House of Quality Template

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House of Quality employs a specific matrix tool that maps customer needs with product design elements and uses a correlatio
to evaluate and ensure that the design and quality of its products are strongly aligned with the needs of its customers. Not on
company’s value proposition is based, in part, on the ability to engineer its products according to customer need and demand
correlated with a product’s manufacturing requirements allows a company to pinpoint and prioritize design elements that can
Create your own House of Quality using the template below.

Minimize or Maximize

House Of Quality

Customer Requirements (What) Importance

1 Stylish 2
2 Lightweight 3
3 4
4 2
 5 3
6 5
7 4
8 3
9 2
10 3

Target
Importance

T
e
c
h
ni
Guidelines for using the House of Quality also known as QFD (Quality Function Deployment)
c
al
1. Identify Customer Requirements (What)
A
ss
2. Rate the importance of each requirement, 1 = least important and 5 = most important
e
3. Identify how the productsswill satisfy the customer (i.e list Technical Specifications)
m
4. Identify relationship between
e technical descriptors and customer need (Strong=9, Medium=3, and low=
nt
5. Evaluate which direction the Technical Specifications should go to make the customer happy (max or m

6. Set up targets for Technical Specifications at the bottom

7. Evaluate competing products or services. The question to be answered here is: How well do competing
meet customer wants? This activity is completely based on research. (1 = worst and 5 = best)
8. Determine the desirable technical attributes. In this step, our performance and the competitor’s perfor
determined and compared
mplate

nts and uses a correlation matrix as the “roof” that links the two. House of Quality enables a company
of its customers. Not only does the process help to clarify customer desires, it also ensures that the
omer need and demand. Using a House of Quality matrix to identify how each customer need is
esign elements that can be updated to further customize and enhance its products and brand image.

Show Correlations here

Technical Specifications (How)

Stylish Jury

Weight

Competitive Assessment

1 2 3 4 5 6 7 8 9 10 1 2 3 4

6
9
12
6
 9
15
12
9
6
9
5-8 People

1.81Kg

93 0 0 0 0 0 0 0 0 0

Correlationship

Technical Specifications

Customer Requirements
, Medium=3, and low=1)
Competitive Asse
Correlation Matrix
mer happy (max or min)

ow well do competing products

5 = best) Target
e competitor’s performance are

Technical Evaluation
Correlations:
++ Strong Positive
+ Positive
- - Strong Negative
- Negative

Relationships:
Strong= 9
Medium= 3
Weak= 1
 Relationships:
Strong= 9
Medium= 3 ○
Weak= 1

Competitive Assessment