Group 4

Cultural and intercultural awareness and

sensitivity in communication of ideas
By: Gwyneth Villalino, Phoemela Tumala, Micaela Pua, John

Russel Cabansag
Communication

- is the process of passing information (sender) and

understanding (receiving) the same from one person to

another throguh verbal and non verbal means.

 Culture

- defined as behaviours, ways of life, arts, beliefs

and institutions of a population that are passed

down from generation to generation.

 A Culture Awareness

B Culture Differences

C Language Barriers

D Culture Shock

Culture
Cultural Awareness

- it is a sensitivity and understanding of our

responses to people who have different

traditions, values, customs, behaviours,

standards, attitude, and norms.

 English Tea

Chinese Tea
American Iced Tea
CULT U R E
DIFF E R E N C ES
- include differences in food, clothes, religion
and language.
- for example: think about the different ways different culture take

tea.
 Cultural Iceberg

Examples of Cultural Differences:

a. In most countries shaking the head from side to

side means "No" whereas in India, shaking the head
from side to side means "Yes".
b. In England the thumb and forefinger together to
form an "O" means ok., where areas in France it
means "nothing" or "without any value"
Language Barrier

In the most basic and simplistic

use of the term, it is the lack of
a common language that prevents two
or more people from speaking to or
understanding each other through
verbal communication.
 What causes
Language Barrier?

1
The accent and

dialect

2
No clear speech

3
Use of jargons and

slang words

4
Choice of wrong

words
 1 Use simple language

2 Use other methods

How to overcome Language of communication

Barriers? 3 Use repetition

4 Be respectful

5 Don't be afraid to

make mistakes
Culture Shock
It refers to feelings of uncertainty,
confusion, or anxiety that people may
experience when moving to a new country or
experiencing a new culture or surroundings.
This cultural adjustment is normal and is
the result of being in an unfamiliar
environment
 A The clash of internal

cultures

Wha t cau se s B The breakdown of

Cultu re Sh oc k? communication

C The loss of cues or

reinforces
 Intercultural
awareness

It is where people interact with each other’s different

cultures. The ability to communicate effectively and
appropriately in intercultural situations based on an
intercultural knowledge, skills, and behaviors.

It involves two qualities:

Awareness of one's own culture

Awareness of another culture

 Abilities of Intercultural
Awareness
It has the capacity of standing back from our
own point and becoming aware of not only our
own cultural values, beliefs and perceptions, but
also those of other cultures
 Importance of
Intercultural awareness

It means you have to team up with them

for global success in order to avoid
misunderstandings and to work as one
effectively.
 Intercultural Awareness

- Be aware - Learn
- comprehend
- Improve
 Thank you for listening, everyone!!

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