WELLNESS &

AESTHETICS
TRENDS REPORT 2030
JEUNESSE AUSTRALASIA

TM

October 2021
Colleagues and friends,
Never has wellbeing been so firmly on the agenda as
during this time of immense uncertainty, testing our
ability to not only survive but thrive during this time,
as human beings in our personal and professional lives.
As global leaders in wellbeing and aesthetics, our
Jeunesse Global family is humbled to be on this
journey together with tens of thousands of Australians
and people around the globe, as we work together to
traverse some very trying times.
As the rise of the Health Economy accelerates based
on the sudden impact of COVID-19 on our lives, it
is timely to consider the impact it has had on our
approach to wellbeing – at home, at work, amongst
our families and friends - and what the future holds.
We should openly acknowledge that we are living in
days of high contrast – snap lockdowns overnight,
restricting our freedom and at the same time slowing
us down. The long-lasting impact on our wellbeing will
be felt for at least a decade to come, regardless of age.
As we enter The Age of the Wellbeing Economy, with
physical and mental health front and centre of all
narrative, never has it been more important for us to
focus on our wellbeing.
Cultural shifts like these quickly evolve into trends of
note that change the way we relate, how we spend
our time and what we consume. This White Paper,
Jeunesse Australasia Beauty & Wellness Trends 2030
presents our thinking on key trends in wellbeing and
beauty that will have a marked impact on the future of
this sector.
We see how the importance of daily ritual, be it beauty
or wellbeing, to support our mental wellbeing and help
us bring calm during a time of deep uncertainty, has
never been greater.
As a global leader in evidence-based wellbeing and
aesthetics products, that have been designed to
enhance optimal health as well as to provide a direct-
selling model for business that empowers millions
of entrepreneurs worldwide, Jeunesse Australasia is
deeply committed to supporting our communities
across the globe, during this very challenging time.
WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021
CONTENTS
Audiences are seeking simple ways to return to the
basics to focus on what truly matters. In what is called
‘Essentialism’ we see a clear shift to focus on what matters
most – the way we spend our time, who we spend our
time with and what we spend our money on.
This mirrors our philosophy at
1 2 3
Jeunesse Global – focus on what
matters to make lives better.
We are witnessing a major paradigm shift from
treating illness to creating wellness where a
strengthened immune system is front and centre of the
Emerging Health Health & Aesthetic Jeunesse Global
wellbeing agenda, with the role of preventative health & Beauty Trends Shopper Trends
and quality natural medicines undeniable.
2030
Now, more than ever, Jeunesse Australasia carries
an immense responsibility to lead the wellbeing and
beauty industry by supporting its distributors and
4 5 6
consumers with a viable business option through the
supply of innovative and award-winning products
and a passionate team who are committed to social
responsibility, to supporting those in need and to
sustainability of people and planet. This will ensure our
success, now and in the future.
The People Jeunesse Scientific The Jeunesse
Thank you for taking time to read our Jeunesse
Australasia Beauty & Wellness Trends 2030 Report.
behind Jeunesse Advisory Board Family
We trust that it inspires you in your own world of
wellbeing be it for you in life, family or business.
I call on you to please drop me a note to share
your thoughts and feedback here:
rachel.mcvinish@jeunessehq.com
Yours in Wellbeing,
Rachel McVinish
General Manager
Jeunesse Australasia
3
2 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 3

