Professional Documents
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Energy Efficient Music Culture in Europe: An EE MUSIC Study: Erik Moholdt / Øya
Energy Efficient Music Culture in Europe: An EE MUSIC Study: Erik Moholdt / Øya
Energy Efficient Music Culture in Europe: An EE MUSIC Study: Erik Moholdt / Øya
Music Culture
in Europe:
an EE MUSIC study
The sole responsibility for the content of this publication lies with the
authors. It does not necessarily reflect the opinion of the European Union.
Neither the easme nor the European Commission are responsible for any
use that may be made of the information contained therein.
Contents
1. Introduction 2
3.1
Music industry and carbon 5
3.2
Julie’s Bicycle Data 6
3.3
Green Club Index Data 12
4. Energy in the EU 16
5.1
Key players 24
5.2
Resources and events 25
5.3
Suppliers 30
6. Good Practice 33
EE MUSIC is a network of sustainability and energy experts, music industry experts and
communications agencies, working to help music events reduce energy use and its
environmental impacts. The EE MUSIC approach provides energy efficient and sustainable
energy solutions specific to the nature and needs of the music event sector. EE MUSIC is the
largest energy campaign for the music event industry there has ever been.
This study aims to bring together existing knowledge on energy efficient music production
across Europe, and provide some background on the music event production market in the EU
for those unfamiliar with it.
The European music event production industry is a highly fragmented place. It has reached
different levels of maturity, been professionalised to varying degrees, and is subject to
distinctive local laws and policies in different territories. It is made up of a complex web of
relationships between promoters, venues, agents, managers, artists, production companies,
and freelancers. Its boundaries are difficult to define and overlap with other industries
including technology (lighting, audio, video, etc.), other event types, and marketing/advertising
(particularly through the recent rise in importance of experiential branding). Unlike the
recorded music industry, the music event industry is not comprehensively reported on.
No recent Europe-wide quantitative studies of the live music and club sector presently exist.
In individual countries, the quality, type and level of available sector information varies
substantially. In some, there are government studies that attempt to quantify the live music
sector but not the club sector, or mix it up with the rest of the ‘creative industries’; in some
countries trade associations produce annual reports but only for their members; and in others
there appear to be no published numbers.1 The difference in approach is such that it has not
been possible to combine the available data into an overall picture as this would take
substantial additional work and is not the core focus of this project.
As there are no comprehensive studies of the EU music event sector, our estimates of the
sector size are based on extrapolating available information. In the UK alone there are
approximately 2200 venues and clubs hosting live music2, and an estimated 500 music
festivals3 take place each year.
1
Dr David Laing, “What’s it worth? Calculating the economic value of live music” (Live Music Exchange, 2012) gives a nice overview of some of
the complexities encountered when attempting to compare data across different territories: http://livemusicexchange.org/blog/
whats-it-worth-calculating-the-economic-value-of-live-music-dave-laing/ . Examples of local studies include “Poppodia in Cifjers” by Dutch
venue association VNPF, which reports on the activities of its member venues including audience figures, and “Mapping the Economic Impact
of the Creative Industries (Towards Creative Iceland: building local, going global),” a 2011 study of the Icelandic creative industry which
measures concert turnover and number but not audience figures.
2
First Step: UK Music Industry Greenhouse Gas Emissions 2007 (Julie’s Bicycle, 2008) . Note that the UK figure does not include venues that
only host club nights but not live music nights.
3
Festival Map, Music Week (2011)
Further research suggests these numbers are roughly accurate – for example, the Portuguese
‘Estatísticas da Cultura’ lists 347 venues, which for a population of 10.53 million works out as
roughly 1 venue per 30,000 – similar to the UK’s 1 venue per 29,000 inhabitants. 4 These figures
are conservative as the statistics only take into account performance spaces, not those only
used for clubnights. The total upwards revision attempts to take these additional spaces into
account.
Festival statistics are similarly complex – in some countries, they include classical and/or local
folk and town music festivals, whereas in other countries statistics are limited to
contemporary pop/electronic/rock music festivals only. Estimates of the number of festivals
taking place in the UK range up to 9295 (which would put the number of EU-27 festivals at
7,350), but we have chosen a more conservative figure as EE MUSIC is not explicitly targeting,
for example, classical music festivals – and the density of music festivals in some other
countries is not thought to be as high as that in the UK.
Yourope6 is the Europe-wide trade body for music festivals, representing around 80 members
across 26 countries. There are no organisations of similar membership size or profile for
venues or promoters.
