Entrepreneurship Assignment

Names : 1. Gita Rosa Alivia (10)

2. Nesia Estavania (18)
3. Siti Rahma (22)
Class : D4-2A / D4-2B / D4-2C

Generating Business Ideas

A. Hobbies / Interests
Make a list of 3 of your hobbies or interests below :
1. Painting - Nesia’s
2. Yoga - Rahma’s
3. DIY - Gita’s

From that list, choose one idea that you wish to develop into a business. Then, describe your idea and
the resulting product or service in detail, including who to likely customers might be.

Description of the idea :

We chose one of our members' hobbies which is DIY, which we then developed by combining the
hobbies of our other members. We plan to make scented candles made from soy wax that are
environmentally friendly and contain aromatherapy. The reason we make scented candles containing
aromatherapy is that apart from being a fragrance, aromatherapy can also help relax the body and
relieve stress. "It is scientifically proven that scented candles can play an essential role in the
physiological effects of mood, stress, working capacity, and overall mental health," Chryssa Chalkia,
an accredited clinical integrative psychotherapist and cognitive behavioral therapist, said. What's
interesting about our product is we create new innovation by making candles of various shapes and
colors, from this innovation it is also an interest for people who have an enthusiast for decoration. In
addition, we also plan to produce candle kits which aim to increase consumer creativity, so that our
market is not only for candle enthusiasts but also people who are only interested in aesthetics or just
for fun.

B. Social Media : Instagram / Facebook / Twitter

Please identify 3 (three) business ideas from any social media. They may contain advertisement for
businesses or items on sale, or a description of new types of businesses or announcement of changes
in fashion or consumer needs. Then, for each idea chosen, attach a photo picture of it (along with the
source/account name) and provide reason(s) as to why you are interested in it.

1. Business Idea : Young Living Oil

 We are interested in this business idea because essential oil
that used in Young Living has many benefits for physical
and mental health for people.
https://instagram.com/youngliving_indonesia?utm_medium=copy_link

2. Business Idea : Candle Lite Company

We are interested in this business idea because

Candle Lite has good promotion or marketing
strategies. They offer many candles edition and
use several discounts to attract consumers.

https://instagram.com/candlelitecompany?utm_medium=copy_lin k

3. Business Idea :

We are
interested in this business idea because this candle
business uses the theme of mental health issues which is
able to attract the market by campaigning for mental
health through scented candle therapy and they use a
marketing strategy by working with public figures
to attract the market.

https://www.petalsforarmor.com/apotheke

C. Personal Skills and Experience

Working initially on your own, jot down the skills, experience, training, and background that you
have to start a business. Examples could be catering, translating, computer programming, video
editing, secretarial experience, sewing, etc.
Then, determine the type of business you could start or run on the basis of what you have written
down. Thirdly, for each of these businesses, determine the people or organizations who are likely to
buy your products or services or who you would aim at.

1. Group member #1 (Siti Rahma) :

1. Mojokerto youth forum: building relationships, team work, leadership skills.
2. Clothes thrifting business: managing finances, marketing strategy.
3. Business webinars participant: How to start a business.
2. Group member #2 (Nesia Estavania) :
1. Skill: Making dessert.
2. Selling dessert (Banoffee).
3. UI Webinars participant: Startup Opportunities in Indonesia

3. Group member #3 (Gita Rosa) :

1. As public relation (at the volunteer organization "Forum Berbagi Ilmu Indonesia East Java").
2. Public relation "Malang Campus Radio Association".
3. Business in the culinary field in the form of a café.
4. Participate in several webinars on self-development.