1 EMERGING HEALTH
& BEAUTY TRENDS
The growth of self-care and preventative medicine will
increase over the next decade as global healthcare costs rise
and healthcare resources come under greater pressure.
TREND #1:
FROM B2C
TO B2H
With the rapid evolution to a work from home
model, at least part time, we have seen the use
of space in our homes evolve to incorporate
work, restaurant, wellness and even schooling.
This brings the need to reimagine the way we
connect as people, requiring a far deeper and
more meaningful approach. We are required
to understand every facet of the lives of our
audiences, increasingly on a more personal level,
hence the evolution from B2C (Consumers) to
B2H (Humans).1
Brands that communicate with audiences as
whole human beings, with relevance and cultural
sensitivity about topics that matter most
to them, are far more likely to build trusted,
authentic relationships which ultimately builds
long term success for businesses.
This further merges the concepts of internal
wellbeing and aesthetics, where both forms of
self-care are now front and centre of our lives
as we all focus on strengthening our immunity
and resilience during unsettled times. The
amplification of daily rituals to help maintain
a sense of control has been enabled largely
through wellbeing and aesthetic rituals – from
skincare rituals such as at home facials which
help focus the mind and release stress; fitness
routines such as yoga, walking supported
with daily doses of good nutrition and
supplementation.
When communicating with our
audiences, we should consider
not only one aspect of their being
but see them as ‘whole humans’,
including all aspects of being ie.
physical, mental, and spiritual for
deeper audience connection.
WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021
EMERGING HEALTH & BEAUTY TRENDS
TREND #2:
ESSENTIALISM MEETS
SKINAMALISM
The onset of the global pandemic has seen
people embrace ‘Essentialism”2 – the pairing
back of what we spend our time on, who we
spend it with, and what we consume, to only
that which matters most to us, in other words,
that which is essential. With that comes the
pairing back of how much we consume. As
consumers of wellbeing and beauty products we
are downgrading the complexity of our beauty
routines and leaning into simpler approaches
that emphasise natural skin texture and fresh
faces, described as a less-is-more approach. We
are increasingly selecting fewer products that
deliver better value and that deliver multiple
outcomes at once, which support our aesthetic
needs, our inner wellbeing and are better for the According to Mintel (2021),
planet as they leave a lighter carbon footprint.
skincare manufacturers
The focus on pairing back our lives
that promote the value
to activities which matter, which of a beauty routine to
reduce stress and which bring value
is a fundamental shift in audience combat stress and bring
behaviour during these times. We
should ask ourselves: What essentials
normality during uncertain
in life am I under-investing in? What times will drive long-term
non-essentials am I over-investing in?
What changes in my life can I make value for consumers.6
to rebalance in line with what really
matters to me?
TREND #3:
THE RISE OF PHYGITAL
SELF-CARE
The rise of phygital (the crossover of physical and
digital) experiences will influence preventative
medicine and self-care over the next decade.3
4 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 5

