Sacred Heart Academy of Pasig

M. Suarez Ave. (formerly Market Ave.), Maybunga Pasig City

SY 2021-2022

Lesson Plan in APPLIED ECONOMICS

Date: Date:
I. Learning Outcomes I. Learning Outcomes
1. Describe the two groups of the marketing theory of 1. Practice being a responsible consumer
buyer behavoir 2. Take strategic managerial decisions whilst taking
2. Define what is Buyer Behavior into account the economic, cultural, social and
3. Interpret the factors that affect consumers' political determinants specific to a particular area.
behaviour and ability to understand the decisions 3. Understand how rational consumers compare
they take in response to stimuli generated by marginal utility to price ratios for products in
companies. purchasing combinations of products that maximize
4. Identify the 4 key factors of the consumer decision their utility
making process
II. Learning Content
Topic: Chapter 4
II. Learning Content Socio- Economic Impact Study
Topic: Chapter 4 The Theory of Consumer Behavior
Socio- Economic Impact Study
The Theory of Consumer Behavior

Resources:
Introduction to Applied Economics
(Rosemary P. Dinio, PhD, George A.. Villasis)
Applied Economics For A Progressive Philippines
(Teresa S. Tullao Jr., PhD)
Resources:
Introduction to Applied Economics
(Rosemary P. Dinio, PhD, George A.. Villasis)
Applied Economics For A Progressive Philippines
(Teresa S. Tullao Jr., PhD)

III. Learning Procedure

Approach: Synchronous Learning III. Learning Procedure
Method: ADIDS METHOD Approach: Asynchronous Learning
Preparation Method: Assessment
1. Classroom Management
- Prayer A. Preparatory Activity
- Greetings The teacher will give the instruction on how to
- Online Meeting Rules answer their online assessment thru Google
Classroom:
A. Activity/Motivation
Teacher will present PRODUCTS AND BRANDS
and have the students identify the products being B. Evaluation
advertised and guess what brand they represent. Written Work
Introduction to Buyer Behavior
Each slide has an image of a product or brand but the
answers are not obviously stated. The students will C. Wrap-Up
be able to easily identify the items. The teacher will review the result in order to decide
whether reinforcement is needed. The learner who
failed in the assessment will be given a short
narrative feedback through email.
B. Discussion
 Sacred Heart Academy of Pasig
M. Suarez Ave. (formerly Market Ave.), Maybunga Pasig City
SY 2021-2022

Teacher will use the powerpoint from the previous

activity to display the directions to the students. 

BREAKOUT SESSIONS
Have the students share out a couple of their
group/partner discussions.

C. Input
Teacher will introduce presentation Introduction to
Buyer Behavior.

D. Demonstration
Teacher will play a video Big Bang Theory's Take on
Buyer Behavior
https://www.youtube.com/watch?v=EuTX9j17kBs

Guided Questions:

 Teacher will present the following questions on the

board

The parenthesis contain possible answers. 

What culture reference/assumption did Raj make at

the start of the video? (pretty white woman has to sit
on the floor is unacceptable)  
What are Lenard's motivations for purchasing a
table? (table for the group, please girlfriend, take a
stand against roommate) 
What reference group was Lenard influenced by
during his decision making process? (friends,
girlfriend) 

E. Synthesis
“Focusing on the customer makes a company more
resilient.” - Jeff Bezos CEO, Amazon

Date: Date:

09/14/2021 009/14/2021

Prepared by: Ms. Sarah Jane A. Cabatuan 09/14/2021

Checked by: ___________________________
 Sacred Heart Academy of Pasig
M. Suarez Ave. (formerly Market Ave.), Maybunga Pasig City
SY 2021-2022

Observed by: ___________________