B M S College of Engineering

(Autonomous Institute, under VTU)

Course Title: Business research methodology

ASSIGNMENT TOPIC:
IMPORTANCE OF SOCIAL MEDIA IN DIGITAL MARKETING
Course Code:20MBA20PCBR

Submitted By:
Gowtham GN
USN:1BM20BA023
Nithin Gowda S
USN:1BM20BA054
Under the Guidance of
Dr. Shubha Muralidhar
(Assistant Professor)
Department of Management Studies and Research centre
2021-2020

1
 EXECUTIVE SUMMARY

Social media marketing is the demand of the new age. With the increase of internet usage this idea has
become influential. The countries which have an edge in technologies are already capitalizing on this idea.
And now days the social marketing media works better than other media to communicate something to the
society. Business organizations are having good results using the social sites to exert their marketing
communications. Although internet usage is increasing in Bangladesh, it is still focused on selected geo-
demographic segments. Questions are bound to arise on authenticity and also whether the views and
opinion represent the entire market. With this view the research conducted for this study also reveals the
same result. Most of the respondents feel that social sites are not effective enough for marketing
communication in Bangladesh, compared to other media.

2
 Digital Marketing And Branding through Social Media Largely Impacts Brand
Loyalty

Chapter-1
INTRODUTION

Customer have always dictated brand perception through word-of-mouth, companies can
put out good products, market those products, and attempt to steer branding in a certain
dissection, but it’s always been up to the customer.
But now, word-of-mouth is moved online and happens on a much large scale. And happens
on a much large scale. And through various social media platform its available for all see as
marketing and advertising, promoting has become less effective your customer and
prospects on service and their peers to determine the quality of brand.
The customer and the reveus they post about the production or services influence your
branding. Be aware of what they’ve saying and respond as necessary.
So, therefore the social media engagement is so important. It allows the customers to
connect with develop their trust, nurture relationship and create brand loyalty.

Objectives of the study:

1.To study the awareness of digital marketing in Trichy consumer.
2.To analyse the influence of digital marketing in purchi decision
3.To know about the product bought by closing channels
4.To analyse the impact of digital marketing in purchase decision

3
 Chapter-2

Literature review
 Thirty papers, considered for literature reviews to gain knowledge about digital
marketing. In this article, Elisabete loanals etal, (2014) studied the impact of Social
media in Consumer behavior with 116 respondents through structured
questionnaire. They revealed that social media has impaction behavior changes of
Consumers. Anton Camasses etal., (B005) discussed in his article about the future
direction, of mobile marketing in Various areas. Discussed that mobile marketing Can
increase Value for consumers and also retailers. Basher et al, (2010) Examined the
impact of sms Advertising on Consumer attitude and purchase intentions. His
findings revealed that there exist positive relationship between perceived Usefulness
of advertisement and purchase intentions. And also Sadia Afzal et al (2015) discussed
in his paper the impact of online and Conventional advertisement on consumer
buying behavior of branded garments results revealed that quality, design, Content
of advertising ,loyalty of consumer buying towards brand and previous buying
experiences of consumer are significant factors which influence consumer buying
behavior.

 Arifees-Rahman khan and Md Aminul islane:As the technique and procedure of

advanced stage in marketing Segment is changing with the sequence of time. There
are different ideas on digital marketing found. The Digital marketing alleles to the
advertising of production or services by utilizing the computerized technologies to
get hold of the targeted Customer or Consumer. It also incorporates providing
marketing Services through all phones, display advertising as well as any other digital
medium in order to promote brand.Now a days, Customers have a plenty of
opportunities to engage themselves in the digital platform. Business firms
additionally have different digital alternatives including grousing correspondence
through different digital media to create wider scopes to connect with the client in
global village.