The growing desire to self-diagnose and track
cutting-edge data about ourselves will drive
phygital innovation. As wearables become
increasingly sophisticated, people will be able
to access hyper-specific personal data on-
demand, enabling self- and physician-guided
management of health conditions remotely,
placing them in control of their health.4 Internet-
connected exercise equipment, such as the
Peloton Tread, Tonal Home Gym and Lululemon’s
Mirror, allow people to participate in on-demand
classes on their own time, creating a true
phygital at-home fitness experience.
Brands in the aesthetic space are now using 3D
printing technology to produce personalised
cosmetic and therapeutic skin solutions.
Products including printed face masks that take
multi-masking to the next level, make-up printing
mirrors and personalised dermatologically
prescribed skin treatments are helping
revolutionise phygital self-care.5
Phygital experiences are immersive,
immediate and interactive,4
empowering consumers to take
control of their health and
aesthetic goals.
TREND #4:
MENTAL HEALTH AND
SKINCARE COMBINE
Fear, worry, and stress are normal responses
to perceived or real threats and during times
of uncertainty. So, it’s normal that people
have been experiencing heightened anxiety
and depression in the context of the Covid-19
pandemic. Faced with new realities of working
from home, unemployment, home-schooling,
and lack of physical contact with family, friends
and colleagues, it’s important that we look after
our mental as well as our physical health.
EMERGING HEALTH & BEAUTY TRENDS
A study of 584 women over 50 showed that
following a skincare routine led to an improved
sense of self-efficacy and self-esteem and a
better sense of happiness.7
Another study of 180 women showed that
after a 28-day skincare routine, respondents
felt significant improvement in feelings of
empowerment, happiness and self-esteem.
Moreover, improvements persisted for two
weeks after completion of the routine.8
Adding a skincare routine to your day
creates a space for mindfulness and
relaxation, benefiting not only your skin’s
appearance but also your emotional
wellbeing.
TREND #5:
RECUPERATIVE
LIVING
Heightened awareness of the need for self-
care and preservation during a time of intense
disruption has shifted our focus to Recuperative
Living which combines rituals – health,
beauty and nutrition – which are focussed on
maintaining equilibrium and wellbeing during
this time. Physical and mental wellbeing have
sapped the energy from our daily lives brought
on by the virus for some, or ongoing low-level
anxiety for others, based on isolation, separation
from loved ones and financial stresses.
Recuperating will see the focus shift to feeling
as good as we look, with the rise in skincare, hair
care and bath-and-body products resulting from
self-care and pampering lockdown trends to
continue.9 There will be a shift to weave beauty
and health routines to enhance hygiene and
immunity, which will happen on a large scale.10 A
recuperative approach to living will also see us
slowing down, focussing on what is essential to
support our bodies and minds through balanced
A focus on support for the immune system,
energy production to maintain vitality as well as
aids to support sleep and anxiety management
are front and centre of complementary
medicine including the likes of Vitamin C, D,
Echinacea and Ashwagandha groups. A focus
on mitochondrial energy as the new frontier
of healthcare is highlighted as a focus for
healthcare practitioners when assessing patient
wellbeing. Preliminary studies looking at the
effects of oxidative stress, inflammation and
immune dysfunction suggest that compounds
that modulate mitochondrial function and inhibit
inflammation may help support wellbeing in the
long run.11,12 Further research into the benefits of
CoQ10 in its active form, Ubiquinol, will continue
to drive the importance of antioxidant therapy
to support recuperation.
Products that help consumers
recuperate through sensory fulfilment or
routines that weave hygiene, immunity,
and beauty will help consumers emerge
from the inter-Covid period.
TREND #6:
A PROACTIVE APPROACH
TO COGNITIVE HEALTH
By 2050, 152 million people will be living with
dementia across the globe.13 More than 472,000
Australians live with dementia and almost 1.6
million are involved in their care.14 With the
realisation that they will live to be seventy
or more years old, consumers want to take a
proactive approach to preserve long-term brain
function and memory.
Research into polyphenols such as curcumin
(turmeric), resveratrol (dark berries) and green
tea shows promising neuroprotective results
in reviews and in vivo studies.15 In addition,
L-Theanine, an amino acid found in green tea,
EMERGING HEALTH & BEAUTY TRENDS
The neuroprotective capacity of plant
compounds offers the opportunity for
the development of safe medicines
for the treatment of a growing global
health issue.
TREND #7:
CELLULAR ANTI-AGEING:
WHERE BEAUTY FROM
WITHIN MEETS LONGEVITY
Molecular damage drives the ageing process
at the cellular level; this damage slowly
accumulates with age. Although cells have
mechanisms to repair or remove this damage,
these mechanisms decline as we get older.
Therefore, products that support cellular
function will empower consumers to create a
personalised anti-ageing plan that promotes
longevity and beauty from within.
Using nutrients and phytochemicals to support
the four pillars of cellular anti-ageing — calorie
restriction, telomere protection, stem cell
maintenance and DNA Protection — combines
the latest science with traditional foods,
herbal medicines and cutting-edge nutritional
supplements to fight ageing at the cellular level.
THE FOUR PILLARS OF CELLULAR ANTI-AGEING
1
Calorie
Restricition Diet
or Mimetics
Resveratol
2 3
Telomere Stem Cell
Protection Maintenance
Vitamins C, D, E, Folate, Curcumin, Resveratol,
Beta-cartone, Magnesium, Sea Buckthorn Berry
Zinc, Blue-Green Algae,
Omega-3 Fatty Acids

According to Mintel (2021), skincare nutrition, reduction in exogenous influences

has shown it may effectively improve cognitive 4
function and reduce the progression of cognitive
manufacturers that promote the value of a such as alcohol and supplementation where DNA
dysfunction.16
skincare routine to combat stress and bring indicated by a healthcare practitioner to replace Protection
normality during uncertain times will drive depleted reserves. Multinutritional sup-
plement, Rosemary,
long-term value for consumers.6 Curcumin, Broccoli,
Resveratrol

WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 6 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 7

