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shiksha.com Competitive Analysis, Marketing Mix and Traffic

shiksha.com

vs.
careers360.com
collegedekho.com
collegedunia.com
getmyuni.com

Overview

Find, Reach, and Convert Your Audience

Get free, customized ideas to outsmart competitors and take your search marketing results to the next level
with Alexa's Site Overview tool.

Discover even more ideas with a free trial of Alexa's Advanced Plan. You'll find the tools you need to drive
more traffic, including:

Keyword research
Competitive analysis
Content and SEO audits
Audience analysis
Website traffic statistics

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●
Keyword opportunities breakdown

48.8 k

●
Keyword Gaps

47.1 k
105.6 k
Total ●
Optimization Opportunities

5.6 k

●
Easy-to-Rank Keywords

4.1 k
Buyer Keywords
105.6 k
Keyword Opportunities

Top industry topics by social Engagement

vice chancellor
indian institute
new delhi

Average Engagement

This Site
1

Competitor Avg.
45

Total Avg.
39
vice chancellor
#50addd
vice chancellor
39.16417910447761
indian institute
#6a5d92
indian institute
36.21052631578947
new delhi
#e2984a
new delhi
19.95741556534508
Social Engagement Analysis

Comparison metrics

Search Traffic
This site
87.4%

Comp. Avg.

81.2%

Bounce rate
This site
62.5%

Comp. Avg.

56.4%
Competitive Analysis

Top Keywords by traffic

TOP KEYWORDS BY TRAFFIC

Search Traffic

nmims executive mba

0.16%
nmims distance mba
0.15%
amity university
0.15%
shiksha
0.14%
mbbs study abroad
0.14%
Top Keywords

Similar Sites by Audience Overlap

Overlap score

Similar sites
Alexa Rank
89.5
collegedunia.com
2,464.0
78.2
careers360.com
2,050.0
60.8
collegedekho.com
7,918.0
41.6
getmyuni.com
10,028.0
36.6
sarvgyan.com
5,237.0
Audience Report

Alexa rank 90 day trend

This site ranks:

#2,256 2:45
in global internet engagement

Daily Time on Site

Traffic Metrics
Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

Find gaps in your keyword
 strategy

Identify high-value, buyer keywords
Uncover competitors' top keywords
Identify and compete against the top sites in your industry

Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.

Start Your Free Trial

Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site

Avg. Traffic to Competitors

Search Popularity

bds full form

49Avg. Traffic to Competitors
26Search Popularity
pgdm colleges
49Avg. Traffic to Competitors
19Search Popularity
pgdm college
49Avg. Traffic to Competitors
18Search Popularity
ts polycet
48Avg. Traffic to Competitors
28Search Popularity
Start free trial for
all Keywords

Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power

Relevance to this site

Search Popularity

pgdm admission
53Relevance to this site
21Search Popularity
mbbs admission
51Relevance to this site
28Search Popularity
bds full form
61Relevance to this site
26Search Popularity
entrance exam
67Relevance to this site
28Search Popularity
Start free trial for
all Keywords

How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent

Avg. Traffic to Competitors

Organic Competition

best bca college in ajmer

66Avg. Traffic to Competitors
57Organic Competition
best mba colleges in india
63Avg. Traffic to Competitors
62Organic Competition
best bba colleges in bangalore
62Avg. Traffic to Competitors
56Organic Competition
best university for pharmacy in uttarakhand
62Avg. Traffic to Competitors
66Organic Competition
Start free trial for
all Keywords

Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.

Search Popularity

Organic Share of Voice

affordable universities in australia

12Search Popularity
4.49%Organic Share of Voice
murdoch university australia
13Search Popularity
4.34%Organic Share of Voice
hcu
36Search Popularity
0.45%Organic Share of Voice
ssc.nic.in 2021
22Search Popularity
0.64%Organic Share of Voice
Start free trial for
all Keywords

Improving existing content

How to Analyze Competitor Keywords
A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your
content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

Find content gaps for quick-win article ideas

Track your share of voice amongst key players in a topic space
Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

vice chancellor

Avg. Engagement

Total Articles
This Site
1Average Engagement
9Total Articles

Competitor Avg.
45Average Engagement
15Total Articles

indian institute

Avg. Engagement

Total Articles
This Site
1Average Engagement
7Total Articles

Competitor Avg.
39Average Engagement
22Total Articles

new delhi

Avg. Engagement

Total Articles
This Site
0Average Engagement
13Total Articles
Competitor Avg.
20Average Engagement
167Total Articles
Start free trial for
all topics