 Writing Review and Hypothesis BuildingSafko and Brake (2009, s.6) networks of individuals
who assemble online to share data, information, and feelings utilizing conversationa web-
based media are the instruments utilized for communicationthat have Web 2.0 qualities that
is, they are participatory, synergistic, have information sharing and client enabling devices
accessible on the Web. As a compelling utilization of time and assets, web-based media
showcasing give organizations better correspondence grounds with the shoppers to fabricate
brand dependability past customary techniques (Jackson, 2011; Akhtar, 2011). An
examination by Info-designs advances that at least 50% of Twitter and Facebook clients say

4
 they have gotten bound to discuss, suggest or buy an organization's items after they started
drew in with the organization via web-based media (Jackson, 2011). Organizations can
advance items and administrations, offer moment help, or potentially make an on the web
local area of brand fans through all types of online media, for example, interpersonal
interaction destinations, content networks, virtual universes, websites, microblogging locales,
internet gaming destinations, social bookmarking, news locales, gatherings and the sky is the
limit from there (Zarella, 2010; Kaplan and Haenlein, 2009; Weinberg, 2009). Moreover,
social media empowers shoppers to impart data to their friends about the item and
administration brands (Stileman, 2009; Mangold and Foulds, 2009). These discussions
between the friends give organizations another financially savvy approach to expand brand
mindfulness, support brand acknowledgment and review, and increment brand dependability
(Gunelius, 2011). In this way, it very well may be said that web-based media assists firms with
building brand devotion through systems administration, discussion, and local area building
(McKee, 2010).

 past customary strategies (Jackson, 2011; Akhtar, 2011). An examination by Info-illustrations

advances that at least 50% of Twitter and Facebook clients say they have gotten bound to
discuss, suggest or buy an organization's items after they started drew in with the
organization via online media (Jackson, 2011). Organizations can advance items and
administrations, offer moment help, as well as make an on the web local area of brand fans
through all types of online media, for example, person to person communication
destinations, content networks, virtual universes, websites, microblogging locales, internet
gaming destinations, social bookmarking, news destinations, discussions and the sky is the
limit from there (Zarella, 2010; Kaplan and Haenlein, 2009; Weinberg, 2009). Furthermore,
social media empowers purchasers to impart data to their friends about the item and
administration brands (Stileman, 2009; Mangold and Foulds, 2009). These discussions
between the friends give organizations another savvy approach to expand brand
mindfulness, help brand acknowledgment and review, and increment brand dependability
(Gunelius, 2011). Along these lines, it very well may be said that online media assists firms
with building brand dependability through systems administration, discussion, and local area
building (McKee, 2010).

 The idea of client commitment has drawn in the advertisers and academicians lately. It is
utilized as a estimating instrument that can help work with the prescient force of the conduct
of clients including reliability and references. A portion of the definitions incorporate,
however are not restricted to: "a buyer's condition involved, completely assimilated or
immersed," [7], "a mental cycle" driving client steadfastness [5], "the level of a client's
inspirational, image related, and setting subordinate perspective portrayed by explicit
degrees of psychological, enthusiastic, and conduct movement in brand communications" [8].
Examination researchers in promoting have conceptualized commitment as a
multidimensional develop. This covers the components of social, enthusiastic, and
psychological parts of the purchaser. There are not many scientists who have proposed the
idea of client commitment as a uni-dimensional develop which centers around the social
angle. Nonetheless, late writing on the client commitment are more disposed towards it
being a multi- dimensional develop.

5
 Social media basically refers to online platforms that serve as a vehicle that moderate
and mediate the engagement and interaction of persons or group of individuals. The
platform makes it necessary to exchange and share ideas, opinions, and grievances on
a common mission and vision. It is where new friendships, partnerships, and
businesses, and even researchers are established often for ulterior motives (Goh, Heng,
& Lin, 2013; Issa & Isaias, 2016).

According to Kaplan and Haenlein (2010), social media is “a group of internet-based

applications that builds on the ideological and the technological foundations of web
2.0 and it allows the creation and exchange of user-generated content.” Simply, it
refers to the online technologies and practices which individuals, organizations and
businesses use for the purpose of sharing knowledge and opinions. This definition is
affirmed by Wall and Williams 2007; Schröder and Hölzle 2010 who hypothesise that
social media is a social aggregation. With this in mind, social media according to the
definition cited by Wall and Williams (2007), and Tsimonis and Dimitriadis (2014)
emanate from the initial discussions geared towards public opinions within a stipulated
time, mostly long enough accompanied by sufficient human feeling, which in turn
result in personal relationship within cyberspace. Another plausible explanation of
social media usage is that it contains a wider range of internet-based applications but it
is mostly affiliated with applications such as YouTube, Facebook, Wikipedia, and
Instagram. In spite of the benefits to social media marketers and consumers directly, it
is cheaper in its operation and less time consuming (Kaplan & Haenlein, 2010), it
influences customer behavior and perception, as well as bringing to together categories
of like-minded people (Ernst & Young, 2011).

