JAPAN PAVILION, EXPO 2020 DUBAI English

Scenes

The theme of Japan Pavilion 1 Encountering Japan

Japan has long lived in awe of and harmony with

its unsparing natural environment. This exhibition
Where ideas meet introduces the “story of encounters”—comprised of
the country’s unspoiled landscape, the sensibilities
cultivated by its populace, and the cultural
heritage that has been woven through its history.
Immersive videos and spatial expressions will invite
visitors to step inside this fascinating story.

2 Culture and history

The logo and emblem represent a diverse group of people transcending
differences in race, age, and gender by joining hands in mutual empathy,
represented by the gently curving oval.
MASUDA Yutaka
Born in 1984 in Tokyo, Masuda Yutaka is a graduate of the Toyo Institute of Art
and Design and first worked at an advertising production company before joining
SUN-AD Company Limited in 2010. He has been involved in various aspects of
graphic design, from advertising to catalogues, packaging and corporate visual
identity. Masuda is a member of the Japan Graphic Design Association (JAGDA).
Culture in Japan has evolved in a unique way,
incorporating outside knowledge and skills while
maintaining its own distinct national identity.
This scene looks back over Japanese history in an
otherworldly visual space filled with floating mist.
3 Innovation

Japanese innovation is not solely about high-end

technology; instead, it has drawn inspiration
from both nature and traditional culture. Explore
modern Japan and its future through a series of
A diverse range of Japanese content centered around the theme “Where ideas meet” is presented cute, elaborate miniatures (mitate) using
as an exciting exhibition utilizing cutting-edge technologies. day-to-day objects.
Visitors will gain a sense of how new interactions can lead to a better future through exchange
of ideas – as has been the case historically in Japan. Visitors will also be encouraged to post their
own ideas and thoughts, paving the way for Expo 2025 Osaka, Kansai to be held in Japan. 4 Issues

Economic growth and globalization have brought

First Floor
new challenges, both in Japan and in the world as
4 a whole. Visitors will walk through an infinity
5 mirror room which juxtaposes their own images
Ground Floor
with those depicting social and environmental
3
challenges facing the world today.
Approach 4
Entrance
2

1
5 Where ideas meet

Restaurant
6 New ideas are born when people with different
identities and perspectives meet; let us come
together to create a better future. Experience the
first step in a 360-degree theater integrating
Water Feature
cutting-edge data technology with real-time
generated graphic art.

Attraction 1 Once-only experience created from visitor activity

Bespoke smartphones lent out to visitors will keep track of what
6 Designing Future Society for Our Lives – Expo 2025 Osaka, Kansai
they showed interest in, and the data will be used to create a finale
Expo 2025 Osaka, Kansai will be held in Japan in
specific to that day and time.
2025. The section will introduce how ideas,
actions, and challenges of people from around the
Attraction 2 An immersive realm of mist world can come together. Your ideas and messages
will shape the next Expo.
Video projection in a space filled with cool, ultrafine mist will help
visualize three-dimensional art in an immersive experience.
 Seven Promotional Ambassadors have been appointed to communicate and build up excitement
about Japan’s presence in Expo 2020 Dubai.

Singer / Songwriter Pop group Astronaut

KAMON Tatsuo Kanjani Eight YAMAZAKI Naoko

©2020 Pokémon.
©SOTSU·SUNRISE ©1995–2020 Nintendo/Creatures Inc./GAME FREAK inc.

Actress Tokai University Anime character from

Takanawadai High School “Mobile Suit Gundam”
WAKATSUKI Yumi UAE Students Gundam Pokémon

Japan’s best-selling sushi chain Sushiro

is opening its first-ever restaurant in
the Middle East, right by the Japan
Pavilion. The carefully selected
ingredients will be entirely halal. The
Image
The characteristic façade combines arabesque and origami motifs and represents the originally designed store will combine
longstanding historical ties between Japan and the Middle East. The structure takes in the latest revolving lane serving
traditional energy-saving systems from both cultures and can be seen as an example of technology as well as the Japanese
sustainable architecture. spirit of “wa” (harmony), catering to
visitors from all around the world.
NAGAYAMA Yuko
Born in 1975 in Tokyo, Nagayama Yuko graduated from Showa Women’s
Sushiro Expo 2020 Dubai Store
University in 1998 with a degree in life and environmental sciences. From
1998 to 2002, she worked at the architecture studio of Jun Aoki. In 2002, Opening hours: 10:00–23:00 ( Last order 22:00 )
she established her own studio, Yuko Nagayama & Associates. Her major Capacity: 92
Arabesque Japanese
works include the Louis Vuitton Kyoto Daimaru, Teshima Yokoo House asanoha pattern Menu: containing around 120 items (all halal) Perspective image

and Central Garden - Goddess of The Forest.

