Name: Md.

Ismail Hossain Shafi Talukder ID: 2020210004107

Case Study (Question No: 01)

It absolutely is true that the pharmaceutical industry has been consistently more profitable
than any other over the last several decades-

Entry of potential competitors: It is not easy for a new company to enter into the
pharmaceutical industry because of invested in research and development. Pharmaceutical
Companies use patents to protect their executive rights to a product that prevents competitors
from making a similar product. Once these patents expire, competitors can manufacture a
generic brand of the drug. The suppliers have less bargaining power. They have to satisfy the
manufacturers and compete with other suppliers to remain in the industry. Availability of
substitutes is fairly low in this sector.