6
 CHAPTER 3
ANALYSIS AND FINDING

Notes
Output Created 06-SEP-2021 19:26:55
Comments
Input Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 73
Missing Value Handling Definition of Missing User-defined missing values are
treated as missing.
Cases Used Statistics are based on all cases
with valid data.

7
Syntax FREQUENCIES
VARIABLES=@1.Name @2.Age
@3.Gender

@4.Doyouhaveasocialmediaaccou
ntfacebooktwitteryoutubeect
@5.Howmanysocialmediasitesdoy
ouuse

@6.Howoftendoyouengageinsocial
media
@7.Howmuchtimedoyouspendons
ocialmedia

@8.Doestheonlinevisibilityofabusin
essaffectyourpurchase

@9.Inyourownopinionwhatareimpo
rtantfactorsforabusinessusingsocia

@10.Doyoubelievethatsocialmediai
sthebestwaytoreachabusinessstarg

@11.Haveyouevertakenadvantage
onasaleyouheardaboutviasocialme
dia

@12.Howlikelyareyoutopostabouta
nexperienceyouhadwithabusinesso
ns

@13.Howlikelywouldyoubetorepost
orretweetasaleorpromotioncodesto
y

@14.Haveyoueverpostedaboutpro
ductsorservicesabusinessoffer

@15.Howoftenhaveyoupostedabou
tsomethingyoudislikeaboutaproduct
or

@16.Doyoucurrentlyfollowanybusi
nessonsocialmedia
8
Resources Processor Time 00:00:01.88
Elapsed Time 00:00:01.44

4. Do you have a
social media 5. How many social 6. How often
account? (facebook, media sites do you engage in s
1. Name 2. Age 3. Gender twitter, youtube ect) use? media
N Valid 73 73 73 73 43
Missing 0 0 0 0 30

Frequency Table

1. Name
Frequency Percent Valid Percent Cumulative Percent
Valid Abhishek 1 1.4 1.4 1.4

9
Asha S 1 1.4 1.4 2.7
Ashwini H N 1 1.4 1.4 4.1
Bhagya 1 1.4 1.4 5.5
Bharath K S 1 1.4 1.4 6.8
Bhoomika S 1 1.4 1.4 8.2
Bhuvaneshwari 1 1.4 1.4 9.6
Bhuvith N 1 1.4 1.4 11.0
Bobie 1 1.4 1.4 12.3
Chandana 1 1.4 1.4 13.7
Chetan 1 1.4 1.4 15.1
CHETHAN M N 1 1.4 1.4 16.4
Deekshith B B 1 1.4 1.4 17.8
Divyasitharama 1 1.4 1.4 19.2
Geetha N 1 1.4 1.4 20.5
Girish Nanjappa 2 2.7 2.7 23.3
Gokul 1 1.4 1.4 24.7
Guruprasad 1 1.4 1.4 26.0
Harsha c 1 1.4 1.4 27.4
Harshitha S 1 1.4 1.4 28.8
Kapee 1 1.4 1.4 30.1
Karthik 1 1.4 1.4 31.5
Kavitha G V 1 1.4 1.4 32.9
Keerthi mallesh 1 1.4 1.4 34.2
Lakshmeesha t Gowda 1 1.4 1.4 35.6
Likhitha T M 1 1.4 1.4 37.0
LOHITH K 1 1.4 1.4 38.4
Manjula G V 1 1.4 1.4 39.7
Manjunath 1 1.4 1.4 41.1
Manjunath N 1 1.4 1.4 42.5
Megha gowda 1 1.4 1.4 43.8
Megharaj S R 1 1.4 1.4 45.2
Mohan Gowda 1 1.4 1.4 46.6
Monika G.O 1 1.4 1.4 47.9
Nagaraj 1 1.4 1.4 49.3
Nagesh R 1 1.4 1.4 50.7
Namratha K Prakash 1 1.4 1.4 52.1
Nikitha 1 1.4 1.4 53.4
Nikitha B M 1 1.4 1.4 54.8
Nivedita 1 1.4 1.4 56.2
Pallavi 1 1.4 1.4 57.5