1. CALORIE RESTRICTION
Studies have shown Calorie restriction has been shown in
that approximately 40 observational, preclinical and clinical trials
to have the ability to increase lifespan and
vitamins, minerals and improve health and quality of life.17 However,
studies have also shown that poor compliance
other compounds are can hinder this approach. Polyphenols such
as resveratrol have been shown to mimic the
needed for efficient effects of calorie restriction,18,19 helping promote
longevity where compliance with calorie
metabolism and DNA restriction diets may be an issue.
repair.24 2. TELOMERE PROTECTION
Telomeres are the caps at the end of each
DNA strand that protect our cells so they can
do their job,20 like the plastic tips at the end
of shoelaces. They are dynamic and shorten
with each cell division. Once a telomere is too
short, the body detects this as DNA damage
and the cell enters senescence (stops dividing).
Accumulations of senescent cells are linked to
ageing and age-related conditions.
Vitamins C, D, E, folate and beta-carotene — and
the minerals zinc and magnesium have been
shown to protect telomeres. Omega-3 fatty acids
are also beneficial in preserving telomere length,21
as are polyphenols found in fruits, vegetables and
blue-green algae (Aphanizomenon flos-aquae).
3. STEM CELL MAINTENANCE
Stem cells are cells that have the potential
to differentiate into other cell types in the
body. Because of this ability, they support the
regenerative and recuperative functions in
cells, protecting us as we age. Polyphenols
such as resveratrol (grapes), curcumin (turmeric)
and quercetin (sea buckthorn berry) have
been shown in preliminary trials to protect
and benefit stem cells.22,23
4. DNA PROTECTION AND REPAIR
Studies have shown that approximately 40
vitamins, minerals and other compounds are
needed for efficient metabolism and DNA
repair.24 Vegetables, fruits, spices and herbs
help provide these compounds.
WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 8 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021
EMERGING HEALTH & BEAUTY TRENDS
For example, constituents found in cruciferous
vegetables such as Broccoli have been shown to
protect cigarette smokers from cellular damage.25
Spices including paprika, rosemary and curcumin
were also shown, in an ex-vivo bioavailability
study, to protect DNA strands from oxidative
damage.26
Fruits, vegetables, herbs, spices, and
good fats are vital for the healthy
functioning of our cells and to fight
cellular ageing. Supplementation with a
multi-nutritional specially formulated to
support anti-ageing may be beneficial
if dietary intake is inadequate.
TREND #8:
NATURE AS AN
URBAN REMEDY
By 2030, more than fifty per cent of the world’s
population will live in large cities and generate
81 per cent of global consumption.27 Sedentary
lifestyles, overeating and lack of green space are
common characteristics of Australian city life,
creating a perfect storm for the development
of lifestyle diseases.28 Inner-city pollution will
also impact residents’ health; World Health
Organization research shows nine out of ten
people breathe air containing high levels of
pollutants.29 Can nature provide solutions to
these problems? Plant extracts, nutrients and
skincare solutions can help support the body’s
detoxification process, protect the body from
cellular damage and shield the delicate layers of
the skin from the impact of urban life.
Herbs such as Milk Thistle (Silybum Marianum)
contain antioxidants that protect the liver
from toxins, helping your liver function more
efficiently.30 Berries and dark-coloured
fruits—such as dark sweet cherries, blueberries,
concord grapes, pomegranates and acai
berries—contain powerful antioxidants such
as anthocyanins.
9
 EMERGING HEALTH & BEAUTY TRENDS

