KAIST College of Business

Entrepreneurship and the Entrepreneur MGT.627

Fall 2020
Group Project Proposal (TRABUS)

Done by:
Taha Alwahesh ID: 20204810
Ahmed Yousri ID: 20204826
Towkir Ahmad ID: 20204809
Professor:
Yongwook Paik, PhD

Date:
05 October, 2020
Statement of Issue
In a densely populated city, it is always tough to control the time management to reach in any
particular place. Every Morning when a person wakes up, he always has to think about how
much time is left to get to the desired location. Huge traffic, lack of traffic information, ticket
purchasing etc always creates a hassle for trouble free movement. Though UBER has developed
their system and policy to give their customer a premium facility by sharing car location
information, approximate travel time and subsequent fare, but not every people can afford to use
it. Besides these facilities are not so common for the public transport.

Concept
To address the abovementioned issues, a mobile application “TRABUS” can be developed.
Through TRABUS bus location can be tracked and can be calculated how much time is left to
pick passengers from a desired bus stoppage. Additionally, ticket purchasing facilities can be
provided via this application. Initially a contract agreement needs to be established with the bus
owner companies to install a tracker and QR code reader along with other conditions.
Advertisement to install this application should be done on the spaces of bus stoppage.

Market Analysis and Opportunity

Dhaka, the capital of Bangladesh, is a densely city of 21 million people. There are 11,060 buses
and 8,583 mini buses plying on roads which are owned by 137 companies. Initially only
premium AC buses should be connected with the app. Almost 60% of people uses smart phone
with internet connection, so it will be convenient for them to connect with the app.
Bangladesh market is still untouched by that kind of business or idea, so it will be the first
mobile application used to bus tracking and ticket purchasing.

Financial Plan
Our model project will be cash-flow positive by end of the third year of operation. Expenses will
be driven mainly by application development and installed equipments (estimated by $35,000).
Revenues will be reaped by commissions on the purchased tickets and advertisements on the
application. Revenues also will grow gradually from $4,200 in year one to $88,300 in year five
as the users of the TRABUS increased. We will be financed mainly by grants and individual
donations, and will slowly introduce additional revenue streams including advertising and
corporate partnership.

Benefits and Impact

The application will help to minimize the trouble in traffic system. Reduction of waiting time for
a desired transportation, booking a ticket via online can technically decrease waiting on crowded
lane standing.

1: Md. Niaz Mustaqeem et. al.| June 2016 | Vol.1 | Issue 5|01-08
www.engineeringjournal.info