ALSA as an

Impactful Association
Nasya Ayudianti Ramadhani
Candidate of Vice President of External Affairs and Marketing
ALSA International Board 2021/2022
 Academic Experiences
2nd Place Newscasting ALSA 24th National English Competition 2020
(Universitas Indonesia)
Publication, ALSA Legal Review II Relocation of Indonesia's Capital to
East Kalimantan: Best Solution Towards Significant Problems in Jakarta

ALSA Experiences
Director of Academic Publications ALSA International Board 2020/2021
ALSA LC UI Bo. 2020 Staff of Legal Research and Development
Nasya Ayudianti ALSA LC UI Bo. 2019 LRnD
Faculty of Law Universitas Indonesia Delegate of ALSA LC UI for PALT 2020 in Universitas Jember
(2019-present) Delegate of ALSA LC UI for RAPIMNAS 2021 in Universitas Padjadjaran
Language

Activities Outside of ALSA

IELTS score of 8.0
Advisory Board of HopeHelps Universitas Indonesia 2021/2022
S: Committed . Hard-working . Visionary
W: Assertiveness . Time-management Head of E-Commerce Jakarta Model United Nations 2021
O: ALSA experiences . English proficiency Staff of Community Development Badan Eksekutif Mahasiswa UI 2020
T: Academic responsibilities
Youtube Channel
What does the VP EAM do?
(Based on the Decree Letter No.021/DeLt/PRESIDENT/ALSAIB/VII/2021)

MARKETING PROMOTIONAL STAKEHOLDERS

STRATEGY MATERIALS COMMUNICATION

LOGISTIC AND UTILIZE PROMOTIONAL KEY CONTACT

OPERATIONAL PROCEDURE PLATFORMS

PRM to EAM?
Proposed
Director VP EAM
Position

Dir. ICT Dir. Partnership Dir. Community

Produce publications and Representing ALSA in expansion and Engangement
promotional materials external relation matters.
Increasing the
of ALSA International.
engagement of
ALSA audiences to
ALSA programs.
Presentation Agenda

01 Status 02 SEST & 03 A Bigger 04 Vision &

Quo Problem Impact Mission
Analysis

05 Strategic 06 Marketing 07 Community 08 Working

Partnership Strategy Engangement System
STATUS
QUO
 ALSA Partners
Some of our partners of the last term.

Webinar Collaboration LEGITIMED STEP AIMC

"Political and Legal Dimensions of Medicolegal Partner Partner
Refugees in Asia" Panel
Discussion
3.204
Information Sharing . Creative Content . Effective Marketing

236
In-depth Videos . Streaming

686
Information Sharing . Social Issues Awareness

12.058
Information Sharing . Streaming

2.843
Professionalism . Information of Career Advancing Opportunities
SEST and Problem Analysis

Strategic Economically Social Technological

New observership of Difficulties to find Lack of program for Utilization of free
ALSA Cambodia. monetary sponsors. social-responsibility technological
resources for NGOs
Utilizing long-term Establishing strong Finding NGO partner for
partnership for continued marketing strategy for ALSA ACT. Signing up ALSA for NGO
program. ALSA flagship programs. programs of technological
Collaborating with resources.
Conducting marketing association partners for
analysis of ALSA's social events.
flagship programs.
What if ALSA does not exist anymore?
A BIGGER
IMPACT
ALSA
CURRENTLY

3-5 YEARS

PROGRAMS WITH
SUSTAINABLE OUTCOMES

5 YEARS

IMPACT ON
LARGER SCALE
VISION &
MISSION
Vision
ALSA as an impactful law students organization that
establishes sustainable outcomes.
 Missions
Enforcing the branding of ALSA to align with the purpose and objective of the
1 organization

Maintaining existing partners and establishing the strategic partners

2 of ALSA.

3 Catering EAM programs to be attentive and beneficial for members.

Implementing a clear working system within IB, and between National Chapters, Local
4 Chapters, and external parties.
PROPOSED
PROGRAM:
Strategic
Partnership
Strategic Partnership
Long-term, impactful, attentive continued program for a sustainable outcome.

Exposing ALSA members to Establishing ALSA ACT

International Conferences. as a flagship program.

Internationally Minded Socially Responsible

Conducting continued Exposing academic products

collaborative projects. outside of ALSA.

Actions Legally Skilled Academically Committed

PROSPECTIVE PARTNERS

IMPACTFUL AND
ATTENTIVE
STRATEGIC PROGRAMS WITH AWARENESS
PARTNERSHIP SUSTAINABLE OF ALSA
OUTCOMES

STAR 1
STAR 2
STAR3
LONG TERM
Be accredited to the United Nations (UN) and associated with
organizations under the UN.

Success
International
Making ALSA a Exposures
Strategic Partnership legal entity
PROPOSED
PROGRAM:
Marketing
Strategy
How did most people heard our programs?
Source: Feedback Forms of AILWEW 2020, AIVC April 2021, and AIVC July 2021

31.3% 0.4%

29% 6.6%

1.2% 4.6%

15.8% 11.2%

Maximizing the potential of Instagram, Facebook, and publication through NC.

 Actions

Aligning the branding of Conducting market survey Publishing content in

ALSA with the four pillars. to know our audience. new engaging ways.
ALSA Creative Team

Content Social Media Content E-Commerce

Designer Manager Producer Manager

Designing publications of Managing ALSA Social ALSA OnePodcast Managing ALSA

ALSA Medias Merchandise sale
Graphic Standard Manual Video Content
ALSA Graphic Standard Manual

Creative ALSA Magazine

Team ALSA OnePodcast
Programs Special Contents

New engaging Market Survey

ways to Market Mailing List
ALSA Programs Video Content
COMMUNITY
ENGANGEMENT
Appreciative
ALSA Hall of Fame

New ALSA Public Relations, Marketing, and Branding Workshop

Opportunities (ALSA PRIME)
ALSA International EAM Department Internship Program
WORKING
SYSTEM
Working System
How will the working system be with the Department of EAM?

SOP of the EAM Department

Working mechanism between EAM and other departments of IB.

Guidelines of Local Chapters and National Chapters

Programs Promotion
Mechanism for LCs and NCs who would like their program to be promoted in
ALSA International social media.

Internal Upgrading Sessions

Done once every two months to conduct upgrading on EAM related skills.
 Guidelines of Design and Publications
Publications Request
Publications requests are made through the ALSA Publications Request Tracker
maximum 3 days before the request is needed or needs to be published.
Partnership Collaboration
Any partnership and collaborations to be done with ALSA International and
external parties should be overseen by the Director of Partnership.

SOP of EAM Department

 GOALS (STAR)

IMPACTFUL AND
ATTENTIVE
STRATEGIC PROGRAMS WITH AWARENESS
PARTNERSHIP SUSTAINABLE OF ALSA
OUTCOMES

STAR 1
STAR 2
STAR3
Connect with me
nasyaayudiantir@gmail.com

nasyaar

Nasya Ayudianti

Jakarta, Indonesia
ALSA, Always Be One!