EMERGING HEALTH & BEAUTY TRENDS

Anthocyanins work extensively throughout GENERATIONAL VIEWPOINTS ON HEALTH & AESTHETICS
the body to protect cells from environmental
pollutants.31 Superoxide dismutases (SODs)
Using biotechnology to synthesise Health and aesthetic goals across generations differ and not just because of their age. Understanding
are enzymes that help the body defend itself
ingredients allows environmentally how each generation gets their information, what they value and how they shop all plays a part
against the ravages of the environment. SODs
friendly and sustainable sourcing in reaching different generational audiences. If brands want to drive positive change and improve
found in premium skincare products protect
of pure and potent raw materials. customers’ health and esteem, understanding their generational influences is highly beneficial.
the skin by neutralising dangerous substances
Consumers savvy to brands investing
in biotech will look for clear labelling Table: 1 Beauty and health goals across the generations 37,38,39,40,41,42,43,44,45,46,47
generated by sun exposure and pollution.32
Hydrolysed collagen (HC) supplements have
of biosynthetic ingredients and
also shown antioxidant benefits, helping
sustainability stories with authentic
and measurable results. VALUES BUYING HABITS HEALTH GOALS AESTHETIC GOALS
moisturise the skin and reduce the effects
of skin ageing.33 GEN ALPHA Resilience Influence family Actively discuss healthy The beauty goals of Gen
purchasing eating with millennial Alpha will continue to
TREND #10: 2010 – 2024 Adaptability parents evolve. Being influenced
Screenagers by technology, climate
Diversity
Including plant compounds and PROVE YOUR ‘GREEN’ Want to buy from change and digital
skincare products rich in antioxidants Collaboration shopping trends
WORTH ethical brands
as part of your daily routine helps Like physical and
your body detox and defend against Emerging from lockdown, consumers’ relationship omnichannels
environmental pollutants. to their surroundings has shifted, forcing them to
re-evaluate purchase priorities with eco-ethical
considerations.36 This has driven the desire for GEN Z Most educated Influenced by social Holistic balance ’Skintellectuals’ –
generation media interested and educated
more conscious purchasing, including supporting 1995 & 2009 Stress management
TREND #9: Always connected Mobile phone shoppers Sustainable beauty
local businesses or businesses with sustainability Physical fitness
BIOTECHNOLOGY AND initiatives at their core. Racially and ethnically
diverse
Clean products
SUSTAINABILITY
As there is little regulation surrounding what Individual expression
With more consumers demanding potent but it means for a product label to say “green,” ”True Gen” looking for
safe products and environmentally responsible “clean,” “organic” or “natural,” transparency and authenticity
aesthetic and wellness solutions, biotechnology traceability around ingredients, including their
companies that provide sustainable, efficacious, origin, continues to be an issue. Companies that MILLENIALS Social media savvy Influenced by blogs & Support for Transparent,
and safe products will lead the market. can demonstrate their green credentials with online reviews emotional health sustainable products
1980 & 1994 Cause motivated
strong sustainability plans will stand out from Social selling Sleep health Purpose-driven beauty
Biotechnology uses microorganisms to create Value experiences
their competition.
specific products through fermentation processes Price-conscious Positive relationships Like trying new product
Achievement
and genetic engineering techniques. These Multi-device,
products can include biosynthetic squalene, multichannel shoppers
hyaluronic acid, kojic acid, stem cells and certain
Innovations, such as waterless beauty,
growth factors. The use of growth factors is an
upcycling, carbon neutrality, using
local ingredients and compostable, GEN X ‘Sandwich Generation’ Need clear path-to- Sleep and stress Anti-ageing
emergent and promising therapy for repairing and purchase online management
remodelling skin structures. Preliminary clinical
reusable or refillable packaging 1960-1979 Diversity Low allergy products
Multichannel shopper Healthy weight
studies show that topical application of products
solutions, will drive the greening of Entrepreneurialism management Multitasking products
the cosmetic industry heading into Influenced by email
with growth factors may effectively combat the Pragmatism marketing Preventative medicine
signs of skin ageing.34,35
the next decade.

BABY The loyal generation Brand loyal Prioritise chronic disease Hydrating/moisturising
management products for both men
BOOMERS Equal rights and Value in-person service and women
opportunities Stress and burnout
1940-1959 Price-conscious Look as good as you feel
Personal growth Mental health support
Shop in-store
Question everything

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 HEALTH & AESTHETIC SHOPPER TRENDS

HEALTH & AESTHETIC SHOPPER TRENDS

2
HEALTH & AESTHETIC
SHOPPER
t h e

TRENDS 2030
1. DIRECT SELLING THE RISE OF
THE NEW MICROENTREPRENEUR
WHAT IS DIRECT SELLING?
The growth of microentrepreneurs,
Direct selling is defined by face-to-face selling,
Remote working and technology have created direct to the consumer outside of the retail as direct selling distributors,
brick and mortar stores. Thanks to social media
a new wave of microentrepreneurs who not
only want an income but want to feel passion platforms, direct selling is also now a form of experienced a surge in Australia
social sales that allows independent distributors
for their vocation. This passion endears them
to consumers, providing a story that captivates to sell products directly to consumers — face- after the first wave of lockdowns,
to-face and online — determining for themselves
and drives loyalty in a jaded marketplace looking
for authenticity. Microentrepreneurs across the when and how much time they put into their providing income and opportunity
business. With the burgeoning rise of the ‘gig
gig economy, e-commerce and direct selling all
experienced growth during Covid-19, supporting economy’ and the interest in secondary jobs or at a time when many people
‘side gigs’, direct selling provides opportunities
the global economy and building stronger
relationships with consumers.47 for distributors to earn extra income, build needed it most.
a sense of community and be a part of their
The growth of microentrepreneurs, as direct company’s philanthropic endeavours.
selling distributors, experienced a surge in
Australia after the first wave of lockdowns,
providing income and opportunity at a time
when many people needed it most.