10
 Prajwal GR 1 1.4 1.4 58.9
Pramod 1 1.4 1.4 60.3
Prathibha gowda 1 1.4 1.4 61.6
Priyanka 1 1.4 1.4 63.0
Rajendra. S 1 1.4 1.4 64.4
Rajesh p 1 1.4 1.4 65.8
Rakesh 1 1.4 1.4 67.1
Ram 1 1.4 1.4 68.5
Rohan 1 1.4 1.4 69.9
Roopa 1 1.4 1.4 71.2
Sathvik 1 1.4 1.4 72.6
Shailesh bhat 1 1.4 1.4 74.0
Shashank P 1 1.4 1.4 75.3
Smitha 1 1.4 1.4 76.7
Somashekhar L 1 1.4 1.4 78.1
Sowbhagya 1 1.4 1.4 79.5
Spoorthi 1 1.4 1.4 80.8
Sumanth T Hebbar 1 1.4 1.4 82.2
Sushma g k 1 1.4 1.4 83.6
Swaroopa 1 1.4 1.4 84.9
Thejas 1 1.4 1.4 86.3
Usha R 1 1.4 1.4 87.7
Varun 3 4.1 4.1 91.8
Veena 2 2.7 2.7 94.5
Veena s m 1 1.4 1.4 95.9
VISHAL.D 1 1.4 1.4 97.3
VIVEKARADHYA S B 1 1.4 1.4 98.6
Yash appaiah mm 1 1.4 1.4 100.0
Total 73 100.0 100.0

2. Age
Frequency Percent Valid Percent Cumulative Percent
Valid 0 12 16.4 16.4 16.4
0 7 9.6 9.6 26.0
0 54 74.0 74.0 100.0
Total 73 100.0 100.0

11
 3. Gender
Frequency Percent Valid Percent Cumulative Percent
Valid Female 33 45.2 45.2 45.2
Male 40 54.8 54.8 100.0
Total 73 100.0 100.0

4. Do you have a social media account? (facebook, twitter, youtube ect)

Frequency Percent Valid Percent Cumulative Percent
Valid Yes 73 100.0 100.0 100.0

5. How many social media sites do you use?

Frequency Percent Valid Percent Cumulative Percent
Valid 1 10 13.7 23.3 23.3
2 12 16.4 27.9 51.2
3 21 28.8 48.8 100.0
Total 43 58.9 100.0
Missing System 30 41.1
Total 73 100.0

6. How often do you engage in social media?

Frequency Percent Valid Percent Cumulative Percent
Valid Everyday 66 90.4 90.4 90.4
Rarely 3 4.1 4.1 94.5
Three time 4 5.5 5.5 100.0
Total 73 100.0 100.0

7. How much time do you spend on social

media?
Frequency Percent
Missing System 73 100.0

8. Does the online visibility of a business affect your purchase?

12
 Frequency Percent Valid Percent Cumulative Percent
Valid No 34 46.6 46.6 46.6
Yes 39 53.4 53.4 100.0
Total 73 100.0 100.0

9. In your own opinion, what are important factors for a business using
social media marketing? place a number between 1 and 5 besides each
response by importance, with 1 being the most important and 5 being the
least important.
Frequency Percent Valid Percent Cumulative Percent
Valid con 9 12.3 12.3 12.3
cus 19 26.0 26.0 38.4
onl 26 35.6 35.6 74.0
tim 3 4.1 4.1 78.1
typ 16 21.9 21.9 100.0
Total 73 100.0 100.0

10. Do you believe that social media is the best way to reach a
business's targeted audience?
Frequency Percent Valid Percent Cumulative Percent
Valid No 4 5.5 5.5 5.5
Yes 69 94.5 94.5 100.0
Total 73 100.0 100.0

11. Have you ever taken advantage on a sale you heard about via social
media?
Frequency Percent Valid Percent Cumulative Percent
Valid No 29 39.7 39.7 39.7
Yes 44 60.3 60.3 100.0
Total 73 100.0 100.0

12. How likely are you to post about an experience you had with a
business on social media?
Frequency Percent Valid Percent Cumulative Percent
Valid No 29 39.7 39.7 39.7
Yes 44 60.3 60.3 100.0