NTT FACILITIES, INC.

In addition to supporting the communications infrastructure of the NTT Group for over a
century, NTT FACILITIES harnesses the latest developments in ICT to provide an advanced
Please see the Japan Pavilion official website
fusion of the experience and technology in energy and architecture it has cultivated across a
for the latest updates on events.
wide range of professional fields. Specialists with diverse areas of expertise provide
multifaceted services in energy conservation, cost reduction, and risk management in order to
tackle the many energy, architectural, and environmental problems now facing society. December 11, 2021
Japan Day will see the whole Expo venue come alive with Japanese
colors. The main stage will feature a performance by Shibuya Keiichiro’s
new Android Opera in a collaboration between an android, Buddhist
musical chanting passed down by Koyasan, and NSO Symphony
Made with environmentally friendly, high-performance materials,
Orchestra (UAE), as well as a special performance of Nihonbuyo, a
the Japan Pavilion official uniform expresses the Expo 2020 Dubai
Japanese traditional dance, produced by Shochiku and performed by
theme of connecting people, minds, and cultures. The jackets,
Nihonbuyo performer Hanayagi Juraku and others. Events featuring a
sneakers, and bags feature a retroreflective print that appears white
variety of entities, including a parade co-hosted by Japan Pavilion,
under regular conditions but transforms into an intricate pink
Osaka City and Osaka Prefecture, will add further luster to Japan Day.
pattern when hit by focused light.

MORINAGA Kunihiko
Born in 1980 in Tokyo, Waseda University School of Social Sciences graduate
Morinaga Kunihiko founded ANREALAGE in 2003. After successive shows at
Tokyo fashion week, he made his Paris fashion week debut in autumn 2014 with
his spring/summer 2015 collection and was selected as a finalist for the 2019
LVMH Prize for Young Fashion Designers. In 2019, he was nominated as a finalist
©ATAK Photo by Sharjah Art Foundation Produced by Shochiku Photo by Hiroshi Sugawara
for the LVMH prize and was awarded the 37th Mainichi Fashion Grand Prix.
Period: October 1, 2021 – March 31, 2022 (182 days)
Location: Dubai, United Arab Emirates
Opening ceremony: October 1, 2021 Closing ceremony: March 31, 2022
Venue size: 438 ha
Exhibitors: Over 192 countries
Opportunity Plaza
Visitors: Approx. 25 million (expected)

Metro Line
Main theme: “Connecting Minds, Creating the Future”
Metro Plaza Japan Pavilion

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St o 20
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UAE Pavilion

Al Wasl Plaza

Mobility Plaza Sustaibility Plaza

Organizer: Ministry of Economy, Trade and Industry

Co-organizers: Ministry of Internal Affairs and Communications
Ministry of Education, Culture, Sports, Science and Technology Ministry of Agriculture, Forestry and Fisheries
Ministry of Land, Infrastructure, Transport and Tourism
Participating Organization: Japan External Trade Organization
General Production: Dentsu Live Inc.
Builder: Obayashi Middle East Construction, LLC Exhibition Construction: Tanseisha Co., Ltd. / Murayama Inc.
Operator: Hakuhodo Inc. Events: Hakuhodo Inc. / Hakuhodo Product’s Inc.
Virtual Experience : 1-10,Inc. Restaurant: FOOD & LIFE COMPANIES Ltd.

Official sponsors: Special cooperation:

Japan Pavilion Official Website

https://expo2020-dubai.go.jp/

@expo2020_ jp @expo2020_ jp expo2020. jp Expo 2020 Dubai Japan Pavilion

Expo 2020 Dubai Japan Pavilion Public Relations Office

E-mail: info@expo2020.jp Tel: +81-70-4316-1379 Hours: 9:30–17:30 (JST) (Closed weekends and public holidays)

Experience the Japan Pavilion online!

In addition to in-person participation, we are offering a digital, virtual experience that enable
guests from anywhere in the world to learn about and join the activities in the Japan Pavilion.

https://expo-whereideasmeet.go.jp