THUONG MAI UNIVERSITY

FACULTY OF INTERNATIONAL TRAINING

_____o0o_____

COURSE : E-COMMERCE DEVELOPMENT

Title: Creating and building a website related to travel and training English

Hanoi, Vietnam
September ,2021
An Assignment Submittes to
Thuongmai University Faculty of International Training
 Group 3
Major : E-commerce development

Thuongmai University
Hanoi, Vietnam
September 2021
 Part 1: Reasons to choose tourism for future development
- Tourism is one of the industries directly affected by the Covid-19 pandemic. The
impact of the Covid-19 pandemic on Vietnam's tourism industry is extremely heavy.
However, the Covid-19 epidemic also opens up many opportunities for the tourism
industry to overcome challenges. Experiencing the Covid-19 epidemic has changed
behavior leading to many changes in the needs of tourists. Accordingly, tourists tend
to pay more attention to the factors of health safety, environmental sanitation, travel
insurance, avoiding crowded contact; increasing demand for high-end resorts in open
and isolated spaces; select tourist destinations near, shorten the time of vacations,
travel plans are built close to the time of the trip and can be changed more flexibly
than before. Instead of prioritizing price, customers will prioritize safety and choose
high-quality travel products.
Based on the actual factors and the change in customer psychology after the epidemic,
the group chose tourism as the focal point to start a business, focusing on booking a
short full tour and foreigners will be the target customers. in the Tourism
Development Strategy.
PART 2: Determine the business owner’s ability to need a meet
1 HUMAN RESOURCE FOR TRAVEL AND TRAINING ENGLISH :
- Depending on the field we want to develop in the near future, human resources is a
crucial factor. It requires high qualification in the field of IT and Marketing , and
organizational ability. Besides, English must be able to communicate. The training
field for student majoring in tourism and must be good at English
2 THE POLICIES OF GOVERNMENT FOR TOURISM IS IN NOW AND
NEAR FUTURE.
NOW : the government supports the capital to companies which are affected by
covid-19 for example restructuring the payment term, considering remaining or
reducing loan, maintaining the same debt group, reducing fees…. Besides, supporting
the tax. 
+Temporary suspension of contributions paid as social insurance premiums
to the pension and death benefit fund 
+Extension of deadlines for payment of trade union dues
+Interest and fee exemption or reduction granted according to internal rules
and regulations of credit institutions
+Employer’s entitlement to loans used for paying employees wages and
salaries during the period of their temporary suspension of work.
NEAR FUTURE : in order for tourism activities to recover effectively after
covid-19 epidemic and adapt to the new normal, Vietnam’s tourism industry
needs to build a more flexible and sustainable development model, especially
for tourists business. Accordingly, tourism businesses need to be proactive and
ready to adapt, have a flexible and effective transition mechanism between
domestic and international tourism activities in order to control, limit the
impact and manage the tourism activities industry crisis more effectively. In
addition, the government should soon issue policies and mechanisms to support
 business in the tourism industry to have the best operating conditions, tourism
products to be widely advertised to the people at reasonable prices. Such as
reducing fees for attractions from 30% to 50%, subsidizing prices for tourism
so that the tourism industry can recover soon after the pandemic and continue
to reduce tax until the tourism industry recover completely.
PART 3 : Model of the revenue.
 Revenues from tour managers, customers
 Service Visa
 Selling tours to customers
 Visitors (Western backpacks, overseas Vietnamese)
 Guests in restaurants and hotels
 Domestic customers, retail customers
 Group guests
 Customers brought by the saler
- Associate with ticket offices, tourist areas, historical sites, entertainment
spots, restaurants, garages, rest stops, etc.
- Income from selling courses for travel enthusiasts (domestic, international)
1.Training students
2.Associate with certification training only organization
3.Selling related goods
- Advertising revenue
- Let other businesses paste ads on the website
- Advertise the brand of other businesses
Part 4 : Building a web
.The website includes 3 main sections: Travel tour, Service introduce and
English courses for tourism.
1 . Travel tour
- We introduce an overview of the tour such as timetable, visit location and
accompanied services. In addition, there are short videos and pictures about the
scenic locations or the famous dishes.