Live DMA7 is an association established in 2012 to represent small and medium sized popular
music venues and festivals and is an umbrella for 7 trade organisations (from France, Denmark,
Spain, Netherlands, Germany and Belgium) cumulatively representing 800 venues and
festivals. Other cross-border associations are much smaller. DeConcert! is another
(predominantly francophone) festival association representing 27 members, 18 of which are
based in France. 8 Trans Europe Halles is a network of 51 cultural venues and cultural centres in
25 European countries; most of these are cross-arts venues rather than specifically presenting
music events.9 Individual countries also have their own networks and trade associations, such
as VNPF in the Netherlands (53 venues and 27 festivals) or Le Circuit des Festivals in Belgium
(29 member festivals).
Global associations that may be of relevance to parts of this project are the recently formed
Association for Electronic Music (AFEM)10 and the International Music Managers Forum
(IMMF)11.
4
Estatísticas da Cultura (Gepac, 2011), http://www.gepac.gov.pt/estatisticas-e-estudos/estatisticas.aspx
5
From UK festival listings site eFestivals, http://www.efestivals.co.uk/news/12/120907c.shtml
6
http://www.yourope.org/
7
http://www.live-dma.eu/
8
http://deconcert.org/
9
http://www.teh.net/Members/tabid/168/Default.aspx
10
http://www.associationforelectronicmusic.org/
11
http://immf.com/
Promoters Live Nation and AEG Live possess substantial market share in most countries, with
predominantly local actors making up the rest.
Across Europe, the music event sector is feeling the effects of the economic recession, though
the exact circumstances vary and some territories are more affected than others. In France, for
example, rock and pop festivals have generally received subsidies from their local authorities
that are now being withdrawn, whereas Spain has seen a rise from 8% to 21% in VAT for tickets
to nightlife/entertainment events that is affecting ticket sales and profit margins. Accordingly,
priorities and key concerns usually revolve around issues such as ticket sales, artist fees,
competition, and growing and retaining audiences, with environmental sustainability often
perceived as low priority in comparison. This is also reflected in industry surveys – for example,
the 2013 European Festival Report produced by IQ magazine lists the top concerns among
promoters as Artist Fees (28%), Competition (21%), and Declining Sponsorship (13%). However,
the survey also shows a notable increase in promoters choosing ‘Production Costs’ as the first
and second most important factors affecting the festival industry currently in comparison to
previous years – and ‘Weather’ also ranks among the issues highlighted.19
12
http://www.ilmc.com/
13
http://festival.eurosonic-noorderslag.nl/en/
14
http://www.reeperbahnfestival.com/
15
http://www.amsterdam-dance-event.nl
16
http://pro.primaverasound.com/
17
http://mamacolive.com/thegreatescape/
18
http://www.tallinnmusicweek.ee/
19
2013 European Festival Report (ILMC IQ Magazine, Issue 50, November 2013, pp. 36-44)
Few studies of the carbon footprint of the music industry exist – and none of them provide a
comprehensive overview of the music event sector, or the music industry across Europe. In
part this is due to the fragmented nature of music event production (obtaining the necessary
data from all the different actors involved can be very difficult) as well as a simple lack of
awareness and available systems. EE MUSIC is seeking to address this and tap into the energy
saving potential of the sector.
Perhaps the most wide-ranging study of the carbon impact of the music industry (and in fact
the first study of its kind) was published by Julie’s Bicycle in 2008. The combined UK music
market across recorded and live music in 2007 was estimated to be responsible for emissions
of approximately 540,000 t CO2e a year. To put this in perspective, annual emissions at this
level are roughly equal to the average annual emissions of a town of 54,000 inhabitants, or
the annual emissions from 180,000 cars. 20 This is a conservative estimate, taking into account
only data sources considered robust enough and therefore with limited scope.
74%, or 400,000 t CO2e, of these emissions are attributable to the live music sector, covering
the greenhouse gas emissions from venue energy use, festival generator use, equipment
trucking, tour buses and audience travel.
Figure 1 depicts the estimated GHG emissions from the UK music market. 21 The highest
proportion of GHG emissions comes from audience travel, followed by the lifecycle emissions
of CDs, followed by emissions produced by music venues.
(Source: First Step, UK Music Industry Greenhouse Gas Emissions for 2007)
20
First Step: UK Music Industry Greenhouse Gas Emissions 2007, Julie’s Bicycle (2008)
21
Please see the original study for more detail on the scope of the GHG emissions analysis.
UK festivals are estimated to be accountable for emissions of 84,000 t CO2e per annum, of
which 20,000 t CO2e are attributed to generators. 23
A music venue with a capacity of 2,000 people is estimated to produce over 400 t CO2e per
year.
