
simple and they do not need any other training (e.g., computer
40
or Internet knowledge) to operate these machines.
35
35
60
30 29
54
25 50
45
20
40 38
15
11 30
10

5
20
0 0
0
A/C balance Cash Mini Utility Fund 10 8
6
withdraw statement payment transfer
0
Fig. 5. Use of ATMs in different banking services Availability Easy to use Secured Free Additional
training not
required
Next, our study looks at which e-banking services are
mostly accessed though ATM booths. Figure 5 shows that Fig. 7. Why ATM is widely used
cash withdrawal and account balance inquiry are two services
that customers mostly avail though ATM booths. Although ATM is the first e-banking technology that has been initiated
hardly used by the customers ATM could be used for utility in Bangladesh more than 20 years ago. On the other hand,
bill payment and transferring funds. Note that these services other e-banking technologies have been available for more
are not provided by most of the banks through ATMs. than 10 years. However, the other technologies could not
attract the customers as the ATM did. The survey investigated
35
33 the reason(s) behind this failure. Figure 8 shows the major
30 hindrance these technologies is facing is users are not well
25
informed.
60
20 54
16
50
15
12
10 40
7
6
5 30

0 20
Never use A/C balance Cheque book Fund transfer Statement
request
10 7
4
Fig. 6. Use of Internet banking in different banking services 2 1
0
Users are not well Not always free Registration Computer Security concern
informed difficulties proficiency is
According to Figure 6 account balance inquiry is the most required
popular service that customers use through Internet banking.
Other than that fund transfer (within accounts of the customer Fig. 8. Why e-banking technologies (other than ATM) are not widely used
herself under the same bank), view account statement and
cheque book request are some useful services accessed through
VI. D ISCUSSION AND RECOMMENDATION
Internet banking.
Among the four types of e-banking technologies, ATM is
C. Reasons behind the present trends the oldest and most mature one. SMS and tele-banking are
Information presented so far establish that at present, ATM not widely deployed. SMS has inherent security problem and
is the only widely used e-banking technology although Internet its use is very limited due to unfriendly user interface. The
banking is the emerging technology with great potential. Our use of tele-banking is very limited only to those automated
next question to the responders was why ATM is widely used services that do not need human assistance. Otherwise, long

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16th Int'l Conf. Computer and Information Technology, 8-10 March 2014, Khulna, Bangladesh

waiting time in queue, poor customer satisfaction and other be built to provide quick, easy, secure access to cus-
problems fail to make tele-banking attractive to the customers tomers’ bank accounts.
in Bangladesh. Figure 4 also establishes the fact that after • The central bank (i.e., Bangladesh Bank) should update
ATM, Internet banking is the most widely used e-banking tech- the legislations to allow fund transfer between two banks.
nology. Previously we mentioned that it is also the cheapest This will increase the use of Internet banking.
way of e-banking [4]. Therefore, here we discusses how the • Provide more services through Internet banking including
use of Internet banking might be increased. opening new accounts, maintaining investment, mortgage,
Internet banking has great future in Bangladesh. Most of the buying/selling stocks in share market, transferring funds
the banks are providing at least some basic services through to/from foreign banks, etc. Internet banking should be a
their Web site. The telecommunication infrastructure has sig- hassle-free, single entry point for all financial activities
nificantly improved although not compared to the developed for the customers.
countries. Moreover, in last ten years, the number of Internet
VII. C ONCLUSION
users has increased exponentially. Figure 9 shows that the
number of Internet users in Bangladesh was 0.2 (per 100 The prospect of Internet banking is very good in Bangladesh
people) in 2004. Only in six years, the number increased to while the number of Internet users are growing geometrically
3.70 (per 100 people) in 2010. Figure 3 shows that 50% people and most of the banks are investing in e-banking as well. This
spend more than two hours in the Internet. Our banks fail to is the right time for the banks to introduce their e-banking
bring Internet banking closer to this huge number of Internet services to their customers. The recommendations provided
users. Our survey also establishes the fact that e-banking or in the previous section could be used as guideline to develop
Internet banking is not widely used because the customers are step-by-step e-banking facilities. Although not included in this
not well-informed (see Figure 8). paper, mobile banking (a new trend of banking where an
account is being fully operated through the customer’s cell
phone without any intervene with a branch) is an emerging
banking technology in Bangladesh.
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