RAGHWANSH PUBLIC SCHOOL, SENDHWA

SESSION :- 2021-22
SUBJECT :- SOCIAL SCIENCE
TOPIC :- CONSUMER AWARENESS
SUBMITTED BY :- SAKSHI RATHORE
SUBMITTED TO :- MR. KARTIKESWAR
PATRO
 PREFACE
In this we are going to know about consumer
awareness and its need,the aim of consumer
awerness,basic right of consumer, type of
consumer,some important points of consumer and
consumer awerness.
Introduction
In the current trend of Marketing, the consumer is a lifeblood of
all its functioning. The market gets shrewd and sometimes the
consumer has to suffer the brunt of it. Therefore, consumer
protection is an act of providing consumers with complete
information about the goods, services and their rights.  
Consumer awareness is very important as they invest their time
and money in marketing activities and they have a right to
transparent information. 
Misleading advertisement, unsafe products, overcharging and
unweighing and other malpractices are performed by
unscrupulous businessmen. Consumer awareness is an act of
saving consumers from such delinquencies.
Need for Customer Protection-
1. The consumer is the most important factor in business. No
business can survive without consumers as their
satisfaction is the main purpose of any business operations. 
2. Business is not just about monetary benefits but also to
upgrade the society to a better version by keeping its
welfare as an objective. 
3. The Constitution has provided us with the Consumer
Protection act 1986, to protect the consumers from any
marketing malpractices.
4. Consumer protection rights promote a healthy competitive
market which supports economic growth. It keeps away
malicious trade practices and unscrupulous business owners
from damaging the fair trade.
5. Consumers are an integral part of a market structure. It is
very important to protect their rights in order to have a fair
market structure. 
Consumer Awareness is an act of making sure the buyer or
consumer is aware of the information about products, goods,
services, and consumers rights. Consumer awareness is
important so that buyer can take the right decision and make the
right choice.

1-What is the aim of consumer awareness?

1. Consumer awareness seeks information about consumer
awareness regarding different products
2. It gets information about demerits and defects of products and
suggests remedial measures
 Followin
g is a list of different types of customers.
 Need-based customers :
 Loyal customers :
 Discount customers :
 Impulsive customers :
 Potential customers :
 New customers :
 Wandering customers :

The eight consumer rights are: The right to satisfaction of

basic needs – to have access to basic, essential goods and
services such as adequate food, clothing, shelter, health care,
education, public utilities, water and sanitation.
There are four types of consumers: omnivores, carnivores,
herbivores and decomposers. Herbivores are living things that
only eat plants to get the food and energy they need. Animals
like whales, elephants, cows, pigs, rabbits, and horses are
herbivores. Carnivores are living things that only eat meat.

Who is a  Responsible Consumer?

 The responsible consumer is one who is aware of all his
rights and responsibilities during a trade practice. 
 A consumer who checks all the required labels of the
products, while purchasing,  in order to know the
authenticity and quality of the product.
 The responsibility to be assertive – Which ensures that you
get a fair deal as a consumer. 
 A customer should check for the standard marks which
ensure the authenticity as well as the quality of the product
like the ISI mark or Hallmark etc.

Consumer Awareness In India

Consumer awareness campaign- Jago Grahak Jago is a well-
established campaign which has shielded consumers against
marketing malpractices and has successfully redressed the
consumer complaints. 
2- What are Indian Consumer Rights?
Consumer Rights in India. The definition of Consumer right is
'the right to have information about various parameters of the
product like its quality, potency, quantity, purity, price or
standard of goods or services', as it may be the case, and the
consumer is to be protected against the unfair practices of the
trade.