Asherentiatmdiljorentiatim A The

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 22

Ans1 a MERITSoF VNLAUE SELLIN PRoPOsITIDN HDS.

CEan asherentiatmDiljorentiatim a the


Companyon puoduct atuibute that sepanates
O nom Limpebitous A uni9uk seLLng-
PAOpeihm makes youn dufgenences_cleu to
puaspects _aneconapeis then togise aus
saned$luonG Considnation ithout a UsP
YoL alleur the pros pect 's buying decisiem to
be comme vey_au6itau. /n sucs cases Hne
Lawr pruces qten Lwins outwnigufeatunes
Quali ypateLiol betten sttyle eite SenviLe
and btand neputaim ane commm
ot butes 2 n whics_a Coompany ueate US

2 ImpHaed Revenue= ien_you offen a Lnigue


Sellin4 prapesLtin and puaspects_ _Ceany see b
yow hevenue typically vnpkoves oR exceeds
expectohms.People buy the þuoduts ou
Senvcces mat hcis nceds, anod_
bese_matcheg

that ehens the best Comhinan m ghenefitr


C brice he mone Signiticant you Cse h e
ncate yownpotcntdal nevenueadvantoge.
1scennwg pMOSpeCts _may Day top end
heput abLe 6*an wcEn
matenias mey vALeLr_A he highest
Qualty_onmas C Cunabl e.

TELCS Teacher's Sign.. .. nu*****.**.


uoupiomote a US P
LDYCL Customeks -_when
buyLs-
ALlsth an appealing value pmopes iti on
aue liRr te canpwncha
A buuea_may lok to neptat a nep af
me same dealeh On sal
LL EacL
etin a anLak aLal_pe viously
hCpeatedpesibve expeniente_ceribtes t
Seninent At Sme p
bucdai9 auUorable
{eeliog d
LAepea punChase evotve nto
bisiness Loyaly _sihnghS
Layalty_to yoh
Luiggle hoom
ne boma, givcs_you scme 4au
mistakrs allos oppOn unihu
heven4e_ olpives_Hele al Sale

Sales hephul sentabues_heneg=


Sinp Len Sales
h e r companies Levelop anc often
her
a campelle
Lanique selwg phoposL HA eaAieh fomLe
pensem to genuisoehy Coovey value_
Sales
himself_when a
uwheó he AccoGniaes_iE
6o sec values bimsel AE
ep 61huggles
mayfeed unetnitel ahau pushins
bene!its 0hpehS4asSiUe message_ C
nauAheeting huospects.T b Selespes.
useShme b1anahimseg_it becemes
eenlasiehkon h i m t a pasSLena tey c
p n s uasivey_get Volue_to pHos p e )
Topic-
Date.

|tac_actvenhsement mast_mabe aphoposition


T m Lems umen Not_just oOHdS not |uSE
MocuCA buttey not_/udtShou-wndo ur
J
Ocuon iso q Eac _advestisement muAt
Say to each ueadeu Buy nis pAocduct
and you wil 4et beoet
The pAopasibom must e ne hat_Che
Lampebtim eithen Cannot o_does not 3}e
must be untgue_eihen ia tni btanc
te cloum

hephoposubm_must be 6thng enoug to


mo v e ne mass milucnSthat LSpull
ONen hew Lustemmeis to Yau baanc
ENSSA gooal buibt adven uisement an shcSEA
hbAouct o neur eyes SuLCes pAUnt.
Ailanvuy nta obaut Ouh ph0uu
StHOLeTuy imcuae Leas' a Speitic
Salmg_uaininta obout hoD headas
Las act mat 04eL-
THE OFFER
o0d p t ado4eh_uLaa an pmcaiak
endkit_/heasn to Leohn. mohe abaut you
bumuaaE, Tuss_can he an une m
hor ptu phoaued taa scale /Laiteo ine
ois Countyoun Aes u a
nao tue_ueae io u it Should be