- We have a “memories” section which can share all the wonderful moments of the
people who have been on the tour.
- We support more services like: book flights and hotels, car rental and airport
transfer.
2. Service introduction:
- Organize tours in the North, Organize tours nationwide, Open regional tours, Open
international tours.
- For example: Providing information, service packages from travel companies, resorts
to customers. Expanding links to homestays, restaurant for customers to enjoy the best
deals.
3. English courses for tourism.
- We introduce the courses for tourism aimed at students or people who have
interested in tourism industry especially tour guides.
- Job opportunity commitment.
Part 5 : The tools are used to promote for customers.
Today, businesses use social networking tools to increase their work performance. Social
media is one of the most effective support tools. Facebook, TikTok, and Instagram are the
top popular social networks not only in Vietnam but around the world, these platforms wi
ll help this Start-up project flourish.
Establish Fanpages representing your business and groups to share tourism knowledge an
d services:
- Currently, to support the business industry of businesses, social networking platforms ar
e offering a lot of new features such as a Facebook business suit and the idea that for Tik
Tok and Instagram, there is a "Business suit" option. This helps businesses capture specifi
c parameters and come up with strategies to improve what they want. In addition, Facebo
ok and Instagram are closely linked, making it easy to observe and adjust uniformly on bo
th platforms. For TikTok, the business suit is a newly developed feature. The remaining i
mportant thing is to need content and content to attract its customers, foreigners who have
travel needs, and groups of students and students who need to practice English communic
ation.
- Besides, groups on Facebook are also a potential market for businesses to attack and fin
d customers, as well as for customers to access the fan page and website of the business.
- Create a consistent connection between platforms and websites: In each tool, when estab
lishing "electronic branches", we have an introduction to the business, where we can add l
inks. link from one platform to another, or to your website easily and quickly. This provid
es a diverse and interesting sense of experience and learning for all users.
Combine SEO and advertising elements:
- Any e-commerce business can realize the important role of SEO, along with how to adv
ertise and market their brand. Taking advantage of electronic platforms is the advantage o
f today for businesses, so not only for websites but any platform connected to the Internet,
it is necessary to research and offer optimization. This is no longer a new job, but it is still
very important in the connection process of the business, helping to minimize costs and o
ptimize work efficiency.
- Normally, Facebook or Tiktok can help us apply SEO, reach, and transact with customer
s more easily through keyword optimization, concise, attractive content, and important ke
ywords.
Part 6 : Estimated capital expenditure and payback period.
Estimated budget
Numbe Category (VND)
r
Ground (teaching facility + office) (3 months rent)
1
180,000,000
 Facilities meet the conditions prescribed by law
 
Classrooms (tables and chairs + textbooks)
10,000,000
Fire protection system
700,000
2
Necessary equipment for teaching (projector,
whiteboard, air-conditioning system, account for
online teaching software)
50,000,000
Cost of stamp engraving for businesses
350,000
Cost of setting up a business
 
Expenses for publishing business registration
contents on the national web portal
300,000
Business license fees.
25,000,000
Tourguide rental cost (3 months)
15,000,000
3 Fees for hiring teachers with professional
qualifications and qualifications as prescribed by
law (3 months)
20,000,000
License fee after establishment and operation of
the center
1,000,000
Deposit level for travel service business for
international tourists to Vietnam
250,000,000
Online platform
 
4
Website opening cost + marketing
20,000,000
Costs incurred and contingencies
5
50,000,000
  Total 622,350,000
  Input Estimated budget Estimated Estimated
for the first budget for budget for
month (VND) the 2nd the 3rd
 month month
(VND) (VND)

Teaching English for travel

and communication
     
Express Course (30 sessions)
4,950,000 5,250,000 5,250,000
Long-term course (65 sessions)
(50% deposit of sessions)
1 12,500,000 13,000,000 13,000,000
Quick online course (32
sessions)
2,950,000 3,250,000 3,250,000
Long-term online course (65
sessions) (50% deposit of
sessions)
6,750,000 7,250,000 7,250,000
Book tours for foreign guests
     
Group 1: 2-5 guests
1,000,000 1,250,000 1,250,000
Group 2: 6 - 10 guests (given
2
gifts for the first 2 months)
2,750,000 3,000,000 3,000,000
Group 3: 11 - 15 guests (given
gifts for the first 2 months)
4,920,000 5,250,000 5,250,000
- First month: If in the first month there are 5 students who register for a long-
term course (pay for the whole course) and 10 students register for an
accelerated course, it will earn 112 million VND. In the first month, if there are
5 more students taking the long-term online course (paying for the whole
course) and 10 students taking the express course online, the income will be 63
million 250 thousand VND.If you can book 15 tours in the first month: 10
group tours; 3 group tours 2; 2 tours of group 3 will earn 28 million 0 hundred
and 90 thousand VND. Total estimated revenue in the first month: 203 million
340 thousand VND
- Second month: In the second month, there are 5 more students registering for
the long-term course (paying for the whole course) and 15 students registering
for the accelerated course, they will earn 117 million 500 thousand VND.
Students who register online for 5 more long-term students (pay for the whole
course) and 10 quick courses will earn 88 million 750 thousand VND. If
possible book 15 tours: 10 group tours 1; 3 group tours 2; 2 tours in group 3 will
earn 32 million. Total estimated revenue in the first month: 238 million 250
thousand VND.
- Third month: In the 3rd month, there are 5 more students who register for the
long-term course (pay for the whole course) and 15 students who register for the
accelerated course, they will earn 117 million 500 thousand VND.Students who
register online for 5 more long-term students (pay for the whole course) and 10
quick courses will earn 88 million 750 thousand VND. If possible book 15
tours: 10 group tours 1; 3 group tours 2; 2 tours in group 3 will earn 32
million.Total estimated revenue in the first month: 238 million 250 thousand
VND.
As expected, after 3 months, it will get 679 million 840 thousand VND =>
compared to the invested capital, 57 million 490 thousand. If possible book 15
tours: 10 group tours 1; 3 group tours 2; 2 tours in group 3 will earn 32 million.