A large music festival (here defined as a festival with a capacity of more than 40,000 people)
will produce in the order of 2,000 t CO2e (this figure includes the impact of audience travel). A
medium festival is estimated to produce around 500t CO2e, and a small festival in the region
of 100 t CO2e. 24
A 2011 analysis of festival energy use estimated that UK festivals use 12,181,501 litres of diesel
annually, for an equivalent output of 48,360 MWh – generating approximately 31,573t CO2e in
2010 (note that this is a higher estimate than the 20,000 t CO2e for generator use at festivals
in 2007 estimated in Julie’s Bicycle First Step). 25 The study also estimated that only 3.026% of
festival energy demand in the UK was being met by temporary renewable energy technologies
(TRETs). Scaling up the estimated fuel use of the UK festival sector to all European festivals
yields an estimated annual demand of 100 million litres, producing 263,000 tCO2e annually
(2.63 kg CO2 per litre).
For another study, DeMontfort University has been analysing energy use at festivals in the UK
since 2009 and has collected over 200 minute-by-minute energy use profiles from areas
including stages, traders, and site infrastructure. Most recently, the researchers have
collaborated with biodiesel generator supplier Midas UK to improve collaboration between
academics, festivals, and suppliers and further increase knowledge on outdoor event energy
consumption. The analysis of their data suggests that there is scope for reducing greenhouse
gas emissions from events by up to 50% through measures including specifying more energy
efficient equipment, switching off equipment when it is not in use, switching to more
sustainable energy sources, and improving energy management on site by better analysis of
needs and more accurate planning. They are currently pushing for the development and wider
adoption of smart grids and real-time monitoring of energy need and use on site. 26
Since 2007, Julie’s Bicycle has been building up a dataset to further inform the understanding
of energy use and carbon impacts for arts and cultural organisations. This dataset is based
mainly on data from Industry Green certified27 organisations and users of the Julie’s Bicycle IG
Tools, carbon calculators developed specifically for theatre, music and the creative industries
and for use by venues, festivals, offices, tours and productions. Currently, the IG Tools are
mainly used by UK organisations, but the number of European and international users is
increasing.
22
Carbon soundings: greenhouse gas emissions of the UK music industry, (C. Bottrill, 2010)
23
First Step: UK Music Industry Greenhouse Gas Emissions 2007, (Julie’s Bicycle, 2008)
24
First Step: UK Music Industry Greenhouse Gas Emissions 2007, (Julie’s Bicycle, 2008)
25
What are the barriers to operationalizing and expanding temporary renewable energy capacity at UK music festivals? (Joel Baker, MSc
Dissertation Climate Change and Policy, Sussex University, 2011)
26
Reducing Electricity-Related Greenhouse Gas Emissions at Off-Grid Outdoor Events (P. Fleming and B Marchini, Total Production
International, Issue 175, March 2014, pp. 102-103): http://issuu.com/mondiale/docs/tpimar14_digital
27
Industry Green (IG) Certification is Julie’s Bicycle’s environmental certification scheme for festivals, venues and offices. There are currently
47 Industry Green certified organisations, the majority of which are UK-based. http://www.juliesbicycle.com/industry-green
Of approximately 1,200 registered IG Tool users, about 680 are venues and cultural buildings,
mainly based in the UK. 10% (67) of these categorise themselves as being in the music sector.
31 of these would be classed as contemporary live music/club venues.
UK Non-UK Total
Arena 7 3 10
Large Concert Venue 13 - 13
Small Concert Venue 8 - 8
Total 28 3 31
The current data set of music venues on the IG Tools consists mainly of larger venues (median
floor area = 5,000m2), with a small number of smaller scale music clubs and bars. Of the 31
music venues using the IG Tools, 18 provided electricity use data and 17 provided data on gas
use. Total annual emissions for these music venues were almost 22,000 tonnes CO2e (16,400 t
from electricity use and 5,100 t from gas use). 30% of the venues account for 70% of this
carbon footprint.
Julie’s Bicycle has recently updated its set of energy benchmarks for venues. This is based on
data from all types of cultural venues, including music but also theatre and others, and of
varying scales (40 – 15,000+ seats). The benchmarks have been created using an appropriate
relative metric of ‘per m2 per year’ to make comparison easy across different venues. The
benchmarks are intended to help cultural buildings compare their energy performance to the
average.
The electricity benchmark is based on a sample of data from 340 cultural buildings, while the
gas benchmark is based on a sample of data from 292 cultural buildings. Please note that the
gas benchmark has been ‘weather normalised’ (i.e. adjusted for relative outside temperature)
so that gas consumption can be compared across different periods.
177 music organisations use the festival/outdoor event IG Tools. About 35 of these music
festivals are located outside of the UK, in countries including Spain, Norway, the Netherlands,
Sweden, and France.