THE HEADLINE
The ad title ateAC a ShoHf Snappu
_pheivk tohar ts kaolens wil fodm.
has CoPy Jan hiaine Eyplauby to Te
eaa hne key bene pts loLL 4 Cu
phoviog o genenal heaALineOHe t e
LanGest pos d e ad A 000A
heailne arep a potenial _isterne
headune ur ua
Lustogmuc tusun hebag e

LMAL1E
A DiM_ae u l S STuRUs pictuie thaA

Ifnee pheausE 4ouH Aa Shoul e incluele a

Teasher's Sian
ghghi_a hot neD prooug ak scLe
Os mag_gheala be uol_ hot ne
hoont.
pos sible un moe i
Lolwu Lo nar heaaen:
THE BoDY
Te boey dyous a in clua e Oetails
O 4u O4énA otetailS about y0u Stosoo
OH_ÞhocLC _an onaeioto yoL u0ock
to uieltg _ peep ya boo teet Shont
eosy to aea e bullet_pouTS
Subheaolus_to bueak up te_text Rfadles
cntS toG1 T L o-Ty neecd_A
quich ak ossit
CAL OF AcToat
Jhue _asense ngency e yOLsa
a a s Don 'Eudt teu neaaAS abet
yausphoauU GE them to taRe achc
_ach
onAe to heneit hem yaLs eASe
time lnr r CLean CmLis _ ihuefa

Statmeut_iocluds _ l all faday


o Resenve " C

CONTALT /NAo r á Loau


SholA_ocuae_ adoues Cr
Yo aAS
Phone numh 0 o tohe along wjn any

yO ca to acóm A1sontluaa 1
bhando buila up bhane
e cogantsahm
SMART AD_PLACEMENT
Once 0 V e _aesaned a_Successf0 ae.
plae_ publcutiom th
Heah yals -
Lahg Lt QucOnce_/ hanhet_be4oe
upuicah'n

Lon_stouh shc _a halil emo åaphiC


ChOOse c ub Wcion tuat hea dh_patetid-

Oeoohapui TInCrne bsacaeK_


AnSsLSTEPI wuite a cneative_brie house_istens_
Tme Ceativea4en4 /phaducticm
to evenyting time_chents u 1uywg O
Cheve Hmen_uitesup abuie wnLA.
heecds to incude
Ohieltves- LSt i s _a nu_þHo dut_Launch=
ALeyou lookinG to cUiye mmediate
Respemse ?-
mesS age-_Lwhat_A ta_me LLean message
yo oant to ger a c hoss Lo t e
ad
Tanaet et aucdience=me ane you tuyng to
heaca Loim youn Lamaaisgel-
Standand equi sements iolude
Bueno quuieleLints /s h e a look eel
wuih needs to be n (oHpoHatrc
Fonmat- uhere uwil tuis Commencial be
Seen2 HOU lon must it be ?_
Bueger= Hawr mucs have yau 4et6a
Spend ?_
Jiming When ShoulA the Campaug

6TEP 2 eotive Con cepting


Once tnuue A_CeaS ensuim s neative
buie he HEatveageney uilt phoonuLe_
Seveac0 conlePtsL_CCas t a t ans eveS_ae
bries io luhhenené LOays TES heaLiy
mfOhtan tthat ul berie_Cm taies as
muc_ ALtails_as_po Ssible s tais A
the_cnLative_Leam.
Leos Gz Lomee up i t comcepts y
may Va y b tont, mtsagin_hiehanch4
OnpHouLti m_Abpho ach eg anima WI
vHSus-
LoeaA Oiuall_oim to aeheive tnsl