13
 Total 73 100.0 100.0

13. How likely would you be to repost or retweet a sale or promotion codes to your
friends?
Frequency Percent Valid Percent Cumulative Percent
Valid Not likely 19 26.0 26.0 26.0
Somewhat likely 30 41.1 41.1 67.1
Very likely 24 32.9 32.9 100.0
Total 73 100.0 100.0

14. Have you ever posted about products or services a business offer?
Frequency Percent Valid Percent Cumulative Percent
Valid No 46 63.0 63.0 63.0
Yes 27 37.0 37.0 100.0
Total 73 100.0 100.0

15. How often have you posted about something you dislike about a product or
service you liked or dislike?
Frequency Percent Valid Percent Cumulative Percent
Valid Everyday 10 13.7 13.7 13.7
Never 23 31.5 31.5 45.2
Once a week 4 5.5 5.5 50.7
Rarely 35 47.9 47.9 98.6
Three times a we 1 1.4 1.4 100.0
Total 73 100.0 100.0

16. Do you currently follow any business on social media?

Frequency Percent Valid Percent Cumulative Percent
Valid No 35 47.9 47.9 47.9
Yes 38 52.1 52.1 100.0
Total 73 100.0 100.0

14
 17. Do you believe that business will achieve better results when it
comes to customer loyalty and profits is social media is integrated into
marketing?
Frequency Percent Valid Percent Cumulative Percent
Valid No 3 4.1 4.1 4.1
Yes 70 95.9 95.9 100.0
Total 73 100.0 100.0

Pie Chart

15
16
 Almost everyone are using social media site

Most of them use social media sites

17
 Most of them are using social media everyday.

From the given pie chart, it is clearly seen that a majority of the respondent are says that
online business affect purchases.

18
By this given pie chart the most of them says that online promotions is important.

From this pie chart the respondents says yes social media is the best way to reach a business
targeted audience.

19
By this pie chart respondents says yes for advantage on sale about via social media.

From this pie chart the respondents says yes about there experience had a business on social
media.

20
From this pie chart the respondents says they often rarely posted about something dislike
about a product or service you like or dislike

21
From this pie chart the respondents says yes they believe that business will achieve better
result when it comes to customer loyalty

22
 HYPOTHIESIS
Null hypothesis
H0-There is no significance difference in the satisfaction
H1- There is significance difference in the satisfaction

ANOVA

Notes
Output Created 07-SEP-2021 11:10:40
Comments
Input Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 73
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics for each analysis
are based on cases with no
missing data for any variable
in the analysis.
Syntax ONEWAY
@5.Howmanysocialmediasite
sdoyouuse BY @2.Age
/MISSING ANALYSIS
/CRITERIA=CILEVEL(0.95)
/POSTHOC=TUKEY
ALPHA(0.05).
Resources Processor Time 00:00:00.00
Elapsed Time 00:00:00.01

[DataSet1]

23
ANOVA
5. How many social media sites do you use?
Sum of Squares df Mean Square F Sig.
Between Groups 2.142 2 1.071 1.645 .206
Within Groups 26.044 40 .651
Total 28.186 42

Post Hoc Tests

Multiple Comparisons
Dependent Variable: 5. How many social media sites do you use?
Tukey HSD
Mean Difference 95% Confidence Interval
(I) 2. Age (J) 2. Age (I-J) Std. Error Sig. Lower Bound Upper Bound
0 0 -.714 .398 .184 -1.68 .25
0 -.231 .300 .724 -.96 .50
0 0 .714 .398 .184 -.25 1.68
0 .484 .344 .347 -.35 1.32
0 0 .231 .300 .724 -.50 .96
0 -.484 .344 .347 -1.32 .35

Homogeneous Subsets

5. How many social media

sites do you use?
Tukey HSDa,b
Subset for alpha
= 0.05
2. Age N 1
0 10 2.00
0 26 2.23

24
0 7 2.71
Sig. .115

Means for groups in homogeneous

subsets are displayed.
a. Uses Harmonic Mean Sample Size =
10.664.
b. The group sizes are unequal. The
harmonic mean of the group sizes is
used. Type I error levels are not
guaranteed.

