Lesson 9:

Social
Media
Content
Creation
Facebook
1. Sends more website referral traffic than any other social media
network.
2. Geared toward both news and entertainment.
3. Future outlook places strong emphasis on video content.
Twitter
1. View itself as a news platform as much as social network ( listed as a
News App in the iOs App Store.
2. Retweeting and curaton are encouraged.
3. Well suited to brands sharing blog post or promoting website content.
LinkedIn
1. Professional network. The content you share should reflect this.
2. Used heavily for sharing industry articles and general professional
content.
3. Launched LinkedIn Pulse in 2015, a built-in content publishing and
distribution platform.
Instagram
1. Highly visual network for staticimages and short videos.
2. Not optimal for driving blog or website traffic.
3. Best suited for string visual brands.
Pinterest
1. Highly visual latform that lends itself well to strong imagery.
2. Often used to find inspiration for projects
Google +
1. Essentially acts as a social layer across Google's web properties (
YouTube, etc)
2. Hosts strong communities around all kinds of different interests.
3. 21% of internet users are active on the network.
6 Content Creation Skills for Social Media Managers

COPY WRITING VIDEOGRAPHY PHOTOGRAPHY

CREATIVITY DESIGN POSITIONING

Think About
These
Attract Customer Urgency for
immediate sale

Are you the best choice?

Convince new Recommit customers

prospects to try you to being loyal
 VOICE TO TONE

Your voice is ... Write like this ... Not like this ... Why ...

A personality trait A positive example A counter example Rationale

 Your voice is . . . . Community - driven
Write like this...
" This is great, Monika!
Really practical suggestions
for approaching a complex
issues with kids. We'll be
sure to pass this along to
Krista."
Excerpt from Facebook
conversation
Not like this ...
" Your response has been
noted and will be responded
to by one of our team within
2-3 business days."
-Sample text
Why?
Demonstrating an open,
responsive attitude towards
your thriving community
shows respect for yout
users, and embodies the
values you are trying to
teach through your site's
content.
SOCIAL
MEDIA STYLE Personas
Branding
GUIDE Language
Images
Video
Formatting
Attribution
Hashtags
RED ORANGE YELLOW
Passion Cheer Fun
Vitality Warmth Humor
Excitement Optimism Energy

PURPLE BLUE GREEN

Luxury Trust Growth
Imagination Serenity Healing
Playfulness Strength Freshness

BROWN WHITE BLACK

Nature Balance Formality
Comfort Naturality Power
Stability Calm Sophistication

https://designschool.canva.com/tutorials/building-brandkit/
https://designschool.canva.com/design-courses/how-to-build-a-brand-6-steps-to-build-a-memorable-brand-color-palette/
 Colors to use

Style
Font to use
Mention

guide DigitalFilipino.com —not

digitalfilipino.com

Fascination Advantage Report®

— not Fascination advantage report

“The John Maxwell Team”

— not “the John Maxwell team”
Social Media
CONTENT PLAN
 The Buyer's Journey
Awareness Consideration Decision

Buyers are un Buyers understand

their problems better,
Buyers have found a
aware of their handful of solutions,
but they need more but need validation
problems or information before before making a
choosing a solution
their solutions decision
 The Buyer's Journey
Awareness Consideration Decision
 ATTRACT CONVERT CLOSE DELIGHT

Stranger Visitor Leads Customer Promoter

Inbound
Methodology
CONTENT PLAN What content can
To prepare a content plan, think you create in the
about:
Your target market and their
awareness,
buyer's journey. What consideration, and
information do they look for
in the awareness, decision stages to
consideration, and decision
stages?
help generate
interest in the client's
What content will be
relevant to prospective products or
buyers to spark their services?
interest?
CONTENT TIPS
Personal / Company Culture Contest post
Industry News Holiday post
Curated Content Photos from company event
Question Post FAQ answer
Product / Company videos Infographics
Customer review /testimonials Conversation with a Leader
Memes or gifs Link to free resources
Job listing Podcast episodes
On this day in history Hiring / new team members
Email signup to an activity Event promotion
CONTENT TIPS
Email signup to an activity Live videos
Inspirational quotes Image scramble (what is it)
Chat / Q&A session (host) Accomplishment
How to video Ask for feedback
Image or video of your product Product review
New announcements, product, Playlist
event User generated content
Customer case study Company history
Survey Regular series
Fill in the blanks Share earnings
Share a statistic Re-share top Promote partners
post
Awareness
Social Media Content

stage
The Awareness stage should include helpful
information for your readers:
3rd party Industry news (use snip.ly)3rd party Helpful articles (use snip.ly)

How to use a product

Educational information on core

ingredients.