Thoug eyy cmuept liheuent CT (omG


bieg heue_anu Some eV
bae
achvitie to hep 4enehate_Coleas
STEP3 StoLybaakols / Saipt
LOne n bne Comcee has been agueeA upm
Suijat G
the agenuyLwilu WHte ap hae
pLoduue S t o u b l c t t d _to £ h o .
_pos sibly
Aame.
hhae Visuas_iotent foh each
uw
h s ouip Wiu_HgULa e Cmtexr So
Lhea Whene Cack_a m e
Rho
SetT u alsp in lude alL Speee,
nOte r Supes (tccH
VoiLeovns altin
at_placea ove the visuals _The
Stouboan Conv m e Visuual ntento
teu th uatiue T
hat helpS to bA
wuuShe 1heng - LikeCameta n g l e
Came72meNment any visue
bec
y uspaio
e1 h e a t e m e n t CT mAO_Cesecaa

o e R L L m p u s EaB
4lms
Daea
te
ima es so mod bati 9enaLa
Cwent LA haPPy Dihh tne scri
Cues_aspohov
Date.
STEA 4_ uec CasC
Th S Cnipt a ten
senb Lo Cleahtas
6O apphova2_ in the OR
Anen'E alLOwed to shour_ hneadcasten
ads hed AMe.
misleAdisq hanmhulb O aAengiv e So
bej oe ads n e ShoJn_CLe
Cast Ch R
aem agausst he_UK (aole
Coza
BHoad Cakt_advCAtis 4 Chhe BCAP Code)
Lnich_Ses O t_u at i is't
pem ted
e ScujeT makes any claums SuCK
IBuain ' hoveuute. tea" bh us HHooluct
CLec Cost wiuQsk oh
Substantann
Ca
duantitative oM Sitnthfi pLuoo{ LL
n eeol to be _sub miLee to bace up
tese daums
STEP S Phoauction
Nos mat we Souupr has hees aphoveJ
pae poolucAm phoCSS_¢an stcwutt, T i s
Lvolu _makn4 Lhoice abot.
TheAi hetoh_- onó LoL _baing hae scupt
to pe
2 Te telent LOhó a e bre_uigh actoH
Voice QUChs L Age stz/l00k) o i u
LommUaticl_2

music O n a music ohanLesbu SlHipt/L


CL merno nakljungle higuihe_hok
hcund 7 Docs u ac néquihe any
Soun ehe toenhactnhahnatv
Locaion-_Whet Shoudd tne set Loo ühe oyz
aoes the conmeruico needs
to b
Set_ot looHs LCn mulape
ocations _
aoqcu heeg to get to biing
LEto ike
STEP 6 Shooting
The actualShoot Can last_anytins fam
One Lay_to a numhen
LseeRs_aepenaioq
Lon unat LS ivalwed ScmiLanly tme
he aSheleton cnew on e2
Si2ab(e ntosna qe- Lst t i s den
geenas the lamouuO Scole d
advetisuÒ 9 4hõTS Con ojte be ve
Slow Ltn Lot 03 _peap+e hang eng
osi the_ainectok 's quest
t o 9e me Loo d2 tne_ad as envisines

STEP-2 Past
phocucHin
Once he oo &age has been hot_Cr
Cmplitd_Uta ene_houyh cN th
Commez cwe
_ t C o c L be h CsseA nto_
t n e _ n ed ed 1Lhi i e volye_
tne_hame togefhea to
b Eoiéing-
Cheate h _ a d . Ensw@2 L wohá-
On auomant_sended e_
es ,,4ou be,lastajaLamet
Colon Ghadng-_
viouattnibutu d
n vmage uch_ Conthase.
Lotow Satwation Le tal, blae
Level LOhite_powtmay be
en hanced oH_Connected U poc
PhoUnCAOmTais lan be_luea
t ogie ne hoeitm a
syused cu4Ee
SOunA_enineeH G-
AN Aa oHhS SeamlessLy
L h togenns ca ViSuals.
oven lus Any Sup k _Ltex)gn visuels
a a t neea t o appe VeN
ilm
SEEP 8 Cean cost Sen,
The jinal_aa u then_auaiianes clechcast_
Lonene t chech hncs it matehes exacty uL
scipt mot LOosapphov eg_LLeah CaJ Qive
inas apphou osoh e ad t be_bheadcas