LOW RISK FACE TO FACE DIGITAL POWER TO WORK WITH WORK LIFE
DEFINE YOUR TRUSTWORTHY BALANCE
LOW START-UP OWN SUCCESS COMPANIES
COSTS

WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 12 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 13
 HEALTH & AESTHETIC SHOPPER TRENDS

HEALTH & AESTHETIC SHOPPER TRENDS

DIRECT SELLING IN AUSTRALIA 2. THE CONTINUED RISE OF
SOCIAL SHOPPING
Direct Selling Australia (DSA) — the industry association for direct selling in Australian retail — has
52 member companies committed to their Code of Practice, promoting high consumer protection Social media and social shopping research
standards, professionalism, and ethics. conducted by GWI (2020) across 47 markets
showed almost fifty per cent of respondents
use social media to learn about and buy new
According to DSA research during 2020: brands or products. In addition, respondents were
influenced by social media ads, recommendations,
or updates on brands’ social media pages. Social
Voice powered search and purchase options
through smart devices in the home and office
will continue to grow, especially among younger
consumers. Creating content specifically for
smart device engagement will see brands stay
ahead of this growing trend.
Expanding your strategy to include
innovative ways of showing up

478,822
media is a space where people are looking for
physically in front of your audiences
branded content and wanting to buy. WeChat,
will be key to engaging the
Facebook, Instagram, Snapchat and Pinterest
multichannel shopper. 52
JOINED A DSA MEMBER COMPANY are the most likely networks used to discover
brands,49 newer platforms such as TikTok are
partnering with big brands like Walmart to offer
unique shopping experiences.50
4. ARTIFICIAL INTELLIGENCE

1.4 billion Generation Z is more likely to use social media

to follow famous influencers for brand updates,
GROSS REVENUE OF THE DSA MEMBER COMPANIES highlighting the importance of partnering with
influencers when targeting this demographic.
The use of live streaming also increased post-
AND RETAIL
Artificial intelligence (AI) in retail technology is
nothing new, but it’s gaining more visibility
and increasingly infiltrating consumer
experiences. Brands use data to better inform
content and strategy, enhance the customer

77%
pandemic and will influence social commerce
into the next decade. experience across augmented reality (AR),
personalisation, localisation and visual search
OF INDEPENDENT SALESPEOPLE WERE WOMEN options.53 AR, including virtual dressing rooms
and mirrors, enrich the customer experience.
Creating entertaining and
AR will continue to grow as more companies
inspirational content designed for
invest in apps that let consumers try before
your target markets’ preferred
41% platforms will be essential for
social commerce growth in the
they buy. Visual search is a growing market
with Google (Google Lens), Kiddle and ASOS
leading the charge.
WELLNESS PRODCUTS SOLD health and beauty sector.

With the increased use of customer

3.MULTICHANNEL SHOPPING –
27% THE EVOLUTION OF THE MODERN
SHOPPING EXPERIENCE
COSMETIC PRODUCTS SOLD
New technology coupled with evolving
customer expectations will see a continued
increase in multichannel shopping. Consumers
data, companies also need to invest in
high-level cybersecurity. Consumers
want to know their data is in safe
hands and will increasingly look
to organisations for cybersecurity
reassurance before providing

24th use multiple devices across the buyers’ journey,

shifting from mobile to desktop frequently
before buying.51
information.