UK Non-UK
<20,000 attendees 38 22
>20,000 attendees 16 13
54 35
All of the data from the UK festivals was robust enough for analysis, whereas for the non-UK
festivals, data from 22 out of the total 35 was robust enough. Out of these 22 non-UK festivals,
10 festivals had attendances smaller than 20,000 and 12 festivals had attendances greater than
20,000.
Julie’s Bicycle has recently updated its set of energy benchmarks for festivals. This is based on
data from 13 festivals spanning 2011, 2012, and 2013. In each case the most recent available year
of verified data was selected. The figures were derived from UK greenfield music events with
>20,000 attendance and with camping facilities. One festival was included with <20,000
attendees as data aligned well with the benchmark median.
The benchmarks have been created using an appropriate relative metric of ‘per audience day’.
One audience day is equal to one person visiting the festival for one day – for example, a
person attending a festival for Friday/Saturday/Sunday would count for 3 audience days. This
permits festivals to take into account day-tickets as well as weekend tickets, and compare their
energy use across different years even when capacities and visitor numbers change. The
benchmarks are intended to help festivals compare their energy performance to the average.
Julie’s Bicycle regularly reports on the carbon and financial savings of venues and festivals they
work with using data obtained through Industry Green Certification, IG Tools, sMeasure (an
energy management software for venues and buildings), and data provided directly by the ATG
(Ambassador Theatre Group) for their venues.
An analysis of two years’ worth of data from 62 UK venues and cultural buildings showed net
financial savings of approximately 8% and carbon savings of approximately 9%, working out at
4,000 tonnes CO2e. Please note that the savings calculations for venues cover all types of
venues including those presenting theatre and other types of performance art, not just music
– this is due to the high incidence of ‘combined arts’ venues presenting multiple artforms
(making it difficult to separate out music venues), and because currently a relatively small
dataset makes the combination of all venues a more robust calculation.
The festival savings calculations are based on data from eight UK music festivals, showing an
average reduction of 75 t CO2e per festival. Around 82% of this reduction was in diesel use and
18% in bottled gas use (much of it due to a fuel switch to sustainable biodiesel). Biodiesel use
also decreased by 34% in this time period, indicating overall efficiency savings.
Please note: these figures have been rounded to the nearest 100 for clarity. Financial savings
are based on average energy cost.
An index number for each club is calculated based on annual consumption and annual visitor
numbers, allowing club operators to compare their performance to other clubs. The project
also provides a hub for sharing best practice in improving energy efficiency and awards the
Green Club Label (a low threshold certification scheme for small and medium sized venues).
The following facts and figures were calculated by the Green Club Index based on the
experiences of the 14 clubs in the Green Club Index:
› 40% of a club’s energy consumption is from refrigeration. This deviates from Julie’s
Bicycle data, where around 35% of energy use is from HVAC systems and refrigeration is
a comparatively smaller impact – however, this is likely largely due to the fact that the JB
dataset is based on larger venues, many of which have HVAC systems, whereas most of
the clubs in the Green Club Index do not.
› Switching to LED lighting can save up to 90% of lighting energy use
› Clubs were able to produce reductions in energy consumption of ~22%, mostly realised
from simple projects/adaptions. This is generally in line with Julie’s Bicycle experience,
showing 5-20% reductions in energy use from no- and low-cost interventions.
› In Germany, a switch to a green tariff power supply agreement can save costs. 28
Tables 7, 8 and 9 (below) describe the annual energy consumptions of the 14 clubs involved in
the Green Club Index pilot project, as well as the annual savings each club has made as a
consequence of being involved with the pilot.
Table 10 is a case study of the German club Gloria, which lists the various actions it took to
reduce its energy consumption and the respective estimated energy and cost reductions
associated with each action.
28
Figures supplied directly by Thema1/Green Club Index based on their work.
Club Savings
kWh per year € per year kg CO2 per year
Electricity Total 197,654.8 48080 123627
Heating/ gas Total 19400 3110 4881
Total 217,055 51,190 128,508
Please note: It has not been possible to combine data from the Julie’s Bicycle benchmarks with
data obtained by the Green Music Initiative for its Green Club Index as certain key indicators
were not available across both data sets to enable standardisation. Specifically, Julie’s Bicycle
bases its standardisation on floor area while the Green Club Index bases its standardisation on
annual visitor numbers.
We are hoping that through the experiences of EE MUSIC, data collection across the music
event production industry can be better standardised, to enable future datasets to be more
easily assimilated. The first step towards this is the adaptation of the Julie’s Bicycle IG Tools for
use across Europe – and one of the key aims of the EE MUSIC project is the establishment of
European benchmarks based on data collected throughout the duration of the project.
