Consumer Purchases by Category

Sales in millions of dollars

2009 2010 2011 2012 2013 2014 2015 2016

Equipment 18,971 19,033 19,170 20,319 19,439 16,196 15,224 13,320
Footwear 12,816 13,318 13,068 12,546 13,026 11,742 16,928 18,779
Apparel 11,127 12,035 12,845 10,307 11,030 9,195 12,971 15,269
Total 42,914 44,387 45,083 43,196 45,655 45,625 45,835 46,824

Consumer Purchases
$25,000

$20,000
(in millions)

$15,000

$10,000

$5,000

$0
Equipment Footwear Apparel
Sporting Goods

2012 2013 2014 2015 2016

 Consumer Purchases
$25,000

$20,000
(in millions)

$15,000

$10,000

$5,000

$0
parel 2012 2013 2014 2015 2016
Sporting Goods

Equipment Footwear Apparel

Consumer Purchases
100%
90%
80%
70%
(in millions)

60%
50%
40%
30%
20%
10%
0%
2012 2013 2014 2015 2016
Sporting Goods

Equipment Footwear Apparel

 Consumer Purchases
100%
90%
80%
70%
(in millions)

60%
50%
40%
30%
20%
10%
0%
2016 2012 2013 2014 2015 2016
Sporting Goods

Equipment Footwear Apparel

Consumer Purchases
100%
90%
80%
70%
(in millions)

60%
50%
40%
30%
20%
10%
0%
2016 2012 2013 2014 2015 2016
Sporting Goods

Equipment Footwear Apparel

Consumer Purchases by Category
Sales in millions of dollars

2009 2010 2011 2012 2013 2014 2015 2016

Equipment 18,971 19,033 19,170 20,319 19,439 16,196 15,224 13,320
Footwear 12,816 13,318 13,068 12,546 13,026 11,742 16,928 18,779
Apparel 11,127 12,035 12,845 10,307 11,030 9,195 12,971 15,269
Total 42,914 44,387 45,083 43,196 45,655 45,625 45,835 46,824

2016 Consumer Purchases

Apparel Equipment
32% 28%

Footwear
40%
Consumer Equipment Purchases by Sport (in millions)
2016 2015 2014
Exercise $4,992.21 $4,757.14 $4,259.54
Golf $3,716.73 $3,680.05 $4,240.32
Team Goods $2,835.45 $2,807.09 $2,765.04
Fishing Tackle $2,265.21 $2,259.53 $2,281.95
Camping $1,649.61 $1,602.35 $1,539.67
Optics $992.97 $965.91 $904.52
Billiards & Indoor Games $678.69 $660.70 $629.12
Skiing, Downhill $657.09 $644.71 $614.76
Wheel Sports & Pogo Sticks $581.49 $607.13 $843.61
Tennis $508.05 $502.37 $459.78
Skin Diving & Scuba Gear $438.93 $431.41 $435.26
Basketball $427.05 $422.67 $383.64
Baseball & Softball $415.17 $404.41 $400.70
Archery $382.77 $372.66 $356.74
Skiing, Snowboards $347.13 $338.53 $322.83
Bowling $267.21 $260.45 $240.10
Hockey & Ice Skates $258.57 $252.67 $222.07
Football $167.85 $171.24 $155.43
Soccer Balls $146.25 $141.54 $132.86
Water Skis $139.77 $137.22 $122.92
Skiing, Cross-Country $116.01 $114.33 $99.27
Volleyball & Badminton Sets $110.61 $108.93 $93.87
Racquetball $105.21 $104.93 $89.98

Total $22,200.00 $21,748.00 $21,594.00

Consumer
Footbal
Bowling Hockey & Ice Skates
Skiing, Sn
Archery
Baseball & Softball
Basketball
Skin Diving & Scuba Gear
Tennis

Wheel Sports & Pogo Sticks

Skiing, Downhill

Billiards & Indoor Games

Optics
 Wheel Sports & Pogo Sticks

Skiing, Downhill

Billiards & Indoor Games

Optics

Camping

Fishing Tackle
 Consumer Purchases by Sport
Football Soccer Balls WaterSkiing,
Skis Cross-Country Racquetball
Volleyball & Badminton Sets
Bowling Hockey & Ice Skates
Skiing, Snowboards
Archery
Baseball & Softball
Basketball
Skin Diving & Scuba Gear Exercise

Tennis

Wheel Sports & Pogo Sticks

Skiing, Downhill

Billiards & Indoor Games

Optics
 Wheel Sports & Pogo Sticks

Skiing, Downhill

Billiards & Indoor Games

Optics

Golf
Camping

Fishing Tackle
Team Goods
Footwear Market Share

Style Styles Sales Market

Share
Running 22 24,665 5.00%
Basketball 28 24,168 9.00%
Cross-training/fitness 17 25,948 11.00%
Tennis 9 15,386 5.30%
Dashboard Chart
Reading Gauge
Lower Limit (red) Low Range
Upper Limit (green) High Range
Gauge max value Max Value
Bottom Selection

Normal Range Limits

Lower Upper Max Angle

Value