AUSTRALIA IS RANKED 24TH FOR RETAIL SALES IN DIRECT SELLING.48

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WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021
3 JEUNESSE
GLOBAL
JEUNESSE® — GLOBAL LEADERS IN DIRECT
SELLING
Jeunesse is a leading direct selling organisation
spanning 145 markets, with more than 34 fully
operational offices to support their distributors
across six continents. Jeunesse combines
breakthrough science in a product system
that enhances youth and vitality by working
at the cellular level. By focusing on wellbeing
and longevity Jeunesse helps people achieve
vibrant, youthful results that last. With health
and beauty products manufactured in the
United States and supplements manufactured
in Australia and registered with the Australian
Therapeutic Goods Administration, Jeunesse
provides quality products that consumers use
every day to boost vitality and redefine youth.
JEUNESSE — AN AWARD-WINNING
PLACE TO WORK
In 2020, Jeunesse Global was selected by Direct
Selling News (DSN) as a Best Places to Work
in Direct Selling honouree for the 5th time.54
The annual workplace program measures and
celebrates employee engagement among direct
selling companies. Jeunesse is one of only three
companies to be honoured for a fifth time.
16 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021
JEUNESSE GLOBAL
JEUNESSE — GIVING BACK
The Jeunesse non-profit foundation, Jeunesse
Kids™, donated $100,000 to aid children,
communities and natural habitats affected by
the bushfires that ravaged Australia in 2019.
Jeunesse Kids also raised over USD 300,000
to benefit the Global Food Banking Network
(GFN), which provides meals through a network
of 949 food banks across 44 countries; to
support families who struggled to access fresh
food during the Covid-19 pandemic.
BREAKING WORLD RECORDS IN
COMMUNICATIONS
Jeunesse Global created an online platform to
deliver global and interactive virtual events,
with the first streaming live and simultaneously
in a world-record-breaking 20 languages. With
in-person events sidelined around the world,
Jeunesse Global reimagined its annual five-city
EXPO World Tour with the Jeunesse EXPO 2020
Vision: Global Virtual Event was broadcast in
real-time, reaching 65,693 people across 106
countries.
JEUNESSE AUSTRALASIA
Jeunesse Australasia is part of the Jeunesse
Global team with members across Australia,
New Zealand and Fiji. Our mission is that
the Jeunesse family positively impacts the
world by helping people look and feel young
while empowering each other to unleash our
potential.
17
 THE PEOPLE BEHIND JEUNESSE
JEUNESSE GLOBAL
4 THE PEOPLE
BEHIND JEUNESSE
Jeunesse Australasia 2020 by the numbers WHAT WAS YOUR PATHWAY TO WHAT OPPORTUNITIES HAS WORKING
JEUNESSE GLOBAL? WITH JEUNESSE GIVEN YOU?
Jeunesse Global chose me. It wasn’t something I Jeunesse has given me independence. It’s only

3,700 ACTIVE was looking for, but Jeunesse came into my life at me in this race, and I have to achieve goals to
just the right time. enable my lifestyle. Direct selling with Jeunesse

DISTRIBUTORS
has helped me earn an income and be a role model
I’ve owned a hair salon for 33 years. For the last
to my daughter. I have shown her that you don’t
24 years, I’ve worked from a salon at home. I
need to rely on anyone else for financial support.
first started using Jeunesse products to support

6 WAYS
a family member who was selling them. I kept
getting positive feedback from people on how I
looked, and I was feeling fantastic. People would
ask me, “What are you doing? I need to use that,”
so I started organically selling the products. Soon
just about everybody who came into the salon was
interested and signing up for products. I love
Jeunesse has also helped me create a business that
will provide financial independence for the future.
I have also explored the world with a fabulous
group of like-minded people through Jeunesse
reward trips. I went to Greece as a reward trip,
and I don’t want to miss one, it was so amazing. I
want to keep going. I’ve also been to Vanuatu and

TO EARN INCOME how the Jeunesse products complement my

work in the salon; customers love them, even the
AS A DISTRIBUTOR, THROUGH A GENEROUS FINANCIAL REWARDS PLAN shampoo and conditioner.
In only three months, I’d reached a Sapphire
supported the local school by providing learning
supplies and upgrading the playground. Again,
that is something that would never have happened
without Jeunesse.

RANKED
Executive level and received rewards, including a I’ve learned so much about running a business,
leader’s retreat. I was shocked it all happened so and there is always more to learn. Jeunesse has an

35%
quickly. My success came from selling products I invaluable support and training network that helps

#6
loved and organically spreading the word. me build my business. We get to listen to amazing
speakers who have taught me so much.
IN TOP The money I’ve earned by just passing on and
WHAT IS THE MOST IMPORTANT
INCREASE IN
SIGN-UPS
GROW TH LESSON YOU’VE LEARNT FROM recommending products has opened a new world

MARKETS DIRECT SELLING? for me. With six ways to earn an income, Jeunesse
has allowed me to create a lifestyle that I want and
You need to believe in your product to be able to to know that I don’t have to stand and cut hair all
share and sell. You need to be passionate and walk day to make an income.