In terms of their energy sustainability and emissions impact, clubs and venues are dependant
on the grid energy mix and types of tariffs available in their countries. ‘Green’, or renewable
energy, tariffs are not available in all the 27 EU countries included in the EE MUSIC action.
While reporting on the exact energy mix of each country is beyond the scope of this report, we
have decided to include an overview of electricity conversion factors across the different
countries. This should give an indication of the comparative carbon impact an average club
drawing power from the mains grid in each territory has.
Please note: Electricity generation factors do not include transmission and distribution. We are
here reproducing ‘electricity generation’ figures (rather than ‘electricity consumption’) as these
are the recommended figures for use in Scope 2 Company Reporting under the GHG Protocol.
These figures are taken from the Greenhouse Gas Conversion Factor Repository operated by
the Department for Environment, Food & Rural Affairs (Defra) in partnership with Carbon
Smart in the UK. 29
29
Greenhouse Gas Conversion Factor Repository, Defra/Carbon Smart: http://www.ukconversionfactorscarbonsmart.co.uk/
Energy Costs
One of the key drivers for implementing energy efficiency measures in music event production
is of course the rising cost of energy, which in turn means higher production and infrastructure
costs. However, the costs of electricity, gas, and diesel vary across the EU, so in some countries
energy price will be a stronger incentive for reducing energy use than in others.
Please note: ‘Small consumers’ are those consuming 20 - 499 MWh per annum. Medium
consumers are those consuming 2,000 - 19,999 MWh per annum. While some music venues
will fall into the latter category, the majority of clubs and venues that will be reached are
thought to fall under ‘small consumers’, so we have chosen to present the average energy costs
for small consumers in this study. For large and very large venues in particular, actual energy
costs are likely to be lower.
These figures are taken from a statistical data set published by the Department for Energy and
Climate Change (DECC) in the UK and based on data from Eurostat and the International
Energy Agency (IEA).30 We have chosen to use the Jan-Jun figures rather than the Jul-Dec ones,
as the latter do not have information available for all countries.
“Quarterly: Industrial electricity prices in the EU for small, medium, large, and extra large consumers” Statistical Data Set, DECC 2014:
30
https://www.gov.uk/government/statistical-data-sets/international-industrial-energy-prices
Please note: these figures apply to road diesel. In many countries, there will be a lower rate of
tax applied to non-road machinery and generators may or may not be eligible for this –
however, we have been unable to find a comparison overview of this non-road tax duty and
where it applies to fuel used in generator sets. As such, these prices should be taken as
indicative costs only and actual costs are likely to be lower in many countries.
These figures are taken from a statistical data set published by the Department for Energy and
Climate Change (DECC) in the UK.31
“International Road Fuel Prices” Statistical Data Set, DECC 2014: https://www.gov.uk/government/statistical-data-sets/comparisons-of-
31
industrial-and-domestic-energy-prices-monthly-figures . Please note that DECC provides the figures in pence/litre; we have used the official
European Commission accounting rate for May 2014 to convert this to cents/litre.
It should also be noted that few venues or events tackle energy efficiency specifically – rather,
it is one of many environmental impacts being addressed where action is taken. Festivals in
particular tend to put more emphasis on reducing waste as it is a more immediately visible
impact. This creates some difficulty in identifying stakeholders or initiatives specifically related
to energy efficiency – a ‘green event’ may have been designated so on the basis of its waste-
and water-conservation actions alone. For the purposes of this section of the market study, we
will therefore speak of festivals and venues engaging with ‘environmental sustainability’, where
this means that they address energy efficiency and sustainable power in some capacity but
usually not extensively or exclusively. Where an initiative or guide addresses energy specifically,
this is noted.
It has been far easier to find information on sustainability initiatives at festivals and outdoor
events than it has been to find the equivalent for venues – though this does not necessarily
mean that they do not exist, but rather that because of their less visible nature there may be
less of an incentive to publicise them (and venues may be more likely to take action in
isolation).
Anecdotally, it is noticeable that music festivals do not always partner with other music
festivals in their country on sustainability initiatives, likely determined by the level of interest
present. Instead, sole actors sometimes group together with performing arts or other festivals,
look to the corporate events industry, or find festivals engaging with sustainability in other
countries. This potentially indicates a difficulty for pioneers to engage others in their efforts,
where the path of least resistance for knowledge exchange and collaborative working on
environmental sustainability becomes working with those already engaged even if they are less
closely related in activity and/or location.
› A lack of financial incentives and capacity for purchase of energy efficient equipment;
› Shortage of widespread education and training within the sector;
› (Perceived) shortage of time to take action and/or prioritise the issue;
› Lack of awareness and information about the potential gains from improved efficiency;
› The limits of choice through sponsorship deals;
› Dependence on freelancers and small organizations, which cannot gain or retain the
experience required.