Conversation with a leader (video, photo with proper caption)

Relevant inspirational quotes tightly tied to the company's ethic

Relevant memes or gifs (create one using Canva)

Share a statistic
Social Media Content
Caption:
Attract
Freelancer Checklist
Are you ready to be a freelancer?
Do you have resources ( good for 3 to 6
months to cover your needs0?
Skills check- what services can you offer?
Portfolio- do you have samples of work output
posted online for checking by prospective
clients?
Bank | Online Payment Account - are you ready
to accept payments online?
Profile - do you have a freelancer profile? (
LinkedIn, online marketplaces)
Proposal - do you have a proposal template?
Tools - Timetracking, project management, file
storage, messaging
Planning to become a freelancer and get jobs online? It
wasn’t easy and takes time to get comfortable. Here’s
what I did.
Have one basic source of income that I can rely
on while starting.
Decided on a service niche I want to focus on.
I regularly update my portfolio based on project
opportunities that I want to focus on. 
Enabled 3 payment options.
Invested in a premium freelancing platform
profile.
Write proposal based on bullet points of client -
sharing what I know.
I use online tools to store my work done.
How about you? Do you have questions about freelancing?
Social Media Content

CONSIDERATION
stage
The Consideration phase should include helpful and introductory
information about your prospects or customers.

Create an Event announcing

the launch of your website (21
days duration)
FAQ Answer

Question Post Infographic

Job Listing Survey


Freelancer Bootcamp ( FREE )
Get started with  your freelancing
http://bit.ly/freelanceryoutube
Caption:
Planning to venture into online freelancing? If
undecided on the field you want to focus on, start
studying by taking our Freelancer Boot Camp for
free at http://bit.ly/ freelanceryoutube

Learn:
Web Research Data Entry Live Chat
Web research and shortlisting.
Improving data entry speed and proficiency.
Email handling.
Transcription of audio and video files.
Live chat management.
Email Handling Transcription Freelancing
Getting jobs online as a freelancer
 Social Media Content

DECISION
stage
The Decision stage should include information that will help a
customer decide to trust the client and do business with you.

Product videos Company culture

Company videos Accomplishment or Award

Customer review or testimonial Ask for feedback

Photos from company events Promote partners

or at work
Product feature
JOIN! Caption:
VIRTUAL ASSISTANCE & Aspiring freelancers! Let’s get together this
FREELANCER BOOTCAMP (date). Bring your laptop.
AUGUST 9, BSPOT, ETON CYBERPOD CORINTHIAN, ORTIGAS AVENUE,
QUEZON CITY  ACROSS ROBINSONS GALLERIA (1 PM TO 4 PM )
Learn the various skills you can get started with
and build your portfolio.
P 1,000 ONLY ( LIMITED SLOTS )
Learn how to position yourself as a freelancer
TOPICS and apply for jobs online.

Freelancing 101 Graphics Design Learn how to communicate and manage your
Web Research Building your Freelancer Profile clients that can lead to long term relationships.
Data Entry Getting Clients
Transcription Managing Clients
Live Chat Send me a private message for inquiries or sign
Email Handling'
up at (URL).
E-commerce Virtual Assistant Services
Digital Marketing Virtual Assistant Services
 TARGETED CAMPAIGN
It is important for your social media posts to stand out and show its
differentiation.

Use your Brand Think of activities and post that

Fascination Profile will fit in the attract, engage, and
Advantage and Marketing delight phase of the inbound
Pillars as a guide. flywheel.
Use your Buyer Persona as The most popular social media
the target audience for your content comes in the form of
post and your website write- images, infographics, and
ups. videos.
 1. UNSPLASH: https://unsplash.com/
2. PIXABAY: https://pixabay.com/
3. FREEPIK : https://www.freepik.com/
List of websites for 4. STOCKSNAP.IO: https://stocksnap.io/

FREE
5. PEXELS: https://www.pexels.com/
6. UNSPLASH: https://unsplash.com/
7. BURST: https://burst.shopify.com/
8. FOODIESFEED: https://www.foodiesfeed.com/
STOCK PHOTOS 9. GRATISOGRAPHY: https://gratisography.com/
10. FREESTOCK.ORG : http://freestocks.org/
11. PICOGRAPHY: https://picography.co/
12. MMT : https://mmtstock.com/
13. PICJUMBO : https://picjumbo.com/
14. KABOOMPICS: http://kaboompics.com/
 Announce that you will
be doing a Facebook
Live session ahead of
time to create
Creating a video anticipation among
Using FB LIVE followers.
NOTES:
Do Facebook Live when you have a strong Internet
connection
Put an interesting caption before going live
While doing your Facebook Live session, remind viewers
to click on the "follow" button
Plan your Facebook Live video content. Ideally, you must
be on for at least 10 minutes.
Have a proper ending before closing your Facebook Live
session. "Thank you for watching!"
 On social media platforms like
Facebook and Linkedin, you have
the option of writing social media
post or an article.

BLOG They can be helpful in creating

awareness content and can help
CONTENT drive readers to your page.
CREATION
 Write as if you are
What's the story? talking to that
person.

What key
takeaways do you Create an outline
want the reader to for your post.
know?
Write your post.
Add an image or
Introduction video or link on
body your post.
conclusion
Tips!
Make sure your post went through spell
check and is grammar-error free.
Don't overuse punctuation marks. It may
create the wrong impression.

Don't plagiarize other people's content.

Attribute and link to original sources.

Use hashtag with caution as your post

can also be tagged as spam if not
appropriate.
 TASK 6
SOCIAL MEDIA CONTENT CREATION