847
the talk. For me, it’s about authenticity. I couldn’t

18%
sell a product unless I know first-hand that it works.
You also need patience. Not everyone will say yes,
and that is okay. I have had people say no, I have had
some customers switch to different products. But if
AWA R D S you’re patient, you will find that they always come
Jeunesse has also helped me learn more about
how to build my business digitally. For example, I
can send customers links directly to the products,
and they can buy off my website. That’s one thing
I like about Jeunesse; they have made it easy for

AND G R OW T H YOY back to Jeunesse products – because they work. me to keep my business going digitally when I can’t
see people face-to-face.
COUNTING I’ve learned that I love a challenge, and I enjoy seeing
others succeed. I love seeing people looking and
feeling good with the products, and I have seen the

Q
products change lives. I’ve also learnt you need to
earn the respect and trust of others to be successful.

&A
“I believe in myself and, most of all, the product. I believe that if you live
and love what you do, you’ll never work a day in your life."
Ange Prema, Sapphire Executive

WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 18 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 19
 JEUNESSE SCIENTIFIC ADVISORY BOARD

THE JEUNESSE FAMILY

5 ADVISORY BOARD 6
t h e
JEUNESSE SCIENTIFIC
THE JEUNESSE
FAMILY
Each of our experts supports the development, formulation and testing of our innovative When you think of a family business, you tend help those in need, with a focus on empowering
Y.E.S. Youth Enhancement System products, each bringing a unique background and to think small. Not at Jeunesse. When the children around the world through the nonprofit
knowledge to Jeunesse. Founders, husband and wife Randy Ray and foundation Jeunesse Kids™. Founded on the
Wendy Lewis, emerged from retirement to principles of leading with a servant’s heart and
create Jeunesse, the goal was to build a global helping as many people as possible change their
billion-dollar brand. In just six years, that dream lives, Jeunesse shows no signs of slowing.
Luis was realised when the company reached more
Nathan than $1 billion in annual sales in 2015.
Leading the strategic vision of a billion-dollar
Martinez, M.D. global brand takes creative thinking and a
Newman, M.D.
Jeunesse launched at 9 p.m. Sept. 9, 2009. The strong belief in limitless potential. Fortunately
A board-certified A specialist in preventive,
number nine represents longevity, and reflects the for Jeunesse, Chief Visionary Officer Scott Lewis
dermatologist and regenerative and anti-
ageing medicine, he is Founders’ desire to create a legacy – a company embodies these characteristics, and his industry
cosmetic surgeon, the
renowned for his expertise with staying power in the direct selling industry. experience and genuine passion for positively
creator of Luminesce and
RVL is an integral part in regenerative, hormonal impacting the lives of others make him the ideal
Armed with uniquely innovative products, one of
of the Jeunesse Family and nutritional techniques. visionary to help shape the future of Jeunesse.
the most rewarding compensation plans in the
foundation.
industry and a cutting-edge global platform to Scott understands that the success of Jeunesse is
share products, training and support, Jeunesse rooted in its commitment to the people who make
now spans more than 145 markets, with more than up the global Jeunesse Family. He firmly believes
34 fully operational offices across six continents. in a relationship-oriented foundation and leading
Christian Drapeau, Vincent Giampapa,
with a humble heart.
Msc. M.D. Critical to the success of the company is an
abiding commitment to serve and give back, and
Complementing his degrees A Nobel Prize nominee,
in neurophysiology, his one of the first board-
cutting-edge stem cell certified anti-ageing
research has garnered physicians in the world
global recognition in and an internationally
regenerative medicine recognised innovator.
and wellness.

RANDY RAY & SCOTT A. LEWIS

WENDY LEWIS CHIEF VISIONARY
FOUNDERS OFFICER

WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 20 WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 21

APPENDIX
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23
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WELLNESS & AESTHETICS TRENDS REPORT 2030 | OCTOBER 2021 24