› Little available information on supply chains and/or links to suppliers of energy efficient
equipment;
› No benchmarking measurements or pre-existing energy consumption data available;
› Confusion around new technologies e.g. LEDs
These challenges should not be underestimated. Despite the large amount of interest and
goodwill demonstrated by professionals in the music event production industry, effective
action does not always materialise (the ‘value-action’ gap).
A recent survey of the attitudes and experiences of cultural and creative leaders in the UK in
relation to environmental sustainability undertaken by Julie’s Bicycle found music less actively
engaged with integrating environmental sustainability in their operations than other sectors:
“Theatre and Visual Arts out-perform on a number of fronts - practical, artistic and innovative
- but both sectors consider themselves to be low performing in relation to others with only 15%
and 9% respectively thinking that they do more. At the other end of the spectrum Literature
perceives itself as doing the most, but is the least engaged and perceives sustainability as the
least relevant, followed by Music. It seems that the more the nature of the sustainability
challenge is understood the smaller achievements appear to be. This is an important insight
for leadership.”
However, 70% of respondents from the music sector thought that sustainability is extremely or
very relevant, while 10% thought that sustainability is not at all relevant. 66% responded that
sustainability has become more important to their organisation in the last two years, and 63%
think it will get more important over the next years.32 Projects such as EE MUSIC are aiming to
build on this existing interest and engagement with practical solutions to scale up activity and
narrow the value-action gap.
There may be further country-specific studies on energy efficiency and sustainability at live
music events available that have not been unearthed in this first study. We are hoping to gather
further information throughout the duration of the EE MUSIC project.
All figures taken from “Sustaining Creativity Survey: actions and attitudes from the creative community: environmental sustainability 2014”
32
Organisations that are active on environmental sustainability for the live music industry across
Europe include:
› Julie’s Bicycle (UK): addressing predominantly live music venues and festivals, but not
traditionally nightclubs (that do not also host live music events).
› Thema1/Green Music Initiative/Green Club Index/Green Arena Network (Germany):
addressing predominantly nightclubs (with less of an emphasis on live music venues that
do not also host club nights), festivals, and big venues (stadia and arenas)
› A Greener Festival (UK): addressing festivals only.
› Buckinghamshire New University (UK): undertake research predominantly addressing
festivals and events
› Sounds for Nature Foundation (Germany): addressing mainly festivals.
Many countries also have their own national organisations or associations, listed in the specific
country studies, but none of these are active on the European level to the same extent.
The only project we know of specifically addressing sustainable energy for festivals is Powerful
Thinking in the UK, a think-do-tank initiated by a group including Julie’s Bicycle, A Greener
Festival, Association of Independent Festivals, Bestival, Festival Republic, Firefly Solar, and
Kambe Events (all UK based festival organisers, event consultants or power providers).
It is also worth noting the activities of the Green Music Group and Reverb in the United States,
who are actively providing and seeking out sustainable solutions for the live music industry
across the USA, though their work is more focused on individual tours and artist/audience
engagement.
Please refer to the country pages on the EE MUSIC website for more detailed information on
national initiatives; and case studies for outstanding venues and events addressing energy
efficiency in their operations.
We have found the following specifically energy-related guides aimed at the live entertainment
industry:
› General: The Power Behind Festivals: a guide to sustainable power at outdoor events
(Powerful Thinking, UK, 2013)
http://www.juliesbicycle.com/resources/practical-guides/powerful-thinking
› General: The Powerful Thinking website contains case studies and individual fact sheets
on topics such as engaging caterers on energy efficiency (Powerful Thinking, UK)
http://www.powerful-thinking.org.uk/
› General: Energising Culture: future energy strategies for cultural buildings (Julie’s
Bicycle, UK, 2012)
http://www.juliesbicycle.com/resources/publications/energising-culture
› General: Practical Guide: Energy Management in Buildings (Julie’s Bicycle, UK, 2014)
Please note that this resource is currently being updated.
http://www.juliesbicycle.com/resources/practical-guides/green-your-building
› General: Sustainable Event Management: A Practical Guide; chapter on energy (Meegan
Jones, 2nd Edition 2014). Please note that unlike the other resources listed here this is
not a free guide.
