Assignment

On
Quiz
MBA Program, 2nd Semester, 2019
Course Code: MKT: 510, Course Title: Social Marketing

Submitted to
Md. Raihanul Hasan
Guest Faculty
Department of Marketing
Jahangirnagar University

Submitted by
Shadia Hoque
Registration No: 40902
Class ID : 1462
Department of Marketing
Jahangirnagar University

Date of Submission : 30\09\2021

Answer:

As social marketer’s objective is to successfully influence behavior which is changed by

influencing priority audiences so I give examples of the following five behaviours in the
context of COVID-19 habits of the people of our country .

Priority audience behaviour can be influenced in one of the five ways:

1. Accept a new behaviour (Example: wear mask).

2. Reject an undesirable behaviour (Example: expose to crowd).

3. Modify a current behaviour (Example: wash hands frequently).

4. Abandon an old undesirable behaviour (Example: coughing here and there). And

5. Switch a behavior ( Example: Switch to online shopping instead of offline to avoid crowd
and maintaining health etiquette to prevent the spread of Covid-19).