STEP- P uuy out


The act A aigtaly aelivehed to Tue Stahons
oA tmem tO wse uh_Cts allote as in
Heh a t Ecut we_don 't odue tine adi
buut we won dosel oith No 0peheud
potnehiwho Specia, Se_n TV Commenac0
pnoduth WnOo e ce 1noouLE_You 7o.
uhSon f o ensue hhaut u e_plan Cu huut-

Cimmhucl oLeln lo TL ighs blace_at


TELC Teacher's Sign... ..,.......
s 6PROS AND CON_QE
GLOBAL MARKETING
he ntenent_has MaA e ue_wOHtd a
e y Smau place n u e hern.
(CmtoE 0hey home Lompute lan Stast stuA
CL
Leedhmate bLabal business his mant
me_bhos C tn_4lobcal mauheti
ane Sme huny bnet e y busines s
Oon Shoulc be _iaring abat EH
PROS OP aLOBALMARKETINO-
INoucan theacs mane Cus tomens
Its a SimpIe phalbce oSubpl4and olemane
you_ n e able eo (onnect w~tm custame
alobaUy_imstead locaily hen you ale
able to heae moe people
As_lon e
yOu huv e_Sme Level lemane fos Oe-
yOu hau GObaI maHketio g lan_allour
yC o tanget Cmmuniies anyuhlnr
n t u e _ wOLA So th¢I yOu Caa make
e L

22Tt
cau be me inspihaion new (aPaLS
you m a k e a p u & h fo a9l0ba0
nen
manAetioeyau he expoC yaunse4 t o
yau e_LovolUe
ne LAras becaus e
c neun u l Enes TheS Cao i o s p i t e .
that can taAeyaLs buusines
inoovaim
elsouLeyo he b l e )
t oneur_Lev
o_hevenues I Aal4 lan be u
lqeneat evve
eugne_iwolu ed
tSimabon_koh_e
O /w
3 n iecues the Visihiuty youi okand-
Q lobe
Clobc mOhetina ial_abo ut banCie
one
one O ahe_able to heach net maAES
uou
witnuou bano atn_ yeh visibiuty
n cheosès_almc oit itTLus mane i t
a alot_ easic to tohe advauta pe O Ratue
OppoHtundt becau eyou aue
estabice aa_cohneaS oin4L0bal
manketS Each ne e rampalan nabes c
fasieN te expand Lupm balse 2ppoHtunnO
CLS LOeU

henes t poten fao_kon highe heenu


ConvehSi hate c
Lk y0U have a 2
an _awenage Sale _ 1 0 uen uyau /
4et t Custormes 2ouk O ev hyl O
_phaspetS OLth hevenue d $ 20 TH
omCAs erheacA
Ou tAN 4 0t_locaI Lust
HaaSpo ential Hevenue_A_
l o oo _peop/e
Ola Caa t o q e4 4lobel
$20
a t neLeel a2
Let Su y h e hevenue
4crS Ohle_Lot bettT
mat

eve i a notqlDbal makehine


BeAi
Comp eNan
ep Abm Cultomen(
ollCboul
best POsSib phocLuy _wih fue
0on t
bes1 Valu? phep0 SLhw h m ne_ba 9
s i m0St EXp ejyse fhege tkhe
tRee
Lactons OL mp loca
Teacher's Sign..
Date=
Ihans jes ue_wstom e, s to o bustoe
Local business can mutr
A me_d hes e 3 foetoHS yow buced4
Odd_ los e Out fo Local businessSC
LeaL communicaLi cm LALhn y4OW
Lob cO m A Ptut_S1 hateg
hsaute eSential_oh OngonS-
Suce S
6 YOu can utate ner_uelationghaps bma
mahe th_bh6cess esy to_Laplete
Taeuee _QLLe heobie o h loral eXpeieny
Onick(an neb y
busioess be_able 1o tanGL SPeutid