› General: Leitfaden für die umweltverträgliche Gestaltung von Open-Air-Veranstaltungen;
section on Energy and Climate Change (Sounds for Nature, Germany, 2013).
http://soundsfornature.eu/wp-content/uploads/SfN_Leitfaden.pdf
› Lighting: White Light Green Guide (White Light, UK, 2013): a guide on sustainable
lighting by one of the UK’s leading suppliers of lighting & audio technology to the
entertainment sector.
http://www.whitelight.ltd.uk/wp-content/uploads/2013/03/White-Light-Green-
Guide-2013.pdf
› Lighting: BBC Low Energy Lighting Guide (BBC & Arup, UK, 2011): a guide on sustainable
lighting aimed at television production, but still contains useful content for the wider
entertainment lighting industry.
http://downloads.bbc.co.uk/outreach/BBC_LEL_Guidelines.pdf
› Lighting: Broadway Green Alliance Lighting Guide (BGA, USA, 2014): A comparison of
different more efficient fixtures for common lighting applications – note this is aimed at
a US market so not all products may be available in Europe, but likely a good starting
point to look at alternatives for technical/lighting production managers.
http://www.broadwaygreen.com/green-lighting-guide/
33
Getz, Donald (2010) “The Nature and Scope of Festival Studies” in International Journal of Event Management Research; Vol 5, Number 1, 2010
As noted earlier in this study, most guides and resources aimed at the music event production
sector cover environmental sustainability as a whole, rather than concentrating on individual
issues. For the purposes of this study, we have only listed the resources specifically related to
energy. More general local guidance can be found in some of the country sections online at
the EE MUSIC web portal.
Audience attitudes
A 2012 survey of 2,300 festival attendees from across Europe by A Greener Festival and
Buckinghamshire New University, supported by Yourope and the Association of Independent
Festivals found:
› Only 56.1% of respondents felt that festivals had a negative environmental impact related
to CO2 emissions. This is the lowest proportion of respondents for any of the listed
impacts except for water wastage – potentially indicating a lack of understanding of the
sources of carbon emissions among audiences. (In comparison, 87.4% of respondents
considered that festival waste was a source of negative environmental impact).
› “28.1% of festival fans said they did consider a festival’s environmental impact when
choosing to go to an event (up from 21.8% in 2008) but the majority of did not with
25.4% not sure. However overall this is a substantial drop from similar research in 2009
and 2008 (59.4% and 36% would consider those), and reflects opinions in 2006 when 27%
of fans though the issues were important, with 46.4% then saying that an event’s
environmental record was not of interest.” See http://www.agreenerfestival.com/2013/01/
what-fans-want-green-events-and-their-fave-band/ for more information on the results.
There are few large-scale sector events specifically on music event production and
environmental sustainability (and none we are aware of on energy efficiency exclusively). The
events we have found tend to be localised and small, though there is an increasing incidence of
environmental sustainability and sustainable development strands at national industry events,
indicating a fast-growing interest in the topic.
Chris Johnson, chair of Powerful Thinking, has presented on the ‘Power Behind Festivals’ guide
in sessions as part of a number of industry events, including PrimaveraPro, the UK Festival
Awards, ILMC34, Green Events & Innovations, PLASA, and more.
There have also been local events with a focus on building knowledge to distribute more widely
through industry networks. For example, the Green Music Initiative held workshops on focus
topics such as cooling, lighting, and crowd investing for energy efficiency as part of the Green
Club Index both to share knowledge among the clubs as well as to inform GMI’s wider work in
the industry across Europe.
A further event to take notice of is the 2009-2011 Energy Union Tour, which aimed to promote
the benefits of ‘intelligent energy’ to a young target audience using art and music – but this
initiative did not address energy use in the music industry directly. Partners included: WIP
Renewable Energies, FoEE (Friends of the Earth Europe), EREC (European Renewable Energy
Council, Belgium), Ninja Tune, Brightonart, 4youreye, Elevate Festival, Green City, and
Holoda:Skalnik.
Many countries have their own nationally recognised certifications or awards, however the
following are recognised or known across Europe:
› The Green Operations Awards (previously Green N’ Clean): part of the European Festival
Awards, presented by Yourope and GO Group. One winner per year, festivals only.
› A Greener Festival Awards: award scheme for festivals, multiple winners every year are
assigned to the categories ‘outstanding’, ‘highly commended’, ‘commended’ and
‘improving’ and additionally there is one overall winner. In 2012, 27 European festivals
received some kind of mention.
› Creative Industry Green: Julie’s Bicycle certification scheme; applicants receive 1-3 stars based
on meeting criteria in commitment, understanding/measurement, improvement, and
communication. Certification available to festivals and venues.
› Green Club Label: developed by the Green Music Initiative in cooperation with the
EnergyAgency.NRW, this is a low-threshold award for nightclubs in recognition for their
ongoing efforts on climate protection and energy efficiency.
