TEAM 3

BUSINESS CORNER

MARKETING STRATEGIES ECONOMIC FORECASTS IN 2021

HOPEE'S DIGITAL STRATEGY ccording to OECD, global economic growth is now

COULD LEAD E-COMMERCE
GROWTH IN SOUTHEAST ASIA
Mobile-first
Almost all Internet users in Southeast
Asia connect to the Internet primarily
through their mobile phones. Shopee
takes advantage of this situation to
approach a large number of customers
by offering an end-to-end
shopping experience directly on the
mobile app.
A
expected to be 5% .
The price of gold will reach $ 2,300 / ounce.
The oil price will remain in the range of 40-50 USD/barrel.
According to ILO, there will be around 75 million
unemployed people this year.
UPDATED NEWS
online
VINGROUP STOPS TV, SMARTPHONE LINES, FOCUSES ON
VINFAST VEHICLES
guyen Viet Quang, vice chairman and CEO of Vingroup, revealed that

Taking a hyper-local approach

N the firm’s current production of smartphones and TVs is no longer seeing

Each country has different e-commerce breakthroughs or creating unique values for customers. He emphasised that the

characteristics. Shopee takes a hyper- development of smart cars, smart homes, and even smart cities is anticipated to

localized approach in each market to bring about a range of benefits and outstanding experiences for users. The

provide the most relevant online company is now highly determined to mobilise all available resources in order to
shopping experience. For example, bolster the manufacturing of VinFast cars as a means of realising these targets.
during Lunar New Year in Vietnam, In line with the new plan, the company will shift their attention to focus on
Shopee will offer a wide range of developing in-car infotainment and smart car features. In total, approximately 150
products and launch marketing features will serve to offer unique utilities for users whilst simultaneously creating
campaigns that are relevant to this competitive advantages for the firm as it seeks to make a name for itself within
festival to attract people's attention. the global automobile market.The company will also turn to the research, design,
and manufacturing of electronic components, in addition to battery cells,
Customers-orientation
complete battery systems, and electric motors of all kinds as it strives to increase
Shopee uses AI to identify insights from
the localisation rate and ensure a high-quality supply source for VinFast. The
users' browsing, it sponsors social
strategic shift is said to fulfill VinFast’s goal of becoming one of the world’s
platforms such as Google, Facebook,
smartest and most convenient electric car manufacturers.
Youtube to advertise its products. It also
provides a lot of sales programs each
month that suit young people’s insights.
In addition, Shopee is up-to-date when it
takes advantage of digital wallets AirPay
to offer convenient and secure shopping.

Business corner | page 1

INTERVIEW: STARTING YOUR OWN BUSINESS
Question: Why did you decide to open your own business?

- I’ve believed since I was 15 that I’d start my own business someday. My father’s indepence influenced me.
Question: Why did you go into the business you currently own?

- I began to investigate potential businesses. As a younger man, I had grand aspirations, and believed that I had to enter a
field of refined and high intellect and become a bazillionaire. But I began to accept that I could start small in something
more humble. When I lost my keys and had to call a locksmith to make a new one. Despite my lengthy efforts to find a good
deal, the cheapest man still made almost as much money from me in 30 minutes as I made all day in my business suit.
Something was just not fair. I’ve known that the world is not fair, especially in economics. The key is, if you can’t beat ’em, join
’em! The next time you feel you had no choice but to pay through the nose and it makes you unhappy – that’s a business YOU
should start! So with this in mind, I began to seek out a business.
Question: Talk about failure and starting your own business, should most small business owners think that they David
may fail?

-Yes, all small business owners should think that they might fail. This keeps you realistic and on your toes and motivates you
to work hard. If you think that it’s going to be Easy Street or that you’re entitled to success, you probably won’t work hard. I
have some advice to anyone – just allow this idea to sink in your head: you don’t have to rely on the traditional career structure
of a good education, a solid resume. Believe that yes, you can do it yourself! The business isn’t your job, it’s your life.

SHARING EXPERIENCE

THE WAY TO CREATE A WONDERFUL BRAND

Brand experience encompasses pretty much every aspect of the way consumers
experience your brand. Basically, it’s a pretty big deal. To really understand what
makes a brand experience a successful one, it’s important to see how experience relates to other key branding elements like brand identity and
brand voice. In this article, we’ll do just that and offer some great tips for creating your own irresistible brand experience, too. Brand experience
is a larger concept that contains user experience within it. Part of brand experience is creating a memorable user experience that is in line with
the entirety of the brand experience.The most well known brands that exist today place strong emphasis on brand experience. Apple is an
obvious example. From the retail store, to the packaging, to the interface, all the points in which we interact with Apple are curated and
harmonious with the overall brand experience.The way we make purchases, find information and seek experiences is constantly changing. The
influx of customer reviews has greatly influenced how brands do business and social media is everything, and ever-evolving. Adaptability is
more important today than ever before. Adaptability includes a keen awareness of popular culture and trends, integrating your customers’
feedback and generally keeping up with the times.
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Business corner | page 2