Social Engagement

The total articles and average engagement across all sites

Total Articles

Avg. Engagement

careers360.com
950Total Articles
18Avg. Engagement
shiksha.com
228Total Articles
4Avg. Engagement
collegedunia.com
116Total Articles
5Avg. Engagement
collegedekho.com
96Total Articles
4Avg. Engagement
getmyuni.com
31Total Articles
1Avg. Engagement
Start free trial for
Engagement Details

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement

Total Shares

COVID-19: Indian medical students’ ordeal at Kuala Lumpur airport

careers360.com
1,140Total Engagement
182Total Shares
Over 200 Allahabad University guest teachers not paid in three months
careers360.com
1,063Total Engagement
1Total Shares
Delhi University: Unpaid for months, colleges teachers face eviction
careers360.com
844Total Engagement
329Total Shares
How Indian lawyers, scientists gave Sci-Hub its first legal defence team
careers360.com
625Total Engagement
138Total Shares
Start free trial for
all articles

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages
with.

Get Started

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help
you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Competitive Keyword Matrix

Competitive Backlink Checker
Audience Overlap Tool
Site Comparisons

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find
sites that share an audience.

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Traffic Sources
Percentage overall site traffic from each channel
% Search
Social
Referral
Direct
shiksha.com
87.4%
careers360.com
86%
collegedekho.com
84.4%
collegedunia.com
82.7%
getmyuni.com
71.5%

Start free trial for

all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them

# Referral

Sites

careers360.com
3.8 k
collegedunia.com
756
shiksha.com
707
getmyuni.com
170
collegedekho.com
85
Start free trial for
all Referral Sites

Top Keywords
Search

Traffic

Share of

Voice

nmims executive mba

0.16%
8.54%
nmims distance mba
0.15%
12.58%
amity university
0.15%
12.25%
shiksha
0.14%
34.96%
mbbs study abroad
0.14%
55.44%
shiksha.com
Start free trial for
all Keywords

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score

90

Site’s Overlap Score

Similar Sites to This Site

Alexa Rank

89.5
collegedunia.com
2,464
78.2
careers360.com
2,050
60.8
collegedekho.com
7,918
41.6
getmyuni.com
10,028
36.6
sarvgyan.com
5,237

Start free trial for

all Similar Sites

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to
do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify
your site and access:

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Site Traffic Data
All Traffic Sources
All Visitors by Country
All Country Alexa Ranks
Site Keywords

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Alexa Rank

Estimate

This site ranks:

131

# 2,256

In global internet traffic and engagement over the past 90 days

Alexa Rank #

90 days ago

#2,137
Today

#2,256
Country Alexa Rank

🇮🇳 India #261
Improving your Alexa Rank
# 261

Audience Geography

Estimate

All visitors to this site in the past 30 days

Visitors by Country
🇮🇳 India 88.3%
🇳🇬  Nigeria 2.5%
🇺🇸  United States 1.3%
India 🇮🇳
88.3% of Site Traffic
Nigeria 🇳🇬
2.5% of Site Traffic
United States 🇺🇸
1.3% of Site Traffic

Start free trial for

all Audience Metrics

Site Metrics

Estimate

All visitors to this site

Engagement

Past 90 Days

2.28 0.87%

Daily Pageviews per Visitor

2:45 5%

Daily Time on Site

62.5% 1%

Bounce rate

Traffic Sources
Past 30 Days

87%

Search

Start free trial for

all social

Social

Start free trial for

all link

Referral

Start free trial for

all direct

Direct

Start free trial for

all Traffic Sources

Site Flow
Past 60 Days

Visited just before

59.6% google.com

2.58% collegedunia.com

2.17% careers360.com

1.62% google.co.in

1.31% youtube.com
Visited right after

47.6% google.com

3.64% youtube.com

3.18% collegedunia.com

2.27% careers360.com

1.3% google.co.in

707 Total Sites Linking In

Start free trial for

all Sites Linking In

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