› Sounds for Nature Seal: for festivals, who must hand in a declaration of commitment
according to the Sounds for Nature guidelines. The seal is valid for one year.
› WindMade: a global consumer label identifying products and companies made with wind
energy that can also be applied to events that are run on 100% renewable power.
Energy consultancy:
Energy monitoring:
› Wattson (UK, but available via retailers across Europe): easy-to-use clip-on energy
monitor and display for use in the home and venues.
http://www.diykyoto.com/uk/aboutus/wattson-classic
› Demand Logic (UK): online energy-efficiency system that collects data from and analyses
the efficiency of a building’s BMS (Building Management System) and plant settings,
identifying potential energy savings. https://www.demandlogic.co.uk
› sMeasure (UK): building energy use analysis software to inform energy savings
http://www.smeasure.com/
› MeasureMyEnergy (UK): smart and automatic metering and energy monitoring software
and consultancy http://www.measuremyenergy.com
› Firefly Solar (UK & Europe): solar generators, energy storage systems – specialists in
temporary solar installations but also provide permanent. http://www.fireflysolar.net/
› Midas UK (UK): biodiesel generators http://www.midas-uk.co.uk
› ABPowerhouse (UK): biodiesel generators http://www.abpowerhouse.com/
› Bredenoord (Netherlands, Germany, Denmark): hybrid generators.
http://www.bredenoord.com
› Atlas Copco (UK & International): suppliers of industrial, construction and events
equipment including generators with sustainability at the core of their mission
http://www.atlascopco.co.uk/
› Vindby (Denmark): solar, wind, heat pumps http://www.vindby.com/
› Exide Technology (Int’l): batteries (used by Roskilde) http://www.exide.com/
› Offgrid Energy (UK): specialise in off-grid energy provision, in particular hybrid
http://www.offgrid-energy.co.uk
› Prio Energy (Portugal): biodiesel generators and other sustainable solutions inc. electric
vehicles http://www.prioenergy.com/
› Magnum (France): production company providing audio/lighting/energy and other
services, including a green generator http://www.magnum.fr/?p=352
› Ecotricity (UK): 100% renewable energy tariffs http://www.ecotricity.co.uk/
› Good Energy (UK): 100% renewable energy tariffs http://www.goodenergy.co.uk/
Power/Engagement:
Lighting:
› FocusTrack PowerTrack (UK): software for calculating the energy consumption of show
lighting. http://www.focustrack.co.uk/powertrack
› Philips (EU): manufacturers of a wide range of LEDs
http://www.lighting.philips.co.uk/lightcommunity/trends/led/
› TMB (EU): manufacturer of the Solaris LED Flare; winner of PLASA 2013 Sustainability
Award. Simultaneous color Wash/Strobe/Blinder.
http://www.tmb.com/products/241-solaris-led-flare
› ETC (EU): manufacturers of lighting products and accessories with a focus on
sustainability and efficiency in their product design http://www.etcconnect.com
› Robe Lighting (CZ): lighting manufacturer of some of the industry’s most popular LED
stage lighting (e.g. the LED Series and the LEDWash Series; they also produce LED
Moving Heads and others): http://www.robe.cz/products/category/led-series/
›
Flare Audio (UK): new efficient speaker technology. http://www.flareaudio.com/
›
Funktion One (UK): efficient speaker technology, generally employed in clubs.
http://www.funktion-one.com/
Cooling/Refrigeration:
›
Liebherr/Lemonaid (Germany): highly energy efficient fridges
http://issuu.com/lemonaid.beverages/docs/equipmentkatalog_digital__ku_hlschra_nke_
› Heating, cooling and ventilation: (clubs only) up to 50% of HVAC electricity and 50% of
heating gas reduced through efficient use of fan speeds and timers, use of ambient air
rather than chilled air and update of boilers and chillers;
› Generators and temporary renewable power: (festivals only) 20% of diesel consumption
reduced through efficient sizing and networking of generators, plus further carbon
reductions possible (up to 100%) through the specification of waste vegetable oil
biodiesel, solar powered batteries, wind turbines and kinetic energy systems;
› Permanent renewable power: (clubs only) up to 100% of all electricity de-carbonised
through building integrated or community-scale investments in renewable electricity
generation;
› Lighting: 60% of lighting energy reduced if lighting system is changed to LED lighting
technology;
› Sound: 50% of sound energy reduced through use of active PAs, lower wattage amplifiers
and pulse-width modulation;
› Visual projection: >30% energy saving potential, if new models are used.
For more in-depth information on good and best practice for energy efficient music event
production, the EE MUSIC website hosts how-to resources and guides.
Please see the EE MUSIC website for a selection of further good- and best-practice case
studies from events and venues across Europe:
http://ee-music.eu