Crosstabs

Notes
Output Created 07-SEP-2021 11:12:36
Comments
Input Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 73
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics for each table are
based on all the cases with
valid data in the specified
range(s) for all variables in
each table.
Syntax CROSSTABS
/TABLES=@3.Gender BY
@5.Howmanysocialmediasite
sdoyouuse
/FORMAT=AVALUE
TABLES
/STATISTICS=CHISQ PHI
/CELLS=COUNT
/COUNT ROUND CELL
/BARCHART.

25
Resources Processor Time 00:00:02.03
Elapsed Time 00:00:07.80
Dimensions Requested 2
Cells Available 524245

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
3. Gender * 5. How many 43 58.9% 30 41.1% 73 100.0%
social media sites do you
use?

3. Gender * 5. How many social media sites do you use?

Crosstabulation
Count
5. How many social media sites do you use?
1 2 3 Total
3. Gender Female 7 7 7 21
Male 3 5 14 22
Total 10 12 21 43

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
a
Pearson Chi-Square 4.246 2 .120
Likelihood Ratio 4.336 2 .114
N of Valid Cases 43

a. 1 cells (16.7%) have expected count less than 5. The minimum

expected count is 4.88.

Symmetric Measures
Approximate
Value Significance

26
Nominal by Nominal Phi .314 .120
Cramer's V .314 .120
N of Valid Cases 43

27
 CHAPTER -4
Conclusion

Social media can be established anywhere with an Internet connection, and it should
be considered by
marketers, advertisers, and online content creators as a basic part of their
communications because social
media affects all aspects of the Internet and transforms the role of Internet in people‟s lives
(Universal McCann
2008).
Today, consumers gain a new role with social media. Consumers are becoming „„content
creators‟‟ and, thus,
functional consumers instead of just consuming, as in the past. Social media applications or
tools that facilitate
this are blogs, micro blogging applications (such as Twitter), social networking sites
(such as Facebook),
podcasts, and video and photo sharing sites (such as YouTube and Flickr). Given this reality,
it is useful for
companies, especially marketers, to integrate social media into marketing and their marketing
strategies.
This study has attempted to identify the major advantages and disadvantages determined by
the development of
Internet technology in the area of social media marketing. Social media is the modern tool for
marketers who
try every means to get their message out to their target markets. The medium has
many advantages and
disadvantages based on their firm, and many companies still struggle to find the right
way to use it. The
average business owners or marketers do not fully understand the risks and challenges in it.
The field is still so
fresh that it is difficult to evaluate the qualifications of social media “experts” who offer their
services online.
So, before a company step into the field of social media marketing, they have to complete full
research on
social media practices. An organization has to master basic principles and tactics of using
social media as an
effective tool in order to survive in the field of social media marketing. Main goals
of a company or
organization have to engage customers, to protect company reputation, to provide customers
with good quality
of product and services and to satisfy customer‟s need.

28
 CHAPTER -5
QUESTIONNAIRE

1. Name *

2.Age *
18-28
29-38
39-48
>48

3. Gender *
Female
Male
Prefer not to say

4. Do you have a social media account? (facebook, twitter, youtube ect) *

Yes
No

5. How many social media sites do you use? *

1
2
3
More than 3

6. How often do you engage in social media? *

Everyday
Three times a week
Once a week
Rarely
Never

29
7.How much time do you spend on social media? *
less than 30 minutes
30 minutes to an hour
1-2 hours
3 or more hours

8.Does the online visibility of a business affect your purchase? *

Yes
No

9. In your own opinion, what are important factors for a business using social
media marketing? place a number between 1 and 5 besides each response by
importance, with 1 being the most important and 5 being the least important. *
consistency of posts
type of content posted
customer engagement (i,e customer services)
online promotions
timing of posts

10. Do you believe that social media is the best way to reach a business's
targeted audience?
Yes
No

11. Have you ever taken advantage on a sale you heard about via social media?
Yes
No

12. How likely are you to post about an experience you had with a business on
social media?
Yes
No

30
13. How likely would you be to repost or retweet a sale or promotion codes to
your friends? *
Very likely
Somewhat likely
Not likely
14. Have you ever posted about products or services a business offer? *
Yes
No:

15. How often have you posted about something you dislike about a product or
service you liked or dislike? *
Everyday
Three times a week
Once a week
Rarely
Never

16.Do you currently follow any business on social media? *

Yes
No

17.Do you believe that business will achieve better results when it comes to
customer loyalty and profits is social media is integrated into marketing? *
Yes
No

31