AemeGsapi wi eae,you CLn


LAOb deleGote
udih nm dhoung
Oona nStont to move w
time _Oith batential Ctomehr
Lheal
heal2
alobol_mauaeth,
tdaSa ad t
phoces beLmes u t e Simpe hsaaye
lomraunitceuD n plat {ohms
Stobiliy_ to a
busioess
TE_ G Pates
e v y ÚnasT4 Aae C n s t a n t t y
TAendS n
d a y bteueny
t evuy
popLAlaz
migk not_be Ulancqu
Toda 's
mahRe be
LLoLa NoMtn
BmChica_nugr

i n theasuho
hte swh
emoHHOw _FSLa_cdouuin

pagAAaSo
t e evolv u
heae ne voaue_pogibn
uu to tau09
er ule map h e hew man k
hOn hhe
pHaua
Teacher's Sign......
l a
Date.
B|ECOno mies scale in phoouction
Louen mcLLRetiog C adventisw s (0st oisi Ubuti on
oisS7 Abunm
Qs a heul
heduch n io planniD
loua es adv Os tisub Cmiha f_
AEibi L tieS to pnaductim los
PhgduciomLosE
eyplout Qo6dideaA- m a Dohlc
DoHld

t o VOUu Ous Ono man he


12A CmSi StenT inlbnatim a
bhanc CnclOh-
COYmpcny m ag
5Simpuicabien 02 coohainoti m a cnthal_d)
monReti na __phomOima0 phoAamS-

cONS OF CLOBAL MARKETINL


Tt Can beaiicult te Aetennne i there
a n Vaulabe manher
D Kherent ultwnes__ LecaI sociie hae
ist enent neeclS Uhich_necatO 6e
met ALtho nany fphocucts pengo
Lel_ Locally a t Lsn 'E aluays
heLas e o niche pModucts A
bmb Ke efe P B n mentims o
Chhom m 4Ou Seu Conacicn
migud not 6 mue
gs L_COuDthies o uS i a e
CAemana
(anada

Theh aed may bE enent


laOs C
StandandS u uch need_7O be nmet
COuntHies have_Cuh
ehent
D eheot
p m o c u c _ O n _ S e A V L L e ue quishements hot
hmeet r to
O h a e to
bussinesses
mus t
Trachar's Sian. . . . . . . .
hnali2e _a sale Som e_mauaeS_an
n up aeain s Some yenuy-
but_phevén
Aubut
Lequlan on& haat
i n t e n o t i m c 9 _ b u s i o cs_bhesence
s uoithou!

OAA Oiigence bcin qpenjomCa bu


betone_atemptin4-
business_
u n m tentiama
Lob a _ m c u h b e t i o c
VolOoHn G nese Laus aH ueguulab m
C O u I C _b u i n s patentialy_sevene

Conse quence

|he o alu0y be hise-


mcnaetnG 9loba l 4 Ou
The Cost_O
cay
dhamati he duce c o m what f y
meyOene_buur ney Stiu e x i S 7 T l s e _
Lvolv ed
a L s O bme _mveAtmenJ keep s 9etun_
u tth malRetuh S
t a g e T m o e_botentiod
log e sYOu
Lnstomens Th hisRL n e e ct
thc

uo ( a n make thes e_hme_a r mone)

a y t u n g _ Un hetun

an nect num eaOWA baHues toen tk


EAomm ulfwhad custenm ta langug e

hanni e to enth4- a t must be


a a d e sSC A_u n e n o 1 e a t n e _ a l
l o b e l mesRerV4-Canmpais
4 ans loe au
HelpinS to h e m e No: o batiess wnicL
xisT b u c hene w u alway be -Obst ade
TopIc
Date

StanCw d the. oay esp eciay {0-


SmaU_to_ meolium_hukineS

n tehnarim_aQ_utics manket
Onttton sCao elLminaje o i t s
The i i cal_Changc Ca Changàs
m a k e r CornOLunmS Lan l a u e an
Lmmeciate eleminohondpduts
especioly on Smau buscoeis nol-
not Neu ivesSigiedEven
SThen4menies G unny (an
mah e i t 2lukkiul7_
aglebos
manketuo eGfos
Cheat A a needLon ln tesnaAonal
Phoour _Aeuvg
Oheo a busbinessgoes globe hen it
eat a need aA_Lotes naionCH
ShippuG Stutture ALhouS ou Can
mai
m a i VihhaLu4any fminp to omyene

AXe Lo, s Lshich muitbe


Lonsiaenecd hese may _Capply_t o te
biusiness_01 th husiness chst ones
en2 Che_aLsO ( s t m s dela
naymeut_Guc antee s U_Ome
phoLess es tnot Can_beak_d an
Ole ey
nce led_Oden s I lSt_eyene
Thne_wdUSiu be_Cmpetition Up LO.
mOuurer
beAT_mducH_DtO
M miat_ bave_he
Cabe eAKecti Je_Oi tu
but
maaetiogSthategy-
Competion_Ooesn t
elinnatias Lo cal otehebind
mein y u w i eleminate
Conpeiim Y0umight be_(Cm petin
C thger_makhet_io Chincs
abuSLoes \ _ d o u n _t w block
h YOu
o Bu wnaenstandnç Hu
maAket 4O L _ b e a b l e 1 o aaapi
to hcat _CompetBn u maHRen
S0 fnct
ith you mess e
I n t e Use tw idea c_nStant Cokkee
haa94ect penethati on but seste4e haU
ne_muno h_Snahe
Tn Cntinestco Auhope Nes Case had t
ma O Shche One nmaHaet but ue aec d
stant cokte a S in hw e cly tage
Rin j Couthis Suca as UR
n tne otea d
teai n R e n s hael t o 6 e ( m e n t s not
Cobeee bu t o 1nstount
Just to
coßtbe
L c t i n pmeuca , e pheki eene COhbeP wag q
| heawy one met Loul nob b2 C l p i cat pal o Lh
tcnt

I n Scanodinavua Nes ca e hacto aead s c h tuo


Ofaina u t m s OKeeping C pot Cob}e
Cn m Stov m meany monno 3 until late
Sw A 9tohae ampaign couIa no haue been ab le
he
bo aadHesy vQsysSituati m aAeGuatelu
SCeNe

Dis phm A Gin _u saa


s t e t xead u t - h D -SCewell

S S _Chaces hA uath Jok 5m


emed ne abot t e n a n .

SCEnE 3

Diucaiphm:_ laulden (an he Seom


ale
ea
CHLA=1
Whad ime_it u
CHLD-2. Lanein m

Th ja
alL
playfn
SEScENE
DIsCRPTON: AGuu
Coa b m
Suliomunp um -
pask_ueith_

ScENE

lATCELS
AB Koi NHF
RokAYULA"|

IDIsceIPIO A 4u am b Scom Sxncbea.


d sweo annimHast.ghais bodad
Watb- he agahe lariA ool
l _ a l( L ode
e d bu
Dakhw*JMER
Od
LOATEHe Ja
"AB Ko koo NAL PAYEGA
Date

CREATUE SIRATEG
MARKET SeqHEN TATIOAU-
WaRAN BAKE baRia09 diwid ing
mankt int
2 2 ponk
ELITE ARE HARKET
GEnERAL MARKET.
TARGET AvoleNCE
LIT Rich_pLpl Loongsb Jinansi at

QENERAL= o o Modunaa en Leme


ELITE GEeRAL
0TAL MAR RETIN)G|9_NEs papea
Seo_
famphlts
SoCIAL MeDIA
Hoe LH Ouwkdoo odwent
Ma mankii -
hs 2 i a l THL BAKERY NAHE
A R E ANA BAKE_BARER

SloLO
66 u h onel Bet Memene

NAKE BARE
BARER
B a k i m a h oana Be Pemrem

BAKTOG R E S H H P P A J E

o229)863 Q 2 2 8?02 ott

You might also like